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The Avant Garde Issue

The Avant Garde Issue | No. 10 featuring cover model Lluvy Gomez ( America's Next Top Model/Cycle 4), The Window Lady Clothing by Janay Rose, Pieces Of A Masterpiece; President Ilse Metchek of California Fashion Association; Runway Renegade, Alexandria von Bromssen; Behind the lens with Sarah Brickey Photography; How To Become A Fashion Stylist: The New Clebrity, Purge: 2014 Best Emerging Designer Maricella Olague; Roc Rio Designs; In Living Color: On Geetika Gupta (Art Institute, Director, School of Fashion), Designer Kaye Morales, 2015 Beauty Trends At Mercedes-Benz Fashion Week & more!!!!

The Avant Garde Issue | No. 10 featuring cover model Lluvy Gomez ( America's Next Top Model/Cycle 4), The Window Lady Clothing by Janay Rose, Pieces Of A Masterpiece; President Ilse Metchek of California Fashion Association; Runway Renegade, Alexandria von Bromssen; Behind the lens with Sarah Brickey Photography; How To Become A Fashion Stylist: The New Clebrity, Purge: 2014 Best Emerging Designer Maricella Olague; Roc Rio Designs; In Living Color: On Geetika Gupta (Art Institute, Director, School of Fashion), Designer Kaye Morales, 2015 Beauty Trends At Mercedes-Benz Fashion Week & more!!!!

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FASHION XCHANGE<br />

ALL FASHON. ALL BUSINESS. NO GOSSIP.<br />

AVANT GARDE 2015 · NO 10<br />

THE AVANT GARDE ISSUE<br />

RUNWAY RENEGADE<br />

ALEXANDRIA VON BROMSSEN<br />

Lluvy<br />

Gomez<br />

BEYOND AMERICA’S NEXT TOP MODEL<br />

AVANT GARDE FASHION<br />

It’s history & influence<br />

Mercedes-Benz Fashion Week<br />

Academy of Art Show<br />

2015 FALL BEAUTY TRENDS<br />

MAN OF MANY STYLES<br />

DORK DOZIER<br />

BEHIND THE LENS<br />

PHOTOGRAPHY PROFILE WITH<br />

SARAH BRICKEY<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 1


“All Fashion. All Business. No Gossip.”<br />

Editor-In-Chief<br />

Managing Editor<br />

Director of Photography<br />

LA Photography Director<br />

Contributing Photographers<br />

Advertising Director<br />

Graphic Designer<br />

Writers<br />

ROBERT SILVER<br />

IVANNA WOODS<br />

ROBERT SILVER<br />

DERRICK RODGERS<br />

KEN ALCAZAR<br />

FILIP FILIPIAK<br />

PATRICIA GOMEZ<br />

PETE HOPKINS<br />

HOWARD LEVINE<br />

MICHAEL MOORE<br />

CHARLES SEDGHL<br />

STEPHEN WHELLER<br />

JUAN ZAMBRANO<br />

MARGAUX VICKERS<br />

ROBERT SILVER<br />

HANNAH BE<br />

CHRISTINA MITCHELL-LESSER<br />

CAITY SHREVE<br />

ALEXA RAE PALACIOS<br />

RACHEL RIOT<br />

CAITY SHREVE<br />

V. ALEXANDRA DE F. SZOENYI<br />

MALCOLM THOMAS<br />

JEANE WALSH<br />

IVANNA WOODS<br />

Questions and feedback:<br />

1282 Mattox Rd., #42, Hayward, CA, 94541<br />

Phone: (510) 363-8080<br />

Email: info@fashionxchangemag.com<br />

Online: www.fashionxchangemag.com<br />

For Advertising & Sales:<br />

Phone: (800) 690-9931<br />

Fax (800) 383- 2709<br />

Email: ads@fashionxchangemag.com<br />

Fashion Xchange Magazine is a fashion industry trade magazine. As a resource for emerging & established<br />

professionals we advocate the brands, events & professionals that embodies the success of the fashion industry.<br />

Beyond mere product placement, with a goal of delivering informative content, we’re focused on giving in-depth<br />

reporting & analysis of the ever changing fashion industry trends. We enlighten our readers with the necessary<br />

tips & advice on how to create and maintain a sustainable career in the industry. Whether you’re a model, fashion<br />

designer, photographer, student or a fan of fashion, Fashion Xchange Magazine allows our readers to gain knowledge<br />

often only revealed behind closed doors.<br />

“All Fashion. All Business. No Gossip.”<br />

​<br />

2 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


24<br />

Runway Renegade<br />

Alexandria von Bromssen<br />

Lluvy Gomez<br />

Beyond America’s Next Top Model<br />

04<br />

06<br />

08<br />

10<br />

14<br />

18<br />

20<br />

22<br />

34<br />

40<br />

46<br />

50<br />

54<br />

Letter From <strong>The</strong> Editor<br />

Behind the <strong>Avant</strong><br />

On it’s history & influence<br />

Innovation: IIMUAHI<br />

<strong>The</strong> Transition of Sensiblity<br />

How To Become A Fashion Stylist<br />

<strong>The</strong> New Celebrity<br />

California Fashion Association<br />

President: Ilse Metchek<br />

Live2LoveArt<br />

David Reposar<br />

In Living Color<br />

With Geetika Gupta of Art Institute<br />

Roc Rio Designs<br />

Delivering Modern Edginess<br />

Photography by Robert Silver<br />

Ken Chen<br />

On <strong>The</strong> Cutting Edge<br />

Janay Rose<br />

Pieces Of A Masterpiece<br />

Chrisitna Morgan Cree<br />

One Of A Kind Couture<br />

About A Woman<br />

Anastasia Bachykala<br />

27<br />

58<br />

62<br />

68<br />

72<br />

82<br />

84<br />

88<br />

90<br />

94<br />

98<br />

101<br />

82<br />

Behind <strong>The</strong><br />

Lens<br />

With Sarah Brickey<br />

Photography<br />

Plague: Best Emerging Designer<br />

Maricella Olague<br />

Once Upon A Runway<br />

With Paris Harris<br />

Photography by Derrick Rodgers<br />

Dork Dozier<br />

Letting His Inner Dork Shine<br />

Kaye Morales<br />

<strong>The</strong> Centipede Collection<br />

Photographed by Ken Alcazar<br />

Creating Winning Photo Shoots<br />

Behind<strong>The</strong> Lens<br />

A photogrpaher’s profile with Sarah Brickey<br />

Studio Fashion Shoots - Meetup Group<br />

<strong>Avant</strong> <strong>Garde</strong> Makeup workshop for<br />

photographers of all levels<br />

Amorous Style at LOVESICK Fashion Show<br />

2015 Beauty Trends At<br />

Mercedes-Benz Fashion Week<br />

An Education: Backstage at the Fall 2015 Academy<br />

Fresh Face Model<br />

Leslie Hawkins<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 3


►<br />

LETTER FROM THE EDITOR<br />

to sharing the business of fashion, we will be adding a<br />

e-commerce section to our physical, digital issue and<br />

website. When we highlight boutiques, brands and<br />

designers, you will have the option to shop products<br />

featured in the editorials with the simple click of a button.<br />

With same sex marriage becoming a reality across all 50<br />

states, the increasing legalization of medical marijuana<br />

and more designers experimenting with genderless<br />

collections - this is the best moment in time for doing<br />

what others are not. Not only is the industry becoming<br />

more open towards embracing broader market, but it<br />

also shows that its’ audience is ready for change. I believe<br />

this is the time to for those in fashion push themselves;<br />

through photography,fabric choice, ways you engage<br />

with your audience - and beyond. If the same always<br />

worked, then Myspace would still be around.<br />

As the first issue of 2015, we took a moment<br />

to look back at our successes and learning<br />

experiences. This is an opportunity to look<br />

forward and adapt our new goals according to<br />

the lessons we’ve learned the previous year.<br />

My first goal for Fashion Xchange was to build a brand<br />

during our first year - by any means, nothing more,<br />

nothing less. Creating a name for ourselves through<br />

consistent fashion coverage, and engaging readers on as<br />

many platforms available to us as possible. Putting profits<br />

aside helped us to focus on creating a strong editorial<br />

voice from the start.<br />

We’ve had the opportunity to interview numerous<br />

industry professionals that have helped to fine tune our<br />

mission. Ilse Metchek, President of California Fashion<br />

Association (page 18), broke down the difference<br />

between east coast / west coast fashion industries in the<br />

United States and why there is a disconnect with runway<br />

shows and how they don’t promise to be profitable for<br />

emerging or established fashion designers.<br />

Since the last issue, Blanc Noir & Couture <strong>Issue</strong> No.<br />

9, we have added two more sections to our website,<br />

Photography and Retail. With increasing our dedication<br />

As we were producing this issue, I would continually<br />

ask myself what ‘avant garde’ means to me. Daring.<br />

Controversial. Unorthodox. <strong>The</strong>se can all been said about<br />

any legendary designers such as Chanel, Betsey Johnson<br />

or Alexander McQueen - all who exude style, passion &<br />

individuality. With that in mind, I wanted to make sure<br />

that our first avant garde issue set a particular tone.<br />

Allowing ourselves to embrace change while staying true<br />

to our mission.<br />

This issue includes more contributing photographers<br />

than any other - Sarah Brickey (page 84), Ken Alcazar<br />

(Kaye Morales, page 72), Filip Filipiak (Transition of<br />

Sensibility, page 10) and the creative contributions from<br />

vintage Stylist Hannah Be (How To Become A Fashion<br />

Stylist: <strong>The</strong> New Celebrity, page 14). We have also added<br />

more writers to our editorial team that have helped<br />

diversify our voice.<br />

Entering into our second year of publication is an<br />

incredible feeling of anxiety,excitement and amazement<br />

of how far we have come in just one year. We remain<br />

thankful to everyone who’s helped us along the way and<br />

continue to see the potential our vision. Prepare yourself<br />

for another awesome year and the new special edition, biannual<br />

issue of Fashion Xchange, “<strong>The</strong> Runway Rapport”-<br />

as we share, discuss and bring to you backstage access,<br />

runway images, designer interviews, and breaking news<br />

from the leading fashion shows of each season all in one<br />

issue!<br />

4 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Editor In Chief ROBERT SILVER<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 5


Behind THE <strong>Avant</strong><br />

Innovative. Daring. Ahead of its time. <strong>The</strong>se words are often used to<br />

describe the work of a handful of fashion designers that go against<br />

mainstream conventions to create something new. <strong>The</strong>se artists are<br />

known as the avant-garde. But what is avant-garde? It is a term often<br />

thrown around without understanding of it’s origin.<br />

By V. Alexandra de F. Szoenyi<br />

<strong>Avant</strong>-garde originated as a military phrase.<br />

Literally translating to “advance guard” or<br />

“vanguard,” they were the small group of highlyskilled<br />

soldiers that went ahead of the main<br />

troops in battle. <strong>Avant</strong>-garde now speaks of progressive<br />

artists that like to push the envelope and change people’s<br />

perceptions of what is fashionable. Not surprisingly,<br />

social and political commentary are also made with these<br />

sartorial statements.<br />

In fashion, there are a handful of highly-skilled designers<br />

that stood at the forefront of their craft, illuminating the<br />

way for the rest of the fashion world to follow. <strong>The</strong>y took<br />

risks by using different materials, techniques, silhouettes<br />

and different directions entirely from what was done<br />

before. <strong>The</strong> following are five masters of <strong>Avant</strong>-garde<br />

