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• 92% of adults 18-34 will see a<br />

REESE’S® TV ad an average of 65<br />

times–that’s over 4 billion TV<br />

impressions!<br />

• 93% of adults 18-49 will see a HERSHEY’®S<br />

TV ad an average of 90 times–that’s over 11<br />

billion TV impressions!<br />

• Dedicated TV support of HERSHEY’®S Core<br />

franchise, S'mores Ț M HERSHEY’®S Drops and<br />

HERSHEY’S LIGHT & AIRY Milk Chocolate.<br />

• 94% of the KIT KAT® target audience<br />

will see a KIT KAT® TV ad an average<br />

of 48 times–that’s over 3 billion<br />

TV impressions!<br />

TM<br />

PERFECTLY POWERFUL MINTS<br />

• 90% of the target audience will<br />

see an ICE BREAKERS FROST TV<br />

ad an average of 40.6 times–<br />

that’s over 3.7 billion TV impressions!<br />

• 90% of adults 25-49 will see an<br />

ALMOND JOY®/MOUNDS® TV ad<br />

an average of 31 times–that’s<br />

over 2.4 billion TV impressions!<br />

2011 TV Brand<br />

Jan Feb Mar Apr May<br />

REESE’S® Brand<br />

HERSHEY®’S<br />

Franchise<br />

CORE<br />

SMORES<br />

DROPS<br />

LIGHT & AIRY<br />

KIT KAT® Brand<br />

TWIZZLERS® Brand<br />

Over<br />

30 Billion<br />

TV Impressions<br />

PIECES® Brand<br />

YORK® Brand<br />

ALMOND JOY® Brand<br />

HISPANIC Franchise<br />

2<br />

ICE BREAKERS FROST


• 90% of the TWIZZLERS® target<br />

audience will see a TWIZZLERS® TV<br />

ad an average of 43 times–that’s<br />

over 2.7 billion TV impressions!<br />

• 91% of the PIECES target audience<br />

will see a PIECES TV ad an average<br />

of 22 times–that’s over 1.2 billion<br />

TV impressions!<br />

• 90% of adults 25-49 will<br />

see a YORK® TV ad an average<br />

of 31 times–that’s over<br />

2.4 billion TV impressions!<br />

• 61% of Hispanic adults 18-34 will<br />

see a HERSHEY’®S Milk Chocolate<br />

with Almonds TV ad an average<br />

of 48 times–that’s over<br />

428 million TV impressions!<br />

Advertising *<br />

Jun Jul Aug Sep Oct Nov Dec<br />

Visit:<br />

www.hersheysconvenience.com<br />

*Source: OMD 5/10<br />

Schedule subject to change<br />

3


JANUARY<br />

CADBURY ® CREME EGGS ®<br />

<strong>Candy</strong> / REESE’S ® Peanut Butter<br />

Eggs 276ct. Shipper<br />

Available: 12/3/10–4/8/11 Item #: 34000-47404<br />

180 REESE’S® Peanut Butter Eggs<br />

96 CADBURY® CREME EGGS® <strong>Candy</strong><br />

Setup Dimensions: 13"L x 14"W x 46"H<br />

Coupon Only<br />

Available<br />

with Shipper<br />

50 Coupons / Shipper<br />

HERSHEY ® ’S Drops & REESE’S ®<br />

Minis Assorted King Size Bar<br />

228ct. Shipper<br />

Available: 12/3/10–9/23/11 Item #: 34000-24117<br />

72 REESE’S® Peanut Butter Cups<br />

54 HERSHEY®’S Milk Chocolate Drops<br />

48 REESE’S® Peanut Butter Cups Minis<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

18 HERSHEY®’S Milk Chocolate Bars with Almonds<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

O.I.<br />

$13.68<br />

AVAILABLE<br />

12/3/10 – 1/14/11<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

4 Display, promotion and packaging graphics subject to change.


HERSHEY ® ’S Pre-Priced 69¢<br />

Assorted Standard Bar<br />

288ct. Shipper<br />

Available: 1/7/11–2/18/11 Item #: 34000-98680<br />

72 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

36 ALMOND JOY® Bars<br />

36 YORK® Peppermint Patties<br />

Setup Dimensions: 13"L x 14"W x 46"H<br />

REESE’S ® Peanut Butter<br />

Cups Pre-Priced 69¢<br />

72ct. <strong>Counter</strong> <strong>Unit</strong><br />

Available: 1/7/11–2/18/11 Item #: 34000-43807<br />

72 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 12.95"L x 7.75"W x 10.73"H<br />

