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2014 IGEM<br />

Ir Ahmad Hadri Haris at the appreciation brunch.<br />

Roaring success<br />

IGEM 2014 also saw the signing of seven MOUs between<br />

<strong>Green</strong>Tech Malaysia <strong>and</strong> several key partners<br />

The 5th International<br />

<strong>Green</strong>tech & <strong>Eco</strong> Product<br />

Exhibition <strong>and</strong> Conference<br />

(IGEM), held recently at the<br />

Kuala Lumpur Convention<br />

Centre, achieved about RM2 billion<br />

worth of business leads, further solidifying<br />

IGEM’s position as the region’s<br />

latest green technology platform, invigorating<br />

the country’s green economy.<br />

Spearheaded by the Ministry<br />

of Energy, <strong>Green</strong> Technology <strong>and</strong><br />

Water (KeTTHA) <strong>and</strong> co-organised<br />

by Malaysian <strong>Green</strong> Technology<br />

Corporation (<strong>Green</strong>Tech Malaysia), the<br />

five-day event saw the participation<br />

of 357 exhibitors presenting products<br />

<strong>and</strong> services in 616 exhibition booths,<br />

with over 49,000 visitors from over 20<br />

countries.<br />

During an appreciation brunch held<br />

at Carcosa Seri Negara, <strong>Green</strong>Tech<br />

Malaysia Chief Executive Officer (CEO),<br />

Ir. Ahmad Hadri Haris said: “As the<br />

world’s battle with climate change<br />

intensifies, green technology is soon<br />

establishing itself as the critical catalyst<br />

for change in economies across the<br />

globe.<br />

“To thrive in the climate change era,<br />

businesses must evolve not only to<br />

save cost <strong>and</strong> reduce their impact on<br />

the environment, but also to meet the<br />

dem<strong>and</strong>s of increasingly discerning<br />

green conscious <strong>and</strong> knowledgeable<br />

consumers.<br />

“The world is indeed changing, <strong>and</strong><br />

<strong>Green</strong>Tech Malaysia together with<br />

KeTTHA have played a synergistic<br />

role in introducing new economic<br />

instruments, strengthening the<br />

underst<strong>and</strong>ing of green technology <strong>and</strong><br />

The electric<br />

vehicles waiting<br />

to be test<br />

driven.<br />

promoting foreign <strong>and</strong> domestic direct<br />

investments into the country.”<br />

Apart from the display of the latest<br />

green technology innovation <strong>and</strong><br />

solutions, IGEM 2014 also featured a<br />

series of concurrent events namely the<br />

IGEM Conference, Minister-Industry<br />

Dialogue, MATRADE International<br />

<strong>Business</strong> Matching, MIDA <strong>Business</strong><br />

Consultation <strong>and</strong> One-to-One Bizmatch<br />

Programme among others.<br />

Aptly themed Creating <strong>Green</strong><br />

Wealth, IGEM 2014 also saw the<br />

signing of seven Memor<strong>and</strong>um of<br />

Underst<strong>and</strong>ings (MOUs) between<br />

<strong>Green</strong>Tech Malaysia <strong>and</strong> several key<br />

partners namely the Department<br />

of St<strong>and</strong>ards Malaysia, Indah Water<br />

Konsortium Sdn Bhd, AMDAC (M)<br />

Sdn Bhd, First Energy Networks Sdn<br />

Bhd, <strong>Green</strong> Data Center LLP <strong>and</strong> Kloth<br />

Malaysia Sdn Bhd, to further drive the<br />

nation’s green agenda.<br />

“<strong>Green</strong>Tech Malaysia as the<br />

country’s lead agency tasked with promoting<br />

green technology will continue<br />

to work closely with all stakeholders<br />

to ensure a sustained environment<br />

conducive to adopting <strong>and</strong> applying<br />

green technology. As the industry is in<br />

its infancy in the country, the opportunities<br />

are vast <strong>and</strong> we are honored<br />

to be in a position to play our part to<br />

increase the availability, acceptance<br />

<strong>and</strong> adoption green technology,” Ir.<br />

Hadri concluded.<br />

As part of the appreciation session<br />

<strong>and</strong> <strong>Green</strong>Tech Malaysia’s efforts in<br />

promoting sustainable transportation<br />

under its Electric Mobility Flagship<br />

project, the participants were also given<br />

first-h<strong>and</strong> experience to test drive<br />

electric vehicles such as the Nissan<br />

Leaf, Mitsubishi iMiev, Renault Zoe <strong>and</strong><br />

Renault Twizy.<br />

green+.2014, november-december 79

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