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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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y felix badea<br />

TRUST IS THE<br />

BEST ASSET<br />

Despite smears from the Bernie Madoff and Allen Stanford scandals, financial advisors remain<br />

at the head of the list of most trusted professionals. A recent John Hancock Trust Survey out<br />

of its Boston location, puts financial advisors ahead of primary care doctors and accountants.<br />

This was as reported by online survey respondents, with at least $200,000 in investable assets,<br />

regarding which service providers they view as most trustworthy.<br />

Building trust with clients is the name of the game for<br />

Ernie Nivens, president of Nivens Wealth Strategies<br />

in Charlotte, North Carolina. It’s a concept his prior<br />

professional life engrained in him.<br />

“For 20 years before I came into this (financial services) industry,<br />

I was a United Methodist minister all around South<br />

Carolina. I have been in the financial services industry for<br />

25 years now – and the common trait in both of those arenas<br />

is trust,” Nivens explains. “People want somebody they can<br />

trust. This is especially true in a volatile environment such<br />

as we are in now.”<br />

Listening to client concerns is as important in Nivens’<br />

work as is selecting asset classes in which to invest. His approach<br />

is to treat clients – not as a commodity to process –<br />

but to focus instead on how he can provide service for their<br />

financial needs, caring for them as people balancing life’s<br />

challenges with their own hopes and dreams.<br />

Nivens does not require clients to have a minimum<br />

amount of assets that can be invested. Rather, his qualification<br />

as a certified personality tester allows him to determine<br />

if he and the potential client could build the type of working<br />

relationship together, through which Nivens’ investment<br />

advice would be followed.<br />

“I choose my clients based on possible relationship quality,”<br />

he said. “A simple way of explaining this is, when I<br />

meet someone, I ask myself, ‘Is this someone I would enjoy<br />

having dinner with?’ If so, then they become my client.<br />

If not, then I refer them to<br />

someone else.”<br />

“An effective advisor/client<br />

working relationship is<br />

critical in today’s market,”<br />

Nivens said. He notes that<br />

the Dow Jones is at record<br />

highs, leading him to believe<br />

demographers who<br />

are warning that the second<br />

part of the Great Recession,<br />

which should have taken<br />

place in 2008, Nivens said,<br />

“Is still on its way – to cause<br />

an even larger market correction<br />

than previously experienced.”<br />

“This is the time that people ought to be looking for floors<br />

for safety. I strongly encourage them to seek safety and be<br />

very selective regarding how they invest their money,” Nivens<br />

said, adding that professional advice can often mitigate<br />

at least some risk. “As Will Rogers said, ‘I’m not as concerned<br />

about the return on my money as I am the return of<br />

my money.’ Only half of the Great Recession occurred. The<br />

second half of it is still coming.”<br />

Ensuring that return of money for his clients – especially<br />

the ones entering their retirement years and beginning the<br />

account drawdown period – is constantly on his mind. It is<br />

THE SUIT MAGAZINE - JULY 2014

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