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SIRIM - Technology Provider SIRIM - Technology Provider

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COVER STORY CLOSING THE DEAL: A Memorandum of Understanding (MoU) for the cooperation was signed by SIRIM Berhad’s President and Chief Executive, Dato’ Dr Zainal Abidin Mohd Yusof and Fraunhofer‘s Member of the Management Board, Dr. Lorenz Kaiser. The signing, held at the Prime Minister’s Department in Putrajaya, was witnessed by Prime Minister Datuk Sri Najib Tun Razak. Also present at the signing ceremony were Minister of International Trade and Industry Dato’ Sri Mustapa Mohamed, Minister of Science, Technology and Innovation (MOSTI) Datuk Dr. Ewon Ebin, SME Corp. CEO Dato‘ Hafsah Hashim, and SIRIM Chairman Datuk Jamaliah Kamis. The only partner you need A premier solution provider in quality and technology innovation By Kevin Wong SIRIM is a champion of quality and a recognised technology partner. The body, which was incorporated on Sept 1, 1996 as a wholly-owned Government institution under the Ministry of Finance, has over 40 years of experience and expertise in technology innovation and research. As a premier solution provider, SIRIM drives quality and technology innovations that help institutions and companies to compete better through every step of the business value chain. Its technology focus areas are aligned with national strategic initiatives in energy and environmental technologies, plant and machinery expertise and medical technologies. SIRIM is also dedicated to helping local communities raise their incomes by improving their businesses and trade practices. President and CE Dato’Dr Zainal Abidin Mohd Yusof said while big multinational corporations (MNCs) and government-linked companies (GLCs) have their own research and development units, the small and medium enterprises (SMEs) do not have that luxury. “A partnership is critical for SMEs which lack research and development capabilities,” said Dr Zainal Abidin. “They can rely only on someone like us. That’s where we come in, to form a strategic alliance.” “We can provide R&D capabilities, design and engineering expertise as well as standards consulting all under one roof. We combine technological innovation with a business-oriented approach that delivers products and solutions which are relevant to today’s marketplace.” As the national standards development agency, SIRIM’s extensive expertise in standards and certification helps SMEs meet the requirements of international markets. Dr Zainal Abidin said their network of regional offices would offer support nationwide. SIRIM’s consultants could help evaluate the commercial viability of ideas, turn it into a solid product proposal and then build a working prototype of the product. That can be followed by organizing product trials, quality improvement initiatives and other pre-commercialisation activities before designing the product packaging and final proof-of-concept. SIRIM’s services are built around three business areas that have the most impact on the world’s economic and societal well-being: industrial machinery, ecological sustainability and healthcare. These business lines are served by professionals in multidisciplinary ‘flagships’ that offer end-to-end solutions across the value chain – from product designers and researchers to standards experts and 8 november-december, green+.2014

