FDMx - Nationwide Candy
FDMx - Nationwide Candy
FDMx - Nationwide Candy
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• Category Review<br />
• Christmas <strong>Candy</strong><br />
Rationale<br />
• Christmas Offerings<br />
• Summary<br />
/Recommendations
<strong>FDMx</strong><br />
TOTAL CONFECTIONERY - XMAS THEMED $ SALES ($MM)<br />
TOTAL US <strong>FDMx</strong> - 4 YR TREND<br />
(XMAS Themed: Nielsen Coded X-mas Items)<br />
CY 2007 CY 2008 CY 2009 CY 2010 CY 2011<br />
$119<br />
$144<br />
$158<br />
$167<br />
$171<br />
$106<br />
$128<br />
$127<br />
$128<br />
$136<br />
$97<br />
$109<br />
$117<br />
$134<br />
$147<br />
$322<br />
$380<br />
$402<br />
$429<br />
$453<br />
TOTAL <strong>FDMx</strong> FOOD DRUG REM. MASS<br />
% Chg<br />
2007-2011<br />
+40.5% +43.6%<br />
+27.3%<br />
+51.3%<br />
Source: AC Nielsen * Christmas Themed <strong>Candy</strong> as coded by Nielsen. Must have a Christmas claim or graphic on the package.
<strong>FDMx</strong><br />
FDM – 12 Weeks Ending 12/24/11<br />
$<br />
Rank<br />
TOTAL US - FDM<br />
UNIVERSAL<br />
PROD CODE<br />
BRAND DESCRIPTION Pckg Presntation Opt $ Vol<br />
1 HRSH RES PCS PB XMS NC 1.7OZ 003400000525 HERSHEY'S REESE'S PIECES NONPEGABLE $1,253,669<br />
2 J-BN MM SMN XMS NC 3.375OZ 007097000054 JUST BORN NONPEGABLE $1,199,782<br />
3 PEZ DSP AST RL XMS .87OZ 007362109233 PEZ NONPEGABLE $1,024,328<br />
4 J-BN MM TE XMS NC 3.375OZ 007097000055 JUST BORN NONPEGABLE $893,718<br />
5 SKTLS OG CNDY BTE XMS NCM 1.7OZ 002200012114 M&M MARS SKITTLES NONPEGABLE $850,891<br />
6 WK-N AST GMI RP XMS NC .92OZ 007920029650 WONKA NERDS NONPEGABLE $848,759<br />
7 PEZ DSP AST RL XMS .58OZ 007362100233 PEZ PEGABLE $608,206<br />
8 CTL BR PRMT C-CN GNT XMS NC 2.5OZ 947582833964 CTL BR NONPEGABLE $447,600<br />
9 J-BN MM SMN XMS NC 1.8OZ 007097054038 JUST BORN NONPEGABLE $445,333<br />
10 PSH-P-TP PO/ONT AST XMS LP .5OZ 004111602514 PUSH POP TOPPERS NONPEGABLE $440,128<br />
11 SKTLS OG CNDY BTE XMS NC 1.2OZ 002200001214 M&M MARS SKITTLES PEGABLE $429,893<br />
12 J-BN MM TE XMS NC 1.125OZ 007097054039 JUST BORN NONPEGABLE $429,555<br />
13 J-BN CH-M-FL-M RDH PEEP XMS NC 2.375OZ 007097054178 JUST BORN NONPEGABLE $391,977<br />
14 J-B AST JL-B XMS MX XMS NC 1.2OZ 007156799080 JELLY BELLY NONPEGABLE $372,652<br />
15 J-B AST KD JL-B MX XMS W NC 1.2OZ 007156799082 JELLY BELLY NONPEGABLE $368,336<br />
16 TOP-NBL LP/PDR CT-PH XMS LP 1.1OZ 004111602524 BOTTLE POP NONPEGABLE $359,676<br />
17 TS-CCPD PRMT DRP XMS NC 3.5OZ 007172003519 TOOTSIE CANDY CANE POP DROPS NONPEGABLE $308,067<br />
18 BOBS PRMT C-CN XMS NC 1 OZ 007053807526 BOBS NONPEGABLE $281,355<br />
19 SKTLS AST BTE XMS NC 3.5OZ 002200001218 M&M MARS SKITTLES NONPEGABLE $268,367<br />
20 CHRM F-STF STR SNB XMS NC 2.1OZ 001420000330 CHARMS FLUFFY STUFF NONPEGABLE $267,953<br />
21 WK-ST TGY HC XMS W NC 1.2OZ 007920045527 WONKA SWEETARTS NONPEGABLE $262,993<br />
22 I3-NBL PO XMS LP .8OZ 003825239200 IMAGININGS 3-NBL NONPEGABLE $259,605<br />
23 STBS FR AST FR CW XMS NC 3.5OZ 002200001200 M&M MARS STARBURST FAVE REDS NONPEGABLE $254,685<br />