fashion, and names worth knowing:<br />

GABRIELLE<br />

“COCO” CHANEL<br />

Although her designs aren’t radical by today’s standards,<br />

Chanel was a forward-thinking pioneer in the changes<br />

she made in women’s fashion. She helped eradicate<br />

the confining corset in the early 1900s, adopting a<br />

freer, more relaxed silhouette, made black acceptable<br />

for more than just mourning with her little black dress,<br />

and made costume jewelry chic. Chanel also elevated<br />

jersey fabric to a couture level, made pants de rigeur for<br />

women, and created the iconic Chanel suit - chic but<br />

also meant to offer ease of wear. Comfort became as<br />

important as style, and faux as essential as authentic.<br />

CHANEL<br />

ELSA<br />

SCHIAPARELLI<br />

This designer collaborated with other avant-garde<br />

artists in the 1930s, such as Jean Cocteau and Salvador<br />

Dali, to create outrageous garments like the lobster<br />

dress and shoe hat. Also creating forward-thinking<br />

garments on her own, Schiaparelli was the first to use<br />

rayon, Lurex fabrics, and tricked the eye with the first<br />

ever trompe l’oeil bow sweater. She dyed zippers that<br />

were used on the outside of clothing, used buttons in<br />

the shapes of snails, hands, and people, and introduced<br />

to the world the color “Shocking Pink.”<br />

6 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


RUDI<br />

GERNREICH<br />

Starting in the 1960s, Gernreich<br />

designed completely out of the box,<br />

using bold colors and prints, vinyl and<br />

plastic as fabric, adding cutouts to<br />

garments, and shocking the world with<br />

a topless monokini bathing suit. In the<br />

vein of liberating women and liberating<br />

the body, the designer also created<br />

bodysuit-like garments that allowed<br />

for free movement. Gender roles were<br />

also freed sartorially, as Rudi Genreich is<br />

also credited with the concept of unisex<br />

clothing.<br />

KAWAKUBO<br />

REI<br />

KAWAKUBO<br />

Choosing to outright ignore the female<br />

shape, in the 1980s, Kawakubo made her<br />

Commes des Garçons (French for “like the<br />

boys”) clothing line more about the art<br />

being conveyed. Draped around the body<br />

in oversized, asymmetrical silhouettes, her<br />

clothing went so far as to be considered<br />

“anti-fashion.” Colors were mostly black,<br />

dark grey and white, there were unfinished<br />

edges, wrinkles and holes. Rei Kawakubo<br />

wanted to challenge the view of feminine<br />

beauty and work against the sexy looks<br />

permeating the runways, and in the process<br />

ushered in a new era of deconstructed cool.<br />

GERNREICH<br />

SCHIAPARELLI<br />

ALEXANDER<br />

MCQUEEN<br />

“<strong>The</strong> hooligan of English fashion” was a<br />

controversial character who brought an<br />

avant-garde edge to not only his clothing,<br />

but also to his outrageous fashion shows.<br />

Models became pawns in an oversized<br />

chess game, pretended to be electrocuted<br />

and robots sprayed dresses with color.<br />

Garments, tailored to perfection, featured<br />

digital prints, python lace, bones and<br />

human hair. McQueen, wanting to make<br />

the world look at things it didn’t want to<br />

MCQUEEN<br />

but needed to, used his garments to shock<br />

while making a social statement.<br />

Innovative. Daring. Ahead of its time.<br />

<strong>The</strong>se words are often used to describe<br />

the work of a handful of fashion designers<br />

that go against mainstream conventions<br />

to create something new. <strong>The</strong>se artists<br />

are known as the <strong>Avant</strong>-<strong>Garde</strong>. But what<br />

is <strong>Avant</strong>-garde? It is term often thrown<br />

around without an understanding of its<br />

origin.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 7


Innovation: IIMUAHI<br />

From the land where web startups & technoligical innovation is born.<br />

BY CAITY SHREVE<br />

<strong>The</strong> Bay Area is a wellestablished<br />

center for<br />

technology and business.<br />

Home to some of the<br />

world’s largest tech<br />

giants like Twitter, Facebook, and<br />

Google. We’re known for nurturing<br />

start-up companies with incubator<br />

programs, helping develop innovative<br />

technology, and fostering creative<br />

talents across all fields.<br />

One of these recent exports is<br />

designer Elena Slivnyak – An original<br />

on all fronts – Precisely the type of<br />

talent the Bay Area is proud to support.<br />

Not only has this<br />

accomplished designer conquered the<br />

8 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

catwalks of New<br />

York Fashion Week<br />

and appeared on<br />

both Project Runway<br />

and Project Runway<br />

All Stars, but she’s<br />

achieved it on her<br />

own terms. With<br />

a client list that<br />

includes Lady Gaga,<br />

Tyra Banks, Debbie<br />

Harry, and Ciara, it<br />

would be easy for<br />

her to rest on her<br />

laurels. However, she<br />

continues to intrigue<br />

her growing fan base<br />

with innovative, bold<br />

new designs.<br />

In addition to<br />

a sportswear line –<br />

R2Wear – Elena has<br />

plans to conquer<br />

the menswear and<br />

accessories arenas.<br />

And if that wasn’t<br />

enough, she’s also<br />

producing one-ofa-kind<br />

costumes for<br />

the Hunger Games franchise and Cirque<br />

DuSoleil.<br />

Fashion Xchange got a chance<br />

to chat with this San Francisco-based<br />

designer about the future of IIMUAHI<br />

Couture, upcoming projects, and her<br />

thoughts on the US fashion industry.<br />

Q1: You’re an alumnus of AAU and<br />

have had the honor of being on<br />

Project Runway not once, but twice.<br />

What can you tell FX about yourself<br />

and your background that they may<br />

not already know?<br />

My first degree was in Product<br />

Development, which gave a perspective<br />

in to the business world. I am not<br />

particularly happy with fast fashion<br />

today, which pollutes our environment,<br />

and drives talented designers that<br />

actually produce quality fashion out of<br />

business. I know that I cannot keep up<br />

with this, so I’ve been taking a different<br />

approach to business. In the last year I<br />

opened doors to clients that want highend<br />

custom made designs, and have<br />

been fulfilling up to three orders per<br />

month, on mostly jackets, for men and<br />

women. Jackets are my thing and my<br />

true specialty.<br />

I have also been contracted to create<br />

unique costumes for the Hunger Games<br />

Mocking Jay film and I’m currently<br />

working with a Cirque DuSoleil type<br />

show as their costume designer. I love<br />

creating avant-garde fashion and plan to<br />

stick with it for the future. My ultimate<br />

goal is to be the go-to house for the<br />

film and entertainment industries. I’m<br />

launching my new collection entitled<br />

“Space Opera” in the next few months<br />

and really hope that it will open more of<br />

those doors for me.<br />

Q2: I’m a big fan of IIMUAHII’s eco and<br />

animal-friendly approach to fashion<br />

– How do you feel you differ from<br />

your peers in this respect? From your<br />

point of view, does this refreshing<br />

perspective impact your vision and<br />

your designs in the long run?<br />

I do not use fur, and most of the materials<br />

I prefer are man made. I only buy from<br />

suppliers that can prove that they are<br />

taking extreme measures to ensure the<br />

safety of our environment. I produce<br />

everything in-house and local, to ensure<br />

everything is environmentally healthy. I<br />

recently even went as far as restricting<br />

my hair and make-up team to only use<br />

cruelty free products when working with


me on set. I love animals and our planet,<br />

it is so remarkable the world we live in,<br />

and hope that one day people will wake<br />

up and start caring about every living<br />

creature and taking care of this gift that<br />

was given to us called Earth. I am just<br />

one person and I believe that all it takes<br />

is one person to influence everyone<br />

around you.<br />

Q3: IIMUAHII Couture has recently<br />

focused on new avant garde designs<br />

& costuming. What knowledge from<br />

your RTW experience are you holding<br />

onto as you head into this next<br />

chapter?<br />

I’m not completely done with ready<br />

to wear, I’m just waiting for the right<br />

opportunity to come along, where I<br />

will feel strong enough to take another<br />

shot. It’s not my first love so currently<br />

it’s on a back-burner. My ready to wear<br />

New York is definitely<br />

more fast-paced, which<br />

is not my cup of tea.<br />

New York designers<br />

also have a certain<br />

aesthetic that circulates<br />

in the air there, which<br />

is also not my cup of<br />

tea. <strong>The</strong>re are a lot<br />

more resources in NY<br />

definitely, but I believe<br />

that if you are good at<br />

what you do, you can<br />

be located anywhere you want and<br />

people will come to you. That is why I<br />

choose to stay in my favorite city in the<br />

world, SF.<br />

Q5: What advice would you offer to a<br />

new designer just embarking on their<br />

career in fashion? Any lessons you<br />

learned the hard way?<br />

Fashion design is not a joke and it’s a<br />

lot harder to make it than people think,<br />

I would say they need to be patient<br />

and persistent, they need to be able to<br />

take criticism and brush it off and keep<br />

going. You have to be tough and not<br />

let your failures get the best of you, and<br />

most of all practice your craft every day<br />

because that is the only way you will<br />

get better.<br />

end result is nothing short of art.<br />

This boundary-pushing designer is<br />

certainly one to keep an eye on in the<br />

future as she continues to produce<br />

new collections, features her designs in<br />

film, magazines, and on the stage, and<br />

pioneers a new approach to avant-garde<br />

couture.<br />

experience really taught me about the<br />

needs of different clients, what they like,<br />

what they are missing in stores and so<br />

on. I put this knowledge to use for my<br />

private clients, and I’m planning to use<br />

all of this knowledge when I do launch<br />

a ready-to-wear line sometime in the<br />

future.<br />

I’ve had the pleasure of seeing some<br />

of the IIMUAHI pieces in person and<br />

they’re an eye-catching combination<br />

of sleek futuristic designs and intricate<br />

couture-level attention to detail. <strong>The</strong><br />

Q4: With your incredible background<br />

showing at Fashion Week, working<br />

on a television series, and launching<br />

your own company, you’ve had a<br />

chance to experience a great deal<br />

of what the fashion industry has<br />

to offer. What would you say the<br />

major differences are between<br />

San Francisco and New York for a<br />

designer?<br />

Photographers: Juan Zambrano & Stephen Wheller<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 9


THE<br />

TRANSITION<br />

OFSENSIBILITY<br />

PHOTOGRAPHED BY FILIP FILIPIAK<br />

10 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Model Ola K / SPOT Management<br />

Stylist & Makeup: Joanna Głowacka<br />

Art Director: Greg Red<br />

Jewelry: Viintage<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 11


12 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 13


HOW TO BECOME A<br />

THE NEW CELEBRITY<br />

BY HANNAH BE<br />

HAVE YOU EVER<br />

FLIPPED THROUGH<br />

YOUR FAVORITE<br />

MAGAZINE AND<br />

WONDERED WHO WAS<br />

BEHIND THE LOOKS<br />

OF YOUR FAVORITE<br />

MODEL. HAVE YOU<br />

EVER THOUGHT, HOW<br />

YOU COULD GET A JOB<br />

STYLING YOUR MOST<br />

ADMIRED CELEBRITY?<br />

DO YOU WORK HARD,<br />

HAVE A PASSION FOR<br />

FASHION, AND KNOW<br />

HOW TO NETWORK?<br />

WELL, IF YOU SAID YES<br />

TO ANY OR ALL OF<br />

THESE QUESTIONS,<br />

READ CAREFULLY AS I<br />

SHARE MY TIPS WITH<br />

YOU ON HOW TO<br />

BECOME A FASHION<br />

STYLIST - THE NEW<br />

CELEBRITY.<br />

First thing’s first. EDUCATION is key. Formal<br />

or informal training is ideal in this<br />

1<br />

field. Study patterns, color<br />

composition, fabrics and materials.<br />

Familiarize yourself with upcoming<br />

styles and trends. Learn cuts, styles, and<br />

what looks work well on different body<br />

types. Always know your fashion<br />

designers, but most importantly learn<br />

how to pronounce their names. You<br />

want to make the client feel confident<br />

that they chose you to represent their<br />

brand.<br />

FOLLOW<br />

<strong>The</strong>se<br />

STEPS<br />

2INTERN<br />

I know, I know,. Who wants to work<br />

for free? <strong>The</strong> answer is, YOU do. By<br />

interning you can get to know the<br />

fundamentals of the business. You will<br />

also have access on how the industry<br />

works from top to bottom, while<br />

gaining top notch connections. Once<br />

you have gained the training you<br />

need to get started, take your skill set<br />

to the next level, and get a paying gig.<br />

14 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


FASHION STYLIST<br />

3NETWORK<br />

You must NETWORK to get<br />

WORK. Go get yourself some<br />

professional business cards,<br />

and go mingle. Get to know<br />

the industry players, by<br />

going to events and socials.<br />

Connect with fashion<br />

designers, photographers,<br />

makeup, or hair artists. By<br />

connecting with these major<br />

behind the scene players, you<br />

will stay in the loop when new<br />

styling jobs come along.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 15


4PORTFOLIO<br />

Since you’re new to the industry,<br />

developing a quality style portfolio will<br />

be the most important thing on this list.<br />

Hiring a style team of photographers,<br />

models, hair and makeup will be costly.<br />

You think, “how will I ever get a budget<br />

to get started?” Easy, it’s called trade<br />

for print. TFP or TFCD is a term used<br />

in the fashion industry to trade your<br />

style time, for the photographers prints<br />

or cd’s. When creating your portfolio<br />

make sure to show range in your style<br />

aesthetics. Add images of product<br />

placement, high fashion, or head shots<br />

to show variety in your styling. This way<br />

you can market yourself to an array of<br />

publishers.<br />

16 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


5SUBMIT<br />

Once you have a quality portfolio,<br />

submit your work to different agencies<br />

and / or publications. When submitting,<br />

make sure you have permission from<br />

the photographer as they will own the<br />

copyright to the photo. Always accredit<br />

all that was involved in creating your<br />

looks.<br />

6<br />

REACH THE STARS<br />

By reaching for the stars, you need<br />

to out TO the stars. Connect with you<br />

favorite musician, actors or models.<br />

Find them on social media, or connect<br />

directly through their agents. Introduce<br />

yourself as a stylist, and send<br />

images of your work. If your style fits<br />

their brand you just may gain yourself<br />

some celebrity clientele.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 17


profile<br />

CALIFORNIA<br />

FASHION<br />

ASSOCIATION<br />

PRESIDENT:<br />

ILSE METCHEK<br />

THE CALIFORNIA FASHION ASSOCIATION IS AN ORGANIZATION<br />

BORN OUT OF NECESSITY TO PROVIDE LEADERS OF THE<br />

SOUTHERN CALIFORNIA MANUFACTURING AND TEXTILE<br />

COMMUNITY ACCESS TO SHARING BUSINESS RELATIONS BOTH<br />

NATIONALLY AND INTERNATIONALLY. “IT WASN’T SOMETHING<br />

THAT I DREAMED UP”, SAYS PRESIDENT OF THE CFA, ILSE<br />

METCHEK. BY IVANNA WOODS<br />

In 1994, there was a crisis entitled the El Monte Contracted Crisis, which stemmed from the Department of<br />

Labor finding a contracting shop that sub-contracted for other contrators involved in indentured servitude for<br />

seven years. <strong>The</strong> building had barbed wires around it and all. It became a national story covered worldwide<br />

which lead Los Angeles to be given the name of ‘the sweatshop capital of the world’ at the time. Mayor Reardon<br />

then called a roundtable of stakeholders because he didn’t want LA known for this absurdity.<br />

At this time, Metchek was the Manager at the California Mart and was also a stakeholder. <strong>The</strong> unified decision of<br />

the investors was to create an association to handle issues such as this and there is no such association like the<br />

California Fashion Association anywhere else that is about the business of doing business. “It was decided that<br />

what we needed was an association and a spokesperson to show after investigations that this abhorrent situation<br />

was an anomaly,” she explains. When it came time to vote on who would be that spokesperson, it was a unanimous<br />

decision that Ilse Metchek would be that voice.<br />

<strong>The</strong> mayor’s office provided seed money if the CFA could match the donation to get the association off the ground.<br />

<strong>The</strong> stakeholders were able to match the $75,000 donation with only five phone calls. And thus, the California<br />

18 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Fashion Association was born. <strong>The</strong>y became the spokesperson for an industry with no<br />

public money - they do not lobby for funds. Twenty years have passed and the CFA have<br />

gone from handling labor issues to international issues to the business of the business of<br />

the fashion industry. “We’re kind of like traffic cops”, Metchek says. “We have all the banks,<br />

accountants, attorneys, media, and major companies as members of our association. We<br />

are the conduit for everyone to know what’s going on within the business.”<br />

So again, the CFA was born out of necessity and is ‘necessary to gather significant statistics,<br />

on-going data, and instigate cooperative efforts with city, state and federal officials<br />

investigating on behalf of the apparel and textile industry at large.’ Some of the bigger<br />

challenges of today are the regulations and restrictions that are only in California.<br />

When asked what are some of the driving forces of the fashion industry today, Fashion Tech<br />

is indefinately a huge player. “Fashion Tech is the driver of fashion right now,” Metchek says.<br />

“Patternmakers and CAD is key. You can’t get a job without knowing how to CAD. 85% of<br />

what we make in California is designed in corporate offices but made somewhere else. In<br />

order to make something somewhere else, you have to have very good technical packages,<br />

called the Tech Pack. Every seam, every inch has to be described to detail. 3D printing is a<br />

great retail tool that is used in two ways. In retailing, it’s used so that you can see the front,<br />

back and all sides of a product and in the fitting room where you can see how a garment<br />

moves.”<br />

WE ARE THE<br />

CONDUIT FOR<br />

EVERYONE TO<br />

KNOW WHAT’S<br />

GOING ON<br />

WITHIN THE<br />

BUSINESS.<br />

Regarding the development of west coast fashion, Metchek says that we are bigger than<br />

the east coast. “<strong>The</strong>re are more people working in fashion and more companies than they<br />

have on the east coast. However, New York has the media and larger corporate equities.<br />

<strong>The</strong>re are 6,000 companies in California - this is where trends happen without question. <strong>The</strong><br />

entire world comes to California to find out what’s the next best thing. In New York, they<br />

go to work on what’s IN fashion currently, but for the futuristic vision of what is happening,<br />

they come to California.” Apparently, there are new companies popping up all the time in<br />

California - and the LA Fashion Market is the mecca. In fact, ‘there are approximately 48-<br />

