13 June 2011 CenterWatch Weekly Strategic Partnerships - ICON plc
13 June 2011 CenterWatch Weekly Strategic Partnerships - ICON plc
13 June 2011 CenterWatch Weekly Strategic Partnerships - ICON plc
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<strong>June</strong> <strong>13</strong>, <strong>2011</strong><br />
Breaking News and<br />
Market Intelligence for<br />
the Clinical Trials Industry<br />
A <strong>CenterWatch</strong> Publication<br />
<strong>Strategic</strong> partnerships: a good deal for CROs,<br />
or just a cost-cutting measure by big pharma?<br />
<strong>Strategic</strong> partnerships with the top 20<br />
pharma companies are what most sizable<br />
CROs dream of these days.<br />
And recent moves in the market reflect<br />
just that, with mid-tier CROs either buying<br />
one another or being bought by investment<br />
groups almost every week. The strategy: get<br />
large enough that the big pharma companies<br />
can’t ignore you when it’s time to<br />
choose new strategic partners to which they<br />
will funnel the lion’s share of their studies.<br />
Such partnerships are part of a movement<br />
among big pharma to restructure operations<br />
in an effort to show shareholders they can<br />
be efficient and profitable, according to John<br />
Kreger, a financial analyst with William Blair<br />
who has been scrutinizing the clinical research<br />
outsourcing space for almost 20 years.<br />
As sponsors and CROs feel the<br />
pressure to improve clinical trial<br />
efficiency, increase enrollment and<br />
maintain a solid bottom line, it’s critical<br />
that they avoid information overload while<br />
measuring the right performance indicators<br />
as data from multiple sources is streamlined.<br />
That’s the tall—and growing—order<br />
of clinical trial portals, now used by study<br />
managers, data managers and medical, safety<br />
and regulatory staff to help plan, conduct,<br />
manage and review trials.<br />
“The idea of a clinical trials portal has been<br />
around, but only now are people understanding<br />
the necessity,” said Susan MH Lewenz,<br />
“There’s a tremendous amount of cynicism<br />
among stockholders that internal R&D<br />
infrastructure is completely broken and dysfunctional<br />
and inefficient, and they put tremendous<br />
pressure on management to fix it<br />
and downsize,” he said. “The big 20 pharma<br />
companies have been almost in a state of<br />
panic about restructuring their model, and<br />
outsourcing is being seized upon as a great<br />
way to cut unnecessary R&D spending and<br />
get more efficient.”<br />
Enter the strategic partnership agreement,<br />
in which a very small handful of CROs<br />
are chosen to do most, if not all, of a drug<br />
maker’s R&D work for a specific, usually<br />
long-term time frame. The pharma company<br />
chooses the best CROs for the job(s), then<br />
page 4 »<br />
More sites turn to clinical trials portals, dashboards<br />
to improve management and communication<br />
CEO of Axxiem Web Solutions, a Hastingson-Hudson,<br />
N.Y. company that provides a<br />
secure way to efficiently distribute and track<br />
time-sensitive documents and training materials<br />
to users around the world.<br />
The company’s AxxiTRIALS global portal—<br />
a secure, customizable, private web-based<br />
platform—acts as a central point of communications<br />
for all members of a trial. It offers a<br />
central space for posting patient recruitment<br />
metrics and sharing best practices to create a<br />
sense of community between investigators,<br />
study coordinators and sponsor/CRO project<br />
management teams involved in the trial.<br />
page 5 »<br />
Two researchers indicted<br />
for falsifying data…2<br />
Parexel details early-phase cuts…3<br />
The Pulse on Recruitment…6<br />
Drug & Device Pipeline News…7<br />
<strong>CenterWatch</strong> has identified 15 drugs<br />
and devices that have entered a new<br />
trial phase this week.<br />
Trial Results…8<br />
<strong>CenterWatch</strong> reports on results for<br />
four drugs. Visit www.centerwatch.com<br />
for real-time updates on drugs in<br />
clinical trials.<br />
Biotech Review…9<br />
Biotech briefs from BioWorld Today.<br />
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Clinical Trials Listing Service<br />
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This service provides an international listing of clinical<br />
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Volume 15, Issue 24. Copyright © <strong>2011</strong> by <strong>CenterWatch</strong>. All rights reserved.
