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13 June 2011 CenterWatch Weekly Strategic Partnerships - ICON plc

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<strong>June</strong> <strong>13</strong>, <strong>2011</strong><br />

Breaking News and<br />

Market Intelligence for<br />

the Clinical Trials Industry<br />

A <strong>CenterWatch</strong> Publication<br />

<strong>Strategic</strong> partnerships: a good deal for CROs,<br />

or just a cost-cutting measure by big pharma?<br />

<strong>Strategic</strong> partnerships with the top 20<br />

pharma companies are what most sizable<br />

CROs dream of these days.<br />

And recent moves in the market reflect<br />

just that, with mid-tier CROs either buying<br />

one another or being bought by investment<br />

groups almost every week. The strategy: get<br />

large enough that the big pharma companies<br />

can’t ignore you when it’s time to<br />

choose new strategic partners to which they<br />

will funnel the lion’s share of their studies.<br />

Such partnerships are part of a movement<br />

among big pharma to restructure operations<br />

in an effort to show shareholders they can<br />

be efficient and profitable, according to John<br />

Kreger, a financial analyst with William Blair<br />

who has been scrutinizing the clinical research<br />

outsourcing space for almost 20 years.<br />

As sponsors and CROs feel the<br />

pressure to improve clinical trial<br />

efficiency, increase enrollment and<br />

maintain a solid bottom line, it’s critical<br />

that they avoid information overload while<br />

measuring the right performance indicators<br />

as data from multiple sources is streamlined.<br />

That’s the tall—and growing—order<br />

of clinical trial portals, now used by study<br />

managers, data managers and medical, safety<br />

and regulatory staff to help plan, conduct,<br />

manage and review trials.<br />

“The idea of a clinical trials portal has been<br />

around, but only now are people understanding<br />

the necessity,” said Susan MH Lewenz,<br />

“There’s a tremendous amount of cynicism<br />

among stockholders that internal R&D<br />

infrastructure is completely broken and dysfunctional<br />

and inefficient, and they put tremendous<br />

pressure on management to fix it<br />

and downsize,” he said. “The big 20 pharma<br />

companies have been almost in a state of<br />

panic about restructuring their model, and<br />

outsourcing is being seized upon as a great<br />

way to cut unnecessary R&D spending and<br />

get more efficient.”<br />

Enter the strategic partnership agreement,<br />

in which a very small handful of CROs<br />

are chosen to do most, if not all, of a drug<br />

maker’s R&D work for a specific, usually<br />

long-term time frame. The pharma company<br />

chooses the best CROs for the job(s), then<br />

page 4 »<br />

More sites turn to clinical trials portals, dashboards<br />

to improve management and communication<br />

CEO of Axxiem Web Solutions, a Hastingson-Hudson,<br />

N.Y. company that provides a<br />

secure way to efficiently distribute and track<br />

time-sensitive documents and training materials<br />

to users around the world.<br />

The company’s AxxiTRIALS global portal—<br />

a secure, customizable, private web-based<br />

platform—acts as a central point of communications<br />

for all members of a trial. It offers a<br />

central space for posting patient recruitment<br />

metrics and sharing best practices to create a<br />

sense of community between investigators,<br />

study coordinators and sponsor/CRO project<br />

management teams involved in the trial.<br />

page 5 »<br />

Two researchers indicted<br />

for falsifying data…2<br />

Parexel details early-phase cuts…3<br />

The Pulse on Recruitment…6<br />

Drug & Device Pipeline News…7<br />

<strong>CenterWatch</strong> has identified 15 drugs<br />

and devices that have entered a new<br />

trial phase this week.<br />

Trial Results…8<br />

<strong>CenterWatch</strong> reports on results for<br />

four drugs. Visit www.centerwatch.com<br />

for real-time updates on drugs in<br />

clinical trials.<br />

Biotech Review…9<br />

Biotech briefs from BioWorld Today.<br />

<strong>CenterWatch</strong> Information Services<br />

The <strong>CenterWatch</strong> Monthly<br />

A monthly newsletter featuring in-depth stories<br />

on the clinical trials industry and grant opportunities.<br />

Annual subscriptions start at $399.<br />

JobWatch<br />

www.centerwatch.com/jobwatch<br />

A web-based service listing clinical research jobs,<br />

career resources and a searchable resume database.<br />

Clinical Trials Listing Service<br />

www.centerwatch.com/clinical-trials/listings<br />

This service provides an international listing of clinical<br />

trials currently enrolling patients.<br />

Drugs in Clinical Trials Database<br />

A searchable database of more than 4,000 detailed<br />

profiles of new drugs in development in hundreds<br />

of disease conditions worldwide. Request a<br />

complimentary 5-day trial. Contact Tracy Lawton,<br />

(617) 948-5<strong>13</strong>2, or tracy.lawton@centerwatch.com.<br />

<strong>CenterWatch</strong> Publications<br />

<strong>CenterWatch</strong> publishes a wide range of CME-accredited<br />

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editorial@centerwatch.com<br />

Volume 15, Issue 24. Copyright © <strong>2011</strong> by <strong>CenterWatch</strong>. All rights reserved.