50,000 more people employed in the fashion industry than in New York.’<br />

THERE’S A<br />

DISCONNECT<br />

AT RUNWAY<br />

SHOWS.<br />

Simply put, the fashion industry in California is a leading force to be reckoned with. <strong>The</strong>re are<br />

more Universities providing fashion design degrees and the like in California than any other<br />

state in the United States. Currently, there are nineteen design schools on the west coast - more<br />

than anywhere else in the world in such close proximity - and they are all under the umbrella as<br />

members of the California Fashion Association. Ilse Metchek’s advice is to fashion design graduates<br />

and aspiring / emerging designers is to learn the business first. “Get a job first”, she says. “Learn the<br />

business. Don’t immediately jump in as an entrepreneur. <strong>The</strong> one thing schools don’t teach is the<br />

business of fashion. <strong>The</strong>y teach fashion, but not how to make money at it. Learn how to evaluate<br />

the process and build a brand that’s sustainable,” Metchek advises.<br />

<strong>The</strong>re are so many designers that decide to invest enormous amounts of money on fashion<br />

shows, to which Metchek finds to be useless. “<strong>The</strong>re is no return on investment. Any business<br />

that is putting up $200,000 for a fashion show isn’t guaranteed for buyers or any return on their<br />

investment. It’s friends and family. <strong>The</strong>re’s a disconnect at runway shows. Unless you’re showing<br />

where buyers are and showing them designs to go into stores - it’s a boring fashion show for the<br />

media,” she states. Overarchingly, runway shows always showcase the most outrageous designs -<br />

made for grand entrance, not what winds up at Macy’s or Nordstrom.<br />

It was a wonderful surprise to hear Ilse recognize Fashion Xchange Magazine for doing something<br />

that other magazines are not. “<strong>The</strong>re is no message coming directly out of California reporting on<br />

the business of fashion. Women’s Wear Daily doesn’t cover California other than the Hollywood<br />

scene. <strong>The</strong> Washington Post does not, nor the New York Times.” This resounding statement shows<br />

what an incredible niche market we at Fashion Xchange Magazine is enveloped in as a publication<br />

for emerging and established professionals that embody success in the fashion industry.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 19


Live 2 Love art<br />

David Reposar<br />

By Ivanna Woods<br />

Hair styling is in<br />

Oakland native David<br />

Reposar’s DNA - he<br />

was destined to<br />

land in this career.<br />

Reposar has lived in<br />

major metropolitans<br />

throughout the<br />

country; from Los<br />

Angeles, New York, to<br />

San Francisco, Reposar<br />

is the perfect storm<br />

of talent and business<br />

savvy.<br />

He beholds a solid corporate business<br />

background and trained at the<br />

acclaimed Vidal Sassoon Academy in<br />

Los Angeles, otherwise known as the<br />

boot camp of hairdressing.<br />

Like most artists, his passion for<br />

styling hair stems from childhood. “It<br />

all started when I was a small child -<br />

my British Mum had very fine blonde<br />

hair. She wore all sorts of hair pieces<br />

that she hid in the closet on heads that<br />

stared at me when I opened the door.<br />

I would sneak them out and style and<br />

arrange them. Why was I able to style<br />

them up much better than her own<br />

stylist I ask!” David exclaimed. “<strong>The</strong>n<br />

there we’re those moments when the<br />

drama kids from high school would<br />

come over and I would cut their hair<br />

in the garage, it was a no brainer that<br />

this would someday turn into a career.<br />

I very much enjoyed making others<br />

look and feel great about themselves,<br />

it’s a great confidence builder.”<br />

accomplishments as a hair stylist<br />

wasn’t an easy question for David to<br />

answer, being in the profession for 25<br />

years. “I can honestly say that I have<br />

done just about everything in the<br />

hair business you can imagine. From<br />

owning a successful salon, mentoring<br />

others, Online Virtual Makeover Artist<br />

for Cosmopolitan, On Tour with P&G<br />

endorsing Vidal Sassoon Products at<br />

the consumer level, styling backstage<br />

at NYFW, creating editorial campaigns,<br />

music video and television with Lady<br />

Gaga, Born This Way Ball World Tour<br />

- Lady Gaga, voted Best Hair Stylist<br />

of 2013 by the San Francisco Fashion<br />

Awards, and Hulu press junket NYC.<br />

I am now getting heavily involved<br />

in Art Direction, concepts and ideas,<br />

fashion styling, hair and makeup. I<br />

have a dream of building my team<br />

of artists and tribes that deliver the<br />

utmost inspiring imagery! So you<br />

see, I am not by any means a ONE<br />

NOTE ARTIST but rather a FULL<br />

ORCHESTRA! Because after all, my<br />

20 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

Some of David’s proudest<br />

David Reposar


tag line is Live2LoveArt (L2LA)” David<br />

proclaims.<br />

David Reposar is a talent that knows<br />

no bounds. “I like to think of myself<br />

as an above the curve trendsetter. I<br />

don’t follow trends, I set them. It’s a<br />

thing, a knack that I have.... Maybe it’s<br />

intuition, maybe it’s that I don’t fit in<br />

the the box. It’s important for me as an<br />

artist to put my own spin on things....<br />

If you put too many restraints on me,<br />

and boundaries, the work becomes<br />

confined. I do my most brilliant work<br />

when I have no boundaries and I can<br />

make my ART! Everything disappears<br />

when I get to do my thing, time<br />

disappears, I get lost in the work.” he<br />

shares.<br />

Reposar expounds on how hair relates<br />

to personal style with, “Hair is a fiber,<br />

a texture, a fabric, it should be treated<br />

is to ‘know that you are getting into<br />

a career that requires you to be a<br />

caretaker, it is in our hearts and<br />

souls. If you are truly going to be a<br />

wonderfully successful stylist, you<br />

must do it because you love people.<br />

I casted a reality show once based<br />

on young aspiring hair stylists, and<br />

many wanted to get into the business<br />

because they wanted to do editorial<br />

and runway. It takes years of work,<br />

honing your craft, determination<br />

and learning the ropes. Study the<br />

masters, get a mentor and fasten your<br />

seatbelt!” he expresses.<br />

Some of the business goals in David’s<br />

future? “I am waiting on the green<br />

light to do a book on hair, so I am<br />

looking forward to building my<br />

presence in that space, because<br />

someday I wish to do a book on<br />

fashion. In the meantime my gift is<br />

doing my beautiful clients and styling<br />

gigs that are coming my way.”<br />

David Reposar is based out of North<br />

Beach and can find out more about<br />

him and book an appointment with<br />

him at<br />

Salon A7, 463 Union Street, San<br />

Francisco CA. 94133 415-603-2877<br />

davidreposarofficial.tumblr.com<br />

like a couture garment, sometimes<br />

it is forgotten and put low on the<br />

priority list. Someone might pay close<br />

attention to all the dressing details,<br />

like finding the right dress, shoe,<br />

handbag and lipstick, but completely<br />

ignore their hair. I do not understand<br />

this, your hair is your crowning glory,<br />

it is such an important part of who<br />

you are, how you represent yourself,<br />

how you carry yourself through<br />

the world, how you enter a room. A<br />

great hairstylist knows architecture,<br />

we study the face, the head shape,<br />

the bones....so many people live in<br />

fear of change, but if you could walk<br />

more confidently through the world,<br />

wouldn’t you be willing to try.”<br />

Advice he has for aspiring hair stylists<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 21


in<br />

living<br />

color<br />

Written by Alexa Palacios<br />

<strong>The</strong> world of fashion design is a<br />

continuous cycle of inspiration,<br />

innovation and creativity. Life<br />

and all that comes with living<br />

often serves as the most organic<br />

source of the art and creativity<br />

that designers bare to the<br />

surrounding world. <strong>The</strong>re is a<br />

certain connectivity and electric<br />

charge that these individuals<br />

breed during their creative<br />

processes, designer and creator<br />

extraordinaire Geetika Gupta,<br />

embodying that and more in<br />

her 20 plus years of lighting the<br />

industry up with her vibrancy and<br />

design aesthetic.<br />

Geetika Gupta hails from the capital of India,<br />

New Delhi, a country known for its intricacy in<br />

design, abundance of color, culture and beauty.<br />

Surrounded by an impenetrable family, Gupta<br />

was introduced to the world of design by her<br />

mother and grandmother through knitting and embroidery.<br />

“I learnt to knit and embroider by observing my<br />

mother and grandmother. Entertainment was limited when<br />

I was a child, and I sent a lot of my childhood drawing and<br />

painting and messing around with fabric, scissors and trims.”<br />

Maximizing her talents into a career was initially<br />

not a thought of Gupta’s. Following in the footsteps of her<br />

best friend senior year of High School, Gupta applied to the<br />

only design school in India that was highly competitive and<br />

was admitted. She began studying textile design and later<br />

transferred to design institution Nottingham Trent University<br />

in London.<br />

“Studying in India had taught me respect for the<br />

long and rich tradition of textiles and craft and studying in<br />

England developed my individual creativity and thought<br />

process.”<br />

22 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Following her graduation from design school,<br />

Gupta’s entrance in the professional design field was<br />

seemingly one of destiny. She met a highly noted Indian<br />

couturier and during conversation with him, discovered<br />

he was searching for a design assistant; she began working<br />

with him the next week.<br />

<strong>The</strong> design studio was one based on the production<br />

of utter luxury, serving the likes of princesses<br />

and brides with luxe materials such as silk, lace and<br />

organza,with golden printing and pearl embroidery.<br />

Gupta immediately excelled in the position<br />

with much credits to her knitting and embroidery background<br />

from her mother, grandmother and scholastic<br />

career and soon began solely running the design studio.<br />

Capitalizing on her talents in the professional<br />

field and a boost in the demand for product and in the<br />

Indian economy, Gupta in partnership with her sister,<br />

opened a children’s clothing company.<br />

“Around this time, my sister had a baby and I<br />

noticed that very little was available in the market. I took<br />

my first step as an entrepreneur, starting a children’s<br />

clothing company with my sister. We called it “Space<br />

Baby” and started in our parent’s garage with one machinist.”<br />

As the “Space Baby” business rapidly grew due<br />

to high demand, Gupta and her sister were able to employ<br />

30 people after two years and sold their designs to<br />

elite stores in India.<br />

With the success in her personal career, Gupta<br />

decided to “pay it forward” with the next generation<br />

of young designers and now teaches in San Francisco<br />

at the Art Institute of California. Amongst having the<br />

talent, she relays to her students that, “she believes that<br />

you have to prepare yourself by developing your skills<br />

and knowledge.”<br />

“I have been fortunate to work in many diverse<br />

areas of the fashion industry and now working with you<br />

people entering the industry. It’s a privilege to see the<br />

next generation of fashion professionals and helping to<br />

hone their skills and point of view.”<br />

Being a part of the fashion industry as a whole<br />

for over 20 years, Gupta has been a prime witness of the<br />

growth and changes due to the surge of technology<br />

and believes it to be a gift, but also has much room for<br />

growth and development production and ethics-wise.<br />

“Fast fashion disrupted the fashion industry<br />

by revolutionizing the supply chain. But, I would like to<br />

see these companies doing more than making cheap<br />

clothing, destined for land fills.”<br />

Gupta finds thrills in the “maker-movement”<br />

and in conscious consumers who inquire about the production<br />

of the product they invest in, in its entirety. <strong>The</strong><br />

constant change and transition in the industry and in<br />

products/trends distributed to the masses doesn’t leave<br />

much room or interest from the short-minded consumers<br />

we’ve become in true craftsmanship, which is the<br />

way of design in which Gupta has made her life’s work.<br />

As involved as ever in progressing the industry,<br />

along with her instructor duties, Gupta manages the<br />

Art Institute’s annual student fashion show along with<br />

noted show producer Michael Rosen and has developed<br />

this platform for students to display their talents to the<br />

masses, for the past few years.<br />

It seems as though breeding the next generation<br />

to experience the wealth of opportunity she has<br />

and pass on her craftsmanship techniques as well is a<br />

deeply rooted passion of Gupta’s. Keeping constantly<br />

inspired by being a self-proclaimed, “sensual person”<br />

who’s “deeply affected by color and texture” the basis of<br />

her experience in something that is a treasure to those<br />

who have the opportunity to experience it.<br />

Gupta states, ‘I’m constantly inspired by my students<br />

- their youthful energy, new ideas and changing<br />

style keep me fresh everyday!”<br />

Gupta’s journey will seemingly always be rooted in the<br />

vibrant colors she sees and breeds and the vigor she has<br />

for tradition and innovation simultaneously. Her experience<br />

is a treasure to the fashion market in San Francisco.<br />

Her parting advice for budding entrepreneurs<br />

in the industry is: “Dream big, but pay attention to the<br />

smallest detail. Play to your strengths, but know your<br />

weaknesses. You can’t do it alone, so get a team together.”<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 23


unway<br />

renegade<br />

Alexandria von Bromssen<br />

Bolts of fabric flew. Sewing machines whirled. Eyes rolled. Backs<br />

were stabbed. Nobody said being on Project Runway was easy,<br />

but Season 12 alum Alexandria von Bromssen showed the world<br />

her work, made her mark, and is now looking to the future.<br />

By V. Alexandra de F. Szoenyi<br />

24 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


"I thought they were insane and really can't agree with them<br />

much," says von Bromssen about Project Runway judges Nina<br />

Garcia, Zac Posen and Heidi Klum. "Part of me wonders what<br />

they themselves were thinking as they said what was dictated<br />

to their little ear pieces. In real life, Heidi liked my stuff a lot,<br />

Nina did too, and (mentor) Tim Gunn said he never worried<br />

about me at all. As for Zac Posen, well, I really can't recall a<br />

word he said. I can listen but I really do trust my judgement."<br />

Alexandria's judgement on the show led to her<br />

almost win it all, coming in as runner-up, with edgy<br />

asymmetrical tops, perforated leather shorts and relaxed<br />

cropped pants. In fact, "edgy, modern and perfectly tailored"<br />

are words she uses to describe her design aesthetic. Asked to<br />

explain her mission statement, Alexandria uses words like<br />

timeless, empowering, armor and urban warrior princess. She<br />

mentions Lauren Bacall in the same breath as the characters<br />

of Bladerunner. She says her art "taps into a darker realm of<br />

humanity, statements only to be worn by those who dare to<br />

embrace their own inner beauty."<br />

Belgium, and it's most famous avant-garde<br />

designers-- the Antwerp 6-- proved to be a major design<br />

inspiration. "When I was getting my Masters, I flew to Europe<br />

and rented a car and drove north to Belgium from France and<br />

hung out in Antwerp for a bit. I got to see where Antwerp<br />

6 created amazing clothing. I went to their schools, their<br />

shops and roamed their streets. I was genuinely inspired by<br />

them and their surroundings, above all their ideology. <strong>The</strong>y<br />

somehow made it ok to be really crazy. Crazy and cool should<br />

coexist. Limitations suck."<br />

<strong>Avant</strong>-garde is something von Bromssen embraces,<br />

albeit in a less obvious way. "My take on the avant grade<br />

through my designs I feel is the direction of the construction,<br />

design lines, silhouette and overall attitude conveyed to<br />

represent an edge and modern approach to fashion," says the<br />

San Mateo, California resident. "<strong>The</strong>re is a timelessness to<br />

