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MDBC SUSTAINABILITY AWARDS 2014 (MSA’14)<br />

Malaysian-Dutch <strong>Business</strong><br />

Council Sustainability Awards<br />

(MSA) 2014 winners!<br />

Submissions considered by panel of independent,<br />

expert judges, led by Chief Judge H.E. Harry Molenaar<br />

The Malaysian-Dutch<br />

<strong>Business</strong> Council (MDBC)<br />

Sustainability Awards 2014<br />

has grown <strong>and</strong> evolved into<br />

a more innovative <strong>and</strong> inclusive<br />

programme as they had introduced<br />

two new segments this year: the MSA<br />

Innovation Pioneer <strong>and</strong> the Jaffar Indot<br />

Award on Corporate Governance.<br />

The winners of the 2014 MDBC<br />

Sustainability Awards were announced<br />

by the Minister of Energy, <strong>Green</strong><br />

Technology & Water, Datuk Seri<br />

Panglima Dr. Maximus Johnity Ongkil<br />

during the awards ceremony dinner at<br />

the DoubleTree by Hilton Kuala Lumpur<br />

on Dec 3.<br />

Dutch Lady Milk Industries won the<br />

award of Best <strong>Business</strong> Sustainability<br />

by a multinational company by<br />

demonstrating their commitment to<br />

environmental sustainability, corporate<br />

social responsibility <strong>and</strong> contribution to<br />

the Malaysian economy.<br />

While Asian Perlite Industries,<br />

a service provider for greenhouse<br />

structures, irrigation, water storage,<br />

greenhouse production, soil steaming,<br />

harvesting, grading, labeling, packaging,<br />

cooling systems for vegetables,<br />

fruits <strong>and</strong> flowers. received the Best<br />

<strong>Business</strong> Sustainability by a small &<br />

medium enterprise<br />

The MSA Innovation Pioneer<br />

Segment was won by &samhoud, a<br />

management consultancy firm that<br />

encourages new ideas <strong>and</strong> give their<br />

employees ownership from ideation to<br />

implementation.<br />

When asked about the addition of<br />

the new “MSA Innovation Pioneer”<br />

segment in this year’s MSA, MDBC<br />

Executive Director Marco Winter said:<br />

“Those who do not have the foresight<br />

<strong>and</strong> willingness to invest in the future<br />

risk losing relevance in the marketplace.<br />

Each company has to encourage<br />

a culture of innovation in their organisation,<br />

which is the challenge for this<br />

segment. The acknowledgement <strong>and</strong><br />

inclusion of innovation in this year’s<br />

MSA is therefore a reflection of the<br />

continued growth <strong>and</strong> evolution of<br />

the awards; it is in fact, part <strong>and</strong> parcel<br />

All MSA’14 winners <strong>and</strong> organisers together for a group picture, with YB Datuk Seri Panglima Maximus<br />

Ongkili, Minister of Energy, <strong>Green</strong> Technology & Water (5th from right).<br />

Dutch Lady Milk Industries Berhad’s SP Ching <strong>and</strong> Wong<br />

Ee Laine receiving the award for the Best <strong>Business</strong><br />

Sustainability by an MNC from Minister YB Datuk Seri<br />

Maximus Ongkili, Netherl<strong>and</strong>s Ambassador Harry Molenaar<br />

<strong>and</strong> MDBC Chairman Zainul Rahim.<br />

of our own journey along the path of<br />

sustainability.”<br />

Submissions were considered<br />

by a panel of independent, expert<br />

judges, led by Chief Judge H.E. Harry<br />

Molenaar (Ambassador, Embassy of<br />

the Netherl<strong>and</strong>s).<br />

Sharing his thoughts on the<br />

MSA, the Ambassador commented:<br />

“Innovation is used as a driver for<br />

sustainability whilst at the same<br />

time, sustainability can function as a<br />

catalyst for innovation; it has become<br />

a strategy for sustainable economic<br />

growth. Resource scarcity, climate<br />

change, technological development<br />

<strong>and</strong> a higher dem<strong>and</strong> for products have<br />

forced many companies to integrate<br />

sustainability into their line of business.<br />

With the MDBC organising the MSA for<br />

the fourth consecutive year, it presents<br />

itself as a platform for those companies<br />

that embrace thinking of solutions<br />

today for the global challenges of the<br />

future.”<br />

After an intense day programme<br />

with final presentations by shortlisted<br />

finalist, three well – known companies<br />

40<br />

november-december, green+.2014

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