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 2 of 9<br />

Industry Briefs<br />

Study Conduct<br />

■■<br />

■■<br />

Two former employees of Kansas-based<br />

Lee Research Institute have been indicted<br />

for falsifying study data in a clinical trial,<br />

according to the Kansas City Business Journal.<br />

Dr. Wayne Spencer, 73, and Lisa Sharp, 48,<br />

were charged with conspiracy, mail fraud<br />

and falsifying information to the FDA.<br />

Institute officials said they terminated<br />

Spencer and Sharp after learning of their<br />

alleged actions in <strong>June</strong> 2010. They then<br />

conducted an internal investigation and<br />

cooperated with both the FDA and sponsor<br />

Schering-Plough. “The company has been<br />

advised by the investigating officers that no<br />

wrongdoing of any sort has been found on<br />

the part of the company,” the institute said in<br />

a statement. Schering-Plough, a subsidiary<br />

of Merck, contracted with Lee Research<br />

last year to do clinical trials on a new allergy<br />

drug. Spencer was the P.I. and Sharp was<br />

lead CRC and director of clinical trials at Lee<br />

Research. The study called for subjects age<br />

50 or older suffering from ragweed-induced<br />

allergy symptoms, and prohibited employees<br />

of Lee Research from participating. The<br />

indictment alleges two of the eight subjects<br />

were institute employees and were given<br />

false names and birth dates to hide that they<br />

were younger than 50. It also claims the pair<br />

falsely reported the ineligible subjects had<br />

physical examinations, gave false statements<br />

to the FDA and tried to hide the subjects’<br />

ineligibility by scheduling required office<br />

visits when the executive director was out.<br />

Schering-Plough paid the institute $30,000<br />

for the study. If convicted, Spencer and<br />

Sharp could face up to five years in federal<br />

prison and $250,000 in fines for conspiracy;<br />

20 years and $250,000 for each mail fraud<br />

charge; and three years and $10,000 for<br />

providing false information to the FDA.<br />

The University of Geneva (UNIGE), Geneva<br />

University Hospitals (HUG) and the Swiss<br />

Institute of Bioinformatics (SIB) have<br />

formed a strategic collaboration with Roche<br />

in translational medical research. The initial<br />

focus will be on basic research, bioinformatics<br />

and biomarker development in cardiology,<br />

hematology, pathology and applied<br />

human toxicology. Translational medical<br />

research translates basic scientific research<br />

into medical practice with the ultimate<br />

objective to deliver personalized healthcare<br />

to patients. Roche has established such collaborations<br />

with distinguished universities in<br />

the U.S., Asia and Europe.<br />

Technology<br />

■■<br />

■■<br />

Medidata Solutions faces a patent infringement<br />

lawsuit from smaller competitor<br />

Datatrak International. Cleveland-based<br />

Datatrak sued Medidata for alleged unauthorized<br />

use of its intellectual property. Datatrak<br />

said Medidata’s Rave product infringes<br />

on its patent for “methods and systems for<br />

unifying data from a plurality of heterogeneous<br />

databases with each having businesscontext<br />

related data and a data access<br />

mechanism.” According to FierceBiotechIT,<br />

the suit comes as New York-based Medidata<br />

continues to distance itself from competitors<br />

in the electronic data capture (EDC) business.<br />

Its customer base has grown from 92 in 2008<br />

to 232 at the end of the first quarter of <strong>2011</strong>,<br />

as more drug developers and life sciences<br />

companies use its web-based system for<br />

managing data in clinical trials. Datatrak<br />

seems poised for a legal battle with its larger<br />

competitor. “After months of attempting,<br />

with little success, to engage proactively<br />

with Medidata and its counsel, it has become<br />

clear that the only way we will be able to<br />

obtain any relief from this apparent infringement<br />

is through litigation,” Laurence Birch,<br />

chairman and CEO, said in a statement.<br />

Boston, Mass.-based Radiant Sage, a provider<br />

of on-demand clinical trial image management<br />

solutions, has officially launched.<br />

The company has developed Software-as-a-<br />

Service (SaaS) clinical trial imaging management<br />

solutions that address clinical trial<br />

sponsors’ needs for rapid trial starts, increased<br />

efficiency, the ability to retain control of trials,<br />

real-time access to and integration of images,<br />

complete transparency and elimination<br />

of capital infrastructure investments. “We<br />

believe this will revolutionize the way images<br />

are used in drug discovery and research,” said<br />

Chander Jain, vice president of development<br />

and services. Core-Lab-in-a-Box and RadVista<br />

Viewer enable rapid trial start and increased<br />

overall efficiency of the collection, distribution<br />

and processing of images, and require no<br />

capital infrastructure investments.<br />

R&D Trends<br />

■■<br />

The Ministry of Health and Social Development<br />

of the Russian Federation (MoH)<br />

approved 95 new clinical trials of all types<br />

including local studies during the first quarter<br />

of <strong>2011</strong>, 29% less than in the year-ago<br />

quarter, according to a quarterly analytical<br />

report produced by Moscow-based CRO<br />

Synergy Research Group (SynRG). The<br />

quarterly report on Russia’s clinical trial<br />

market is part of SynRG’s goal to improve the<br />

research attractiveness of Russia for foreign<br />

sponsors. Of the 95 new studies, 74 were<br />

multi-national, multi-center clinical trials,<br />

down 11% from the first quarter of 2010.<br />

The number of local clinical trials conducted<br />

page 3 »<br />

CW<strong>Weekly</strong> (ISSN 1528-5731)<br />

Cheryl Appel Rosenfeld Editor-in-Chief<br />

Tracy Lawton Drug Intelligence<br />

Melissa Nazzaro Advertising<br />

Holly Rose Production<br />

Send news submissions to Cheryl Appel Rosenfeld<br />

Tel (617) 948-5172 Fax (617) 948-5101<br />

cheryl.rosenfeld@centerwatch.com<br />

To subscribe to CW<strong>Weekly</strong> or other <strong>CenterWatch</strong><br />

publications or to order reprints, contact<br />

Emily Greenwell<br />

Tel (617) 948-5152<br />

sales@centerwatch.com<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 3 of 9<br />