my pieces, like you can wear what I created seven years ago<br />

and it still looks cool. I think that an <strong>Avant</strong>-grade approach<br />

to design extends the length of it's modernity." A trend the<br />

designer sees as being avant-garde now is the current focus on<br />

androgyny. "I think it's cool."<br />

A place not synonymous with avant-garde perhaps<br />

is the Bay Area, but it is artistic, and seems to be a place that<br />

allows Von Bromssen to thrive. "<strong>The</strong> Bay Area has a lot going<br />

on and a very strong underground indie fashion scene, so<br />

there is an outlet," she states. "Although the proper outlet has<br />

yet to really present itself, one that actually creates a forum for<br />

the designers to expand themselves upon, the indie scene is<br />

prominent. It's like the Wild West. People just go for it here."<br />

However, she is reminded of the area's limitations.<br />

"On the opposite spectrum, I am bored to death here<br />

and use that time to create." Currently, San Mateo is<br />

where von Bromssen has her Red Square Boutique (www.<br />

redsquareboutique.bigcartel.com) as well as Camp Couture<br />

(www.thecampcouture.com), a fashion and sewing school for<br />

all ages.<br />

More avant-garde places sometimes beckon. "Paris<br />

does sound far more intriguing than here a lot of the time, like<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 25


wearing six inch wedges wouldn't freak people out in Paris.<br />

It's expected. I wish that people would understand that<br />

ideology here. So I aim to be an influencer and lead those<br />

that need a direction. <strong>The</strong> Bay Area is really great. It's just<br />

high time to burn the yoga pants."<br />

Eschewing mass producing<br />

to either make her garments herself<br />

or have them locally made, von<br />

Bromssen is still going full steam<br />

ahead with her business. Alexandria<br />

von Bromssen Designs will venture<br />

into menswear, knitwear, and<br />

accessories. "I showed my menswear<br />

and womenswear this past February<br />

14 at LoveSick, a fashion show I<br />

produce. I invite local designers<br />

together to make a fun fashionable<br />

night. It's an awesome event and I do<br />

my best to create a forum for us locals<br />

to show. I have a charity fashion show<br />

this spring through an organization called Parka.<br />

HouseofAVB.com, my online store, will launch<br />

on Valentines Day as well. I guess that is what I have been<br />

up to and all the little creations on that page. I will be<br />

uploading new things to the site all the time and it's all<br />

limited in quantity. Camp Couture will now be in multiple<br />

cities.<strong>The</strong> expansion has begun! I am thrilled about this."<br />

Alexandria von Bromssen may<br />

have been on TV, but she doesn't<br />

want that to define her or her work.<br />

"I was awesome before and my best<br />

is yet to come. I have a lot of say. I<br />

have mad passion for this life I have<br />

created and it's a really cool part I<br />

get to play." For those looking to<br />

follow in her fashion footsteps? "You<br />

have to love what you do, because<br />

it is hard and if shit doesn't pan out<br />

that way we all think it should or<br />

would, at least you have your love<br />

of the art itself. Also, be good, like<br />

know your medium well. Be critical<br />

of your work, refine your artistic eye,<br />

and then, create your reality. I did."<br />

26 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


lluvy gomez<br />

Beyond America’s<br />

Next Top Model<br />

WRITTEN BY IVANNA WOODS<br />

PHOTOGRAPHED BY ROBERT SILVER<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 27


BEING ON A REALITY<br />

TELEVISION SHOW AS<br />

TRANSFORMATIVE<br />

TO ONE’S CAREER<br />

AS AMERICA’S NEXT<br />

TOP MODEL MAY<br />

CATAPULT OR CURB A<br />

MODEL’S CAREER - AND<br />

LLUVY GOMEZ WAS<br />

DETERMINED TO MAKE<br />

HER INDELIBLE MARK IN<br />

THE INDUSTRY.<br />

Born in Mexico City, Gomez<br />

moved to San Francisco<br />

at three years old and<br />

began modeling at 12. Her<br />

first modeling gig was for<br />

Aveda in San Francisco and continued to<br />

model until she was accepted on ANTM<br />

Cycle 4 when she was 20.<br />

Although Lluvy did not take<br />

home the ‘grand prize’, without a doubt<br />

did she take home some amazing<br />

insight from the fashion moguls that<br />

were her the creative directors, photographers,<br />

makeup artists and of course,<br />

from Ms. Tyra Banks. She can still hear<br />

their voices in her head; with Janice<br />

Dickinson exclaiming: ‘Any experience is<br />

good experience. Fake it ‘til you make it!’<br />

Tyra counseling: ‘Practice, in the mirror!!<br />

A lot!!’ and Nigel Barker recommending:<br />

‘Always find your light’. <strong>The</strong>se are great<br />

tips provided from some of the top<br />

moguls in the industry - true gems of<br />

fashion knowledge.<br />

When asked about how<br />

America’s Next Top Model affected her<br />

career, Gomez shares: “Honestly, in the<br />

beginning it was a bit of a hindrance,<br />

agencies wanted to put is in their<br />

celebrity division. Reality TV was still<br />

somewhat new when I was on ANTM.<br />

Now, I believe it has given my career<br />

more longevity. And I love all the fans of<br />

ANTM. It’s amazing how many times a<br />

month I still get recognized!”<br />

Beyond Top Model, one of her<br />

goals as a model has been to be able<br />

to express herself creatively through<br />

her work, an accomplishment she met<br />

while on ANTM and beyond - one of her<br />

proudest accomplishments! “Modeling<br />

on the Tyra Show for Beyoncé’s House of<br />

Dereon was fun! I always feel honored to<br />

walk for my friend and designer Richard<br />

Hallmarq from Project Runway. Having<br />

the pleasure to model with my children<br />

has been amazing too!”, Gomez shares.<br />

Advice she has for aspiring models?<br />

“Go for your dreams!! But also do your<br />

homework and know that it’s going to<br />

take thick skin and hard work. Know<br />

your angles, and study your face/body<br />

in the mirror.”<br />

Some of her fashion goals<br />

for the future include revamping her<br />

jewelry line she started a couple years<br />

back and had to put it on hold. “I would<br />

love to get that up and going this year<br />

again. Also, I would love to incorporate<br />

Creative Director, Ivanna Woods<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Naomi Azure<br />

a mommy and me line too.” Lluvy has a<br />

great platform to stand on to take her<br />

in any direction her heart desires in the<br />

fashion industry and a wealth of knowledge<br />

from life experience as a model - a<br />

great standpoint to have when taking<br />

your career to the next level as she is<br />

doing.<br />

Readers can find out more<br />

about Lluvy Gomez and her work on<br />

social media on Facebook.com/lluvygomez<br />

and Instagram at Instagram.com/<br />

lluvy<br />

28 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Whimsical harlequin inspired gown made of tie<br />

scraps. bits of lambswool and Victorian jet beads.<br />

A one of a kind design created by Janay Rose, <strong>The</strong><br />

Window Lady.<br />

She can still hear their voices in her head; with<br />

Janice Dickinson exclaiming: ‘Any experience is good<br />

experience. Fake it ‘til you make it!’ Tyra counseling:<br />

‘Practice, in the mirror!! A lot!!’ and Nigel Barker<br />

recommending: ‘Always find your light’.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 29


Vintage jacket, feathered hat, socks<br />

and men’s vintage shoes. Sleeve<br />

collar, ruffle bustle skirt made from<br />

neckties, lace and critter.<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Naomi Azure<br />

30 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Magazine gown, designed by<br />

Christina Morgan Cree<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Jacey Sheets<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 31


Tulip gown, designed by Christina<br />

Morgan Cree.<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Jacey Sheets<br />

32 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Wild Souls dress designed by<br />

Mariya Milovidova<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Jacey Sheets<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 33


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oc<br />

rio designs<br />

Photographed by Robert Silver<br />

Hair & Make Up by Nicolette LaFranchi<br />

LE RICKIE DELIVERS A TOUCH OF CLASS<br />

& ELEGANCE WITH A MODERN EDGE. HIS<br />

READY TO WEAR COLLECTION DISPLAYS<br />

A REBELIOUS NATURE FOR ANYONE<br />

LOOKING TO BE DARING IN BLACK.<br />

RocRio little black dress.<br />

Satin Shantung Crepe<br />

plunging vneck combined with<br />

black faux fur skirt Retail: $125.09<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 35


36 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

RocRio Men’s black faux leather<br />

side zip frock vest. Retail: $75 .<br />

Black sketch cotton skinny pant $55


RocRio High waist denim<br />

drop crotch pant . Retail. $95.<br />

Black sleeveless button up shirt $60<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 37


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RocRio High Collar Men’s vest : Retail $150.<br />

Purple button up long sleeve shirt $65.<br />

Denim harem Capri pant $70<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 39


on the cutting edge<br />

Ken Chen is a Taipei, Taiwan native. He describes Taipei, Taiwan as an<br />

island in the center of Asia that has amazing cultural diversity. Ken<br />

Chen shares his connection with his hometown saying, “Growing up<br />

I was very excited and inspired by the cutting edge technology that<br />

has been incorporated into the city but there is also untouched, almost<br />

fantasy-like, natural sights. It’s very condensed so there’s a huge<br />

focus on efficiency that I think I really absorbed into my lifestyle.“<br />

By Bria Anderson<br />

Ken Chen shares his connection with<br />

his hometown saying, “Growing up<br />

I was very excited and inspired by<br />

the cutting edge technology that has been<br />

incorporated into the city but there is also<br />

untouched, almost fantasy-like, natural sights.<br />

It’s very condensed so there’s a huge focus on<br />

efficiency that I think I really absorbed into<br />

my lifestyle.“When Ken Chen was growing up,<br />

his grandmother introduced fashion to him.<br />

He shared, “She was always very stylish and<br />

saw that I also had a sense of style even as a<br />

young boy. She taught me the importance<br />

of simplicity and quality as well. <strong>The</strong>n I was<br />

wearing Saint Laurent but the luxury was<br />

not impressed upon me as much as the<br />

craftsmanship and details.”<br />

He also shared that the main force behind his<br />

brand KENCHEN is impatience. As far as the<br />

development of the brand he said, “I knew<br />

how I wanted to present it and I felt very<br />

strongly about the standards and aesthetics<br />

of a small luxury brand so I just started very<br />

simply. Step by step as I learned more about<br />

the fashion business it grew. In a lot of ways<br />

owning a company helped prepare me for<br />

school projects rather than the other way<br />

around.” Ken Chen is inspired by the general<br />

40 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

inspiration that comes to him in every event,<br />

no matter how small. As far as inspiration,<br />

he also expresses that it is a matter of paying<br />

attention to the details and those fine<br />

elements that make things work together<br />

so well. When creating the collections at<br />

KENCHEN, seeing the initial concept come to<br />

life is his most rewarding part of the process.<br />

He shared his enjoyment saying, “When I sit<br />

back and see the piece as a garment and not<br />

all the effort that went into it. After all, that<br />

is why I feel the need to design: to take these<br />

things I image out of my head and find a<br />

way to put them together. As you get more<br />

efficient at the process you start to wonder<br />

what else you can take out of your head.”<br />

Ken Chen loves functionality and making<br />

beautiful things simple. He feels that,<br />

“Sometimes you need to take extra steps to<br />

simplify the final product but the end result<br />

is the moment when you can take a breath<br />

and see it not as “yours” but just as something<br />

that exists.” His favorite piece from his recent<br />

collection is the Euclid coat. When receiving<br />

his first sale, Ken Chen described the moment<br />

as a feeling of validation! Ken Chen would<br />

love to have his pieces sold at Neiman Marcus<br />

due to his consistently great experiences<br />

[continued on pg. 43]


Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 41


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[continued from page 40]<br />

there. In the future he sees himself relocating his brand KENCHEN back to NYC to build the business<br />

further. During the journey of developing as a designer, Ken Chen remembers that you must believe in<br />

yourself no matter what and be confident first. Second, don’t over-think things and never stop. Third,<br />

that the moments you have while building and constantly working is important for growth. Lastly, he<br />

remembers that whenever there is a chance, just go for it and when there is a vision, make it a reality. As<br />

far as the world of the fashion as a whole, he loves the constant change, risk, and challenge. We must<br />

stay tuned to the new collection from Ken Chen as it caters towards boutiques through out the country<br />

and beyond rather then the KENCHEN stores alone.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 43


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(current page) Janay Rose -<br />

Vintage jacket; feather hat; socks and men’s<br />

vintage shoes. Sleeve collar, ruffle bustle<br />

skirt made from neck ties, lace and critter by<br />

Janay Rose<br />

(popposite page) <strong>The</strong> Window Lady Neck<br />

collar made from a jacket sleeve faux<br />

leopard fur and handmade antique lace.<br />

One of a kind design all recycled and seems<br />

by Janay Rose $45<br />

46 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Janay Rose<br />

Pieces of a Masterpiece<br />

If you’ve ever interrupted your routine power walk to work or daily errand running to stop and<br />

admire an enticing, unorthodox, and creative shop window, you may have already met Bay<br />

Area legend, Janay Rose! Written by Rachel Riot | Photographed by Robert Silver<br />

