Carbon Footprint in the Sweetener Sector - Sweetener Users ...

INNOVATION DRIVERS: ‘Better-for-Me’ and
‘Good-for-Me’ Products Continue to be a Major
Drivers!
Drivers
Mega Trend
Health Concerns are Gaining
Momentum and Increasing in Scope
Driven by Obesity, Aging Populations
and Food Intolerance
Increased Skepticism for
mass production
techniques and food
safety issues
Behavioral Implications
Consumers are avoiding the
consumption of certain
products on the basis of
safety, poor nutritional
value, or ethics
Increased focus on the
inclusion of a wide range of
nutrients, as opposed to
avoiding or moderating
consumption intake
Brand Marketing
Implications
• Continued increased demand for Organic/Natural products
• Products that provide multiple health benefits
• Products that combine healthy attributes
Retailer Implications
• Health Information will become a key selling point
• Assist consumers in their quest for wellness with lifestyle advice, health
promoting and eco-friendly products that address health management
Source: Datamonitor analysis, 2006