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 2 of 9<br />
Industry Briefs<br />
Study Conduct<br />
■■<br />
■■<br />
Two former employees of Kansas-based<br />
Lee Research Institute have been indicted<br />
for falsifying study data in a clinical trial,<br />
according to the Kansas City Business Journal.<br />
Dr. Wayne Spencer, 73, and Lisa Sharp, 48,<br />
were charged with conspiracy, mail fraud<br />
and falsifying information to the FDA.<br />
Institute officials said they terminated<br />
Spencer and Sharp after learning of their<br />
alleged actions in <strong>June</strong> 2010. They then<br />
conducted an internal investigation and<br />
cooperated with both the FDA and sponsor<br />
Schering-Plough. “The company has been<br />
advised by the investigating officers that no<br />
wrongdoing of any sort has been found on<br />
the part of the company,” the institute said in<br />
a statement. Schering-Plough, a subsidiary<br />
of Merck, contracted with Lee Research<br />
last year to do clinical trials on a new allergy<br />
drug. Spencer was the P.I. and Sharp was<br />
lead CRC and director of clinical trials at Lee<br />
Research. The study called for subjects age<br />
50 or older suffering from ragweed-induced<br />
allergy symptoms, and prohibited employees<br />
of Lee Research from participating. The<br />
indictment alleges two of the eight subjects<br />
were institute employees and were given<br />
false names and birth dates to hide that they<br />
were younger than 50. It also claims the pair<br />
falsely reported the ineligible subjects had<br />
physical examinations, gave false statements<br />
to the FDA and tried to hide the subjects’<br />
ineligibility by scheduling required office<br />
visits when the executive director was out.<br />
Schering-Plough paid the institute $30,000<br />
for the study. If convicted, Spencer and<br />
Sharp could face up to five years in federal<br />
prison and $250,000 in fines for conspiracy;<br />
20 years and $250,000 for each mail fraud<br />
charge; and three years and $10,000 for<br />
providing false information to the FDA.<br />
The University of Geneva (UNIGE), Geneva<br />
University Hospitals (HUG) and the Swiss<br />
Institute of Bioinformatics (SIB) have<br />
formed a strategic collaboration with Roche<br />
in translational medical research. The initial<br />
focus will be on basic research, bioinformatics<br />
and biomarker development in cardiology,<br />
hematology, pathology and applied<br />
human toxicology. Translational medical<br />
research translates basic scientific research<br />
into medical practice with the ultimate<br />
objective to deliver personalized healthcare<br />
to patients. Roche has established such collaborations<br />
with distinguished universities in<br />
the U.S., Asia and Europe.<br />
Technology<br />
■■<br />
■■<br />
Medidata Solutions faces a patent infringement<br />
lawsuit from smaller competitor<br />
Datatrak International. Cleveland-based<br />
Datatrak sued Medidata for alleged unauthorized<br />
use of its intellectual property. Datatrak<br />
said Medidata’s Rave product infringes<br />
on its patent for “methods and systems for<br />
unifying data from a plurality of heterogeneous<br />
databases with each having businesscontext<br />
related data and a data access<br />
mechanism.” According to FierceBiotechIT,<br />
the suit comes as New York-based Medidata<br />
continues to distance itself from competitors<br />
in the electronic data capture (EDC) business.<br />
Its customer base has grown from 92 in 2008<br />
to 232 at the end of the first quarter of <strong>2011</strong>,<br />
as more drug developers and life sciences<br />
companies use its web-based system for<br />
managing data in clinical trials. Datatrak<br />
seems poised for a legal battle with its larger<br />
competitor. “After months of attempting,<br />
with little success, to engage proactively<br />
with Medidata and its counsel, it has become<br />
clear that the only way we will be able to<br />
obtain any relief from this apparent infringement<br />
is through litigation,” Laurence Birch,<br />
chairman and CEO, said in a statement.<br />
Boston, Mass.-based Radiant Sage, a provider<br />
of on-demand clinical trial image management<br />
solutions, has officially launched.<br />
The company has developed Software-as-a-<br />
Service (SaaS) clinical trial imaging management<br />
solutions that address clinical trial<br />
sponsors’ needs for rapid trial starts, increased<br />
efficiency, the ability to retain control of trials,<br />
real-time access to and integration of images,<br />
complete transparency and elimination<br />
of capital infrastructure investments. “We<br />
believe this will revolutionize the way images<br />
are used in drug discovery and research,” said<br />
Chander Jain, vice president of development<br />
and services. Core-Lab-in-a-Box and RadVista<br />
Viewer enable rapid trial start and increased<br />
overall efficiency of the collection, distribution<br />
and processing of images, and require no<br />
capital infrastructure investments.<br />
R&D Trends<br />
■■<br />
The Ministry of Health and Social Development<br />
of the Russian Federation (MoH)<br />
approved 95 new clinical trials of all types<br />
including local studies during the first quarter<br />
of <strong>2011</strong>, 29% less than in the year-ago<br />
quarter, according to a quarterly analytical<br />
report produced by Moscow-based CRO<br />
Synergy Research Group (SynRG). The<br />
quarterly report on Russia’s clinical trial<br />
market is part of SynRG’s goal to improve the<br />
research attractiveness of Russia for foreign<br />
sponsors. Of the 95 new studies, 74 were<br />
multi-national, multi-center clinical trials,<br />
down 11% from the first quarter of 2010.<br />
The number of local clinical trials conducted<br />
page 3 »<br />
CW<strong>Weekly</strong> (ISSN 1528-5731)<br />
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Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 3 of 9<br />
Industry Briefs (continued from page 2)<br />