Industry Briefs (continued from page 2)<br />

in Russia by domestic and foreign sponsors<br />

was also down, from 36 to 18. The trials were<br />

sponsored by companies from 15 countries:<br />

22 were initiated by U.S. sponsors; Russian<br />

sponsors had 19 studies; Swiss sponsors had<br />

15; and U.K. companies had 10. The number<br />

of subjects planned for enrollment in phase<br />

II-IV trials was 11,123 subjects, 15% less than<br />

a year ago. GlaxoSmithKline is sponsoring<br />

eight new studies, while Novartis has six new<br />

trials, AstraZeneca and Roche each has five,<br />

and Sanofi has four. Of the new studies, 74%<br />

were in five therapeutic areas: 29 were initiated<br />

in Oncology; 12 in Respiratory diseases;<br />

11 in Endocrinology; seven in Cardiovascular<br />

diseases and six in Musculoskeletal diseases.<br />

CROs<br />

■■<br />

Parexel has revealed details of its previously<br />

announced plan to cut early-phase capacity<br />

by 30%. It is closing four facilities and<br />

downsizing another five in the restructuring,<br />

according to Outsourcing-Pharma. Parexel<br />

believes there are irreversible changes in the<br />

sector. Biopharm is focusing on making an<br />

early assessment of proof-of-concept and<br />

then going back to do other work on the<br />

most promising compounds. Adoption of<br />

this strategy has resulted in fewer studies<br />

per molecule and overcapacity in the<br />

early-phase sector. At its nine sites in Europe,<br />

the U.S. and South Africa, the measures will<br />

cut the bed count by 28% and cut about<br />

300 jobs. Global overcapacity has led to<br />

competitors offering 20% discounts, said<br />

Mark Goldberg, Parexel’s COO. The company<br />

■■<br />

said making the cuts and focusing resources<br />

on growth in early-phase areas such as trials<br />

in patients will help return the unit to profitability.<br />

Up to one-third of new early-phase<br />

business at Parexel is for patient-healthy<br />

volunteer hybrid work, said Goldberg, and<br />

the company plans to refine its early-phase<br />

business to “straddle phase I and II.” Expanding<br />

relationships with external early-phase<br />

sites is one strategy. Parexel seeks to keep a<br />

solid presence in early phase, as it views the<br />

unit as important to being a full-service provider.<br />

Parexel referred to increased interest in<br />

early-phase strategic partnerships and needs<br />

to keep scale to compete for this work.<br />

Quintiles has begun its Egyptian contract<br />

sales and marketing partnership, further<br />

expanding the firm’s presence in what<br />

it says is one of the world’s most rapidly<br />

expanding regional markets, according to<br />

Outsourcing-Pharma. The joint venture, announced<br />

last October, teams Quintiles with<br />

Egypt’s Kare Pharma International (HKPI)<br />

and Ramco Import and Export to create a<br />

contract marketing organization. Quintiles<br />

will bolster Ramco’s 40-member sales team<br />

with marketing capabilities developed by<br />

its global teams. The local knowledge its<br />

partners provide is key, said Jim Feathersone,<br />

Quintiles’ vice president of product<br />

development and commercialization. “We<br />

believe we can provide the best solutions<br />

for our customers by partnering with bestin-class,<br />

local companies that have intimate<br />

knowledge, experience and expertise in<br />

delivering commercial solutions locally.”<br />

■■<br />

■■<br />

Cetero Research has signed an earlystage<br />

preferred provider agreement and<br />

is eyeing other deals as sponsors look to<br />

extend the partnership model into phase<br />

I, according to Outsourcing-Pharma. Most<br />

strategic relationships with CROs focus on<br />

phase II to IV clinical trials, but the model<br />

is now extending into early phase. With<br />

1,500 early-phase beds in North America,<br />

Cetero is well placed to enter into these<br />

deals. With a large network and considerable<br />

experience, Cetero is confident of its<br />

position. A number of large CROs have<br />

made early-phase cuts and spoken of<br />

overcapacity. But Cetero CEO Troy McCall<br />

said Cetero has fared better because of its<br />

focus on phase I.<br />

U.S.-based Aptiv Solutions, a new<br />

adaptive clinical trial-focused CRO, has<br />

officially begun operations, according to<br />

Outsourcing-Pharma. The organization is<br />

a conglomerate formed in February by<br />

six CROs: Averion International, Trio<br />

Clinical Research, ClinResearch, Niphix,<br />

Addplan and Fulcrum Pharma. The<br />

firm’s approach is to combine software<br />

and expertise in the execution of adaptive<br />

clinical trials, specialized medical device<br />

development, a dedicated focus in Oncology<br />

and the flexibility of an international<br />

CRO. Speaking at the official launch, CEO<br />

Patrick Donnelly said, “Aptiv Solutions<br />

is the only CRO to offer design, simulation<br />

and execution of adaptive clinical<br />

trials—and the only partner to make fully<br />

functional adaptive trials a reality.”<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 4 of 9<br />