24 TOP RP LP/RNG AST XMS LP 2 OZ 004111609637 TOPPS RING POP BAG PEGABLE $240,560<br />
25 WONKA SPREE HC XMS NC 1.6OZ 007920024837 WONKA SPREE NONPEGABLE $237,164<br />
26 TA SWEDISH FISH XMS NC 3.1OZ 007046243221 TREBOR ALLAN SWEDISH FISH NONPEGABLE $233,397<br />
27 CHRM BPM AST FR B/GF HC XMS NC 3.5OZ 001420003554 CHARMS BLOW POP MINIS PEGABLE $226,835<br />
28 CTL BR C-CN XMS NC PP 1 OZ 987582895036 CTL BR NONPEGABLE $203,091<br />
29 SP PRMT C-CN XMS NC 1 OZ 003080000973 SPANGLER NONPEGABLE $191,999<br />
30 BEE-NBL CNDY SHT-G XMS NC 1.76OZ 007356301225 BEE INTERNATIONAL-NBL NONPEGABLE $184,149<br />
Source: AC Nielsen, NCC X-mas Items
Christmas<br />
<strong>Candy</strong><br />
Usage<br />
Gifts 95%<br />
Snacking 90%<br />
Stocking Stuffer 86%<br />
Guest / Party 85%<br />
Decorations 71%<br />
Baking 64%<br />
Why Kids Christmas <strong>Candy</strong>?<br />
• Used at multiple events in multiple ways<br />
• Grows incremental sales through seasonal<br />
business<br />
• Provides unique entries into the holiday NCC<br />
category<br />
• To capitalize on the profit associated with<br />
specialty items<br />
Source: DHC Consumer Interviews
NEW<br />
for 2012!<br />
Our Baby Avatar’s got a “Message from<br />
Santa” just for you!<br />
• Product innovation refreshes seasonal BBP<br />
• Each Christmas BBP has a message<br />
inside…from Santa!<br />
• 10 different sayings from Santa in each<br />
box<br />
• Consistently a top seller at Christmas<br />
• Exciting Flavors: Twisted Cherry Vanilla,<br />
Christmas Punch, Twisted Strawberry /<br />
Watermelon<br />
SKU # 151-12<br />
Case Pack: 3 / 20
Push Pop Regular is here<br />
for another holiday filled with cheer!<br />
• Fully printed shrink bands to better<br />
communicate Christmas imagery<br />
• Consistently a top 10 selling<br />
Seasonal count goods<br />
• Greater Penny Profit<br />
SKU # 149-12<br />
Case Pack: 3/24
*BACK*<br />
For<br />
2012!<br />
Ring Pop 4 count bag…<br />
• Christmas graphics display all 3<br />
holiday flavors<br />
• Conveniently packed and priced to<br />
offer your everyday consumers a<br />
Ring Pop for the holidays<br />
• SKU # 604-12<br />
• Case Pack: 1/12
NEW<br />
for 2012!<br />
Two successful SKUs…<br />
one great merchandising vehicle!<br />
• Push Pop and Baby Bottle Pop Sport<br />
perfect to stuff stockings!<br />
SKU # 152-12<br />
Case Pack: ½<br />
Tray Dimensions:<br />
12’’ x 6 7/8” x 3 7/8”
SKU Item Contents Picture<br />
152-12 Christmas 2012<br />
Combo PDQ<br />
Baby Bottle Pop Sport 20 Units<br />
and 24 Push Pop Units<br />
Total Qty: 44 Units<br />
151-12 Christmas 2012 Baby<br />
Bottle Pop Sport<br />
“Message From Santa”<br />
20 Baby Bottle Pop Sport Units<br />
Total Qty: 20 Units<br />
604-12 Christmas 2012 Ring Pop<br />
4ct Bag PDQ Tray<br />
12 Christmas Ring Pop 4ct<br />
Bags/Units<br />
Total Qty: 12 Units<br />
149-12 Christmas 2012 Push Pop 24 Push Pop Units<br />
Total Qty: 24<br />
10
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