O.I.<br />

$20.16<br />

O.I.<br />

$5.04<br />

Shipper Case UPC<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

5F EBRUARY


MARCH<br />

REESE’S ® NCAA ® March Madness ®<br />

King Size 242ct. Shipper<br />

Available: 1/14/11–3/4/11 Item #: 34000-98690<br />

72 REESE’S® Peanut Butter Cups<br />

48 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

32 REESE’S® Big Cup Peanut Butter Cups<br />

18 REESE’S® FAST BREAK® Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

Coupon Only<br />

Available<br />

with Shipper<br />

100 Coupons / Shipper<br />

REESE’S ® NCAA ® March<br />

Madness ® Standard Bar<br />

144ct. 2-in-1 Power Wing/<br />

<strong>Counter</strong> <strong>Unit</strong><br />

Available: 1/14/11–3/4/11 Item #: 34000-20717<br />

36 REESE’S® Peanut Butter Cups<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 KIT KAT® Wafer Bars<br />

Setup Dimensions: 14.08"W x 7.25"D x 12.12"H<br />

Shipper Case UPC<br />

2-in-1 Case UPC<br />

6<br />

Display, promotion and packaging graphics subject to change.


KIT KAT ® Break Time. Anytime. <br />

Assorted Standard Bar<br />

276ct. Shipper<br />

Available: 3/4/11–4/29/11 Item #: 34000-98671<br />

108 KIT KAT® Wafer Bars<br />

36 REESE’S® Peanut Butter Cups<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 ALMOND JOY® Bars<br />

36 SKOR® Toffee Bars<br />

24 PAYDAY® Peanut Caramel Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

See page 21 for Hispanic promotion<br />

version availability<br />

Shipper Case UPC<br />

7A PRIL


HERSHEY ® ’S Pre-Priced<br />

2/$2.50 King Size Assortment<br />

264ct. Shipper<br />

Available: 3/25/11–5/13/11 Item #: 34000-98627<br />

MAY<br />

72 REESE’S® Peanut Butter Cups<br />

48 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

18 REESE’S® FAST BREAK® Bars<br />

18 PAYDAY® Peanut Caramel Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

O.I.<br />

$23.76<br />

REESE’S ® & KIT KAT ®<br />

Pre-Priced 2/$2.50<br />

King Size Assortment 48ct.<br />

<strong>Counter</strong> <strong>Unit</strong>/Power Wing<br />

Available: 3/25/11–5/13/11 Item #: 34000-98572<br />

24 REESE’S® Peanut Butter Cups<br />

24 KIT KAT® Wafer Bars<br />

Setup Dimensions: 16.375"W x 5.25"D x 12.125"H<br />

O.I.<br />

$4.32<br />

Shipper Case UPC<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

8 Display, promotion and packaging graphics subject to change.


REESE’S ® Green Lantern Movie<br />

Assorted Standard Bar<br />

256ct. Shipper<br />

Available: 4/22/11–6/3/11 Item #: 34000-98675<br />

72 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 REESE’S® PIECES® <strong>Candy</strong><br />

24 REESE’S® Dark Chocolate Peanut Butter Cups<br />

16 REESE’S® Big Cup Peanut Butter Cups<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

REESE’S ® Green Lantern Movie<br />

Assorted Standard Bar<br />

164ct. 3-in-1 <strong>Counter</strong> <strong>Unit</strong>/<br />

Power Wing/Shipper<br />

Available: 4/22/11–6/3/11 Item #: 34000-98376<br />

72 REESE’S® Peanut Butter Cups<br />

36 REESE’S® FAST BREAK® Bars<br />

32 REESE’S® Big Cup Peanut Butter Cups<br />

24 REESE’S® Dark Chocolate Peanut Butter Cups<br />

Setup Dimensions: 13"W x 14"D x 42"H<br />

Shipper Case UPC<br />

© 2010 Warner Bros. Entertainment, Inc. All Rights Reserved. TM & © DC Comics<br />