COVER STORY We can provide R&D capabilities, design and engineering expertise as well as standards consulting all under one roof. We combine technological innovation with a business-oriented approach that delivers products and solutions which are relevant to today’s marketplace. – SIRIM President and CEO Dato Dr Zainal Abidin Mohd Yusof testing technicians. “Basically, SIRIM offers everything you need under one roof,” added Dr Zainal Abidin. He pointed out the key areas in SIRIM’s capabilities as: PLANT & MACHINERY: SIRIM’s engineers and consultants can design solutions for various industries including food and agriculture, construction, manufacturing and line assembly. Design and modelling Machine design Plant engineering System design Tooling and component development ENERGY & ENVIRONMENT: Like the rest of the world, Malaysia needs to achieve greater energy independence. SIRIM is focused on supporting businesses committed to environmental conservation and to mitigating the effects of climate change. Energy generation Energy storage Eco-product development Environmental technologies MEDICAL TECHNOLOGY: SIRIM researchers have made important advances in medical technology over the years. Many of these innovative technologies are available for licensing and commercialisation. Drug delivery systems Implants/prostheses Medical devices and equipment “Our experts are well-versed at developing full-scale pilot plants for all kinds of products. We help ensure that products meet local and global product standards during and after full scale-up. And if you have an idea we have not yet explored, we would love to hear from you.” “We also offer independent third party testing, inspection and verification services to ensure that products or services comply with local and global regulations,” said Dr Zainal Abidin. SIRIM’s extensive experience in R&D gives their professionals a unique understanding of what makes a good product. They can determine if a product is commercially suitable, and actively collaborate with other research institutions, government agencies and businesses to develop new, innovative products. By leveraging on their expertise and experience, SMEs especially can benefit from their full range of products and services as well as their state-ofthe-art facilities. SIRIM and Fraunhofer of Germany tie-up to assist local SMEs adopt technological innovation SIRIM on December 2 established a strategic cooperation relationship with renowned German research organisation, Fraunhofer Gesellschaft Institute (Fraunhofer), Europe’s largest applicationoriented research organisation. The strategic alliance with Fraunhofer was made to strengthen SMEs development in the country through adapting the German eco-system of SME development, and to collaborate in advanced technologies, commercialization and upscaling. A Memorandum of Understanding (MoU) for the cooperation was signed by SIRIM Berhad’s President and Chief Executive, Dato’ Dr Zainal Abidin Mohd Yusof and Fraunhofer‘s Member of the Management Board, Dr. Lorenz Kaiser. The signing, held at the Prime Minister’s Department in Putrajaya, was witnessed by Prime Minister Datuk Sri Najib Tun Razak. Also present at the signing ceremony were Minister of International Trade and Industry Dato’ Sri Mustapa Mohamed, Minister of Science, Technology and Innovation (MOSTI) Datuk Dr. Ewon Ebin, SME Corp. CEO Dato‘ Hafsah Hashim, and SIRIM Chairman Datuk Jamaliah Kamis. Fraunhofer is one of Europe’s largest research institutions with more than 23,000 employees and 67 institutes with an annual research budget amounting to 2 billion Euros. The key objective of Fraunhofer is to transform scientific expertise into applications to benefit private and public enterprise and society as a whole. As a link between academic research and business practice, Fraunhofer contributes considerably to technology transfer between universities and industry. SIRIM has always significantly contributed to the growth of both large industrial players and the small and medium entrepreneurs by focusing on discovering and developing new technologies that bring about improvements, impact and competitive advantage to the Malaysian industry. Dr Zainal Abidin said, SIRIM has introduced the Industrial Innovation Model, which adopted and adapted the principles of the Fraunhofer model on applied research for SME development, to push the initiative of SME technology penetration, upgrading and technology audit. Through this platform, the Malaysian Industrial Innovation Network would be established from qualified Centres of Excellence to pool technical competencies and technologies to provide technological solutions for industries, he said. “SIRIM will leverage on Fraunhofer network of institutes to increase technology uptake of SMEs, with emphasis on joint research and technical services; exchange of personnel and information; and strategic innovation studies,” he said. Cooperation between SIRIM and Fraunhofer will encompass on the following fields of key interest: Health and Environment, Mobility and Transportation, Communication and Information, Energy and Resources, Production and Services as well as Safety and Security. Both research institutes will also cooperate in strategic studies on the basis of shared analysis and regular monitoring of market developments in Malaysia; initialisation and implementation of R&D projects to support the development of regional enterprises; and joint organisation of conferences, workshops and seminars. The collaboration will be for a period of two years. green+.2014, november-december 9

