Regular Snack Size - Nationwide Candy LLC

Consumer Insights
Display Product Early!
57% of Halloween sales are unplanned*
Consumer Insights
Utilize Snack Size candy mods to anchor in-aisle and lobby displays
by September 5th (Labor Day) to maximize impulse sales
*Source: 2008 Halloween Ethnographies
Maintain Display and Distribution Presence!
50% of Halloween sales occur during the final 2 weeks of the season*
Hershey is the share leader at Halloween, with 37% share
Consumers are looking for top selling brands during Halloween. REESE'S and
KIT KAT represent 55% of Hershey's total Halloween sales*
*Source: Nielsen 10 w/e 11/7/09
Leverage Enhanced Consumer Support!
Capitalize on Hershey’s heavy advertising, promotional,
and merchandising support
TV advertising will include:
national, Full page, FSI Support
• REESE’S
• KIT KAT
• HERSHEy’S
• KISSES
• TwIzzLERS
• MoUnDS and
ALMonD Joy
• PAy DAy
1

NEW for Halloween 2011!
NEW Items
Item #34000-50205, 12ct. DRC
TWIZZLERS® SWEET & SOUR FILLED TWISTS
SNACK SIZE
16.6 OZ.
Item #34000-50204, 12ct. DRC
TWIZZLERS® SWEET & SOUR FILLED TWISTS
SNACK SIZE
11.2 OZ.
Item #10700-20089, 12ct. DRC
JOLLY RANCHER® ASSORTMENT
120pc. SNACK SIZE
41.5 OZ.
Item #10700-51901, 12ct. DRC
JOLLY RANCHER® ASSORTED FRUIT CHEWS
SNACK SIZE
12.2 OZ.
2

3NEW Items
NEW for Halloween 2011!
Item #34000-20231, 12ct. DRC
SHAPES ASSORTMENT
75pc. SNACK SIZE
39.9 OZ.
Item #34000-20229, 2ct. RSC
ASSORTED HALLOWEEN PAIL
100pc. SNACK SIZE
38.7 OZ.
Item #34000-07672, 12ct. DRC
KIT KAT® ASSORTMENT
50pc. SNACK SIZE
24.5 OZ.
Item #34000-20230, 12ct. DRC
PIECES® & MORE
50pc. SNACK SIZE
26.5 OZ.

Super Size
Satisfies even the
BIGGEST CANDY LOVER!
Super Assorted Snack Size
Item #34000-23250, 6ct. DRC
DEMON TREATS
130pc. SNACK SIZE
51.2 OZ.
Item #34000-20981, 6ct. DRC
ASSORTED CHOCOLATE
125pc. SNACK SIZE
53.1 OZ.
4

Giant Assorted Snack Size
Giant Size
Item #34000-23251, 12ct. DRC
TWIZZLERS® ASSORTMENT
120pc. SNACK SIZE
48 OZ.
Item #10700-20089, 12ct. DRC
JOLLY RANCHER® ASSORTMENT
120pc. SNACK SIZE
41.5 OZ.
Item #34000-23240, 10ct. DRC
ALL TIME GREATS®
100pc. SNACK SIZE
37.3 OZ.
Item #34000-20992, 12ct. DRC
ASSORTED
100pc. SNACK SIZE
33.4 OZ.
5

Stock up on GIANT bags to ensure
you don't run out of candy!
Item #34000-23237, 10ct. DRC
CHOCOLATE ASSORTMENT
100pc. SNACK SIZE
40.6 OZ.
Item #34000-23241, 12ct. DRC
ASSORTED
100pc. SNACK SIZE
39.9 OZ.
Giant Assorted Snack Size
Item #34000-98134, 12ct. DRC
REESE'S® AND KIT KAT®
75pc. SNACK SIZE
40.93 OZ.
Item #34000-20231, 12ct. DRC
SHAPES ASSORTMENT
75pc. SNACK SIZE
39.9 OZ.
Item #34000-20229, 2ct. RSC
ASSORTED HALLOWEEN PAIL
100pc. SNACK SIZE
38.7 OZ.
6

Extra Large Assorted Snack Size
Extra Large Size
Item #34000-23239, 12ct. DRC
REESE'S® LOVERS'
50pc. SNACK SIZE
27.8 OZ.
Item #34000-20974, 12ct. DRC
ASSORTED SHAPES
50pc. SNACK SIZE
26.7 OZ.
Item #34000-23238, 12ct. DRC
ALL TIME GREATS®
50pc. SNACK SIZE
26.8 OZ.
7

Extra Large smiles are always welcome!
Item #34000-07672, 12ct. DRC
KIT KAT® ASSORTMENT
50pc. SNACK SIZE
24.5 OZ.
Extra Large Assorted Snack Size
Item #34000-20230, 12ct. DRC
PIECES® & MORE
50pc. SNACK SIZE
26.5 OZ.
Item #34000-23249, 12ct. DRC
SCARE N’ SHARE MIX
50pc. SNACK SIZE
22.7 OZ.
8

