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Counter Unit - Nationwide Candy LLC

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• 92% of adults 18-34 will see a<br />

REESE’S® TV ad an average of 65<br />

times–that’s over 4 billion TV<br />

impressions!<br />

• 93% of adults 18-49 will see a HERSHEY’®S<br />

TV ad an average of 90 times–that’s over 11<br />

billion TV impressions!<br />

• Dedicated TV support of HERSHEY’®S Core<br />

franchise, S'mores Ț M HERSHEY’®S Drops and<br />

HERSHEY’S LIGHT & AIRY Milk Chocolate.<br />

• 94% of the KIT KAT® target audience<br />

will see a KIT KAT® TV ad an average<br />

of 48 times–that’s over 3 billion<br />

TV impressions!<br />

TM<br />

PERFECTLY POWERFUL MINTS<br />

• 90% of the target audience will<br />

see an ICE BREAKERS FROST TV<br />

ad an average of 40.6 times–<br />

that’s over 3.7 billion TV impressions!<br />

• 90% of adults 25-49 will see an<br />

ALMOND JOY®/MOUNDS® TV ad<br />

an average of 31 times–that’s<br />

over 2.4 billion TV impressions!<br />

2011 TV Brand<br />

Jan Feb Mar Apr May<br />

REESE’S® Brand<br />

HERSHEY®’S<br />

Franchise<br />

CORE<br />

SMORES<br />

DROPS<br />

LIGHT & AIRY<br />

KIT KAT® Brand<br />

TWIZZLERS® Brand<br />

Over<br />

30 Billion<br />

TV Impressions<br />

PIECES® Brand<br />

YORK® Brand<br />

ALMOND JOY® Brand<br />

HISPANIC Franchise<br />

2<br />

ICE BREAKERS FROST

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