3-in-1 Case UPC<br />

9J UNE


HERSHEY ® ’S Gas Event Assorted<br />

King Size 240ct. Shipper<br />

Available: 6/3/11–8/5/11 Item #: 34000-98678<br />

72 REESE’S® Peanut Butter Cups<br />

72 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

24 KIT KAT® Wafer Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

HERSHEY ® ’S Gas Event<br />

Assorted King Size<br />

72ct. 2-in-1 <strong>Counter</strong><br />

<strong>Unit</strong>/Power Wing<br />

Available: 6/3/11–8/5/11 Item #: 34000-98164<br />

JULY<br />

Drive<br />

Fountain<br />

Sales<br />

100 Coupons / Shipper<br />

Coupon Only Available with Shipper<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

Setup Dimensions: 14.08"W x 10.01"D x 12.12"H<br />

Shipper Case UPC<br />

2-in-1 Case UPC<br />

10 Display, promotion and packaging graphics subject to change.


HERSHEY ® ’S Pre-Priced 69¢<br />

Assorted Standard Bar<br />

288ct. Shipper<br />

Available: 7/8/11–8/12/11 Item #: 34000-98680<br />

72 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

36 ALMOND JOY® Bars<br />

36 YORK® Peppermint Patties<br />

Setup Dimensions: 13"L x 14"W x 46"H<br />

REESE’S ® Peanut Butter<br />

Cups Pre-Priced 69¢<br />

72ct. <strong>Counter</strong> <strong>Unit</strong><br />

Available: 7/8/11–8/12/11 Item #: 34000-43807<br />

72 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 12.95"L x 7.75"W x 10.73"H<br />

O.I.<br />

$20.16<br />

O.I.<br />

$5.04<br />

Shipper Case UPC<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

11A UGUST


SEPTEMBER<br />

REESE’S ® Gaming King Size<br />

Assortment 246ct. Shipper<br />

Available: 7/29/11–9/2/11 Item #: 34000-98681<br />

96 REESE’S® Peanut Butter Cups<br />

48 REESE’S® Big Cup Peanut Butter Cups<br />

36 REESE’S® FAST BREAK® Bars<br />

24 KIT KAT® Wafer Bars<br />

24 REESESTICKS® Bars<br />

18 HERSHEY®’S Milk Chocolate Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

REESE’S ® Gaming King Size<br />

144ct. 3-in-1 Power Wing/<br />

<strong>Counter</strong> <strong>Unit</strong>/Shipper<br />

Available: 7/29/11–9/2/11 Item #: 34000-48002<br />

144 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 13"L x 14"W x 42"H<br />

12<br />

Shipper Case UPC<br />

3-in-1 Case UPC<br />

Display, promotion and packaging graphics subject to change.


HERSHEY ® ’S Tailgating<br />

COCA-COLA ® Bundle Assorted<br />

Standard Bar 252ct. Shipper<br />

Available: 8/21/11–10/28/11 Item #: 34000-98673<br />

72 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

36 ROLO® Caramels in Milk Chocolate<br />

Setup Dimensions: 13"L x 14"W x 46"H<br />

Coupon Only<br />

Available<br />

with Shipper<br />

HERSHEY ® ’S Tailgating Milk<br />

Chocolate and Milk Chocolate<br />

with Almonds Standard Bar<br />

144ct. 2-in-1 Power<br />

Wing/<strong>Counter</strong> <strong>Unit</strong><br />

Available: 8/21/11–10/28/11 Item #: 34000-98163<br />

72 HERSHEY®’S Milk Chocolate Bars<br />

72 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

Setup Dimensions: 14.08"L x 10.01"W x 12.12"H<br />

100 Coupons / Shipper<br />

Shipper Case UPC<br />

2-in-1 Case UPC<br />

13O CT O BER


HERSHEY ® ’S Pre-Priced 2/$2.50 King Size Assortment 264ct. Shipper<br />

Available: 9/30/11–11/11/11 Item #: 34000-98627<br />

72 REESE’S® Peanut Butter Cups 36 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

48 KIT KAT® Wafer Bars 18 REESE’S® FAST BREAK® Bars<br />

36 HERSHEY®’S Milk Chocolate Bars 18 PAYDAY® Peanut Caramel Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

Setup Dimensions: 13"L x 14"W x 56"H<br />

NOVEMBER<br />

O.I.<br />

$23.76<br />

REESE’S ® & KIT KAT ®<br />

Pre-Priced 2/$2.50 King Size<br />

Assortment 48ct.<br />

<strong>Counter</strong> <strong>Unit</strong>/Power Wing<br />

Available: 9/30/11–11/11/11 Item #: 34000-98572<br />

24 REESE’S® Peanut Butter Cups<br />

24 KIT KAT® Wafer Bars<br />

Setup Dimensions: 16.375"W x 5.25"D x 12.125"H<br />

O.I.<br />

$4.32<br />

Shipper Case UPC<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

14 Display, promotion and packaging graphics subject to change.


REESE’S ® Football Assorted<br />

Standard Bar 256ct. Shipper<br />

Available: 10/28/11–12/2/11 Item #: 34000-98689<br />

72 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 REESE’S® PIECES <strong>Candy</strong><br />

