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ENERGY Google: A better web Better for the environment Google has worked hard to minimise the environmental impact of their services. In fact, when they provide an active user one-month of Google services, they use less energy than driving a car one mile and if you add in their renewable energy and offsets, their footprint is zero. Google continues to find new ways to reduce the impact even further. Data centres that save energy Google data centres are some of the most efficient in the world, to be specific, their data centres use only 50% of the energy of most other data centres. In addition to reducing the impact on the environment, their efficient data centre designs have saved them over a billion dollars to date and according to an independent study, Google uses very little of the world’s electricity (less than 0.01%). Additionally, Google was the first major Internet service company to gain external certification of its high environmental and energy management standards throughout their data centres. Greening their power Currently, very little of the world’s power is from renewables like wind and solar. Google has been working on changing that by buying electricity directly from wind farms near their data centers. Google also is working with their utility partners to find solutions that will make more renewable energy available for us and for others. All of these initiatives help it get clean energy at competitive prices and the wind farm owners get the money they need to finance new clean energy facilities. Together, they make the grid a little bit greener. On their own turf Google’s commitment to reducing the environmental impact extends to 60 november-december, green+.2014
ENERGY offices worldwide. Most of the on-campus green initiatives were started by Googlers, and have now grown into company-wide efforts. From the solar panels on their roofs to their bike-to-work programme, these initiatives eliminate the equivalent of more than 21,500 metric tons of CO2 per year. Carbon offsets: getting to zero Even after efforts in efficiency and renewable energy, Google still impacts the environment. To eliminate impacts on climate change, they have invested in projects that reduces carbon emissions at another source outside of Google and can be very picky as they want to make sure that investments that have been made have a positive impact and that it wouldn’t have happened without them. For example, Google pays for reductions in emissions from a landfill near their data centre. By investing in these projects, the total climate impact ends up being zero. This means that all products and services from them are carbon neutral. Their footprint: beyond zero Efforts in efficiency, buying clean energy and purchasing carbon offsets bring the carbon footprint down to zero. Google is going beyond carbon neutral by committing over $1 billion to renewable energy projects that create far more renewable energy for the world than they have consumed as a company. In addition, Google’s products have enabled users to save energy themselves. Renewable energy for everyone else In addition to investing in renewable energy for Google’s own operations, they have also been investing in renewable power projects to grow the industry as a whole. They have specifically committed over $1 billion to renewable energy projects such as large-scale wind and rooftop solar and when added up, these projects represent a total capacity of over 2 GW, which is far more electricity than is used. To put this in context, this electricity is equivalent to that consumed by more than 500,000 homes. You can save energy too Google products provide over 100 billion searches every month, map information for over 1 billion monthly users, and host over 5 million businesses in the cloud. In addition to being carbon neutral, Google’s products can help you reduce your impact on the environment. green+.2014, november-december 61
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ENERGY<br />
offices worldwide. Most of the on-campus<br />
green initiatives were started by<br />
Googlers, <strong>and</strong> have now grown into company-wide<br />
efforts. From the solar panels<br />
on their roofs to their bike-to-work programme,<br />
these initiatives eliminate the<br />
equivalent of more than 21,500 metric<br />
tons of CO2 per year.<br />
Carbon offsets: getting to zero<br />
Even after efforts in efficiency <strong>and</strong><br />
renewable energy, Google still impacts<br />
the environment. To eliminate impacts<br />
on climate change, they have invested in<br />
projects that reduces carbon emissions<br />
at another source outside of Google <strong>and</strong><br />
can be very picky as they want to make<br />
sure that investments that have been<br />
made have a positive impact <strong>and</strong> that it<br />
wouldn’t have happened without them.<br />
For example, Google pays for reductions<br />
in emissions from a l<strong>and</strong>fill near their<br />
data centre. By investing in these projects,<br />
the total climate impact ends up<br />
being zero. This means that all products<br />
<strong>and</strong> services from them are carbon<br />
neutral.<br />
Their footprint: beyond zero<br />
Efforts in efficiency, buying clean<br />
energy <strong>and</strong> purchasing carbon offsets<br />
bring the carbon footprint down<br />
to zero. Google is going beyond carbon<br />
neutral by committing over $1 billion<br />
to renewable energy projects that<br />
create far more renewable energy for<br />
the world than they have consumed as<br />
a company. In addition, Google’s products<br />
have enabled users to save energy<br />
themselves.<br />
Renewable energy for everyone<br />
else<br />
In addition to investing in renewable<br />
energy for Google’s own operations, they<br />
have also been investing in renewable<br />
power projects to grow the industry as<br />
a whole. They have specifically committed<br />
over $1 billion to renewable energy<br />
projects such as large-scale wind <strong>and</strong><br />
rooftop solar <strong>and</strong> when added up, these<br />
projects represent a total capacity of over<br />
2 GW, which is far more electricity than<br />
is used. To put this in context, this electricity<br />
is equivalent to that consumed by<br />
more than 500,000 homes.<br />
You can save energy too<br />
Google products provide over 100 billion<br />
searches every month, map information<br />
for over 1 billion monthly users, <strong>and</strong> host<br />
over 5 million businesses in the cloud.<br />
In addition to being carbon neutral,<br />
Google’s products can help you reduce<br />
your impact on the environment.<br />
green+.2014, november-december 61
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