Janay, also<br />

known as<br />

“<strong>The</strong> Window<br />

Lady”, is a<br />

true master<br />

of her craft, and<br />

acquired her title<br />

during her 19 year<br />

career as a window<br />

dresser around the<br />

Bay Area. She hand<br />

crafted eye catching<br />

displays for local<br />

shops including<br />

Mar’s in Berkley,<br />

Sparky’s Trading Co.,<br />

Held Over, and all<br />

the Wasteland stores<br />

in Los Angeles and San Francisco. No two windows were ever<br />

the same, and because she never incorporated text to explain<br />

her vision, it was up to the curious onlookers to interpret<br />

the scene. Her windows were notable for their historical<br />

and social influences, subtle humor, and the unique use and<br />

re-use of props and mannequins to ensure a completely<br />

different visual story each time. Her artistic process as a<br />

window dresser has gracefully spilled over in to the creation<br />

of her clothing line. Over the last 12 years, she has been hand<br />

crafting one-of-a-kind clothing and accessories, and just like<br />

her windows, no two garments are ever the same. Each piece<br />

is beautifully hand tailored and detailed to perfection with<br />

echoes of inspiration from vintage eras of costume.<br />

As a strong advocate for recycling, the only new<br />

material Janay uses to create each piece is the thread! She<br />

upcycles and repurposes vintage clothing, antique quilts,<br />

handmade lace, neckties, doilies, and pretty much anything<br />

you can think of. She sincerely finds the treasure in what<br />

society has labeled as trash. Her idea of tidying up her<br />

sewing room is to tediously stitch every tiny scrap of fabric<br />

on the floor together to create one of her signature and<br />

very intricate patchwork dresses! She has built such a strong<br />

following among the community, that many of her clients<br />

and fellow artists donate fabric and old clothing to her.<br />

“People bring me materials all the time for free or<br />

trade. <strong>The</strong>y have<br />

seen what I can<br />

do with a pile of<br />

scrap and send<br />

wonderful things<br />

my way! I feel<br />

very lucky.”<br />

Even<br />

her eccentric<br />

workspace<br />

illustrates her<br />

dedication to<br />

repurposing<br />

and recycling<br />

used items. She<br />

bounces back and<br />

forth between<br />

a whimsical<br />

workspace that acts as a sanctuary to her homemade<br />

boat, travelling shop, and extensive collection of gorgeous<br />

antiques, and her relaxing home tucked away in the woods.<br />

Her world is a beautiful place in which nothing ever goes to<br />

waste! I was fortunate enough to have a chance to explore<br />

the amazing travelling shop she created inside an old school<br />

bus, and get a glimpse in to her incredible kingdom of<br />

upcycled treasures. All of the furniture and fixtures that I<br />

“People bring me materials all<br />

the time for free or trade. <strong>The</strong>y<br />

have seen what I can do with a<br />

pile of scrap and send wonderful<br />

things my way! I feel very lucky.”<br />

could see were antiques, and on the rare occasion that an<br />

item happened to be store bought, it was a vintage item.<br />

Since we live in a society that worships fast, cheap,<br />

mass produced fashion, Janay’s price point is often brushed<br />

away as “too expensive”, but her pricing is extremely<br />

reasonable considering the tedious and intricate work that<br />

goes in to hand crafting each garment. Her hats, collars, and<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 47


vests are her quicker items, and average about an hour each to cut and sew, however, these pieces are still extremely unique<br />

and unlike anything you’ll ever find in a store. Her more elaborate clothing pieces can take up to a week of sewing 10 hours<br />

a day. <strong>The</strong> most extravagant dress she ever made took a week and a half to finish, and sold for $950.00. That seems like a<br />

lot of money until you look at the price range of the not-so-handmade and definitely not one-of-a-kind designer fashion<br />

that decorates the streets of New York and L.A. Janay is very passionate about her work, and wants her wearable art to be<br />

affordable for the average person.<br />

“It’s a labor of love,” she explains, “sometimes I just have to put the beautiful garments out into the world no matter<br />

what hourly wage I end up making.”<br />

Whether you are young or old, goths, bohemians, punks or nerds, Janay welcomes people from all different walks of<br />

life to rock her designs! She sees her style as a state of mind, and does not pin point a specific demographic. She creates her<br />

clothing for people who will love and appreciate it no matter what their age or background is. Her inspiration branches from<br />

her experience working in costumes and the unique materials she finds. She purposely avoids fashion trends on TV or in<br />

magazines and believes in creating what she loves rather than what’s popular. Due to the historical influence of her clothing,<br />

her line is usually mistakenly labeled as “Steampunk”, but in a sea of mass produced and overdone mainstream Steampunk<br />

trends, she prefers to separate her work with the much more appropriate description of “<strong>Avant</strong>e <strong>Garde</strong>”. Her pieces are hardly<br />

ever sewn from patterns, and she strives to stay open minded and spontaneous while she designs unless she has a very<br />

specific vision of the garment she’s creating. Her line truly offers something for everyone, and she even styles a lot of her<br />

pieces to be androgynous to welcome and celebrate even more diversity among her patrons.<br />

Janay lives by a beautiful and simple way of life that should be adopted by the whole world.<br />

“Whatever comes is a blessing and my mind is open.” She stated, and went on to explain that even though she<br />

may not “make it big” as a designer, the value of hand crafting and keeping a personal connection with each of her pieces<br />

outweighs the possibility of fame. “My hands sew each piece, and each one is one-of-a-kind.”<br />

She keeps the expectations of herself and her business low, and rather than setting her future plans in stone, she<br />

appreciates every blessing the universe sends her way equally and goes with the flow. One thing she is absolutely sure of<br />

is that she will never stop sewing. As a child she often dreamt about<br />

creating beautiful theme room motels like the famous Madonna Inn, and<br />

hopes to obtain that goal by age 70. If you’ve seen the genius of what<br />

this extraordinary woman can create with the confined space of a shop<br />

window or a jumbled pile of discarded scraps, it’s hard to not get overly<br />

excited about the magnificent and endless possibilities she’ll have with<br />

an entire motel!<br />

Janay inspires the world with her artistry and her sustainable<br />

way of life. While others carelessly toss everyday items into the trash,<br />

she is rapidly thinking up different ways to breathe new life into each<br />

discarded pile and create something beautiful and useful with it. Her<br />

humble soul shines through each of her creations. She appreciates the<br />

world just as it is, and surrounds herself with nature to infuse her artwork<br />

with organic elements. Every tiny scrap of fabric that she pieces together<br />

represents her philosophy that all of life’s little moments will fall in to<br />

place, and that everything happens for a reason. Each one-of-a-kind<br />

piece she sews illustrates the way she takes her time to enjoy every life<br />

experience to the fullest. If humanity spent even a fraction of the time<br />

and energy that Janay spends recycling and repurposing the trash of the<br />

world, waste would virtually be a thing of the past!<br />

To see more of Janay’s stunning work, visit her Facebook page at<br />

www.facebook.com/<strong>The</strong>WindowLady and shop her Etsy store at www.<br />

etsy.com/shop/thewindowlady. She can also be found at many Bay Area<br />

events including the flea market she hosts every first Saturday of the<br />

month at her awesome workspace at the 5th Avenue Marina located<br />

at 499 Embarcadero Street in Oakland. Handmade couture fashion is a<br />

dying art! Visit Janay to support local and independent design, and also<br />

to experience seeing her breathtaking pieces up close and personal!<br />

Janay Rose - the window lady hooded capelet made<br />

from 1840's overshot coverlet blanket from 1840's,<br />

1940's Japanese indigo denim and recycled rabbit<br />

fur. <strong>The</strong> window lady one of a kind hand stitched all<br />

recycled doily dress (worn under skirt). $360 Hat by<br />

Jaco Drift Stitcher by Jaco<br />

48 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

Creative Director, Ivanna Woods<br />

Hair, Timberly Gwan Kerby<br />

Makeup, Naomi Azure


“It’s a labor of love,”<br />

she explains, “sometimes<br />

I just have to put<br />

the beautiful garments<br />

out into the world no<br />

matter what hourly<br />

wage I end up making.”<br />

<strong>The</strong> window lady bustle:<br />

made out of recycled<br />

neckties, crochet doilies, fur<br />

bits. One of a kind design<br />

worn like a belt. All sewn by<br />

the hands of Janay Rose<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 49


ONE OF A KIND COUTURE<br />

Photography by Robert Silver<br />

Make Up by Adrianna Reloba<br />

Hair by Timberly Kerby<br />

50 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Christina Morgan Cree - "Plastic<br />

Lace"- Gown of recycled plastic<br />

soda can rings. Choker, bracelet and<br />

earrings of recycled metal can tabs.<br />

www.cmcdesignsco.com<br />

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52 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Christina Morgan Cree<br />

“<strong>The</strong> Paillette Dress”<br />

www.cmcdesignsco.com<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 53


About A Woman<br />

Anastasia Bachykala<br />

Anastasia Bachykala, originally from Belarus, identifies herself as a<br />

fashion illustrator and designer with a fine art background. Based on<br />

her work and her background, I’d say, she is fashion, she is art and<br />

she most definitely is a force to be reckoned with.<br />

by Christina Mitchell-Lesser | Art Illustration by Anastasia Bachykala<br />

54 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

Art by Anastasia Bachykala entitled, “Wild”


She IS FASHION<br />

SHE IS ART<br />

<strong>The</strong> first thing that comes to mind with<br />

Anastasia and her artwork is timeless<br />

beauty. With innovative drawings that<br />

provoke thought and an appreciation<br />

for detail. “Plus, in art there is no formula<br />

of success to teach, one plus one can be<br />

anything but two,” Anastasia said. You see, not<br />

only is her work beautiful but some would say<br />

her views on art run deeper than the average<br />

mind can conceive. She really just takes you<br />

there. When asked how Anastasia got started in<br />

Fashion Illustration, here’s what she said, “Since<br />

early childhood, I was addicted to watching<br />

and collecting fashion images. At the age of 14 I<br />

modeled for the first time. By the time I was 21 I<br />

started doing art direction by producing fashion<br />

photo and video shoots. In 2014 I became more<br />

interested in fashion illustration because it goes<br />

beyond realism of photography and unlimited<br />

possibilities.” This is quite the resume for Ms.<br />

Anastasia and it’s only the tip of the iceberg.<br />

Although, Anastasia had not previously<br />

drawn before, her creations would leave you<br />

thinking she had been drawing for years. But,<br />

she felt something was missing, so she spoke<br />

with her mentor, art director (who she deems<br />

her “art father”), Roland Young, teacher at the<br />

Academy of Art University in San Francisco.<br />

Roland recommended that she draw from live<br />

models and learn anatomy. “That was it. Since<br />

September of 2014, I took a charcoal in my hand<br />

and a whole new world opened up for me. I<br />

found a whole new meaning to life,” Anastasia<br />

said. From then on, she studied graphic design,<br />

typography, photography, advertising, fashion<br />

and eventually drawing. How inspiring is this?!<br />

It just goes to show you that putting your mind,<br />

body and soul into your craft can create a space<br />

where you live out your dreams! Simply, untouchable!<br />

Currently, Anastasia studies at City<br />

College of San Francisco and in bay area studios.<br />

Anastasia said, “I also study a lot on my own. I<br />

believe that self-education is the only way to<br />

absorb knowledge in any field, even while<br />

Art by Anastasia Bachykala entitled, “Line”<br />

attending school. And, when you’re out there in the real world, all clients<br />

really care about is your work and style.” I’d say that’s pretty real<br />

and to the point, don’t you think? This is my kind of girl! It’s like saying,<br />

I know my craft inside and out, I have amazing work ethic and my<br />

style will keep you coming back for more! When asked, what things or<br />

people give her inspiration, Anastasia shared that she is most definitely<br />

inspired by her mentor and “art father,” Roland Young, who can<br />

make any artwork look its best. For fine art work, she is equally influenced<br />

by fine artists, photographers and some illustrators. Her fashion<br />

illustration influencers are: Albers, Picasso, Matisse and Giacometti.<br />

Irving Penn and Richard Avedon are her favorite photographers. For<br />

fashion illustrators, she is inspired by Rene Bouche, Rene Gruau and<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 55


Art by Anastasia Bachykala entitled, “Makeup”<br />

David Downton. And, it was no surprise that Anastasia, a<br />

deep rooted artist, attends museums, art exhibits, events<br />

and dance performances to inspire her in her craft – Fashion<br />

Illustration and beyond!<br />

To add to Anastasia’s view and love of all things<br />

art, she says, she wants to marry fashion and fine art in<br />

her work. She breaks free of tradition and boundaries by<br />

creating art that has a history yet speaks to a modern crowd<br />

of innovators. Anastasia feels that people are so used to<br />

graphics and commercial illustrations without ever going to<br />

places like a museum to incorporate their art vision. “In my<br />

work, I try to deal with complex human form simply and directly<br />

so I can complete all the thinking, and the viewer can<br />

just feel the essence of the subject,” Anastasia said. Anastasia<br />

offers the following advice to anyone who is an aspiring<br />

fashion illustrator trying to break into the industry:“Remove<br />

average understanding, don’t join the crowd, don’t hide<br />

what you like and cancel weekends,” she said.<br />

In 2015, those in the fashion industry and the likes<br />

can look forward to Anastasia putting on events where<br />

guest of the evening can get their portrait drawn, fashion<br />

illustration style. She is also excited to be doing art direction<br />

for fashion photo shoots, possibly teaching workshops<br />

and producing short films. Collaborations are in place with<br />

Buro247, a popular fashion and art news website by fashion<br />

leader, Mira Duma. Both are planning to expand their work,<br />

together.<br />

<strong>The</strong>re are lots of exciting things happening in the<br />

fashion industry. I like to say, it’s like a huge staircase - you<br />

sometimes have difficulty climbing, but you climb it anyway.<br />

Because fashion and design is always changing and<br />

so is your style, and your style is your way of expression.<br />

<strong>The</strong>refore, fashion for many, is freedom!<br />

Art by Anastasia Bachykala entitled, “Khrystyana” & “Trust” (lower right)<br />

56 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


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Fashion Xchange Magazine is a fashion industry trade magazine. As a resource for emerging & established professionals we advocate the brands, events<br />

& professionals that embodies the success of the fashion industry. Beyond mere product placement, with a goal of delivering informative content, we’re<br />

focused on giving in-depth reporting & analysis of the ever changing fashion industry trends. We enlighten our readers with the necessary tips & advice<br />

on how to create and maintain a sustainable career in the industry. Whether you’re a model, fashion designer, photographer, student or a fan of fashion,<br />

Fashion Xchange Magazine allows our readers to gain knowledge often only revealed behind closed doors.<br />