Features (continued from page 1)<br />

<strong>Partnerships</strong><br />

works only with them. The CROs receive a<br />

steady stream of work.<br />

But are these arrangements actually good<br />

for the CROs chosen? According to a report by<br />

William Blair analysts about Pfizer’s recently<br />

announced strategic partnerships with Parexel<br />

and Icon, during their ramp-up phase,<br />

these deals can actually impair CROs a bit.<br />

“Given the size and complexity of the<br />

implementation, start-up costs and lack of<br />

near-term revenue as Pfizer transitions away<br />

from its broad list of other clinical CRO vendors,<br />

we would not be surprised if this award<br />

pressures [Parexel’s] and [Icon’s] margins in<br />

the short term,” the report said.<br />

But once fully operational, the analysts<br />

predicted those particular deals should be<br />

profitable. The report estimated the agreement<br />

could increase Parexel’s revenue and<br />

earnings base by roughly 11% to 12%, and<br />

Icon’s base by <strong>13</strong>% to 15%.<br />

Still, some critics say these deals may seem<br />

like prizes but in reality they force the CRO to<br />

offer painfully deep discounts in exchange<br />

for a steady flow of work. August Troendle,<br />

co-founder, president and CEO of Medpace,<br />

is one such critic. Medpace, which just sold<br />

an 80% stake to CCMP Capital Advisors,<br />

does not jockey for strategic partnerships or<br />

preferred provider status with big pharma.<br />

“Frankly, we don’t have to sit down at the<br />

table and talk about the 15% to 18% price<br />

reduction that a preferred provider has to<br />

do,” said Troendle. “I’d rather be getting the<br />

work that’s the exception to their preferred<br />

provider lists than to be on the preferred<br />

provider lists.”<br />

Instead, he bucks the trend of CROs<br />

scrambling to buy one another and grow big<br />

enough to attract the attention of large sponsors.<br />

“All these companies line up to get revenue<br />

from large pharma, and it’s very compelling<br />

to them, but they pay a significant price.<br />

Look at INC and Kendle and PharmaNet—all<br />

of them will be left at the lower end of the<br />

majors and have tremendous difficulty getting<br />

on those lists, and at great price concessions,<br />

while having to integrate acquisitions.”<br />

William Blair analysts alluded to such<br />

price concessions in their report on the<br />

Pfizer deals, saying, “... there are risks that go<br />

along with working with a sponsor with the<br />

purchasing muscle of Pfizer.”<br />

Parexel now has four announced strategic<br />

partnerships, as well as some that are not<br />

public. Founder, president and CEO Josef von<br />

Rickenbach said the negative and the positive<br />

of these deals seem to even out.<br />

“We’ve done comprehensive analyses on<br />

the quality and benefits of strategic partnerships,<br />

and for us it hasn’t worked out any<br />

worse than regular business from a profitability<br />

point of view,” he said. “I don’t believe<br />

these deals are going to have profitability issues.<br />

I also don’t believe they will boost your<br />

profitability miraculously. But they do really<br />

have a lot of cost advantages that normally<br />

wouldn’t be there. For instance, you don’t<br />

have to go through this bidding all the time,<br />

which is very expensive.”<br />

Said Peter Gray, CEO of Icon—which also<br />

now has four public partnership deals in<br />

place as well as some that are not public—<br />

rendering these tight arrangements profitable<br />

can be done, it just takes effort, focus<br />

and patience.<br />

“We believe the process of making these<br />

relationships work in a way that’s profitable<br />

takes time, but the whole premise behind<br />

these deals is that you align all your processes,<br />

and build and grow together, and the<br />

way you begin to interact soon enables CROs<br />

to be profitable and also allows the client to<br />

get good value for their money,” said Gray.<br />

Those who criticize these deals just may<br />

be resentful about not being invited to the<br />

party, he added. “Perhaps there are some<br />

sour grapes involved. But they are failing to<br />

recognize that the pharma industry is seeking<br />

to transform itself, and you can either<br />

choose to be a part of that or you can stand<br />

on the sidelines and wail about it happening.<br />

We’ve chosen to get in the game.”<br />

Said Kreger, more deals are definitely in the<br />

works. “This is the direction the industry is moving,<br />

and we’re still in the early innings; there are<br />

more pharma companies that don’t have these<br />

agreements than those that do,” he said.<br />

Who might be next to choose CRO strategic<br />

partners? Amid wide speculation, Kreger said<br />

many are eyeing Merck, which, having bought<br />

Schering-Plough in 2009, now seems ripe for<br />

a strategic outsourcing marriage or two.<br />

—Suz Redfearn<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 5 of 9<br />

Features (continued from page 1)<br />

Portals<br />

For drug developers, Lewenz said, portals<br />

save time and resources by distributing documents<br />

digitally and dispersing notifications<br />

globally, sharply reducing stacks of paper<br />

while also enabling global compliance that<br />

can include automatic reminders. Comparative<br />

enrollment and retention statistics are<br />

highlighted to motivate recruitment, along<br />

with alerts, notifications and the availability<br />

of training materials.<br />

For investigators, the portal engages and<br />

motivates them by creating a private online<br />

community that can include such social features<br />

as a sponsor-monitored blog and forums<br />

to enable good multi-level communications.<br />

“A well-designed clinical trials portal<br />

accounts for the human psyche in order to<br />

motivate users,” Lewenz wrote in a recent blog.<br />

“Certainly money can be a good motivator,<br />

but it must be used to promote quality results.<br />

Being part of a community, part of something<br />

that really matters, and being recognized as<br />

an individual and a member of an important<br />

team—those are very powerful motivators.”<br />

Similarly, other developers of clinical<br />

trial portals point to improved communication<br />

and collaboration among study sites<br />

dispersed geographically, which can reduce<br />

errors at individual sites.<br />

“Clinical trial portals are like any other<br />

technology—it is wonderful when it is used,<br />

but one of the limitations in this industry is<br />

that it has been slow to change things and<br />

no one wants to change unless 10 others do<br />

it first,” said Michael Rosenberg, M.D., CEO<br />

and founder of Durham, N.C.-based Health<br />

“Being part of a community, part<br />

of something that really matters,<br />

and being recognized as an<br />

individual and a member of an<br />

important team—those are very<br />

powerful motivators.”<br />

—Susan MH Lewenz, CEO,<br />

Axxiem Web Solutions<br />

Decisions. The adaptive trials CRO is committed<br />

to shortening development timelines and<br />

maximizing pipeline value for pharmaceutical,<br />

biotech and medical device companies.<br />

Acknowledging that portals are finally<br />

catching on, Rosenberg said the major drawbacks<br />

are on the data entry side, in which<br />

a CRO or sponsor needs one or two staffers<br />

to transcribe hand-written materials—a<br />

process that can result in errors and interrupt<br />

workflow. His company conquers that<br />

limitation in several ways, including providing<br />

staffers with digital pens that act like<br />

cameras and capture key strokes, which they<br />

convert to letters and numbers.<br />

For sponsors, the benefit of potentially<br />

more information available in one place is<br />

currently offset by relatively little information<br />

from all the data—a situation that will change<br />

as technology improves, Rosenberg said.<br />

For patient volunteers, some portals offer<br />

a section in which they can discuss the disease<br />

and treatment experience, which can<br />

help boost compliance.<br />

At an industry conference last year, Rosenberg<br />

estimated about 20% to 30% of CROs<br />

and sponsors are using clinical trial portals.<br />

“The need to exchange information and<br />

communicate at multiple levels given the<br />

time-consuming and complex nature of this<br />

[clinical trial multi-step] process, as well as<br />

trials becoming multi-center, the need for a<br />

system with centralized accessibility at every<br />

level, is the need of the hour,” noted Global<br />

Industry Analysts in its recent report on<br />

Clinical Trial Management Systems.<br />

Already, a wide range of clinical<br />

trial technology companies are in various<br />

stages of developing and marketing clinical<br />

trial portals and dashboards. Much like the<br />

gauges and displays in a car or an airplane<br />

enable navigation, clinical trial dashboards<br />

enable the project manager, along with the<br />

data manager, medical monitor and CRA, to<br />

view a snapshot of the data relevant to their<br />

functions in the clinical trial process.<br />

“Each member of my team has a dashboard<br />

with data that relates to their particular<br />

role,” said Wendell Guthrie, Chief Operating<br />

Officer of Evofem, a small, privately<br />

held reproductive and personal healthcare<br />

products company for women in La Jolla,<br />

Calif. The dashboards were developed using<br />

Health Decision’s HD360° Clinical Management<br />

platform. “They [team members] no<br />

longer have to wait for a report, and then<br />

mine the data for their particular needs. The<br />

HD system allows them to react and communicate<br />

faster and more efficiently because<br />

they have the data in minutes, not weeks.”<br />

—Ronald Rosenberg<br />

6
month
start
up
-me
and
your
site's
s-ll
not
up
and
running?<br />

><br />

With

<br />

,
say
no
to
slow.<br />

Fast.
Focused.
Dedicated.<br />

5<strong>13</strong>.247.5500<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 6 of 9<br />