in Russia by domestic and foreign sponsors<br />
was also down, from 36 to 18. The trials were<br />
sponsored by companies from 15 countries:<br />
22 were initiated by U.S. sponsors; Russian<br />
sponsors had 19 studies; Swiss sponsors had<br />
15; and U.K. companies had 10. The number<br />
of subjects planned for enrollment in phase<br />
II-IV trials was 11,123 subjects, 15% less than<br />
a year ago. GlaxoSmithKline is sponsoring<br />
eight new studies, while Novartis has six new<br />
trials, AstraZeneca and Roche each has five,<br />
and Sanofi has four. Of the new studies, 74%<br />
were in five therapeutic areas: 29 were initiated<br />
in Oncology; 12 in Respiratory diseases;<br />
11 in Endocrinology; seven in Cardiovascular<br />
diseases and six in Musculoskeletal diseases.<br />
CROs<br />
■■<br />
Parexel has revealed details of its previously<br />
announced plan to cut early-phase capacity<br />
by 30%. It is closing four facilities and<br />
downsizing another five in the restructuring,<br />
according to Outsourcing-Pharma. Parexel<br />
believes there are irreversible changes in the<br />
sector. Biopharm is focusing on making an<br />
early assessment of proof-of-concept and<br />
then going back to do other work on the<br />
most promising compounds. Adoption of<br />
this strategy has resulted in fewer studies<br />
per molecule and overcapacity in the<br />
early-phase sector. At its nine sites in Europe,<br />
the U.S. and South Africa, the measures will<br />
cut the bed count by 28% and cut about<br />
300 jobs. Global overcapacity has led to<br />
competitors offering 20% discounts, said<br />
Mark Goldberg, Parexel’s COO. The company<br />
■■<br />
said making the cuts and focusing resources<br />
on growth in early-phase areas such as trials<br />
in patients will help return the unit to profitability.<br />
Up to one-third of new early-phase<br />
business at Parexel is for patient-healthy<br />
volunteer hybrid work, said Goldberg, and<br />
the company plans to refine its early-phase<br />
business to “straddle phase I and II.” Expanding<br />
relationships with external early-phase<br />
sites is one strategy. Parexel seeks to keep a<br />
solid presence in early phase, as it views the<br />
unit as important to being a full-service provider.<br />
Parexel referred to increased interest in<br />
early-phase strategic partnerships and needs<br />
to keep scale to compete for this work.<br />
Quintiles has begun its Egyptian contract<br />
sales and marketing partnership, further<br />
expanding the firm’s presence in what<br />
it says is one of the world’s most rapidly<br />
expanding regional markets, according to<br />
Outsourcing-Pharma. The joint venture, announced<br />
last October, teams Quintiles with<br />
Egypt’s Kare Pharma International (HKPI)<br />
and Ramco Import and Export to create a<br />
contract marketing organization. Quintiles<br />
will bolster Ramco’s 40-member sales team<br />
with marketing capabilities developed by<br />
its global teams. The local knowledge its<br />
partners provide is key, said Jim Feathersone,<br />
Quintiles’ vice president of product<br />
development and commercialization. “We<br />
believe we can provide the best solutions<br />
for our customers by partnering with bestin-class,<br />
local companies that have intimate<br />
knowledge, experience and expertise in<br />
delivering commercial solutions locally.”<br />
■■<br />
■■<br />
Cetero Research has signed an earlystage<br />
preferred provider agreement and<br />
is eyeing other deals as sponsors look to<br />
extend the partnership model into phase<br />
I, according to Outsourcing-Pharma. Most<br />
strategic relationships with CROs focus on<br />
phase II to IV clinical trials, but the model<br />
is now extending into early phase. With<br />
1,500 early-phase beds in North America,<br />
Cetero is well placed to enter into these<br />
deals. With a large network and considerable<br />
experience, Cetero is confident of its<br />
position. A number of large CROs have<br />
made early-phase cuts and spoken of<br />
overcapacity. But Cetero CEO Troy McCall<br />
said Cetero has fared better because of its<br />
focus on phase I.<br />
U.S.-based Aptiv Solutions, a new<br />
adaptive clinical trial-focused CRO, has<br />
officially begun operations, according to<br />
Outsourcing-Pharma. The organization is<br />
a conglomerate formed in February by<br />
six CROs: Averion International, Trio<br />
Clinical Research, ClinResearch, Niphix,<br />
Addplan and Fulcrum Pharma. The<br />
firm’s approach is to combine software<br />
and expertise in the execution of adaptive<br />
clinical trials, specialized medical device<br />
development, a dedicated focus in Oncology<br />
and the flexibility of an international<br />
CRO. Speaking at the official launch, CEO<br />
Patrick Donnelly said, “Aptiv Solutions<br />
is the only CRO to offer design, simulation<br />
and execution of adaptive clinical<br />
trials—and the only partner to make fully<br />
functional adaptive trials a reality.”<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 4 of 9<br />
Features (continued from page 1)<br />
<strong>Partnerships</strong><br />
works only with them. The CROs receive a<br />
steady stream of work.<br />
But are these arrangements actually good<br />
for the CROs chosen? According to a report by<br />
William Blair analysts about Pfizer’s recently<br />
announced strategic partnerships with Parexel<br />
and Icon, during their ramp-up phase,<br />
these deals can actually impair CROs a bit.<br />
“Given the size and complexity of the<br />
implementation, start-up costs and lack of<br />
near-term revenue as Pfizer transitions away<br />
from its broad list of other clinical CRO vendors,<br />
we would not be surprised if this award<br />
pressures [Parexel’s] and [Icon’s] margins in<br />
the short term,” the report said.<br />
But once fully operational, the analysts<br />
predicted those particular deals should be<br />
profitable. The report estimated the agreement<br />
could increase Parexel’s revenue and<br />
earnings base by roughly 11% to 12%, and<br />