Fashion Xchange Magazine<br />

All Fashion. All Business. No Gossip.<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 57


plague:<br />

best<br />

emerging<br />

designer<br />

Maricella<br />

Olague<br />

Her petite frame is clad in a minimal head-to-toe black ensemble,<br />

clothing designed to take a backseat to the eye-catching drama<br />

of the assorted accessories. A chin-length bright green bob with<br />

blunt-cut bangs is topped with an oversized black velvet bowadorned<br />

headband featuring an oversized silver skull. Colorful<br />

crystals decorate her forehead, catching the overhead lights as she<br />

moves. Bold, sweeping black liquid liner gives her large, luminous<br />

eyes an intriguing feline quality. Crimson lips stretch into a smile<br />

as she raises the palm-sized, rectangular Best Emerging Designer<br />

award while the crowd goes wild around her.<br />

BY CAITY SHREVE<br />

58 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


PHOTO BY PETE HOPKINS<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 59


This was the scene at the recent San Francisco Fashion<br />

Awards as Maricella Olague took home the coveted<br />

new-designer-on-the-block honor. Getting to this point<br />

wasn’t an easy or straight path for the designer though, and<br />

like any milestone worth achieving, this award was earned<br />

through hard work, dedication, and serious creative drive.<br />

After realizing her desire to pursue a career in fashion,<br />

Maricella left UCSC and moved to San Francisco to study first<br />

at FIDM, and then at the Academy of Art University, from<br />

where she’ll graduate with a second degree in Spring 2016.<br />

I’ve had the honor of watching Maricella’s creative<br />

development from the sidelines since San Francisco Fashion<br />

Week in September 2013 where she sent feathers,<br />

leather, and lace down the runway. <strong>The</strong>re was a high-collared<br />

feathered cape with a black satin bow closure that sent me<br />

straight backstage to introduce myself as soon as the show’s<br />

final model disappeared behind the curtain.<br />

Dresses and outerwear have made up the bulk of the recent<br />

Olague collections, though the S/S 2015 collection, entitled<br />

Plague, which she showed at the San Francisco Fashion<br />

Awards ceremony in January, featured headwear as well.<br />

Plague, as its name aptly suggests, is a dark, deeply<br />

dramatic collection of pieces that truly showcases the<br />

designer’s ability to combine materials and fabrics with<br />

outstanding results. Black leather fringe decorated cropped<br />

capes and high-necked bodycon dresses done in swirling<br />

blue and purple prints. A particularly memorable dress<br />

was wrought in a close-cropped shimmery green metallic<br />

fabric that brought to mind a futuristic aquatic deity as the<br />

golden-tressed model slunk down the catwalk. Broad, flattopped<br />

black fringed hats straight from a Renaissance minstrel’s<br />

ballad were the perfect punctuation, simultaneously<br />

highlighting and grounding the intensity of the fearless<br />

designs.<br />

After the celebration of her win, Fashion Xchange sat down<br />

with the optimistic and cheerful designer to chat about her<br />

future in the fashion industry, personal style, and her<br />

signature beauty look.<br />

FX: You recently won the Best Emerging Designer award<br />

at the San Francisco Fashion Awards and showcased your<br />

new<br />

collection – What was the best part of the evening for<br />

you?<br />

O: Being at the awards show was an awesome reunion to<br />

wrap up the year. Between showcasing my S/S 2015 Plague<br />

collection and hanging out with friends & supporters,<br />

winning Best Emerging Designer came as a huge surprise! It<br />

was unbelievable. I remember frantically trying to get all my<br />

models dressed for the lineup and then all of a sudden<br />

hearing my name being called. I had no clue I even had a<br />

chance with all of the other talents in the running. It was<br />

a humbling experience, and the amount of love I got was<br />

something that made the night absolutely perfect. Thank<br />

you to everyone who came out and those who voted!<br />

FX: 2014 was a big year for the Olague brand – What is<br />

your top goal for 2015?<br />

Photo of model Nicole Bonifacio wearing a cape &<br />

dress designed by Maricella Olague taken by Robert<br />

Silver; hair & makeup by Nicolette LaFranchi<br />

O: I'm stoked for 2015. My main goal is to OFFICIALLY launch<br />

my label, Olague, by the end of the year, and build it here<br />

in San Francisco before moving my business to New York<br />

in 2016 when I finish school. This coming August I'll be in<br />

Tokyo, mostly for pleasure, but I’m planning to make time to<br />

meet with local manufacturers as well.<br />

FX: What runway shows and events are you hoping to<br />

participate in during 2015?<br />

O: I've been approached to showcase at Mercedes Benz<br />

Fashion Week in New York this Fall which would be a dream<br />

come true. I've also been asked to show at Mercedes Benz<br />

60 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Runway Photos by Robert Silver<br />

Fashion Week in Houston, and if I can secure the necessary<br />

financing, I’d love to participate in both! 2015 is<br />

going to be my year of travel so I'm hoping to be all over<br />

the place while also doing what I love.<br />

FX: Your collections have featured everything from<br />

vintage fabrics to dramatic colors to eye-catching<br />

fringe & textures. If you had to describe your brand’s<br />

aesthetic in five words, what would they be?<br />

O: Exotic. <strong>Avant</strong>-garde. Utilitarian. Bold. Powerful.<br />

FX: Who is the Olague the woman?<br />

FX: Always on par with your fashion game is your<br />

beauty game – What are you favorite brands? Any<br />

beauty<br />

products that you can’t live without?<br />

O: Alexander McQueen forever. Pretty lip shades and<br />

waterproof liquid eyeliner are my staples.<br />

We here at Fashion Xchange are excited to introduce this<br />

new talent to our amazing readers and can’t wait to see<br />

what comes next for this creative powerhouse. Stay tuned<br />

for our Fashion Week coverage in 2015 and maybe you’ll<br />

see more Olague!<br />

O: She is part feline, and part woman. A warrior. A fierce<br />

thing to behold. She dresses with a purpose - To be<br />

confident in her own skin.<br />

FX: Your personal style has become a San Francisco<br />

institution. Between your boldly colored hair, whimsical<br />

ears, headbands, hats & hair accessories, and killer<br />

make-up, you always make an entrance. How has<br />

your personal style evolved over the years? Have you<br />

always been one to stand out from the crowd?<br />

O: Play dress up. Play with makeup. Crank-up that music<br />

and take selfies. I do this all the time and did it all the time<br />

when I was young. I have a deep love for drama, theater,<br />

and people. I am always inspired by people.<br />

I don't try to dress to impress, instead I choose to be<br />

happy and confident and comfortable at all times. If<br />

that means dressing up pretty and chic or shaggy and<br />

comfortable then so be it. I don't like to try hard to meet<br />

someone else’s status quo. I like to have my freedom in<br />

dress.<br />

Maricella Wins 2014 Best Emerging Designer, San<br />

Fracnisco Fashion Awards<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 61


ONCE<br />

UPON<br />

A<br />

RUNWAY<br />

62 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

WITH<br />

PARISHARRIS<br />

PHOTOGRAPHED BY DERRICK RODGERS


Reyanne Densing wearing<br />

Paris Harris White Cage Corset $950<br />

(opposite page)<br />

Nicholas McInerny wearing Paris<br />

Harris Black Bird Cage Top $708<br />

Black Phonetic Mail Knight outfit<br />

$777<br />

makeup ALEX DEJDAROVA<br />

hair KENNY BOHORQUEZ<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 63


wearing Paris Harris<br />

Black Bird Cage Top $708<br />

makeup ALEX DEJDAROVA<br />

hair KENNY BOHORQUEZ<br />

64 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Hamed Roshan wearing<br />

Paris Harris<br />

Bird cage shorts $5000<br />

makeup ALEX DEJDAROVA<br />

hair KENNY BOHORQUEZ<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 65


wearing Red London<br />

Scream Jacket $670<br />

makeup ALEX DEJDAROVA<br />

hair KENNY BOHORQUEZ<br />

66 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Reyanne Densing wearing <strong>The</strong> Wait<br />

A Minutes Black and White What<br />

Spike dress $751<br />

makeup ALEX DEJDAROVA<br />

hair KENNY BOHORQUEZ<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 67


DORK<br />

DOZIER<br />

Letting His Inner Dork Shine<br />

Written by Ivanna Woods<br />

Photos by Charles Sedghi<br />

David Norris "Dork" Dozier,<br />

primarily known as Dork Dozier<br />

is renaissance man of many<br />

talents. He is an artist, a musician,<br />

a dreamer, and a fashion<br />

innovator. From designing his own label at<br />

an early age to working as Will.I.Am’s Creative<br />

Consultant, Dozier is without a doubt<br />

the man to watch. “Fashion is my lifestyle<br />

and music is my therapy. I was born and<br />

raised in South Central Los Angeles where<br />

I learned to love my creative being and<br />

exercise all of my creative gifts. I went to<br />

school for fashion for less than a semester<br />

and basically learned how to thread the<br />

machine and went on with my adventure.<br />

Previous to that, I taught myself how to<br />

sew by hand in high school” he says.<br />

When Mr. Dozier was 16 years young, he<br />

had his first encounter with a bow tie<br />

when vintage shopping. Being from South<br />

Central, he was the only teen in the area<br />

in 2006 wearing bow ties and he loved<br />

setting himself apart. With Dork being the<br />

trailblazer that he is, he sought out unique<br />

bow ties which proved to be very difficult,<br />

leading him to taking one apart and<br />

putting it back together in his own fashion.<br />

He devised his own way of creating bow<br />

ties with his own funky personal style<br />

and eventually started selling them to his<br />

friends. At 19, he started making his own<br />

living from selling bow ties and became known as “Dork, the Bow Tie Guy”.<br />

At 20, he wisened up, got his business registered and started professionally<br />

selling bow ties from a suitcase and his website. For the next two years, Dork<br />

traveled the world with the leader of one of the biggest pop groups <strong>The</strong> Black<br />

Eyed Peas’ Will.I.Am as his Creative Consultant and bow tie designer. Now at<br />

25, he’s focusing on joining his fashion and music career as one.<br />

Dozier defines taBB Bow Ties as a ‘niche, high end, unique bespoke<br />

line of many styles. “Whatever you can imagine with a bow, I can make it.<br />

-think a Bit BIGGER” he says. “When I started my journey designing, I wasn’t<br />

thinking about the market and I probably never will think about the market.<br />

<strong>The</strong>re will always be room for a line as unique and genuine as my line, or<br />

anything I ever come out with because it will always be timeless and from the<br />

heart.”<br />

68 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


MAN OF<br />

MANY STYLES<br />

<strong>The</strong>re’s sort of a renaissance<br />

of menswear present in the<br />

fashion industry that’s long<br />

overdue, and men are taking<br />

grooming and dressing<br />

dapper much more seriously these<br />

days. To this, Dozier says that ‘one of<br />

my goals has always been to get men<br />

to dress like men again. Coming from<br />

South Central LA, I’ve been a part of<br />

and seen it first hand with the trends<br />

of sagging pants and big clothes in the<br />

early 90’s and now men are going into a<br />

tighter fit of clothing. <strong>The</strong> next trend is<br />

to have all men serious about tailoring<br />

their clothes to fit not too big and not<br />

too small but just right. Men have been<br />

searching for a while, but it’s coming<br />

together. It’s done very well in Europe.<br />

Americans are definitely catching on<br />

as we are really the trendsetters of<br />

the world, which is ironic. Dressing up<br />

properly is not about ego and covering<br />

up insecurities with clothing, or about<br />

putting clothes on that just fit or look<br />

good. It’s more of a lifestyle that I’m<br />

poking at. It’s about men focusing on<br />

being Gentlemen, Kings, and representing<br />

what you would imagine a<br />

God under God’s image would dress<br />

like on earth. At the end of the day it’s<br />

all about being more God-like and less<br />

human-like. Leadership wins over all.”<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 69


Some of Dork’s fashion career goals for the<br />

future in a nutshell are, ‘speaking for two<br />

different worlds which is the fairytale,<br />

unrealistic, imaginary fashion and entertainment<br />

world that I love and speaking for the<br />

everyday, realistic, in the box, comfortable, as known<br />

to man life style. Unrealistic is for dreamers that are<br />

known as Weirdos and Dorks. Realistic is for the Consumer<br />

that doesn’t mind taking what life hands them<br />

and lives with it. I just want to push boundaries and<br />

show people the light. I want to inspire people to be<br />

who they want to be with or without money. I want<br />

to show people that you can do what you love and<br />

make a living from doing it if you don’t conform and<br />

if you do conform, be the best supporter to those<br />

that don’t conform as you can be because we all<br />

need each other. Conformers need non-conformers<br />

as entertainment and non-conformers need conformers<br />

as our backbones to support us so we can<br />

continue to entertain.”<br />

As of 2015, Dozier is releasing a project<br />

called “the HOMME Collection”. “<strong>The</strong> HOMME Collection<br />

is a collection of Music, Fashion, and Art all in<br />

one piece. I have a collection of bow ties that I will be<br />

releasing with each song from my HOMME EP and<br />

artwork to go along with it. A full collection of art at<br />

it’s finest. My high end full clothing line “David Norris”<br />

will be debuting in my music video for the first single<br />

“Homme”.<br />

His advice for emerging designers today “BE<br />

YOURSELF AND NEVER LET “NO” BE YOUR QUE OR<br />

SIGN TO “STOP”!!! “NO” means “Go Harder”!!!” - END<br />

Remain in the know about<br />

Dork Dozier and all his work at:<br />

www.tabbshop.com<br />

(bow ties and accessories)<br />

www.DorkDozier.com (music and other)<br />

Social Networks<br />

(Instagram, Facebook, Twitter, etc.)<br />

Dork Dozier @dorkdozier<br />

70 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 71


THE<br />

CENTIPEDE<br />

COLLECTION<br />

Available at<br />

www.kayemorales.com<br />

KAYE<br />

72 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


TERRORS ARE UNFORTUNATE<br />

BUT NECESSARY; AND<br />

PERCEPTIONS ARE ALWAYS<br />

ADJUSTED FOR THE SAKE OF<br />

SURVIVAL. TRAUMAS ALWAYS<br />

TILT INTERNAL LENSES,<br />

WHICH ONE CAN USE TO<br />

REVEAL AN AESTHETIC THAT<br />

CRAWLS WITHIN THE PSYCHE’S<br />

UNDERCURRENT.<br />

MORALES<br />

PHOTOGRAPHED BY KEN ALCAZAR<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 73


