FEBrUAry 28, 2011 - Nationwide Candy LLC
FEBrUAry 28, 2011 - Nationwide Candy LLC FEBrUAry 28, 2011 - Nationwide Candy LLC
WONKA ® TRIPLE DAZZLE CARAMEL Chocolate Bar Pack/Size 2/12/3.5 oz. Gross Case Weight 6.10 lbs Case Cube 0.212 cu. ft. CPL/LPP 22 x 10 Case LxWxH 10.45 x 7.95 x 4.40” Pallet LxWxH 47.70 x 39.30 x 44.00” Order Unit Code 000-79200-67545-500 Consumer Unit Code 0-79200-03475-7 Carton Code 0-79200-96154-1 0 79200 03475 7 CONSUMER 0 00 79200 67545 5 0 79200 96154 1 CASE CARTON WONKA ® TRIPLE DAZZLE CARAMEL BAG Pack/Size 12/9.5 oz. Gross Case Weight 8.00 lbs. Case Cube 0.460 cu. ft. CPL/LPP 18 x 6 Case LxWxH 13.25 x 8.00 x 7.50” Pallet LxWxH 48.00 x 39.75 x 45.00” Order Unit Code 000-79200-84524-700 Consumer Unit Code 0-79200-65465-8 0 79200 65465 8 CONSUMER 0 00 79200 84524 7 CASE TRIPLE DAZZLE CARAMEL First customer arrival date february 28, 2011 FANTABULOUS FUDGE WONKA ® FANTABULOUS FUDGE Chocolate Bar Pack/Size 2/12/3.5 oz. Gross Case Weight 6.10 lbs Case Cube 0.212 cu. ft. CPL/LPP 22 x 10 Case LxWxH 10.45 x 7.95 x 4.40” Pallet LxWxH 47.70 x 39.30 x 44.00” Order Unit Code 000-79200-87454-400 Consumer Unit Code 0-79200-62012-7 Carton Code 0-79200-32124-6 0 79200 62012 7 CONSUMER 0 00 79200 87454 4 0 79200 32124 6 CASE CARTON 809-0181 WONKA® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland. 27399
WONKA ® TRIPLE DAZZLE<br />
CARAMEL<br />
Chocolate Bar<br />
Pack/Size<br />
2/12/3.5 oz.<br />
Gross Case Weight 6.10 lbs<br />
Case Cube<br />
0.212 cu. ft.<br />
CPL/LPP 22 x 10<br />
Case LxWxH 10.45 x 7.95 x 4.40”<br />
Pallet LxWxH 47.70 x 39.30 x 44.00”<br />
Order Unit Code 000-79200-67545-500<br />
Consumer Unit Code 0-79200-03475-7<br />
Carton Code 0-79200-96154-1<br />
0 79200 03475 7<br />
CONSUMER<br />
0 00 79200 67545 5<br />
0 79200 96154 1<br />
CASE<br />
CARTON<br />
WONKA ® TRIPLE DAZZLE<br />
CARAMEL<br />
BAG<br />
Pack/Size<br />
12/9.5 oz.<br />
Gross Case Weight 8.00 lbs.<br />
Case Cube<br />
0.460 cu. ft.<br />
CPL/LPP 18 x 6<br />
Case LxWxH 13.25 x 8.00 x 7.50”<br />
Pallet LxWxH 48.00 x 39.75 x 45.00”<br />
Order Unit Code 000-79200-84524-700<br />
Consumer Unit Code 0-79200-65465-8<br />
0 79200 65465 8<br />
CONSUMER<br />
0 00 79200 84524 7<br />
CASE<br />
TRIPLE DAZZLE<br />
CARAMEL<br />
First customer arrival date<br />
february <strong>28</strong>, <strong>2011</strong><br />
FANTABULOUS<br />
FUDGE<br />
WONKA ® FANTABULOUS<br />
FUDGE<br />
Chocolate Bar<br />
Pack/Size<br />
2/12/3.5 oz.<br />
Gross Case Weight 6.10 lbs<br />
Case Cube<br />
0.212 cu. ft.<br />
CPL/LPP 22 x 10<br />
Case LxWxH 10.45 x 7.95 x 4.40”<br />
Pallet LxWxH 47.70 x 39.30 x 44.00”<br />
Order Unit Code 000-79200-87454-400<br />
Consumer Unit Code 0-79200-62012-7<br />
Carton Code 0-79200-32124-6<br />
0 79200 62012 7<br />
CONSUMER<br />
0 00 79200 87454 4<br />
0 79200 32124 6<br />