24 REESE’S® Dark Chocolate Peanut Butter Cups<br />

16 REESE’S® Big Cup Peanut Butter Cups<br />

Setup Dimensions: 13”L x 14”W x 56”H<br />

0 00 34000 98689 7<br />

Shipper Case UPC<br />

15D ECEMBER


HERSHEY ® ’S Milk Chocolate<br />

and Milk Chocolate with<br />

Almonds Bar 144ct.<br />

<strong>Counter</strong> <strong>Unit</strong>/Power Wing<br />

Available: 11/5/10 Item #: 34000-98163<br />

72 HERSHEY®’S Milk Chocolate Bars<br />

72 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

2-in-1 Case UPC<br />

Setup Dimensions: 14.08" L x 10.01" W x 12.12" H<br />

HERSHEY ® ’S Assorted<br />

Standard Bar 144ct.<br />

<strong>Counter</strong> <strong>Unit</strong>/Power Wing<br />

Available: 11/5/10 Item #: 34000-20717<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 REESE’S® Peanut Butter Cups<br />

36 KIT KAT® Wafer Bars<br />

2-in-1 Case UPC<br />

Setup Dimensions: 14.08" L x 7.25" W x 12.12" H<br />

REESE’S® Peanut Butter<br />

Cups Standard Bar<br />

72ct. <strong>Counter</strong> <strong>Unit</strong><br />

Available: 11/5/10 Item #: 34000-43806<br />

72 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 7.75" L x 12.95" W x 10.73" H<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

16


KIT KAT® Bar 72ct.<br />

<strong>Counter</strong> <strong>Unit</strong><br />

Available: 11/5/10 Item #: 34000-24655<br />

72 KIT KAT® Wafer Bars<br />

Setup Dimensions: 5.75" L x 8.25" W x 8.75" H<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

KIT KAT® Milk & Dark<br />

Bars Assorted 96ct.<br />

<strong>Counter</strong> <strong>Unit</strong>/Power Wing<br />

Available: 1/7/11 Item #: 34000-24689<br />

24 KIT KAT® Dark Chocolate Wafer Bars<br />

72 KIT KAT® Milk Chocolate Wafer Bars<br />

Setup Dimensions: 4.50" D x 14.00" W x 12.12" H<br />

HERSHEY®’S Milk<br />

Chocolate and Milk<br />

Chocolate with Almonds<br />

King Size 72ct. <strong>Counter</strong><br />

<strong>Unit</strong><br />

Available: 11/5/10 Item #: 34000-98164<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with<br />

Almonds Bars<br />

2-in-1 Case UPC<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

Setup Dimensions: 14.08" L x 10.01" W x 12.12" H<br />

REESE’S ® Peanut Butter<br />

Cups King Size 72ct.<br />

<strong>Counter</strong> <strong>Unit</strong><br />

Available: 11/5/10 Item #: 34000-43021<br />

72 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 5.125" D x 16.375" W x 12.125" H<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

17


HERSHEY ® ’S Assorted<br />

King Size Bar 246ct.<br />

Shipper<br />

Available: 11/5/10 Item #: 34000-98670<br />

72 REESE’S® Peanut Butter Cups<br />

48 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 HERSHEY®’S Milk Chocolate with<br />

