FEBrUAry 28, 2011 - Nationwide Candy LLC

WONKA ® TRIPLE DAZZLE
CARAMEL
Chocolate Bar
Pack/Size
2/12/3.5 oz.
Gross Case Weight 6.10 lbs
Case Cube
0.212 cu. ft.
CPL/LPP 22 x 10
Case LxWxH 10.45 x 7.95 x 4.40”
Pallet LxWxH 47.70 x 39.30 x 44.00”
Order Unit Code 000-79200-67545-500
Consumer Unit Code 0-79200-03475-7
Carton Code 0-79200-96154-1
0 79200 03475 7
CONSUMER
0 00 79200 67545 5
0 79200 96154 1
CASE
CARTON
WONKA ® TRIPLE DAZZLE
CARAMEL
BAG
Pack/Size
12/9.5 oz.
Gross Case Weight 8.00 lbs.
Case Cube
0.460 cu. ft.
CPL/LPP 18 x 6
Case LxWxH 13.25 x 8.00 x 7.50”
Pallet LxWxH 48.00 x 39.75 x 45.00”
Order Unit Code 000-79200-84524-700
Consumer Unit Code 0-79200-65465-8
0 79200 65465 8
CONSUMER
0 00 79200 84524 7
CASE
TRIPLE DAZZLE
CARAMEL
First customer arrival date
february 28, 2011
FANTABULOUS
FUDGE
WONKA ® FANTABULOUS
FUDGE
Chocolate Bar
Pack/Size
2/12/3.5 oz.
Gross Case Weight 6.10 lbs
Case Cube
0.212 cu. ft.
CPL/LPP 22 x 10
Case LxWxH 10.45 x 7.95 x 4.40”
Pallet LxWxH 47.70 x 39.30 x 44.00”
Order Unit Code 000-79200-87454-400
Consumer Unit Code 0-79200-62012-7
Carton Code 0-79200-32124-6
0 79200 62012 7
CONSUMER
0 00 79200 87454 4
0 79200 32124 6
CASE
CARTON
809-0181 WONKA® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland. 27399

I n t r o du c i n g t wo n e w fa n ta s t i c
f l avo r s :
Floorstand
MOD D/bags display
WONKA ® TRIPLE DAZZLE CARAMEL
BAR AND PIECES
Creamy milk chocolate filled with
buttery caramel and a dazzle of sea salt
WONKA ® FANTABULOUS FUDGE
Chocolate Bar
Creamy milk chocolate filled with
decadent chocolate fudge
Wo n k a ® C h o c o l at e B r i n g s
I n c r e m e n ta l i t y t o t h e Cat e g o ry
• Over 85% of Wonka chocolate sales came from consumers trading up from everyday chocolate candy 1 .
• Over 12% of sales were incremental to the category, resulting in higher sales and margins 1 .
• Within the Trade-Up Non Seasonal segment, tablets are growing steady at 27% entirely driven by Wonka
Chocolate bar introductions. Total Tablets segment would be down - 20% without Wonka Chocolate bars 2 !
• Wonka Scrumpdiddlyumptious and Waterfall Chocolate Bars rank in top 10 of Total Gourmet tablets 3 .
• Wonka Scrumpdiddlyumptious and Waterfall Chocolate Bags make the top 10 list in Trade-Up
Laydown Bag Segment 3 .
• Strong trial and repeat rates in line with the competition: 16% of Wonka Exceptionals Triers have
repeated purchase 4 .
WO N K A ® C h o c o l at e w i l l h av e S T R O N G
c o n s u m e r s u p p o rt
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
First Customer Arrival
PR: Product Reviews, Influencers, Bloggers
National TV
National TV
ASM
Golden Ticket Promo
Online: Awareness Campaign ( Search, Facebook, etc.)
2011 Marketing
calendar
• Total spend comparable to
2010 levels
• 2 National FSI’s (3/6/2011
and 5/22/2011): Details
to follow
• In-store support available
Pack/Size
72 ct.
Gross Case Weight 21.0 lbs.
Case Cube
1.315 cu. ft.
CPL/LPP 10 x 3
Case LxWxH 15.00 x 11.65 x 13.00”
Pallet LxWxH 46.50 x 38.25 x 39.00”
Order Unit Code 000-79200-85247-400
Pack/Size
72 ct.
Gross Case Weight 54.5 lbs.
Case Cube
4.7 cu. ft.
CPL/LPP 8 x 1
Case LxWxH 19.95 x 12.10 x 33.65”
Pallet LxWxH 48.40 x 39.90 x 33.65”
Order Unit Code 000-79200-54653-300
FSI (3/6) FSI (5/22)
Print: National Campaign
Catalina
0 00 79200 85247 4
CASE
0 00 79200 54653 3
CASE
Hulu Advertising
1 Leading retailer data, Feb 28 – July 3 3 Nielsen 3COT; Latest 4 wks ending 8/14/10
2 Nielsen 4COT; YTD ending 8/14/10 4 Nielsed Homescan, Total US Thru Period 5 ending 7/17/2010