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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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Plan All of Retirement’s Needs<br />

by felix badea<br />

Retirement planning shouldn’t<br />

focus solely on where to take<br />

that long-awaited vacation.<br />

That’s just some of the advice<br />

from a Boynton Beach, Florida, investment<br />

advisor representative<br />

working right in the middle of one<br />

of the state’s chosen destinations for<br />

retirees living out their Golden Years<br />

beachcombing, golfing, lunching,<br />

sunbathing and volunteering. Along<br />

with retirement’s opportunities come a few serious planning<br />

issues one must accommodate to make its dreams a reality,<br />

indicates Kevin DeMayo of Wealth Group, Inc.<br />

“My goal is to educate my clients on all the aspects of retirement<br />

planning,” he said. “Unfortunately, most people<br />

that do retire spend more time planning their vacation than<br />

they do actually planning the financial aspects of retirement.<br />

They truly have to have a full picture if they are going to get<br />

to have the retirement they want.”<br />

That includes learning much more about Social Security<br />

than is printed on the quarterly statements issued by the<br />

agency. It includes learning strategies to maximize the lifetime<br />

value of these benefits, he said. It includes a wake-up<br />

call regarding the potential cost of health care as one grows<br />

older. It includes an honest assessment of whether the thusfar<br />

accumulated assets will be enough to maintain a chosen<br />

lifestyle and if not, an identifying of what can be changed<br />

without regret or bitterness.<br />

Providing this level of planning is the reason DeMayo began<br />

his own firm. His<br />

1983 start in financial<br />

services was as a stock<br />

broker. At the time, he<br />

recalls, he loved the job;<br />

couldn’t wait to get back<br />

to work on Monday<br />

mornings, he said. But<br />

as he matured and his<br />

knowledge increased,<br />

he realized he could<br />

provide much better<br />

service to clients if he offered them a long-term investment<br />

approach rather than just the chase of returns trading stocks.<br />

In 2000, he went independent.<br />

His firm has a reasonable minimum. His test of a client is<br />

one based on personality: He takes on clients he likes whom<br />

he thinks will trust his advice.<br />

“If I don’t think we can have a relationship based on trust,<br />

then I know it won’t work between us,” he said. “What really<br />

happens with my clients is that they are not buying a<br />

product; they are not buying a brokerage firm. They are buying<br />

me. DeMayo takes a “client centered” approach allowing<br />

him to understand people on a deep level. His style allows<br />

him to understand the challenges and dreams that is unique<br />

to each person he meets.<br />

Wealth Group, Inc., 2240 Woolbright<br />

Road, Suite 324, Boynton Beach, FL 33426<br />

www.wealthgroupinc.com

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