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Palisades-News-March-18-2015

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<strong>March</strong> <strong>18</strong>, <strong>2015</strong> <strong>Palisades</strong> <strong>News</strong> Special Section — Summer Camps & Schools Page 5<br />

Fitness by the Sea: Endless Possibilities<br />

Kids should have fun in the summer: a camp<br />

should not be another job for a child, it should<br />

be a break from a structure schedule.<br />

Fitness by the Sea is a place kids love to go because<br />

“We encourage children to ‘learn by doing’ and our<br />

experienced staff members are there to serve as mentors<br />

and participants during all activities,” said camp founder<br />

Eric Colton. “While we call it ‘Growth, Caring & Endless<br />

Fun’ . . . the kids just call it ‘the time of their lives!’”<br />

Who wouldn't want to boogie board, swim with the<br />

dolphins, jump over the gymnastics vault, get their faces<br />

painted as their favorite animal, and just have a fun day<br />

on the beach? Fitness by the Sea offers this and more,<br />

right here locally at Will Rogers State Beach.<br />

Designed for children from 4 to 14, campers are<br />

allowed to choose from more than 80 activities.<br />

Physical sports such as baseball, volleyball, kickball<br />

and capture the flag help kids develop interdependence,<br />

confidence and sportsmanship.<br />

Arts and crafts, dance, face painting, and music help<br />

foster creativity, imagination and self-expression, while<br />

surfing, swimming and boogie boarding promote an<br />

active lifestyle, self-esteem and perseverance.<br />

Gymnastics, boxing, cheerleading and martial arts<br />

all cultivate self-discipline, determination and courage.<br />

“We believe that active kids are happy kids,” Colton<br />

said, noting that many of the kids who have come to his<br />

program proclaiming not to have an interest in sports,<br />

once encouraged to try something new, find a niche that<br />

they love.<br />

Founded in 2000, Fitness by the Sea has become synon -<br />

ymous with excellence in the field of day camps. The FBS<br />

formula for success blends an experienced and spirited<br />

Eric and Billie Colton, owners of Fitness by the Sea, with twins<br />

Maia and Willow and sister Violet. Photo: Courtesy of Eric Colton<br />

staff (average age 28) with dynamic and creative activities,<br />

offered in an encouraging, nurturing environment.<br />

With the camp’s growing popularity with children,<br />

Fitness by the Sea has expanded to four locations:<br />

<strong>Palisades</strong> at Will Rogers (June 8 to August 28), <strong>Palisades</strong><br />

North (June 15 to August 21), Santa Monica (June 8 to<br />

August 28 and at the Jonathan Club (June 15 to August<br />

21—members and sponsored guests only.)<br />

Safety is a number one priority. “The former Chief of<br />

LA County lifeguards called FBS the safest beach camp<br />

he’s ever seen,” continued Colton. “A staff to camper ratio<br />

of 6 to 1 is strictly maintained, and during surfing, we<br />

maintain a ratio of 3 to 1 to further improve our safety<br />

measures.” Sunscreen is applied liberally and often.<br />

The Coltons, who are Pacific <strong>Palisades</strong> residents,<br />

have three children. Twins, Maia and Willow are 8 and<br />

younger sister Violet is 5. The sisters are often amongst<br />

the campers at the Pacific <strong>Palisades</strong> camp location.<br />

Because they are also parents, the Coltons understand<br />

the importance of allowing campers to make their own<br />

choices. A recent study by the American Camp Association<br />

revealed that kids need more opportunities to practice<br />

leadership and decision-making and that is available at<br />

Fitness by the Sea.<br />

Campers are encouraged to become involved in<br />

activities and staff members watch kids on the sidelines<br />

and work to bring them in. It goes without saying that<br />

teasing and bullying is not allowed.<br />

This is a place a kid can reinvent him/herself. Many<br />

come to the came with labels, such as nerd or jock.<br />

Encouraged to try other activities, they discover that<br />

they may not only be good at basketball, but also good<br />

at painting, something they had never tried.<br />

Counselors constantly work with kids, encouraging<br />

them to go outside of their comfort zone, which ultimately<br />

results in increased self-confidence.<br />

Camp runs from 9 a.m. to 3 p.m., with extended care<br />

available in the mornings and afternoons from 8:30 a.m. to<br />

5:45 p.m. Parents can register their children for a minimum<br />

of five days and these do not have to be consecutive days.<br />

Call: (310) 459-2425 or visit: fitnessbythesea.com or<br />

e-mail: info@fitnessbythesea.

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