Icon’s base by <strong>13</strong>% to 15%.<br />
Still, some critics say these deals may seem<br />
like prizes but in reality they force the CRO to<br />
offer painfully deep discounts in exchange<br />
for a steady flow of work. August Troendle,<br />
co-founder, president and CEO of Medpace,<br />
is one such critic. Medpace, which just sold<br />
an 80% stake to CCMP Capital Advisors,<br />
does not jockey for strategic partnerships or<br />
preferred provider status with big pharma.<br />
“Frankly, we don’t have to sit down at the<br />
table and talk about the 15% to 18% price<br />
reduction that a preferred provider has to<br />
do,” said Troendle. “I’d rather be getting the<br />
work that’s the exception to their preferred<br />
provider lists than to be on the preferred<br />
provider lists.”<br />
Instead, he bucks the trend of CROs<br />
scrambling to buy one another and grow big<br />
enough to attract the attention of large sponsors.<br />
“All these companies line up to get revenue<br />
from large pharma, and it’s very compelling<br />
to them, but they pay a significant price.<br />
Look at INC and Kendle and PharmaNet—all<br />
of them will be left at the lower end of the<br />
majors and have tremendous difficulty getting<br />
on those lists, and at great price concessions,<br />
while having to integrate acquisitions.”<br />
William Blair analysts alluded to such<br />
price concessions in their report on the<br />
Pfizer deals, saying, “... there are risks that go<br />
along with working with a sponsor with the<br />
purchasing muscle of Pfizer.”<br />
Parexel now has four announced strategic<br />
partnerships, as well as some that are not<br />
public. Founder, president and CEO Josef von<br />
Rickenbach said the negative and the positive<br />
of these deals seem to even out.<br />
“We’ve done comprehensive analyses on<br />
the quality and benefits of strategic partnerships,<br />
and for us it hasn’t worked out any<br />
worse than regular business from a profitability<br />
point of view,” he said. “I don’t believe<br />
these deals are going to have profitability issues.<br />
I also don’t believe they will boost your<br />
profitability miraculously. But they do really<br />
have a lot of cost advantages that normally<br />
wouldn’t be there. For instance, you don’t<br />
have to go through this bidding all the time,<br />
which is very expensive.”<br />
Said Peter Gray, CEO of Icon—which also<br />
now has four public partnership deals in<br />
place as well as some that are not public—<br />
rendering these tight arrangements profitable<br />
can be done, it just takes effort, focus<br />
and patience.<br />
“We believe the process of making these<br />
relationships work in a way that’s profitable<br />
takes time, but the whole premise behind<br />
these deals is that you align all your processes,<br />
and build and grow together, and the<br />
way you begin to interact soon enables CROs<br />
to be profitable and also allows the client to<br />
get good value for their money,” said Gray.<br />
Those who criticize these deals just may<br />
be resentful about not being invited to the<br />
party, he added. “Perhaps there are some<br />
sour grapes involved. But they are failing to<br />
recognize that the pharma industry is seeking<br />
to transform itself, and you can either<br />
choose to be a part of that or you can stand<br />
on the sidelines and wail about it happening.<br />
We’ve chosen to get in the game.”<br />
Said Kreger, more deals are definitely in the<br />
works. “This is the direction the industry is moving,<br />
and we’re still in the early innings; there are<br />
more pharma companies that don’t have these<br />
agreements than those that do,” he said.<br />
Who might be next to choose CRO strategic<br />
partners? Amid wide speculation, Kreger said<br />
many are eyeing Merck, which, having bought<br />
Schering-Plough in 2009, now seems ripe for<br />
a strategic outsourcing marriage or two.<br />
—Suz Redfearn<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 5 of 9<br />
Features (continued from page 1)<br />
Portals<br />
For drug developers, Lewenz said, portals<br />
save time and resources by distributing documents<br />
digitally and dispersing notifications<br />
globally, sharply reducing stacks of paper<br />
while also enabling global compliance that<br />
can include automatic reminders. Comparative<br />
enrollment and retention statistics are<br />
highlighted to motivate recruitment, along<br />
with alerts, notifications and the availability<br />
of training materials.<br />
For investigators, the portal engages and<br />
motivates them by creating a private online<br />
community that can include such social features<br />
as a sponsor-monitored blog and forums<br />
to enable good multi-level communications.<br />
“A well-designed clinical trials portal<br />
accounts for the human psyche in order to<br />
motivate users,” Lewenz wrote in a recent blog.<br />
“Certainly money can be a good motivator,<br />
but it must be used to promote quality results.<br />
Being part of a community, part of something<br />
that really matters, and being recognized as<br />
an individual and a member of an important<br />
team—those are very powerful motivators.”<br />
Similarly, other developers of clinical<br />
trial portals point to improved communication<br />
and collaboration among study sites<br />
dispersed geographically, which can reduce<br />
errors at individual sites.<br />
“Clinical trial portals are like any other<br />
technology—it is wonderful when it is used,<br />
but one of the limitations in this industry is<br />
that it has been slow to change things and<br />
no one wants to change unless 10 others do<br />
it first,” said Michael Rosenberg, M.D., CEO<br />
and founder of Durham, N.C.-based Health<br />
“Being part of a community, part<br />
of something that really matters,<br />
and being recognized as an<br />
individual and a member of an<br />
important team—those are very<br />
powerful motivators.”<br />
—Susan MH Lewenz, CEO,<br />
Axxiem Web Solutions<br />