The Pulse on Recruitment By Cara Danchak<br />

When developing a patient<br />

recruitment radio or television<br />

commercial, there are<br />

many factors to consider. You want the<br />

ad to be effective and deliver a strong<br />

response, so it’s easy to get somewhat<br />

caught up in the content. Will this message<br />

resonate with audiences? Have you<br />

clearly explained the trial and the purpose<br />

of the ad? Does the ad mention the<br />

benefits of trial participation? If so, you<br />

have prepared an effective recruitment<br />

ad. However, if you have overlooked the<br />

media’s rules and regulations, there is<br />

a very good chance your ad will never<br />

make it to the airwaves.<br />

TV and radio stations in the United<br />

States certainly are not strict, compared<br />

to many other countries. However, they<br />

do have standard commercial guidelines<br />

that must be followed. Failure to follow<br />

these regulations results in exclusion<br />

from their stations until new ad copy<br />

is produced and approved. Given the<br />

lengthy turnaround of the IRB process,<br />

revising ad materials is not a quick solution.<br />

Therefore, it’s imperative that study<br />

teams understand media requirements<br />

from the beginning so that proper ad<br />

materials are developed.<br />

According to the Code of Federal<br />

Regulations (CFR), the Federal Communications<br />

Commission (FCC) has mandated<br />

that advertisements include sponsorship<br />

information. This means an advertiser must<br />

be mentioned in clinical trial patient recruitment<br />

ads, as a means of identification. The<br />

first solution would be to include the name<br />

of the trial sponsor, the pharmaceutical<br />

company. However, most sponsors are not<br />

inclined to do this, as they tend to prefer anonymity<br />

in patient recruitment campaigns.<br />

One way around this is to include the names<br />

of the participating sites in the ad, since<br />

they are the ones actually conducting the<br />

research. This inclusion satisfies the media’s<br />

requirement of sponsorship identification<br />

On the air<br />

The following is an example of a radio ad produced by<br />

Clinical Trial Media for a Stress Urinary Incontinence<br />

trial in 2009:<br />

Attention Women:<br />

Does exercising, coughing, sneezing, laughing or<br />

any other sudden movement cause you to lose<br />

bladder control?<br />

It may be Stress Urinary Incontinence—and you<br />

are not alone… so please listen closely to the<br />

following message.<br />

A research study is being conducted in our area<br />

to examine an investigational medication for<br />

the treatment of Stress Urinary Incontinence. To<br />

qualify, you must be a woman over the age of<br />

18 and experiencing symptoms of Stress Urinary<br />

Incontinence.<br />

Qualified participants will receive all study-related<br />

care and medication at no cost and may also be<br />

compensated for time and travel. Health insurance<br />

is not needed to participate.<br />

So if you’ve ever thought you just had a “weak<br />

bladder” because you lost control during coughing,<br />

sneezing or other sudden movements, you<br />

may have Stress Urinary Incontinence. Call (123-<br />

456-7890) to see if you qualify for this study, now<br />

being conducted in our area.<br />

Call (insert site name here) now at (123-456-<br />

7890).That’s (123-456-7890).<br />

and also pleases the sites, as it gives them<br />

some acknowledgment in the ad.<br />

The media also will pay close attention<br />

to the subject of your ads. What is the<br />

study indication? What are the symptoms<br />

you will be discussing? If it’s a sensitive<br />

ailment, something personal or private, the<br />

media expects ad materials to be equally<br />

sensitive. Broadcast TV and radio stations<br />

definitely will pull your ad if it’s found to be<br />

offensive or vulgar.<br />

For example, a couple of years ago I was<br />

working on a trial for Stress Urinary Incontinence.<br />

Prior to IRB approval, we ran the ad<br />

copy by several stations for feedback,<br />

knowing this was a sensitive topic. Of<br />

five stations, only one would accept our<br />

copy. Based on this, we modified the<br />

ad with alternative verbiage that was<br />

slightly more vague, yet still effective.<br />

If we had not done this due diligence<br />

first, the ads would have gone through<br />

IRB approval only to be rejected later by<br />

the media.<br />

Finally, the media enforces very strict<br />

limitations on ad lengths. Whatever the<br />

ad length (30 seconds, 60 seconds, etc.),<br />

it is absolutely imperative that your ad<br />

is timed exactly to meet that length. Far<br />

too often, clients come to me with ad<br />