Available at<br />

www.kayemorales.com<br />

Available for $1,500 at<br />

www.kayemorales.com<br />

74 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Models KIERA SMITH<br />

Hair TRISHA JOANE HOUGHTON<br />

Makeup HENRY RASU<br />

Stylist SEAN PANELLA<br />

Photographer : KEN ALCAZAR<br />

Photographer asst : LEO BAYBAY<br />

In that dark underground, I find the<br />

inspiration to portray the unavoidable<br />

monsters of subsistence. I attempt<br />

to tame these creatures that usually<br />

evoke fear and reveal their inherent<br />

magnificent. Adjusted perceptions, after<br />

all, could summon lovely hope despite<br />

the dread.<br />

From basking in debauchery to the<br />

melancholia thereafter, emerges a<br />

creature that treads the realm of things<br />

terrifyingly beautiful. And this conjured<br />

creature, with a hundred segments<br />

connected, stabilized by a hundred<br />

legs, arouses strength in its nightmarish<br />

design—<br />

A centipede appears like a scar inflicted<br />

with motion. A totem to wounds<br />

redefined into reminders, inscribed with<br />

meaning and lessons for growth.<br />

<strong>The</strong>se are my scars, manifested in fabric<br />

and beadwork, patterned to naturally<br />

occurring horrors and made grand.<br />

- words by Kaye Morales<br />

Available for $2,500<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 75


Available for $2,500 at<br />

www.kayemorales.com<br />

76 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Model CONNOR CRAIG<br />

Hair TRISHA JOANE HOUGHTON<br />

Makeup HENRY RASU<br />

Stylist SEAN PANELLA<br />

Photographer : KEN ALCAZAR<br />

Photographer asst : LEO BAYBAY<br />

Available for $1,000 at<br />

www.kayemorales.com<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 77


78 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine<br />

Available for $1000 at<br />

www.kayemorales.com


Available for $1,000 at<br />

www.kayemorales.com<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 79


Available for $1000 at<br />

www.kayemorales.com<br />

Available for $2,500 at<br />

www.kayemorales.com<br />

80 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Both avialable at<br />

www.kayemorales.com<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 81


creating Winning<br />

Photo shoots<br />

by Cindy Rae Mewhorther<br />

82 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Whether it's for a<br />

special occasion,<br />

modeling portfolio, or a<br />

publicity shot, there are<br />

ways to have a winning<br />

photoshoot.<br />

With 20+ years of professional<br />

modeling experience<br />

and working as<br />

a modeling and acting<br />

coach, I have helped new<br />

or experienced models and the average<br />

person, to achieve the looks that they<br />

desire for their photo shoot. A photographer<br />

can give you some tips and guide<br />

you through some poses, but these tips<br />

will help you achieve more perfect photographs.<br />

THE MIRROR-<strong>The</strong> mirror is a perfect tool<br />

to show you what the camera sees and to<br />

perfect your poses. Imagine the mirror<br />

as the camera and consider that if your<br />

foot is the closest to the lens, your foot<br />

is going to be the largest thing in the<br />

picture.<br />

BE PREPARED- Look through fashion<br />

magazines and other models’ portfolios<br />

for pose inspiration and to see what<br />

works and what doesn’t.<br />

POSTURE- You must have good posture.<br />

Keep your back straight and shoulders<br />

up but relaxed. Slouching affects the<br />

mood of the photograph and enlarges<br />

the appearance of your stomach.<br />

HANDS- Be aware of your hands. Keep<br />

your hands graceful and soft whether<br />

they are on your hips or hanging at your<br />

sides. Don’t clump your fingers together<br />

or make tight white-knuckle fists. Relax<br />

your hands, or it will look like you have<br />

no fingers or claw hands.<br />

HEAD- No matter how skinny you are,<br />

there is a little bit of flab under the chin.<br />

If you bring your chin forward, which<br />

sounds like the sensible thing to do, it<br />

brings your face up and the camera ends<br />

up shooting up your nostrils. (Not attractive.)<br />

Instead, bring your ears forward.<br />

Don’t stare at the camera head on, turn<br />

your head, and it will show a slimmer<br />

profile. Elongate your neck to simulate<br />

height and poise.<br />

Also, don’t always look at the<br />

camera. It’s okay to look away, but be<br />

careful not to show too much of the<br />

whites of your eyes, or you will have<br />

‘zombie’ eyes. If you want a far off,<br />

dreamy look, follow the line of your nose<br />

to keep your sight central.<br />

SMILE- To add variety to your poses,<br />

try switching up your smile with a cute<br />

smirk, a friendly laugh or an edgy scowl.<br />

A term you my hear is “Smile with your<br />

eyes,” and relax your jaw so your lips are<br />

parted, lift eyes and warm it up into a<br />

smile. Your facial expressions can make<br />

or break your pose.<br />

POSING-When posing, make sure to<br />

differentiate your arms and legs with<br />

asymmetrical poses. If you have one arm<br />

down by your side, make sure the other<br />

arm is bent. If one leg is locked straight,<br />

give the other leg a casual bend. Modeling<br />

is all about positioning your body in<br />

flattering angles and interesting shapes.<br />

Don’t get stuck in the same pose for<br />

more than three seconds. KEEP MOVING.<br />

Slightly tweak your pose by moving your<br />

shoulders, angling your face differently,<br />

repositioning your arms, legs, etc. It<br />

helps to think of modeling as a sort of<br />

dance. Keep moving, keep flowing.<br />

<strong>The</strong> camera adds 10 pounds, so unless<br />

you are a very tiny woman, no woman<br />

looks her best when her shoulders<br />

and hips are straight on to the camera.<br />

Turn so that your hips are at the camera<br />

and then turn shoulders and face back<br />

toward the camera. Do not “jet” your hip<br />

toward the camera or it will look larger,<br />

shift the weight to the back leg.<br />

(Insert photo showing pose)<br />

Own a ‘modeling kit’ and take it on all<br />

shoots. <strong>The</strong>se are things you will need<br />

but may not be directly mentioned in the<br />

pre-shoot communication. <strong>The</strong>y are; basic<br />

makeup (don’t forget powder to get<br />

rid of shine), hair supplies (bobby pins,<br />

hair grips, brush, spray, etc.), shoes (flats<br />

and heels, nude/black), pantyhose (black<br />

and nude), wet wipes, lotion for your<br />

legs, safety pins, hand mirror, water and<br />

a snack, any accessories such as jewelry,<br />

scarves, hats, etc.<br />

It is also important to note what type of<br />

shoot you’re doing- “fashion, commercial,<br />

or glamour.” <strong>The</strong>y call for different kinds<br />

of posing. Fashion modeling usually requires<br />

more angular and dramatic poses,<br />

while commercial modeling tends to<br />

expect more every day, happy and casual<br />

poses. Glamour modeling uses poses<br />

that showcase a girl’s assets, if you know<br />

what I mean. ;)<br />

POSING RECAPS:<br />

1. Look at fashion magazines and<br />

practice posing in a mirror<br />

2. Practice good posture<br />

3. No fingers clumped together or claw<br />

hands<br />

4. Don't always look into the camera<br />

5. Be asymmetrical<br />

6. Move. Don't get stuck in a pose more<br />

that 30 seconds<br />

Prepare - Practice - Pose<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 83


BEHIND THE LENS<br />

Sarah<br />

Brickey<br />

PHOTOGRAPHY<br />

Interview by Robert Silver<br />

FROM PASSION<br />

TO PROFESSION<br />

I see that that you graduate<br />

this year from Academy of Art<br />

University. What has helped you<br />

along your education path that<br />

has helped enhance your creative<br />

eye?<br />

One of the best classes I took<br />

was called Sacred Geometry. It<br />

really made me think about how I<br />

compose my images.<br />

What is your go-to gear? What<br />

your your favorite len’s to use?<br />

I pretty much always have my Nikon<br />

d800 with me with the Nikkor<br />

85mm 1.4. I almost never take that<br />

lens off of my camera.<br />

Was there a moment or a person<br />

that influenced your decision to<br />

become a photographer?<br />

I hadn't had much knowledge of<br />

photography or how amazing it<br />

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could be before someone put a professional<br />

camera in my hand. After that I fell in love<br />

with making photos and learning new<br />

techniques.<br />

As a photographer I get an itch when I<br />

don’t shoot something after a couple<br />

of days, but my passion is fashion<br />

photography. What genre are your<br />

favorite subjects to capture?<br />

I shoot mostly fashion. I love to stay current<br />

and collaborate with my amazing team on<br />

new and future trends.<br />

What has been some of your favorite<br />

moments as a photographer or favorite<br />

photo shoots you have done? And why?<br />

One of my favorite moments was when I<br />

went on my first menswear fashion shoot.<br />

I had almost no experience with shooting<br />

men, but every shot I took just looked<br />

more amazing than the last. After that I was<br />

hooked.<br />

I enjoyed your conceptual designs of your<br />

portfolio editorials on your website. What<br />

is your thought process when coming up<br />

with the idea to execution?<br />

I usually start with an overall idea or<br />

concept and then go from there finding<br />

model, location, correct styling, hair, and<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 85


makeup. I really like to mix timeless<br />

concepts with current fashion.<br />

What else is in store for Sarah<br />

Brickey Photography after the<br />

student life ends?<br />

I’ll be moving to New York in<br />

July and hopefully assisting a<br />

professional fashion photographer<br />

there for a year or two while I<br />

work on my own portfolio and<br />

networking i the industry.<br />

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I get some of my best advice and inspiration comes from hanging around<br />

older more experienced photographers. Who is biggest influence as a<br />

photographer? Are there any famous photographers (present/past) that<br />

you really connected with or admire?<br />

I seem to really connect with Mario Testino’s style of photography. I admire<br />

how hard he works and the consistently amazing work he produces. Every<br />

time I look at his work he inspires me to work harder and keep pursuing my<br />

dreams.<br />

If you had a moment with an aspiring photographer what advice would<br />

you give him/her?<br />

1. Just because someone says “No” to you doesn’t mean you aren’t good at<br />

what you do.<br />

2. Don’t give up.<br />

View more of Sarah Brickey’s photography at www.sarahbrickeyphoto.com<br />

Sarah Brikey | Photo by Gary Ottonello<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 87


Studio<br />

Fashion<br />

Shoots<br />

FASHION<br />

PHOTOGRAPHY<br />

MEETUP WORKSHOPS<br />

88 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


Bay Area Studio<br />

Fashion Shoots<br />

hosts an avant<br />

garde makeup<br />

themed shoot<br />

featuring<br />

designs by<br />

Maricella Olague.<br />

AVANT GARDE<br />

MAKEUP WORKSHOP<br />

Studio Fashion Shoots is a monthly fashion<br />

photography workshop. <strong>The</strong> purposee is to<br />

help photographer at all level enhance their<br />

fashion phtoograpjhy experinece by teaching<br />

all the necessary techniques in lighting,<br />

compostion, directing & more in order to<br />

create a fashion editorial - magazine ready<br />

images.<br />

<strong>The</strong>re are two branches for any to join to:<br />

LA Studio Fashion Shoots (Los Angeles) &<br />

Bay Area Studio Fashion Shoots (San Francisco,<br />

Bay Area). It’s free to join their groups<br />

at www.meetup.com.<br />

Any questions email Robert Silver (Group<br />

Organizer) at meetup@robertsilverphotography.com<br />

Bay Area - http://www.meetup.com/Bay-Area-Studio-Fashion-Shoots/<br />

Los Angeles - http://www.meetup.com/LA-Studio-Fashion-Shoots/<br />

Photos by Michael Moore (opposite<br />

page), Howard Levine (top),<br />

Patricia Gomez (lower left, lower right).<br />

Hair & Makeup by Nicolette LaFranchi<br />

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Events<br />

AMOROUS STYLE<br />

AT LOVESICK<br />

FASHION SHOW<br />

This fashion showcase is the sixth year in continuation and is the<br />

result of von Bromssen’s passion and vision to unify artists together in<br />

hopes of creating a fun night for fashion.<br />

Written by Ivanna Woods | Photos by Robert Silver<br />

In the dark hours of Valentine’s night, much of the San Francisco fashion world arrived in droves to <strong>The</strong> Empire Room in<br />

San Francisco for Alexandria von Bromssen’s LOVESICK, a fashion forward alternative to the burdensome expectations<br />

of the day’s tradition. Completely self funded, von Bromssen's aim is create a professional forum for fashion aficionados.<br />

<strong>The</strong> MC for the evening was Thom Scher, former fashion PR maven and longtime friend of Alexandria’s who delighted<br />

the crowd with foxy humor and positive energy. <strong>The</strong> designer lineup was alluring and diversely balanced. From neonomadic,<br />

modern punk aesthetics to wearable art from salvaged textiles, and swimwear with innovative prints.<br />

Former contestant on Project Runway Season 13 Emily Payne is a unique designer that has an 80’s / space oddity influence.<br />

She showcased print dresses, tie dyed wool draped crops and my personal favorite, mega hoodies. She has two lines,<br />

Devon Rose which is a kids line and Leathertongue, a high end street wear label for fashion forward women who want to<br />

show their femininity with a sharp edge. Designs from Emily can be viewed at www.leathertongue.net<br />

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Voted Best Emerging Designer by the San Francisco Fashion<br />

Awards, Candice Cuoco has showed her House of CCUOCO in<br />

London Fashion Week last year and will present at LFW in 2015<br />

as well. Spohisticatedly provocative. Intellectually fashionable.<br />

Cuoco’s line is couture fashion with a contemporary twist and not<br />

for the faint at heart. You may find her latest couture collections<br />

on www.ccuoco.net<br />

Swimwear designer Austino Tercero executes unifying his love<br />

of prints with adding his own signature touch to each piece.<br />

He showcased some designs that were unconventional yet<br />

approachable.<br />

<strong>The</strong> multi talented Atousa Ghanizadeh can put designer, creator<br />

and producer on her resume. She has worked with artists such as<br />

Boy George, Marilyn Manson, Korn, Gwen Stefani, and sells her<br />

designs at WildFeather on Haight and Heroes and Hairoines in San<br />

Rafel. She also is the creator and producer of Sew Down, a fashion<br />

event that is held during LA Fashion Week.<br />

Longevity is one of the key components to making an indelible<br />

mark in the industry, and artist, designer and stylist Rebecca<br />

Roman has been a part of the San Francisco fashion and art<br />

scene for over ten years. She describes her style as loose, lively<br />

and expressive and her showcase on the runway truly made a<br />

statement. Her fun feathery costume bras are one of a kind and<br />

designed to celebrate the fun side to your personality. Shop her<br />

collection at www.mydirtydishes.com<br />

Miranda Caroligne creates wearable art from salvaged textiles.<br />

I personally loved the fringe detail; very feminine and quickly<br />

catches the eye. With concepts infused with self-expression and<br />

an ethos of ‘neoarchaic’. Visit www.mirandacaroligne.com for more<br />

Ivanna Woods & Alexandira Von Bromssen (L-R)<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 91


information.<br />

Designer and producer of fashion shows, Kate Knuvelder,<br />

winner of the San Francisco Fashion Awards for Best<br />

Jewelry Designer showcased her jewelry collection. www.<br />

kateknuvelder.weebly.com<br />

Alexandria von Bromssen was a former model and<br />

curates for Red Square Boutique that features local<br />

artists and exclusive designs from House of AVB. She was<br />

the first runner up on Season 12 Project Runway and a<br />

contestant on Season 4 Project Runway All Stars. She<br />

holds a unique perspective on neo-nomadic, modern and<br />

punk aesthetics and derives inspiration from her travels.<br />

I loved every look of hers, as they each made their own<br />

characteristic statement. A blend of Euro sophistication<br />

with street edge - understated and functional. From<br />

the hats with detailed lace to the mesh bodysuits, floor<br />

sweeping trench coats and uber cool menswear, Von<br />

Bromssen’s line is truly stand out. On the weekends, you<br />

can find Alexandria at the Camp Couture instructing mini<br />

–couture sessions with children of all ages. Her designs<br />

are available for purchase at www.houseofavb.com<br />

LOVESICK was the very first event held at <strong>The</strong> Empire<br />

Room; a gorgeous creative, social space equipped with<br />

beautiful hardwood floors, gorgeous chandeliers and<br />

elegant vintage furnishings. Fun details of the show<br />

included a trunk show and kissing/photo booth and<br />

handmade crafted cocktails from their mixolology bar.<br />

Co-Producer of LOVESICK, DJ Meikee Magnetic of<br />

Dark Beauty Magazine (Music) spun energetic tunes<br />

throughout the entire runway show, creating incredible<br />

vibes for the models to feed off of. Music by ROOZ<br />

(Deep Blue). Known as one of San Francisco’s premier<br />

and well respected DJ’s, ROOZ is a DJ, promoter, and<br />

major advocate of underground electronic music in<br />

San Francisco. He specializes in underground house,<br />

techno and tech-house. Alessandro, founder of BASE<br />

Italy Underground. Irene Hernandez, founder of Chillin<br />

Productions and owner of Wonderland SF Gallery and<br />

Boutique and Chris Cheezy Macasero.<br />

Michelle Tezak, Karismia Rodriguez, Nathifa De Andrade,<br />

Conrad Sherby, Logan Martin, Anthony Garay, Nick Fricker,<br />

Dominique Shaw, Chris Jackson, Alyssa Elaine, Neeru Sehgal,<br />

Natalie Rose de Ranieri, Sarah Langrock, Karina La Mar, Bree<br />

Cherise, Haylee Bay, Hazer Ozcan, ShelbyAutumn, Amy Yen,<br />

Kara Emily, Michelle Grey, Kerstyn Inouye, Maritza Reglado,<br />

Vivienne Han, Gloria Taylor, Kimberly Anne, Diana Azalea<br />

Jeanette, Jaclyn McMillian and Dale Sylvae.<br />

Media coverage by L.a. Hernandez / Ultra Flix<br />

Runway lighting by Future Weapons<br />

Industry hosts: Dark Beauty Magazine, Del Geronimo,<br />

Ivanna Woods & Robert Silver, owners of Fashion Xchange<br />

Magazine.<br />

Hair stylists: Courtney Mark, Thomas Hane II, Andrew<br />

Luddeke, Hannah Skelton, Nikki Fox.<br />

Makeup stylists: Aurora Love, Channel Burgos, Rykk<br />

Martinez, Veronica Hernandez, Courtney Mark, Loni Gunn,<br />

Summer Flores, Taylor Klevins, Heroes & Hairoines makeup<br />

team and Anysia Olmedo was the makeup director for<br />

Alexandria von Bromssen.<br />

Models: Gigi D’Amore, Ania Chanelle, Shai White,<br />

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Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 93