Decisions. The adaptive trials CRO is committed<br />
to shortening development timelines and<br />
maximizing pipeline value for pharmaceutical,<br />
biotech and medical device companies.<br />
Acknowledging that portals are finally<br />
catching on, Rosenberg said the major drawbacks<br />
are on the data entry side, in which<br />
a CRO or sponsor needs one or two staffers<br />
to transcribe hand-written materials—a<br />
process that can result in errors and interrupt<br />
workflow. His company conquers that<br />
limitation in several ways, including providing<br />
staffers with digital pens that act like<br />
cameras and capture key strokes, which they<br />
convert to letters and numbers.<br />
For sponsors, the benefit of potentially<br />
more information available in one place is<br />
currently offset by relatively little information<br />
from all the data—a situation that will change<br />
as technology improves, Rosenberg said.<br />
For patient volunteers, some portals offer<br />
a section in which they can discuss the disease<br />
and treatment experience, which can<br />
help boost compliance.<br />
At an industry conference last year, Rosenberg<br />
estimated about 20% to 30% of CROs<br />
and sponsors are using clinical trial portals.<br />
“The need to exchange information and<br />
communicate at multiple levels given the<br />
time-consuming and complex nature of this<br />
[clinical trial multi-step] process, as well as<br />
trials becoming multi-center, the need for a<br />
system with centralized accessibility at every<br />
level, is the need of the hour,” noted Global<br />
Industry Analysts in its recent report on<br />
Clinical Trial Management Systems.<br />
Already, a wide range of clinical<br />
trial technology companies are in various<br />
stages of developing and marketing clinical<br />
trial portals and dashboards. Much like the<br />
gauges and displays in a car or an airplane<br />
enable navigation, clinical trial dashboards<br />
enable the project manager, along with the<br />
data manager, medical monitor and CRA, to<br />
view a snapshot of the data relevant to their<br />
functions in the clinical trial process.<br />
“Each member of my team has a dashboard<br />
with data that relates to their particular<br />
role,” said Wendell Guthrie, Chief Operating<br />
Officer of Evofem, a small, privately<br />
held reproductive and personal healthcare<br />
products company for women in La Jolla,<br />
Calif. The dashboards were developed using<br />
Health Decision’s HD360° Clinical Management<br />
platform. “They [team members] no<br />
longer have to wait for a report, and then<br />
mine the data for their particular needs. The<br />
HD system allows them to react and communicate<br />
faster and more efficiently because<br />
they have the data in minutes, not weeks.”<br />
—Ronald Rosenberg<br />
6 month start up -me and your site's s-ll not up and running?<br />
><br />
With <br />
, say no to slow.<br />
Fast. Focused. Dedicated.<br />
5<strong>13</strong>.247.5500<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
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CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 6 of 9<br />
The Pulse on Recruitment By Cara Danchak<br />
When developing a patient<br />
recruitment radio or television<br />
commercial, there are<br />
many factors to consider. You want the<br />
ad to be effective and deliver a strong<br />
response, so it’s easy to get somewhat<br />
caught up in the content. Will this message<br />
resonate with audiences? Have you<br />
clearly explained the trial and the purpose<br />
of the ad? Does the ad mention the<br />
benefits of trial participation? If so, you<br />
have prepared an effective recruitment<br />
ad. However, if you have overlooked the<br />
media’s rules and regulations, there is<br />
a very good chance your ad will never<br />
make it to the airwaves.<br />
TV and radio stations in the United<br />
States certainly are not strict, compared<br />
to many other countries. However, they<br />
do have standard commercial guidelines<br />
that must be followed. Failure to follow<br />
these regulations results in exclusion<br />
from their stations until new ad copy<br />
is produced and approved. Given the<br />
lengthy turnaround of the IRB process,<br />
revising ad materials is not a quick solution.<br />
Therefore, it’s imperative that study<br />
teams understand media requirements<br />
from the beginning so that proper ad<br />
materials are developed.<br />
According to the Code of Federal<br />
Regulations (CFR), the Federal Communications<br />
Commission (FCC) has mandated<br />
that advertisements include sponsorship<br />
information. This means an advertiser must<br />
be mentioned in clinical trial patient recruitment<br />
ads, as a means of identification. The<br />
first solution would be to include the name<br />
of the trial sponsor, the pharmaceutical<br />
company. However, most sponsors are not<br />
inclined to do this, as they tend to prefer anonymity<br />
in patient recruitment campaigns.<br />
One way around this is to include the names<br />
of the participating sites in the ad, since<br />
they are the ones actually conducting the<br />
research. This inclusion satisfies the media’s<br />
requirement of sponsorship identification<br />
On the air<br />
The following is an example of a radio ad produced by<br />
Clinical Trial Media for a Stress Urinary Incontinence<br />
trial in 2009:<br />
Attention Women:<br />
Does exercising, coughing, sneezing, laughing or<br />
any other sudden movement cause you to lose<br />
bladder control?<br />
It may be Stress Urinary Incontinence—and you<br />
are not alone… so please listen closely to the<br />
following message.<br />
A research study is being conducted in our area<br />
to examine an investigational medication for<br />
the treatment of Stress Urinary Incontinence. To<br />
qualify, you must be a woman over the age of<br />
18 and experiencing symptoms of Stress Urinary<br />
Incontinence.<br />
Qualified participants will receive all study-related<br />