Almonds Bars<br />

36 ALMOND JOY® Bars<br />

18 PAYDAY® Peanut Caramel Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

HERSHEY ® ’S Assorted<br />

King Size Bar 238ct.<br />

Shipper<br />

Available: 11/5/10 Item #: 34000-98616<br />

48 REESE’S® Peanut Butter Cups<br />

48 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate with<br />

Almonds Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

18 REESE’S® FAST BREAK® Bars<br />

18 PAYDAY® Peanut Caramel Bars<br />

18 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

16 REESE’S® Big Cup Peanut Butter Cups<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

HERSHEY ® ’S Core King<br />

Size Bar 234ct. Shipper<br />

Available: 11/5/10 Item #: 34000-22455<br />

96 REESE’S® Peanut Butter Cups<br />

54 HERSHEY®’S Milk Chocolate with<br />

Almonds Bars<br />

48 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

246ct<br />

238ct<br />

234ct<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

18 Display, promotion and packaging graphics subject to change.


REESE’S ® Peanut Butter<br />

Cups King Size 144ct.<br />

3-in-1 Power Wing/<br />

<strong>Counter</strong> <strong>Unit</strong>/Shipper<br />

Available: 11/5/10 Item #: 34000-48002<br />

144 REESE’S® Peanut Butter Cups<br />

Setup Dimensions: 13.00" L x 14.00" W x 42.00" H<br />

HERSHEY ® ’S Drops &<br />

REESE’S ® Minis<br />

Assorted King Size Bar<br />

228ct. Shipper<br />

Available: 12/3/10 Item #: 34000-24117<br />

72 REESE’S® Peanut Butter Cups<br />

54 HERSHEY®’S Milk Chocolate Drops<br />

48 REESE’S® Peanut Butter Cups Minis<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

18 HERSHEY®’S Milk Chocolate with<br />

Almonds Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

TWIZZLERS ® Strawberry<br />

Twists 5 oz.,75ct. 3-in-1<br />

Power Wing/<strong>Counter</strong><br />

<strong>Unit</strong>/Shipper<br />

Available: 11/5/10 Item #: 34000-53105<br />

75 TWIZZLERS® Strawberry Twists 5 oz.<br />

Setup Dimensions: 13.00" L x 14.00" W x 43.00" H<br />

144ct<br />

228ct<br />

75ct<br />

3-in-1 Case UPC<br />

Shipper Case UPC<br />

3-in-1 Case UPC<br />

19


HERSHEY ® ’S Core Standard Bar<br />

288ct. Mini-Shipper<br />

Available: 11/5/10 Item #: 34000-20578<br />

72 REESE’S Peanut Butter Cups<br />

72 HERSHEY®’S Milk Chocolate Bars<br />

72 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

72 KIT KAT® Wafer Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 46.00" H<br />

HERSHEY ® ’S Assorted Standard<br />

Bar 288ct. Mini-Shipper<br />

Available: 11/5/10 Item #: 34000-98665<br />

72 HERSHEY®’S Milk Chocolate Bars<br />

72 REESE’S® Peanut Butter Cups<br />

36 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

36 KIT KAT® Wafer Bars<br />

36 ALMOND JOY® Bars<br />

36 MOUNDS® Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 46.00" H<br />

288ct<br />

288ct<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

20 Display, promotion and packaging graphics subject to change.


HERSHEY ® ’S Assorted Big Box<br />

144ct. Shipper<br />

Available: 11/5/10 Item #: 34000-83807<br />

36 WHOPPERS® Malted Milk Balls Big Box 5 oz.<br />

36 MILK DUDS® <strong>Candy</strong> Big Box 5 oz.<br />

36 REESE’S® PIECES® <strong>Candy</strong> Big Box 4 oz.<br />

36 GOOD & PLENTY® <strong>Candy</strong> Big Box 6 oz.<br />

Setup Dimensions: 13.00" L x 14.00" W x 56.00" H<br />

HERSHEY ® ’S Hispanic Assorted<br />

Standard Bar 288ct. Shipper<br />

Available: 11/5/10 Item #: 34000-98669<br />

72 HERSHEY®’S Cookies ‘n’ Crème Bars<br />