COVER STORY<br />

We can provide R&D<br />

capabilities, design <strong>and</strong><br />

engineering expertise<br />

as well as st<strong>and</strong>ards<br />

consulting all under<br />

one roof. We combine<br />

technological innovation<br />

with a business-oriented<br />

approach that delivers<br />

products <strong>and</strong> solutions<br />

which are relevant to<br />

today’s marketplace.<br />

– SIRIM President <strong>and</strong> CEO<br />

Dato Dr Zainal Abidin Mohd Yusof<br />

testing technicians.<br />

“Basically, SIRIM offers everything<br />

you need under one roof,”<br />

added Dr Zainal Abidin.<br />

He pointed out the key areas in<br />

SIRIM’s capabilities as:<br />

PLANT & MACHINERY: SIRIM’s<br />

engineers <strong>and</strong> consultants can<br />

design solutions for various<br />

industries including food <strong>and</strong><br />

agriculture, construction, manufacturing<br />

<strong>and</strong> line assembly.<br />

Design <strong>and</strong> modelling<br />

Machine design<br />

Plant engineering<br />

System design<br />

Tooling <strong>and</strong> component<br />

development<br />

ENERGY & ENVIRONMENT: Like<br />

the rest of the world, Malaysia<br />

needs to achieve greater energy<br />

independence. SIRIM is focused<br />

on supporting businesses<br />

committed to environmental<br />

conservation <strong>and</strong> to mitigating<br />

the effects of climate change.<br />

Energy generation<br />

Energy storage<br />

<strong>Eco</strong>-product development<br />

Environmental technologies<br />

MEDICAL TECHNOLOGY: SIRIM<br />

researchers have made important<br />

advances in medical<br />

technology over the years. Many<br />

of these innovative technologies<br />

are available for licensing <strong>and</strong><br />

commercialisation.<br />

Drug delivery systems<br />

Implants/prostheses<br />

Medical devices <strong>and</strong><br />

equipment<br />

“Our experts are well-versed<br />

at developing full-scale pilot<br />

plants for all kinds of products.<br />

We help ensure that products<br />

meet local <strong>and</strong> global product<br />

st<strong>and</strong>ards during <strong>and</strong> after full<br />

scale-up. And if you have an idea<br />

we have not yet explored, we<br />

would love to hear from you.”<br />

“We also offer independent<br />

third party testing, inspection <strong>and</strong><br />

verification services to ensure<br />

that products or services comply<br />

with local <strong>and</strong> global regulations,”<br />

said Dr Zainal Abidin.<br />

SIRIM’s extensive experience<br />

in R&D gives their professionals<br />

a unique underst<strong>and</strong>ing of what<br />

makes a good product. They can<br />

determine if a product is commercially<br />

suitable, <strong>and</strong> actively<br />

collaborate with other research<br />

institutions, government agencies<br />

<strong>and</strong> businesses to develop<br />

new, innovative products.<br />

By leveraging on their<br />

expertise <strong>and</strong> experience, SMEs<br />

especially can benefit from<br />

their full range of products <strong>and</strong><br />

services as well as their state-ofthe-art<br />

facilities.<br />

SIRIM <strong>and</strong> Fraunhofer<br />

of Germany tie-up<br />

to assist local SMEs<br />

adopt technological<br />

innovation<br />

SIRIM on December 2 established a strategic cooperation relationship<br />

with renowned German research organisation, Fraunhofer<br />

Gesellschaft Institute (Fraunhofer), Europe’s largest applicationoriented<br />

research organisation.<br />

The strategic alliance with Fraunhofer was made to strengthen<br />

SMEs development in the country through adapting the German<br />

eco-system of SME development, <strong>and</strong> to collaborate in advanced<br />

technologies, commercialization <strong>and</strong> upscaling.<br />

A Memor<strong>and</strong>um of Underst<strong>and</strong>ing (MoU) for the cooperation<br />

was signed by SIRIM Berhad’s President <strong>and</strong> Chief Executive,<br />

Dato’ Dr Zainal Abidin Mohd Yusof <strong>and</strong> Fraunhofer‘s Member of<br />

the Management Board, Dr. Lorenz Kaiser. The signing, held at<br />

the Prime Minister’s Department in Putrajaya, was witnessed<br />

by Prime Minister Datuk Sri Najib Tun Razak. Also present at<br />

the signing ceremony were Minister of International Trade<br />

<strong>and</strong> Industry Dato’ Sri Mustapa Mohamed, Minister of Science,<br />

Technology <strong>and</strong> Innovation (MOSTI) Datuk Dr. Ewon Ebin, SME<br />

Corp. CEO Dato‘ Hafsah Hashim, <strong>and</strong> SIRIM Chairman Datuk<br />

Jamaliah Kamis.<br />

Fraunhofer is one of Europe’s largest research institutions with<br />

more than 23,000 employees <strong>and</strong> 67 institutes with an annual<br />

research budget amounting to 2 billion Euros. The key objective of<br />

Fraunhofer is to transform scientific expertise into applications<br />

to benefit private <strong>and</strong> public enterprise <strong>and</strong> society as a whole.<br />

As a link between academic research <strong>and</strong> business practice,<br />

Fraunhofer contributes considerably to technology transfer<br />

between universities <strong>and</strong> industry.<br />

SIRIM has always significantly contributed to the growth<br />

of both large industrial players <strong>and</strong> the small <strong>and</strong> medium<br />

entrepreneurs by focusing on discovering <strong>and</strong> developing<br />

new technologies that bring about improvements, impact <strong>and</strong><br />

competitive advantage to the Malaysian industry.<br />

Dr Zainal Abidin said, SIRIM has introduced the Industrial<br />

Innovation Model, which adopted <strong>and</strong> adapted the principles of the<br />

Fraunhofer model on applied research for SME development, to<br />

push the initiative of SME technology penetration, upgrading <strong>and</strong><br />

technology audit.<br />

Through this platform, the Malaysian Industrial Innovation<br />

Network would be established from qualified Centres of<br />

Excellence to pool technical competencies <strong>and</strong> technologies to<br />

provide technological solutions for industries, he said.<br />

“SIRIM will leverage on Fraunhofer network of institutes to<br />

increase technology uptake of SMEs, with emphasis on joint<br />

research <strong>and</strong> technical services; exchange of personnel <strong>and</strong><br />

information; <strong>and</strong> strategic innovation studies,” he said.<br />

Cooperation between SIRIM <strong>and</strong> Fraunhofer will encompass<br />

on the following fields of key interest: Health <strong>and</strong> Environment,<br />

Mobility <strong>and</strong> Transportation, Communication <strong>and</strong> Information,<br />

Energy <strong>and</strong> Resources, Production <strong>and</strong> Services as well as Safety<br />

<strong>and</strong> Security.<br />

Both research institutes will also cooperate in strategic studies<br />

on the basis of shared analysis <strong>and</strong> regular monitoring of market<br />

developments in Malaysia; initialisation <strong>and</strong> implementation of<br />

R&D projects to support the development of regional enterprises;<br />

<strong>and</strong> joint organisation of conferences, workshops <strong>and</strong> seminars.<br />

The collaboration will be for a period of two years.<br />

green+.2014, november-december 9

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