care and medication at no cost and may also be<br />
compensated for time and travel. Health insurance<br />
is not needed to participate.<br />
So if you’ve ever thought you just had a “weak<br />
bladder” because you lost control during coughing,<br />
sneezing or other sudden movements, you<br />
may have Stress Urinary Incontinence. Call (123-<br />
456-7890) to see if you qualify for this study, now<br />
being conducted in our area.<br />
Call (insert site name here) now at (123-456-<br />
7890).That’s (123-456-7890).<br />
and also pleases the sites, as it gives them<br />
some acknowledgment in the ad.<br />
The media also will pay close attention<br />
to the subject of your ads. What is the<br />
study indication? What are the symptoms<br />
you will be discussing? If it’s a sensitive<br />
ailment, something personal or private, the<br />
media expects ad materials to be equally<br />
sensitive. Broadcast TV and radio stations<br />
definitely will pull your ad if it’s found to be<br />
offensive or vulgar.<br />
For example, a couple of years ago I was<br />
working on a trial for Stress Urinary Incontinence.<br />
Prior to IRB approval, we ran the ad<br />
copy by several stations for feedback,<br />
knowing this was a sensitive topic. Of<br />
five stations, only one would accept our<br />
copy. Based on this, we modified the<br />
ad with alternative verbiage that was<br />
slightly more vague, yet still effective.<br />
If we had not done this due diligence<br />
first, the ads would have gone through<br />
IRB approval only to be rejected later by<br />
the media.<br />
Finally, the media enforces very strict<br />
limitations on ad lengths. Whatever the<br />
ad length (30 seconds, 60 seconds, etc.),<br />
it is absolutely imperative that your ad<br />
is timed exactly to meet that length. Far<br />
too often, clients come to me with ad<br />
scripts that fill 50 seconds and ask if we<br />
can read it slowly and “stretch it out” to<br />
a full minute. This is never a good idea.<br />
First, why waste 10 seconds that could<br />
potentially contain valuable information?<br />
Second, if the copy is read too<br />
slowly, the ad will not sound good and<br />
the media may not run it simply because<br />
it will annoy their audiences. Similarly,<br />
if an ad is too long and read very fast to<br />
meet the time restriction, the media also<br />
may make you redo it. Stick exactly to<br />
the time length required.<br />
The media has an obligation to protect<br />
their audiences by maintaining the<br />
quality of the content of their broadcasts.<br />
By understanding and following<br />
their guidelines, you will save yourself a<br />
lot of time, as well as money, and hopefully<br />
your ads will lead to a successful recruitment<br />
campaign.<br />
Cara Danchak is a vice president at Clinical Trial<br />
Media, a global patient recruitment and retention<br />
company. She has spent nearly a decade<br />
working with various companies in the patient<br />
recruitment space including sponsors, sites,<br />
CROs, patient recruitment firms, call centers,<br />
AMCs, ad agencies, public relations firms and<br />
technology companies. Email comments and<br />
suggestions to cara@clinicaltrialmedia.com.<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 7 of 9<br />
Drug & Device Pipeline News<br />
Company Drug/Device Therapeutic Area Status Sponsor Info<br />
Tocagen Toca 511 High-grade glioma Phase I trials initiated in the U.S. (858) 412-8400<br />
www.tocagen.com<br />
Vaxart<br />
H5N1 avian<br />
influenza vaccine<br />
H5N1 avian influenza Phase I trials initiated in the U.S. (415) 437-0<strong>13</strong>2<br />
www.vaxart.com<br />
Adamis<br />
Pharmaceuticals<br />
APC-100 prostate cancer IND approved by the FDA, phase I/IIa trials<br />
planned<br />
N/A<br />
www.adamispharmaceuticals.com<br />
Alkermes ALKS 33-BUP cocaine abuse Phase I/II trials planned for 30 subjects in<br />
the U.S.<br />
(781) 609-6000<br />
www.alkermes.com<br />
FerroKin<br />
BioSciences<br />
FBS0701<br />
pediatrics with<br />
transfusional iron overload<br />
Phase II trials planned for 30 subjects in<br />
North America and Italy<br />
(650) 218-5710<br />
www.ferrokin.com<br />
Array BioPharma Arry-797 osteoarthritis of the knee Phase II trials initiated enrolling 150<br />
subjects in the U.S.<br />
Galapagos GLPG0634 rheumatoid arthritis Phase II trials initiated enrolling 36<br />
subjects in Eastern Europe<br />
(303) 381-6600<br />
www.arraybiopharma.com<br />
+32 15 34 29 00<br />
www.glpg.com<br />
MolMed NGR-hTNF malignant pleural<br />
mesothelioma<br />
Phase II trials initiated enrolling 100<br />
subjects in Italy<br />
+39 0221277.1<br />
www.molmed.com<br />
Morphotek MORAb-004 metastatic melanoma Phase II trials initiated enrolling 80<br />
subjects in the U.S., Europe and Australia<br />
(610) 423-6100<br />
www.morphotek.com<br />
Sound<br />
Pharmaceuticals<br />
SPI-1005<br />
hearing loss induced by<br />
loud music<br />
Phase II trials initiated enrolling in the U.S. (206) 634-2559<br />
www.soundpharmaceuticals.com<br />
Telik Telintra myelodysplastic syndrome Phase II trials initiated enrolling 117<br />
subjects in the U.S.<br />
Onconova rigosertib pancreatic cancer Phase II/III trials initiated enrolling 650<br />
subjects in the U.S.<br />
BioLineRx BL-1020 schizophrenia Phase IIb/III trials initiated enrolling 435<br />
subjects<br />
(650) 845-7700<br />
www.telik.com<br />
(267) 759-3680<br />
www.onconova.com<br />
+972-2-548-9100<br />
www.biolinerx.com<br />
GTx Ostarine muscle wasting/non-small<br />
cell lung cancer<br />
Phase III trials planned for 600 subjects<br />
internationally<br />
(901) 523-9700<br />
www.gtxinc.com<br />
Johnson CW<strong>Weekly</strong>_Chiltern_Gallery_Banner & ustekinumab Crohn's 10/3/11 disease 11:49 Phase Page III 1 trials planned for 1,200 subjects (732) 524-0400<br />
Johnson<br />
www.jnj.com<br />
The Fine Art of Clinical Research<br />
At Chiltern, we’re ready to meet new challenges in the world of clinical trials.<br />
We understand that in a complex and rapidly changing environment you need<br />