scripts that fill 50 seconds and ask if we<br />

can read it slowly and “stretch it out” to<br />

a full minute. This is never a good idea.<br />

First, why waste 10 seconds that could<br />

potentially contain valuable information?<br />

Second, if the copy is read too<br />

slowly, the ad will not sound good and<br />

the media may not run it simply because<br />

it will annoy their audiences. Similarly,<br />

if an ad is too long and read very fast to<br />

meet the time restriction, the media also<br />

may make you redo it. Stick exactly to<br />

the time length required.<br />

The media has an obligation to protect<br />

their audiences by maintaining the<br />

quality of the content of their broadcasts.<br />

By understanding and following<br />

their guidelines, you will save yourself a<br />

lot of time, as well as money, and hopefully<br />

your ads will lead to a successful recruitment<br />

campaign.<br />

Cara Danchak is a vice president at Clinical Trial<br />

Media, a global patient recruitment and retention<br />

company. She has spent nearly a decade<br />

working with various companies in the patient<br />

recruitment space including sponsors, sites,<br />

CROs, patient recruitment firms, call centers,<br />

AMCs, ad agencies, public relations firms and<br />

technology companies. Email comments and<br />

suggestions to cara@clinicaltrialmedia.com.<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 7 of 9<br />

Drug & Device Pipeline News<br />

Company Drug/Device Therapeutic Area Status Sponsor Info<br />

Tocagen Toca 511 High-grade glioma Phase I trials initiated in the U.S. (858) 412-8400<br />

www.tocagen.com<br />

Vaxart<br />

H5N1 avian<br />

influenza vaccine<br />

H5N1 avian influenza Phase I trials initiated in the U.S. (415) 437-0<strong>13</strong>2<br />

www.vaxart.com<br />

Adamis<br />

Pharmaceuticals<br />

APC-100 prostate cancer IND approved by the FDA, phase I/IIa trials<br />

planned<br />

N/A<br />

www.adamispharmaceuticals.com<br />

Alkermes ALKS 33-BUP cocaine abuse Phase I/II trials planned for 30 subjects in<br />

the U.S.<br />

(781) 609-6000<br />

www.alkermes.com<br />

FerroKin<br />

BioSciences<br />

FBS0701<br />

pediatrics with<br />

transfusional iron overload<br />

Phase II trials planned for 30 subjects in<br />

North America and Italy<br />

(650) 218-5710<br />

www.ferrokin.com<br />

Array BioPharma Arry-797 osteoarthritis of the knee Phase II trials initiated enrolling 150<br />

subjects in the U.S.<br />

Galapagos GLPG0634 rheumatoid arthritis Phase II trials initiated enrolling 36<br />

subjects in Eastern Europe<br />

(303) 381-6600<br />

www.arraybiopharma.com<br />

+32 15 34 29 00<br />

www.glpg.com<br />

MolMed NGR-hTNF malignant pleural<br />

mesothelioma<br />

Phase II trials initiated enrolling 100<br />

subjects in Italy<br />

+39 0221277.1<br />

www.molmed.com<br />

Morphotek MORAb-004 metastatic melanoma Phase II trials initiated enrolling 80<br />

subjects in the U.S., Europe and Australia<br />

(610) 423-6100<br />

www.morphotek.com<br />

Sound<br />

Pharmaceuticals<br />

SPI-1005<br />

hearing loss induced by<br />

loud music<br />

Phase II trials initiated enrolling in the U.S. (206) 634-2559<br />

www.soundpharmaceuticals.com<br />

Telik Telintra myelodysplastic syndrome Phase II trials initiated enrolling 117<br />

subjects in the U.S.<br />

Onconova rigosertib pancreatic cancer Phase II/III trials initiated enrolling 650<br />

subjects in the U.S.<br />

BioLineRx BL-1020 schizophrenia Phase IIb/III trials initiated enrolling 435<br />

subjects<br />

(650) 845-7700<br />

www.telik.com<br />

(267) 759-3680<br />

www.onconova.com<br />

+972-2-548-9100<br />

www.biolinerx.com<br />

GTx Ostarine muscle wasting/non-small<br />

cell lung cancer<br />

Phase III trials planned for 600 subjects<br />

internationally<br />

(901) 523-9700<br />

www.gtxinc.com<br />

Johnson CW<strong>Weekly</strong>_Chiltern_Gallery_Banner & ustekinumab Crohn's 10/3/11 disease 11:49 Phase Page III 1 trials planned for 1,200 subjects (732) 524-0400<br />

Johnson<br />

www.jnj.com<br />

The Fine Art of Clinical Research<br />

At Chiltern, we’re ready to meet new challenges in the world of clinical trials.<br />

We understand that in a complex and rapidly changing environment you need<br />

a flexible, responsive partner – one that delivers complete trust and quality.<br />

That’s Chiltern – count on us.<br />

CHILTERN SERVICES: Early Phase • Global Clinical Development • Late Phase<br />

• Biometrics • Medical and Regulatory Affairs • Resourcing Solutions<br />

smart phone link<br />

Latin America & North America +1 423 968 9533 Asia Pacific & Europe +44 (0) 1753 512 000 info@chiltern.com www.chiltern.com<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 8 of 9<br />