Academy<br />

of Art<br />

University<br />

2015 Fall Beauty Trends at<br />

Mercedes-Benz Fashion Week<br />

BY JEANIE WALSH<br />

94 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


EXTREMELY<br />

FAST PACED<br />

Victor Cembellin backstage at<br />

Academy of Art University show<br />

aduring NYFW.<br />

FASHIONABLE<br />

DETERMINATION<br />

It was through my internship<br />

with the School of Fashion PR<br />

team that I had the remarkable<br />

opportunity to attend New<br />

York Fashion Week and cover<br />

the beauty trends for the<br />

Academy of Art University Fall<br />

2015 runway show. I am always<br />

scanning magazines and the<br />

web for what’s hot and what’s<br />

not in the fashion industry.<br />

When it comes to makeup, you<br />

could say I am a beauty addict;<br />

I can never get enough MAC<br />

products. <strong>The</strong>ir packaging is<br />

trendy and their ad campaigns<br />

often feature top celebrities<br />

and pop artists, not to mention<br />

their makeup rocks!<br />

MAC has always been<br />

my go-to source for every<br />

event and styling shoot that<br />

I have produced, so I was<br />

thrilled when I found out that<br />

Victor Cembellin (left),senior<br />

makeup artist for MAC, would<br />

be the lead artist for the<br />

Academy of Art University’s<br />

Mercedes-Benz Fashion Week<br />

show. With more than 20<br />

years of industry experience,<br />

Cembellin is also a freelance<br />

editorial makeup artist and<br />

an educator at the Academy.<br />

His expertise and know-how<br />

are brilliant assets for Academy<br />

students who wish to further<br />

their career in the beauty<br />

world.<br />

It was all about<br />

transformation at the<br />

Academy of Art University<br />

Fall 2015 Mercedes-<br />

Benz Fashion Week show.<br />

Sculpting and shaping<br />

were the hot beautytrends<br />

being applied to models.<br />

<strong>The</strong> scene backstage at<br />

Lincoln Center the day<br />

of the show—Valentine’s<br />

Day!— was extremely fast<br />

paced yet very organized,<br />

with a huge number of<br />

people working to<br />

complete varied tasks<br />

IT WAS ALL ABOUT<br />

TRANSFORMATION<br />

all within a short span of<br />

time.<br />

Each station<br />

backstage was arranged<br />

in a systematic way for<br />

efficient, speedy work for<br />

this large scale production.<br />

To get every facial feature<br />

covered in the short time<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 95


Backstage a MAC PRO team makeup<br />

artist and hairstylist work on final<br />

touches before show begins.<br />

Victor Cembellin backstage creating<br />

the looks on the models.<br />

<strong>The</strong>re was a<br />

focusback to the body<br />

and wearability in Silhouette<br />

allotted, multiple artists worked on each<br />

model simultaneously. One artist worked<br />

on makeup while a hairstylist finalized the<br />

model’s hair.<br />

“This season we are playing with<br />

architecture, we are playing with the shape<br />

of each of the models eyes,” explained<br />

Cembellin.<br />

Cembellin masterfully created<br />

the looks on the models using several key<br />

products, including MAC Cosmetics Studio<br />

Waterweight Foundation, which will be<br />

released in the Fall. <strong>The</strong> MAC Pro team also<br />

used sculpting product Baby Don’t Go along<br />

with a cream-coloredbase called Hush.<br />

Instead of playing with color, the team of<br />

artists experimented more with placement,<br />

shapes and tones.<br />

“This group of designers is focused<br />

on transformation,” said Simon Ungless,<br />

Executive Director of the School of Fashion.<br />

“<strong>The</strong>y are using fabric manipulation and<br />

printing techniques to change the inherent<br />

qualities of textiles to create new textures<br />

and surface qualities. <strong>The</strong>re is a focus back<br />

to the body and wearability in silhouette,<br />

which the designers have utilized advanced<br />

tailoring techniques to achieve.”<br />

<strong>The</strong> focus on transformation was<br />

consistent throughout the collections<br />

and balanced well with the architecturally<br />

sculpted beauty looks created by Cembellin<br />

and the MAC PRO Team. <strong>The</strong> look was a sort<br />

of a tough or moody version of a 1990’s super<br />

model, explained Cembellin.<br />

Complementing the sculpted<br />

makeup look was a sleek, almost wet-looking<br />

hairstyle with a samurai knot dreamed up by<br />

hair guru Jon Reyman and his Aveda team. I<br />

was able to steal a few minutes of Cembellin’s<br />

time to ask him a few questions, these were<br />

his responses:<br />

Jeanie Walsh: How do you start your day?<br />

Victor Cembellin: I enjoy taking my dog, Pinto<br />

Bean, for a walk in the morning, carving out<br />

time for a coffee run, and if I'm good, going<br />

for a quick jog.<br />

JW: How many years now have you been<br />

the makeup artist for the Academy of Art<br />

University shows?<br />

VC: <strong>The</strong> first time I keyed the Academy’s show<br />

was New York Fashion Week Autumn/Winter<br />

in 2009. I have been privileged to connect<br />

with Simon Ungless and so many other<br />

wonderful talents. <strong>The</strong>re have even been<br />

lavish editorial spreads, covers of countless<br />

magazines, and the honorable opportunity to<br />

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JW: What are some other shows that you are creating the look<br />

for this season?<br />

VC: MAC Cosmetics is supporting over 70 shows this season in<br />

New York alone. <strong>The</strong>re are a lot of different looks, but at the same<br />

time, a lot of consistency backstage. Personally, I’ll be working on<br />

Carolina Herrera, Rachel Zoe, and Oscar de la Renta. I also designed<br />

the look for the 45 male models at Perry Ellis.<br />

JW: Do you have any runway beauty tips that can be used for<br />

street wear beauty?<br />

VC: One of the biggest beauty buzzwords right now is “reality.” <strong>The</strong><br />

makeup trend is to visibly improve and reveal your best features<br />

without necessarily trying to change your look. This can easily be<br />

achieved with a product like MAC Cosmetics Studio Waterweight<br />

Foundation, which provides coverage that appears virtually invisible<br />

to the naked eye.<br />

Jon Reyman backstage creating<br />

looks for the Academy of Art<br />

University Fashion Show.<br />

become an instructor at the Academy of Art University<br />

itself.<br />

JW: What was the inspiration behind the look for<br />

the Academy of Art University Fall 2015 show?<br />

Where do you draw your inspiration and ideas<br />

from?<br />

VC: It’s the designer’s moment to showcase their<br />

signature collections, so it’s important to create a<br />

look that complements while creating continuity<br />

throughout the show. As a makeup artist, I have<br />

always considered myself a storyteller who draws inspiration<br />

from various sources. This season I wanted<br />

to tell a moody beauty story with a nod to 1990’s supermodels<br />

by using the architecture of each model’s<br />

face as the focal point.<br />

JW: Which products did you use at the Academy<br />

of Art University Fall 2015 show?<br />

VC: <strong>The</strong> star products for the AAU show were MAC<br />

Cosmetics Baby Don’t Go Pro Longwear Blush to<br />

sculpt cheekbones, MAC Cosmetics Coquette Eye<br />

Shadow to define the eyes and create a bit of mood<br />

and androgyny, MAC Cosmetics Hush Cream Colour<br />

Base for natural highlighting of facial contours, and<br />

MAC Cosmetics Studio Waterweight Foundation to<br />

invisibly conceal and neutralize lip tones.<br />

JW: What are the biggest beauty trends right now? What color<br />

palette and products are currently trending?<br />

VC: Last season we celebrated minimal makeup. Bridging into fall,<br />

we’re keeping skin clean and fresh but adding signature statements<br />

like a bold lip or a strong liner. In terms of color, we’re seeing<br />

black liners replaced with graphite, pastels with shots of grey<br />

added to create a unique tonality, and the return of metallics.<br />

JW: What are five things you’re loving right now?<br />

VC:<br />

1. Matte Lips: Watch out for this trend and for the new MAC Cosmetics<br />

Retro Matte Liquid Lipsticks, which are being sported all<br />

over NYFW.<br />

2. Individuality: Fashion and makeup have become so much about<br />

celebrating identity and creativity.<br />

3. Classic novels: Because they force me to put the iPhone down.<br />

4. Food: I’m attempting to become a “foodie” (although it’s a bit<br />

expensive to dine out in San Francisco).<br />

5. Hair: I have purely done makeup for 20 years and I’m now trying<br />

to learn the basics of hair<br />

JW: Was beauty something you were always interested in?<br />

Where do you see yourself headed in the next few years?<br />

VC: I actually discovered beauty while performing in theatre back<br />

in high school. I immediately loved makeup’s transformational<br />

qualities. This was during the time when artists like Madonna<br />

would use fashion, hair, and makeup to redefine their identity for<br />

a brief moment. I knew I had to be a part of that magic. Only time<br />

will tell where I’m headed. It’s so unclear where I may find myself<br />

working or travelling to next, but this marks my 20th year with<br />

MAC Cosmetics. Another role I love is working at the Academy and<br />

lending my experiences to emerging artists who are embarking<br />

on their creative journeys.<br />

ABOUT THE WRITER<br />

By Jeanie Walsh, MFA Fashion Journalism,<br />

Academy of Art University | Backstage photos<br />

by Stacy Murphy Photography<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 97


An Education: Backstage<br />

at the Fall 2015 Academy<br />

of Art University<br />

Collections<br />

Written by Malcolm Thomas<br />

It’s my final night in New York City. <strong>The</strong> last four days have been<br />

electric. I wait in the lobby of the Belvedere Hotel, just a block away<br />

from Times Square, where thirty minutes earlier I was on the phone<br />

trying to get directions. <strong>The</strong> snow fell gently onto the shoulders of my<br />

lambskin leather jacket, peppering it with frozen, white fluff and<br />

condensation. My hands are still red from being outside. I rub them<br />

together in an attempt to warm them up, but I can still feel the sting of<br />

the winter air. Next time, I will bring gloves.<br />

98 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


It’s four o’clock PM. In half an hour my fellow PR intern Jeanie Walsh and I will be called to go to <strong>The</strong> <strong>The</strong>atre at Lincoln<br />

Center. We will be volunteering backstage and reviewing the Academy of Art University Fall 2015 collections at<br />

Mercedes-Benz Fashion Week. For both of us it will be our first time backstage at a fashion show. For industry veterans<br />

it will be their last time attending fashion shows at Lincoln Center. Previously housed at Bryant Park, New York Fashion<br />

Week’s current residency at Lincoln Center is coming to a close. Sponsored by Mercedes-Benz, and known as Mercedes-<br />

Benz Fashion Week since 2009, New York Fashion Week will once again have to find another venue as well as a new<br />

sponsor. For now, though, I am still sitting in the lobby of the Belvedere Hotel waiting for Jeanie to arrive. Finally, her heels<br />

clicking and clacking as she walks down the hall, Jeanie joins me and we hop into a taxi. We’re off.<br />

Five o’clock PM. It’s the day of the Academy of Art University Fall 2015 Mercedes-Benz Fashion Week show, and all is not<br />

calm before the storm. Two hours before the V.I.P.’s will arrive in their perfectly polished outfits with their million dollar<br />

smiles, there is madness backstage at Lincoln Center’s <strong>The</strong>ater. Models are being made up, packs of photographers are<br />

shoving their way behind vanities and over shoulders to get the perfect shot. Designers are nervously being interviewed<br />

by press and trying to steal a moment here or there to finish steaming their garments, dressers arrive and set about to find<br />

their stations, and those very solemn folks wearing headsets are trying to make sense of it all. For a backstage novice it is a<br />

rush, for a designer it is crunch time, for a student it is a dream.<br />

“In the beginning, I felt nervous. I didn’t know I could go this far, but at this point I feel super excited. It’s my first time being<br />

here. I’ve come a long way,” said Xiaowei Liu, the MFA designer behind an indigo-dyed men’s and womenswear collection<br />

which took her six months to make. Her collaborator, Stella Xingyu Hu, an MFA fashion designer and New York Fashion<br />

Week peer, has constructed Rubik’s Cube inspired rainbow colored sweaters that are equally as labor intensive as they are<br />

impressive.<br />

Six o’clock PM. A bevy of statuesque models stand in a single file line awaiting their cue for the run through. <strong>The</strong> pressure<br />

is on—they only get one rehearsal to iron out all the kinks before seats are filled. I stand in the aisle above the bleachers<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 99


watching models take to the runway in their street clothes and runway<br />

shoes. In the distance, volunteers and front of house crew put out seat<br />

placements and press releases for the esteemed guests who will soon<br />

be arriving.<br />

Seven o’clock PM. <strong>The</strong> crowd descends. Shaun Ross has<br />

arrived. <strong>The</strong> albino model’s blonde, asymmetrical dreadlocks hang<br />

over his shades as he lets out an electric grin for the cameras. Other<br />

photographed faces are here too—Miss Universe, Miss USA and Miss<br />

Teen USA, runway coach and America’s Next Top Model personality J.<br />

Alexander, famed journalist Michael Musto, model Karrueche Tran and<br />

Big Time Rush lead singer Kendall Schmidt to name a few. Flashbulbs<br />

are burning. Guests are flooding into <strong>The</strong> <strong>The</strong>atre at Lincoln Center like<br />

waves crashing ashore. More flashbulbs. More poses for the camera.<br />

<strong>The</strong> wearer of a gold sequined dress is being ushered to her seat. It’s Dr.<br />

Elisa Stephens, Academy of Art University president. She greets Lubov<br />

Azria, friend and BCBGMAXAZRIA Chief Creative Officer, who has come<br />

to show her support.<br />

<strong>The</strong> lights dim then brighten. <strong>The</strong> music cues. <strong>The</strong> show has started.<br />

100 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine


fresh face<br />

LESLIE<br />

HAWKINS<br />

Photography:<br />

DERRICK RODGERS<br />

Designer: KNOTTYLOOP<br />

CREATIONS BY MONA<br />

MUHAMMAD<br />

(www.knottyloop.com )<br />

Makeup Artist:<br />

JATAWN MOODY<br />

Fashion Xchange Magazine | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | 101


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102 | <strong>Avant</strong> <strong>Garde</strong> <strong>Issue</strong> 2015 | Fashion Xchange Magazine

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