a flexible, responsive partner – one that delivers complete trust and quality.<br />
That’s Chiltern – count on us.<br />
CHILTERN SERVICES: Early Phase • Global Clinical Development • Late Phase<br />
• Biometrics • Medical and Regulatory Affairs • Resourcing Solutions<br />
smart phone link<br />
Latin America & North America +1 423 968 9533 Asia Pacific & Europe +44 (0) 1753 512 000 info@chiltern.com www.chiltern.com<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 8 of 9<br />
Trial Results<br />
Musculoskeletal<br />
■■<br />
Geron issued interim results from a phase<br />
I trial of GRNOPC1, a human embryonic<br />
stem cell-based therapy for spinal cord<br />
injuries. Data are from two subjects with<br />
neurologically complete American Spinal<br />
Injury Association Impairment Scale grade<br />
A thoracic spinal cord injuries between<br />
spinal segments T3 and T10. The subjects<br />
received GRNOPC1 at a dose of two<br />
million cells delivered by injection into<br />
the lesion site, administered between<br />
seven and 14 days after injury. Low-dose<br />
tacrolimus was given for temporary<br />
immune-suppression from the time of<br />
injection through 60 days. There were<br />
no surgical complications during or after<br />
either procedure. There was no evidence<br />
of cavitation in the spinal cord at the<br />
injury site on MRI through Day 180. Initial<br />
CW banner:Layout 1 5/20/11 11:05 AM Page 1<br />
analyses showed no evidence of immune<br />
responses to GRNOPC1 through Day 90,<br />
which includes 30 days after complete<br />
withdrawal of immune-suppression. No<br />
adverse events have occurred. Enrollment<br />
has been expanded to include subjects<br />
with injuries at spinal segment T11.<br />
Oncology<br />
■■<br />
Algeta and Bayer reported interim results<br />
from a phase III trial of radium-223<br />
chloride for the treatment of prostate<br />
cancer that has metastasized to the bone.<br />
This randomized, double-blind, multidose,<br />
placebo-controlled trial, ALSYMPCA,<br />
■■<br />
enrolled 922 subjects with symptomatic<br />
castration-resistant/hormone-refractory<br />
prostate cancer that had spread to the<br />
bone. The subjects received radium-223<br />
or placebo plus current standard of care.<br />
The primary endpoint was overall survival.<br />
The overall survival result was statistically<br />
significant, with a median overall survival<br />
of 14 months for radium-223 chloride<br />
and 11.2 months for placebo (two-sided<br />
p-value =0.0022). Based on these results,<br />
the study was stopped and subjects in<br />
the placebo arm will be offered treatment<br />
with radium-223 chloride.<br />
Endocyte issued results from a phase<br />
IIb trial of EC145 for the treatment of<br />
platinum-resistant ovarian cancer. This<br />
randomized, open-label trial, dubbed<br />
PRECEDENT, enrolled 149 women who<br />
received the combination of EC145 and<br />
Pegylated Liposomal Doxorubicin (PLD)<br />
or PLD alone until disease progression<br />
or death. The primary endpoint was progression<br />
free survival (PFS). The median<br />
PFS for the entire population, regardless<br />
of folate receptor expression, was five<br />
months in the EC145/PLD arm compared<br />
to 2.7 months for the PLD single agent<br />
arm (p=0.031). The overall response rate<br />
was 28% in the EC145 combination group<br />
versus 16% in the PLD-alone group. The<br />
study also utilized EC20, an investigational<br />
companion imaging diagnostic<br />
designed to identify subjects with folate<br />
receptor positive tumors. In the subgroup<br />
identified as most positive for the folate<br />
■■<br />
receptor, PFS increased by four months,<br />
from 1.5 months to 5.5 months (p=0.018),<br />
representing more than a 60% reduction<br />
in the risk of progression. The overall<br />
response rate was 22% in the EC145<br />
combination group versus 7% in the PLDalone<br />
group. A phase III trial, PROCEED, is<br />
currently underway in the U.S.<br />
Pfizer released results from a phase I<br />
trial of crizotinib for the treatment of<br />
ALK-positive non-small cell lung cancer<br />
(NSCLC). Data are from 82 ALK+ subjects.<br />
The data was compared to phase I historical<br />
controls from 37 NSCLC ALK+ subjects<br />
who were not treated with crizotinib<br />
(ALK+ controls), as well as 253 NSCLC<br />
ALK-/EGFR- subjects (ALK- controls). In the<br />
82 ALK+ subjects treated with crizotinib,<br />
the one year overall survival was 77%<br />
and two year overall survival was 64%.<br />
The median overall survival has not been<br />
reached. Among the ALK+ controls, the<br />
one- and two-year overall survival was<br />
73% and 33%, respectively, and median<br />
overall survival was 20 months. Subsets of<br />
ALK+ subjects were also evaluated by line<br />
of therapy. Survival of 32 subjects treated<br />
with second- or third-line crizotinib was<br />
significantly longer than that of 24 ALK+<br />
controls (p=0.004): one-year overall<br />
survival was 71% versus 46%, two-year<br />
overall survival was 61% versus 9%. For<br />
123 ALK- controls in the 2nd line setting,<br />
the one- and two-year overall survival was<br />
49% and 33%, respectively. An NDA is currently<br />
under review by the FDA.<br />
Join us for a sneak peek<br />
inside a confidential IRB meeting.<br />
Thursday, <strong>June</strong> 16th at 4PM, Le Meridien Hotel, Cambridge, MA<br />
Register now! Go to www.neirb.com today to see the<br />
FREE<br />
meeting agenda and submit your FREE registration!<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
CWW1524
CW<strong>Weekly</strong> <strong>June</strong> <strong>13</strong>, <strong>2011</strong> 9 of 9<br />
Biotech Review<br />
■■<br />
AVEO Pharmaceuticals licensed exclusive<br />
worldwide development and commercialization<br />
rights to the company’s pre-clinical<br />
antibodies targeting the RON (Recepteur<br />
d’Origine Nantais) receptor to Centocor<br />
Ortho Biotech of Horsham, Pa., a wholly<br />
owned subsidiary of Johnson & Johnson, for<br />
$15 million up front, as much as $540 million<br />