Trial Results<br />

Musculoskeletal<br />

■■<br />

Geron issued interim results from a phase<br />

I trial of GRNOPC1, a human embryonic<br />

stem cell-based therapy for spinal cord<br />

injuries. Data are from two subjects with<br />

neurologically complete American Spinal<br />

Injury Association Impairment Scale grade<br />

A thoracic spinal cord injuries between<br />

spinal segments T3 and T10. The subjects<br />

received GRNOPC1 at a dose of two<br />

million cells delivered by injection into<br />

the lesion site, administered between<br />

seven and 14 days after injury. Low-dose<br />

tacrolimus was given for temporary<br />

immune-suppression from the time of<br />

injection through 60 days. There were<br />

no surgical complications during or after<br />

either procedure. There was no evidence<br />

of cavitation in the spinal cord at the<br />

injury site on MRI through Day 180. Initial<br />

CW banner:Layout 1 5/20/11 11:05 AM Page 1<br />

analyses showed no evidence of immune<br />

responses to GRNOPC1 through Day 90,<br />

which includes 30 days after complete<br />

withdrawal of immune-suppression. No<br />

adverse events have occurred. Enrollment<br />

has been expanded to include subjects<br />

with injuries at spinal segment T11.<br />

Oncology<br />

■■<br />

Algeta and Bayer reported interim results<br />

from a phase III trial of radium-223<br />

chloride for the treatment of prostate<br />

cancer that has metastasized to the bone.<br />

This randomized, double-blind, multidose,<br />

placebo-controlled trial, ALSYMPCA,<br />

■■<br />

enrolled 922 subjects with symptomatic<br />

castration-resistant/hormone-refractory<br />

prostate cancer that had spread to the<br />

bone. The subjects received radium-223<br />

or placebo plus current standard of care.<br />

The primary endpoint was overall survival.<br />

The overall survival result was statistically<br />

significant, with a median overall survival<br />

of 14 months for radium-223 chloride<br />

and 11.2 months for placebo (two-sided<br />

p-value =0.0022). Based on these results,<br />

the study was stopped and subjects in<br />

the placebo arm will be offered treatment<br />

with radium-223 chloride.<br />

Endocyte issued results from a phase<br />

IIb trial of EC145 for the treatment of<br />

platinum-resistant ovarian cancer. This<br />

randomized, open-label trial, dubbed<br />

PRECEDENT, enrolled 149 women who<br />

received the combination of EC145 and<br />

Pegylated Liposomal Doxorubicin (PLD)<br />

or PLD alone until disease progression<br />

or death. The primary endpoint was progression<br />

free survival (PFS). The median<br />

PFS for the entire population, regardless<br />

of folate receptor expression, was five<br />

months in the EC145/PLD arm compared<br />

to 2.7 months for the PLD single agent<br />

arm (p=0.031). The overall response rate<br />

was 28% in the EC145 combination group<br />

versus 16% in the PLD-alone group. The<br />

study also utilized EC20, an investigational<br />

companion imaging diagnostic<br />

designed to identify subjects with folate<br />

receptor positive tumors. In the subgroup<br />

identified as most positive for the folate<br />

■■<br />

receptor, PFS increased by four months,<br />

from 1.5 months to 5.5 months (p=0.018),<br />

representing more than a 60% reduction<br />

in the risk of progression. The overall<br />

response rate was 22% in the EC145<br />

combination group versus 7% in the PLDalone<br />

group. A phase III trial, PROCEED, is<br />

currently underway in the U.S.<br />

Pfizer released results from a phase I<br />

trial of crizotinib for the treatment of<br />

ALK-positive non-small cell lung cancer<br />

(NSCLC). Data are from 82 ALK+ subjects.<br />

The data was compared to phase I historical<br />

controls from 37 NSCLC ALK+ subjects<br />

who were not treated with crizotinib<br />

(ALK+ controls), as well as 253 NSCLC<br />

ALK-/EGFR- subjects (ALK- controls). In the<br />

82 ALK+ subjects treated with crizotinib,<br />

the one year overall survival was 77%<br />

and two year overall survival was 64%.<br />

The median overall survival has not been<br />

reached. Among the ALK+ controls, the<br />

one- and two-year overall survival was<br />

73% and 33%, respectively, and median<br />

overall survival was 20 months. Subsets of<br />

ALK+ subjects were also evaluated by line<br />

of therapy. Survival of 32 subjects treated<br />

with second- or third-line crizotinib was<br />

significantly longer than that of 24 ALK+<br />

controls (p=0.004): one-year overall<br />

survival was 71% versus 46%, two-year<br />

overall survival was 61% versus 9%. For<br />

123 ALK- controls in the 2nd line setting,<br />

the one- and two-year overall survival was<br />

49% and 33%, respectively. An NDA is currently<br />

under review by the FDA.<br />

Join us for a sneak peek<br />

inside a confidential IRB meeting.<br />

Thursday, <strong>June</strong> 16th at 4PM, Le Meridien Hotel, Cambridge, MA<br />

Register now! Go to www.neirb.com today to see the<br />

FREE<br />

meeting agenda and submit your FREE registration!<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524


CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 9 of 9<br />

Biotech Review<br />

■■<br />

AVEO Pharmaceuticals licensed exclusive<br />

worldwide development and commercialization<br />

rights to the company’s pre-clinical<br />

antibodies targeting the RON (Recepteur<br />

d’Origine Nantais) receptor to Centocor<br />

Ortho Biotech of Horsham, Pa., a wholly<br />

owned subsidiary of Johnson & Johnson, for<br />

$15 million up front, as much as $540 million<br />

in milestones and double-digit royalties<br />

on worldwide net sales. Centocor Ortho will<br />

be responsible for all clinical development,<br />

manufacturing and commercialization,<br />

and also will fund certain research by AVEO<br />

including translational research studies to<br />

identify biomarkers for patients most likely<br />

to benefit from treatment with RON-targeted<br />

antibodies. Cambridge, Mass.-based<br />

AVEO will receive the first half of the $15<br />

million from Centocor, with the second half<br />

raised through an equity private placement<br />

and the sale of new shares to Johnson &<br />

Johnson Development. Last November<br />

AVEO announced pre-clinical data from its<br />

anti-RON antibody program that showed<br />

the successful identification of antibodies<br />

with potent antitumor activity.<br />

■■<br />

■■<br />

Aegera Therapeutics and its clinical-stage<br />

oncology programs were acquired by generic<br />

pharmaceutical company Pharmascience,<br />

both based in Montreal. Pharmascience<br />

said the acquisition is part of the company’s<br />

diversification and expansion strategy,<br />

adding it will keep Aegera’s 20 employees.<br />

Aegera has two oncology programs in clinical<br />

development. AEG35156 is in phase II for the<br />

treatment of solid tumors and hematological<br />

malignancies. AEG40826 (HGS1029) is in<br />

phase I for treatment of solid and lymphoid<br />

tumors in collaboration with Human Genome<br />

Sciences of Rockville, Md. Pharmascience<br />

was founded in 1983 and has more<br />

than 1,300 employees.<br />

Despite a stock rally following the news of<br />

Optimer Pharmaceuticals’ approval for<br />

macrolide antibiotic Dificid (fidaxomicin),<br />

■■<br />

■■<br />

the company’s challenge might be getting<br />

its drug widely—and quickly—accepted in<br />

the market. Dificid is the first antibiotic in 25<br />

years for Clostridium difficile-associated diarrhea<br />

(CDAD). The San Diego-based company<br />

will add 100 sales reps, most in place by<br />

Dificid’s launch, expected in about six weeks,<br />

said president and CEO Pedro Lichtinger. Optimer<br />

plans to position Dificid in both firstline<br />

and second-line treatment and said the<br />

drug should reduce average hospital stays of<br />

CDAD patients, as well as reduce costs. CDAD<br />

costs the U.S. healthcare system about $3.8<br />

billion a year, he added. Optimer set a price<br />

of $2,800 for a 10-day course of Dificid.<br />

Shares of Affymax have yet to recover from<br />

the beating they took about a year ago when<br />

phase III data for peginesatide (formerly<br />

Hematide) fell short of investor expectations,<br />

but that hasn’t stopped the Palo Alto,<br />

Calif.-based biotech and partner Takeda<br />

Pharmaceutical from moving forward with<br />

a new drug application. The companies filed<br />

for approval of peginesatide to treat anemia<br />

associated with chronic renal failure in dialysis<br />

patients. They originally hoped to file for<br />

approval in dialysis and nondialysis patients<br />

simultaneously, last year’s data showed unexpected<br />

safety issues in the nondialysis group.<br />

Affymax said there are currently no plans to<br />

move forward with the predialysis indication<br />

in the U.S., but Takeda is pursuing it in Japan.<br />

As the process of winding down the company<br />

continues, Renovo CEO Mark Ferguson<br />

estimated there will be $54.3 million left<br />

once the process is complete and said the<br />

company has decided to see ongoing clinical<br />

trials through to conclusion. That move will<br />

increase the potential value to be extracted<br />

from the assets of Manchester, U.K.-based<br />

Renovo as it looks for a buyer following the<br />

catastrophic failure of its lead wound-healing<br />

product Juvista. A 90-day consultation with<br />

staff, aimed at shedding more than 100 of<br />

its 110 employees, is drawing to a close. The<br />

■■<br />

■■<br />

company will be reduced to a stock market<br />

listing, cash in hand and its remaining clinical<br />

programs. Adaprev, for the reduction of<br />

tendon adhesions, is being developed in Europe<br />

as a medical device. Prevascar reported<br />

statistically significant phase II efficacy data<br />

in improving the appearance of scarring. The<br />

company will let the trial run to its planned<br />

conclusion in the first half of 2012.<br />

Despite hailing two six-month pivotal studies’<br />

successes for Relovair in chronic obstructive<br />

pulmonary disease (COPD), South San<br />

Francisco-based Theravance saw its shares<br />

hurt as investors focused on one endpoint<br />

that fell short of statistical significance.<br />

Theravance and partner GlaxoSmithKline<br />

said top-line results from the two studies<br />

supported Relovair’s overall development<br />

program. A once-daily inhaled combination<br />

treatment comprising long-acting beta<br />

agonist vilanterol and inhaled corticosteroid<br />

fluticasone furoate, Relovair is positioned to<br />

replace GSK’s twice-daily COPD and asthma<br />

drug Advair (fluticasone/salmeterol), which<br />

had sales of nearly $7 billion in 2009.<br />

Seaside Therapeutics of Cambridge, Mass.,<br />

will begin a phase III trial to evaluate the<br />

efficacy of a drug candidate against the<br />

core symptoms of orphan disease Fragile<br />

X syndrome. Fragile X is the most common<br />

inherited form of intellectual disability and<br />

the largest known cause of autism.<br />

The stories included in Biotech Review<br />

have been provided to <strong>CenterWatch</strong> with<br />

full permission of BioWorld Today and its<br />

publisher, AHC Media LLC. Copyright<br />

©<strong>2011</strong> AHC Media LLC.<br />

BioWorld is located at 3525 Piedmont<br />

Road, Building 6, Suite 400, Atlanta, GA<br />

30305. U.S.A. Please call (800) 688-2421 or<br />

(404) 262-5476 for more information. Or<br />

visit www.bioworld.com.<br />

Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />

CWW1524

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