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Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

Marcus Lemonis, a serial entrepreneur and host of the show “The Profit” on CNBC, is a true survivor in the corporate world. The native-born Lebanese business man endured the chaos of a civil war in Beirut and eventually moved to Miami. Lemonis was exposed to the automotive industry throughout his upbringing - his grandfather owning two of the largest Chevrolet dealerships in the United States and Lee Iacocca serving as the family friend and later mentor to Lemonis. On page 12, we conducted an interview with “Profit” host Marcus Lemonis, who offers struggling small businesses capital investment and his expertise in exchange for an ownership stake in the company. In the latter part of the magazine, we interviewed countless wealth advisors during these tough economic times. We recognize that some of the changes in 2013 and 2014 require relevance for financial planners. Therefore, the financial industry continues to push for more realistic standards and reforms.

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y david stein<br />

INVESTING<br />

WITHOUT STRESSING<br />

Liam Timmons,<br />

President and Founder<br />

A<br />

recent American Psychology Association<br />

poll indicates that 75 percent of<br />

stressed-out Americans list money management<br />

and financial matters as the leading<br />

cause of their anxieties. Between work, family<br />

obligations and associated commuting and<br />

travel, adequate time just can’t be carved out to<br />

thoroughly manage and monitor the financial<br />

aspects of their lives.<br />

This doesn’t surprise Liam Timmons.<br />

It is part of why he started his own investment<br />

advisory practice. He is the founder and<br />

president of Timmons Wealth Management located<br />

in Attleboro, Massachusetts. The bulk of<br />

his clientele are established professionals and<br />

entrepreneurs who have achieved a high level<br />

of success early in life and are typically undergoing<br />

or preparing for significant life changes<br />

such as marriage, birth of children, job changes<br />

and retirement.<br />

“My clients typically face significant time constraints<br />

and lack the knowledge and focused financial<br />

education necessary to properly address<br />

a wide range of complex investment and financial<br />

planning needs,” Timmons explains. “They<br />

need an experienced hand to guide them toward<br />

achieving their long term financial goals.”<br />

To do so, Timmons Wealth Management designs<br />

and implements investment portfolios<br />

to achieve strong absolute returns over a full<br />

market cycle, clearly aligning each client’s long<br />

term financial goals with investment strategies<br />

that shun short-term thinking in favor of longer<br />

term opportunities.<br />

So, is the quest for alpha in investing dead?<br />

“No, not necessarily,” Timmons responded.<br />

“I think it would be a bit presumptuous to<br />

assume that investment advisors have given up<br />

on adding alpha,” he said, while emphasizing<br />

an important caveat. “Clients still want to see<br />

good performance, but my firm’s focus is less<br />

on matching or exceeding broad market indices<br />

over the short term and more focused on achieving<br />

strong absolute returns over the long term<br />

enabling clients to achieve their most important<br />

financial goals.”<br />

Customizing each portfolio to match the client’s<br />

specific needs and risk tolerance is Timmons’<br />

approach to growing and safeguarding<br />

the assets clients have entrusted to his firm.<br />

The first step in every new advisory relationship<br />

is a detailed interview process. “This includes<br />

an in depth discussion of where clients<br />

stand financially, assessing and quantifying financial<br />

goals and establishing appropriate savings<br />

strategies long before any investments are<br />

made,” Timmons explains.<br />

For each client, he provides a written record<br />

of the client’s current financial situation, a statement<br />

of their goals, an explanation of expected<br />

investment returns, an assessment of their risk<br />

tolerance and a proposed investment strategy in<br />

the form of an Investment Policy Statement.<br />

“We believe full transparency in our interview<br />

and Investment Policy Statement process<br />

helps to avoid surprises down the road, which<br />

enables our clients to stick to their investment<br />

strategies during good times and through the<br />

inevitable market downturns,” Timmons said.<br />

Timmons Wealth Management<br />

8 North Main Street, Suite 403<br />

Attleboro, MA 02703<br />

(774) 331-2172<br />

www.TWealthManagement.com<br />

THE SUIT MAGAZINE p.25

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