in milestones and double-digit royalties<br />
on worldwide net sales. Centocor Ortho will<br />
be responsible for all clinical development,<br />
manufacturing and commercialization,<br />
and also will fund certain research by AVEO<br />
including translational research studies to<br />
identify biomarkers for patients most likely<br />
to benefit from treatment with RON-targeted<br />
antibodies. Cambridge, Mass.-based<br />
AVEO will receive the first half of the $15<br />
million from Centocor, with the second half<br />
raised through an equity private placement<br />
and the sale of new shares to Johnson &<br />
Johnson Development. Last November<br />
AVEO announced pre-clinical data from its<br />
anti-RON antibody program that showed<br />
the successful identification of antibodies<br />
with potent antitumor activity.<br />
■■<br />
■■<br />
Aegera Therapeutics and its clinical-stage<br />
oncology programs were acquired by generic<br />
pharmaceutical company Pharmascience,<br />
both based in Montreal. Pharmascience<br />
said the acquisition is part of the company’s<br />
diversification and expansion strategy,<br />
adding it will keep Aegera’s 20 employees.<br />
Aegera has two oncology programs in clinical<br />
development. AEG35156 is in phase II for the<br />
treatment of solid tumors and hematological<br />
malignancies. AEG40826 (HGS1029) is in<br />
phase I for treatment of solid and lymphoid<br />
tumors in collaboration with Human Genome<br />
Sciences of Rockville, Md. Pharmascience<br />
was founded in 1983 and has more<br />
than 1,300 employees.<br />
Despite a stock rally following the news of<br />
Optimer Pharmaceuticals’ approval for<br />
macrolide antibiotic Dificid (fidaxomicin),<br />
■■<br />
■■<br />
the company’s challenge might be getting<br />
its drug widely—and quickly—accepted in<br />
the market. Dificid is the first antibiotic in 25<br />
years for Clostridium difficile-associated diarrhea<br />
(CDAD). The San Diego-based company<br />
will add 100 sales reps, most in place by<br />
Dificid’s launch, expected in about six weeks,<br />
said president and CEO Pedro Lichtinger. Optimer<br />
plans to position Dificid in both firstline<br />
and second-line treatment and said the<br />
drug should reduce average hospital stays of<br />
CDAD patients, as well as reduce costs. CDAD<br />
costs the U.S. healthcare system about $3.8<br />
billion a year, he added. Optimer set a price<br />
of $2,800 for a 10-day course of Dificid.<br />
Shares of Affymax have yet to recover from<br />
the beating they took about a year ago when<br />
phase III data for peginesatide (formerly<br />
Hematide) fell short of investor expectations,<br />
but that hasn’t stopped the Palo Alto,<br />
Calif.-based biotech and partner Takeda<br />
Pharmaceutical from moving forward with<br />
a new drug application. The companies filed<br />
for approval of peginesatide to treat anemia<br />
associated with chronic renal failure in dialysis<br />
patients. They originally hoped to file for<br />
approval in dialysis and nondialysis patients<br />
simultaneously, last year’s data showed unexpected<br />
safety issues in the nondialysis group.<br />
Affymax said there are currently no plans to<br />
move forward with the predialysis indication<br />
in the U.S., but Takeda is pursuing it in Japan.<br />
As the process of winding down the company<br />
continues, Renovo CEO Mark Ferguson<br />
estimated there will be $54.3 million left<br />
once the process is complete and said the<br />
company has decided to see ongoing clinical<br />
trials through to conclusion. That move will<br />
increase the potential value to be extracted<br />
from the assets of Manchester, U.K.-based<br />
Renovo as it looks for a buyer following the<br />
catastrophic failure of its lead wound-healing<br />
product Juvista. A 90-day consultation with<br />
staff, aimed at shedding more than 100 of<br />
its 110 employees, is drawing to a close. The<br />
■■<br />
■■<br />
company will be reduced to a stock market<br />
listing, cash in hand and its remaining clinical<br />
programs. Adaprev, for the reduction of<br />
tendon adhesions, is being developed in Europe<br />
as a medical device. Prevascar reported<br />
statistically significant phase II efficacy data<br />
in improving the appearance of scarring. The<br />
company will let the trial run to its planned<br />
conclusion in the first half of 2012.<br />
Despite hailing two six-month pivotal studies’<br />
successes for Relovair in chronic obstructive<br />
pulmonary disease (COPD), South San<br />
Francisco-based Theravance saw its shares<br />
hurt as investors focused on one endpoint<br />
that fell short of statistical significance.<br />
Theravance and partner GlaxoSmithKline<br />
said top-line results from the two studies<br />
supported Relovair’s overall development<br />
program. A once-daily inhaled combination<br />
treatment comprising long-acting beta<br />
agonist vilanterol and inhaled corticosteroid<br />
fluticasone furoate, Relovair is positioned to<br />
replace GSK’s twice-daily COPD and asthma<br />
drug Advair (fluticasone/salmeterol), which<br />
had sales of nearly $7 billion in 2009.<br />
Seaside Therapeutics of Cambridge, Mass.,<br />
will begin a phase III trial to evaluate the<br />
efficacy of a drug candidate against the<br />
core symptoms of orphan disease Fragile<br />
X syndrome. Fragile X is the most common<br />
inherited form of intellectual disability and<br />
the largest known cause of autism.<br />
The stories included in Biotech Review<br />
have been provided to <strong>CenterWatch</strong> with<br />
full permission of BioWorld Today and its<br />
publisher, AHC Media LLC. Copyright<br />
©<strong>2011</strong> AHC Media LLC.<br />
BioWorld is located at 3525 Piedmont<br />
Road, Building 6, Suite 400, Atlanta, GA<br />
30305. U.S.A. Please call (800) 688-2421 or<br />
(404) 262-5476 for more information. Or<br />
visit www.bioworld.com.<br />
Copyright © <strong>2011</strong>. Duplication of this publication is prohibited.<br />
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