CASE<br />
CARTON<br />
809-0181 WONKA® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland. 27399
I n t r o du c i n g t wo n e w fa n ta s t i c<br />
f l avo r s :<br />
Floorstand<br />
MOD D/bags display<br />
WONKA ® TRIPLE DAZZLE CARAMEL<br />
BAR AND PIECES<br />
Creamy milk chocolate filled with<br />
buttery caramel and a dazzle of sea salt<br />
WONKA ® FANTABULOUS FUDGE<br />
Chocolate Bar<br />
Creamy milk chocolate filled with<br />
decadent chocolate fudge<br />
Wo n k a ® C h o c o l at e B r i n g s<br />
I n c r e m e n ta l i t y t o t h e Cat e g o ry<br />
• Over 85% of Wonka chocolate sales came from consumers trading up from everyday chocolate candy 1 .<br />
• Over 12% of sales were incremental to the category, resulting in higher sales and margins 1 .<br />
• Within the Trade-Up Non Seasonal segment, tablets are growing steady at 27% entirely driven by Wonka<br />
Chocolate bar introductions. Total Tablets segment would be down - 20% without Wonka Chocolate bars 2 !<br />
• Wonka Scrumpdiddlyumptious and Waterfall Chocolate Bars rank in top 10 of Total Gourmet tablets 3 .<br />
• Wonka Scrumpdiddlyumptious and Waterfall Chocolate Bags make the top 10 list in Trade-Up<br />
Laydown Bag Segment 3 .<br />
• Strong trial and repeat rates in line with the competition: 16% of Wonka Exceptionals Triers have<br />
repeated purchase 4 .<br />
WO N K A ® C h o c o l at e w i l l h av e S T R O N G<br />
c o n s u m e r s u p p o rt<br />
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC<br />
First Customer Arrival<br />
PR: Product Reviews, Influencers, Bloggers<br />
National TV<br />
National TV<br />
ASM<br />
Golden Ticket Promo<br />
Online: Awareness Campaign ( Search, Facebook, etc.)<br />
<strong>2011</strong> Marketing<br />
calendar<br />
• Total spend comparable to<br />
2010 levels<br />
• 2 National FSI’s (3/6/<strong>2011</strong><br />
and 5/22/<strong>2011</strong>): Details<br />
to follow<br />
• In-store support available<br />
Pack/Size<br />
72 ct.<br />
Gross Case Weight 21.0 lbs.<br />
Case Cube<br />
1.315 cu. ft.<br />
CPL/LPP 10 x 3<br />
Case LxWxH 15.00 x 11.65 x 13.00”<br />
Pallet LxWxH 46.50 x 38.25 x 39.00”<br />
Order Unit Code 000-79200-85247-400<br />
Pack/Size<br />
72 ct.<br />
Gross Case Weight 54.5 lbs.<br />
Case Cube<br />
4.7 cu. ft.<br />
CPL/LPP 8 x 1<br />
Case LxWxH 19.95 x 12.10 x 33.65”<br />
Pallet LxWxH 48.40 x 39.90 x 33.65”<br />
Order Unit Code 000-79200-54653-300<br />
FSI (3/6) FSI (5/22)<br />
Print: National Campaign<br />
Catalina<br />
0 00 79200 85247 4<br />
CASE<br />
0 00 79200 54653 3<br />
CASE<br />
Hulu Advertising<br />
1 Leading retailer data, Feb <strong>28</strong> – July 3 3 Nielsen 3COT; Latest 4 wks ending 8/14/10<br />
2 Nielsen 4COT; YTD ending 8/14/10 4 Nielsed Homescan, Total US Thru Period 5 ending 7/17/2010