72 HERSHEY®’S Milk Chocolate with Almonds Bars<br />

72 KIT KAT® Wafer Bars<br />

36 HERSHEY®’S Milk Chocolate Bars<br />

36 ALMOND JOY® Bars<br />

Setup Dimensions: 13.00" L x 14.00" W x 46.00" H<br />

144ct<br />

288ct<br />

Available<br />

3/4–4/29/11<br />

NEW<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

21


®<br />

ICE BREAKERS® Assorted<br />

Mints 96ct. Shipper<br />

Available: 1/7/11 Item #: 34000-72316<br />

24 ICE BREAKERS® Coolmint<br />

24 ICE BREAKERS® Wintergreen<br />

24 ICE BREAKERS® Original Sours<br />

24 ICE BREAKERS® Berry Sours<br />

PERFECTLY POWERFUL MINTS<br />

ICE BREAKERS FROST Mints<br />

96ct. Shipper<br />

Available: 9/10/10 Item #: 34000-72144<br />

48 ICE BREAKERS FROST Peppermint Mints<br />

48 ICE BREAKERS FROST Wintercool Mints<br />

Setup Dimensions: 13.50" L x 13.75" W x 52.25" H<br />

Setup Dimensions: 14.75" L x 14.00" W x 49.00" H<br />

NEW<br />

Item<br />

Shipper Case UPC<br />

Shipper Case UPC<br />

22<br />

Display, promotion and packaging graphics subject to change.


®<br />

ICE BREAKERS FROST<br />

Assorted 36ct. <strong>Counter</strong><br />

<strong>Unit</strong><br />

Available: 9/10/10 Item #: 34000-72145<br />

NEW<br />

Item<br />

18 ICE BREAKERS FROST Peppermint Mints<br />

18 ICE BREAKERS FROST Wintercool Mints<br />

Setup Dimensions: 12.00"D x 10.0"W x 11.25"H<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

ICE BREAKERS ® &<br />

BREATH SAVERS ® Assorted<br />

Mints 48ct. <strong>Counter</strong> <strong>Unit</strong><br />

Available: 1/7/11 Item #: 34000-72147<br />

16 ICE BREAKERS® Coolmint<br />

16 ICE BREAKERS® Wintergreen<br />

16 BREATH SAVERS® 3 HOUR Mint Spearmint<br />

Setup Dimensions: 6.50"D x 7.25"W x 16.00"H<br />

NEW<br />

Mix<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

BREATH SAVERS ®<br />

Assorted Mints 72ct.<br />

<strong>Counter</strong> <strong>Unit</strong><br />

Available: 1/7/11 Item #: 34000-71459<br />

Coupon<br />

Available<br />

3/1–6/30/11<br />

24 BREATH SAVERS® Peppermint<br />

24 BREATH SAVERS® Wintergreen<br />

24 BREATH SAVERS® 3 HOUR Mint Spearmint<br />

<strong>Counter</strong> <strong>Unit</strong> Case UPC<br />

Setup Dimensions: 8.75"D x 7.50"W x 8.00"H<br />

23


2011 Promotion Calendar<br />

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC<br />

REESE’S® & CADBURY®<br />

EASTER<br />

12/3/10–4/8/11<br />

1/11–4/24/11<br />

HERSHEY® ’ S DROPS &<br />

REESE’S® MINIS<br />

12/3/10–9/23/11<br />

12/15/10–12/30/11<br />

PRE-PRICED<br />

69¢ STANDARD BARS<br />

1/7–2/18/11<br />

1/28–3/4/11<br />

REESE’S®<br />

NCAA® MARCH MADNESS ®<br />

1/14–3/4/11<br />

2/13–4/2/11<br />

KIT KAT®<br />

BREAK TIME. ANYTIME. <br />

3/4–4/29/11<br />

4/3–6/11/11<br />

PRE-PRICED<br />

2/$2.50 KING SIZE BARS<br />

3/25–5/13/11<br />

4/29–6/3/11<br />

REESE’S®<br />

GREEN LANTERN MOVIE<br />

4/22–6/3/11<br />

5/22–7/9/11<br />

HERSHEY®’ S GAS EVENT<br />

6/3–8/5/11<br />

7/1–8/26/11<br />

PRE-PRICED<br />

69¢ STANDARD BARS<br />

7/8–8/12/11<br />

7/29–9/2/11<br />

REESE’S®<br />

GAMING<br />

7/29–9/2/11<br />

8/28–10/1/11<br />

HERSHEY®’ S TAILGATING<br />

COCA-COLA® BUNDLE<br />

8/21–10/28/11<br />

9/2–11/11/11<br />

PRE-PRICED<br />

2/$2.50 KING SIZE BARS<br />

9/30–11/11/11<br />

10/28–12/2/11<br />

REESE’S®<br />

FOOTBALL<br />

10/28–12/2/11<br />

11/27/11–1/7/12<br />

Delivery Window<br />

Suggested Retail Execution Window<br />

© 2010 THE HERSHEY COMPANY www.hersheysconvenience.com 21 02 679 (DCT/NG)

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