Large Assorted Snack Size
Large Size
Item #34000-20005, 12ct. DRC
ASSORTED
70pc. SNACK SIZE
24.44 OZ.
Item #34000-20140, 10ct. DRC
ASSORTED TWIZZLERS® AND
JOLLY RANCHER® 85pc. SNACK SIZE
31 OZ.
Item #34000-20993, 12ct. DRC
HERSHEY®'S MONSTER MIX®
SNACK SIZE
24.3 OZ.
9

This house has the best candy!
Large Assorted Snack Size
Item #34000-23248, 24ct. DRC
Item #34000-23247, 12ct. RSC
REESE'S® LOVERS' 30pc. SNACK SIZE
16.7 OZ.
Item #34000-20173, 24ct. DRC
Item #34000-20172, 12ct. RSC
ALL TIME GREATS®
30pc. SNACK SIZE
16.3 OZ.
10

Jumbo Snack Size
Jumbo Size
Item #34000-40361, 12ct. DRC
Item #34000-40362, 10ct. RSC
REESE’S® PEANUT BUTTER CUPS
JUMBO SNACK SIZE
19.5 OZ.
Item #34000-07665, 12ct. DRC
Item #34000-07668, 12ct. RSC
KIT KAT® JUMBO SNACK SIZE
20.1 OZ.
Item #34000-07034, 12ct. DRC
Item #34000-07046, 12ct. RSC
HERSHEY®’S MILK CHOCOLATE
JUMBO SNACK SIZE
20.1 OZ.
11

The crowds are gathering at your door!
Item #34000-04261, 12ct. DRC
Item #34000-04265, 12ct. RSC
ALMOND JOY®
JUMBO SNACK SIZE
20.1 OZ.
Jumbo Snack Size
Item #34000-09061, 12ct. DRC
Item #34000-07061, 12ct. RSC
HERSHEY®'S COOKIES 'N' CREME
JUMBO SNACK SIZE
17.1 OZ.
Item #34000-47356, 12ct. DRC
REESE'S® PEANUT BUTTER PUMPKINS
JUMBO SNACK SIZE
19.2 OZ.
12

Regular Snack Size
Regular Size
Item #34000-40204, 36ct. DRC
Item #34000-40211, 24ct. RSC
REESE’S® PEANUT BUTTER CUPS
SNACK SIZE 10.5 OZ.
Item #34000-08745, 36ct. DRC
Item #34000-08752, 24ct. RSC
KIT KAT® SNACK SIZE
10.78 OZ.
Item #34000-07036, 36ct. DRC
Item #34000-07037, 12ct. RSC
HERSHEY®’S MILK CHOCOLATE
SNACK SIZE
10.78 OZ.
Item #34000-07067, 36ct. DRC
HERSHEY®’S COOKIES 'N' CREME
SNACK SIZE
10.78 OZ.
13

Regular Size, extraordinary taste!
Item #34000-09254, 36ct. DRC
Item #34000-09253, 12ct. RSC
HERSHEY®’S MILK CHOCOLATE
WITH ALMONDS SNACK SIZE
10.78 OZ.
Regular Snack Size
Item #34000-02030, 36ct. DRC
Item #34000-02040, 12ct. RSC
ALMOND JOY® SNACK SIZE
11.3 OZ.
Item #10700-70800, 36ct. DRC
Item #10700-70810, 12ct. RSC
PAYDAY® SNACK SIZE
11.6 OZ.
Item #34000-02000, 36ct. DRC
Item #34000-02010, 12ct. RSC
MOUNDS® SNACK SIZE
11.3 OZ.
14

Regular Snack Size
Regular Size
Item #10700-06220, 24ct. DRC
HEATH® TOFFEE BAR
SNACK SIZE
11.5 OZ.
Item #34000-38625, 36ct. DRC
Item #34000-38620, 12ct. RSC
HERSHEY®’S TAKE 5® SNACK SIZE
11.25 OZ.
Item #34000-08812, 36ct. DRC
MR. GOODBAR® SNACK SIZE
10.78 OZ.
15

Halloween wouldn’t be the same without you!
Item #34000-02060, 24ct. DRC
YORK® PEPPERMINT PATTIES
SNACK SIZE 11.4 OZ.
Regular Snack Size
Item #34000-15300, 36ct. DRC
REESE'S® FASTBREAK® SNACK SIZE
11.39 OZ.
Item #34000-08730, 36ct. DRC
REESE’S® PIECES® SNACK SIZE
11.2 OZ.
Item #34000-58352, 24ct. DRC
TWIZZLERS® STRAWBERRY TWISTS
SNACK SIZE
22 OZ.
16

Regular Snack Size
Regular Size
Item #34000-50205, 12ct. DRC
TWIZZLERS® SWEET & SOUR FILLED TWISTS
SNACK SIZE
16.6 OZ.
Item #34000-47374, 36ct. DRC
REESE'S® PEANUT BUTTER PUMPKINS
SNACK SIZE
10.2 OZ.
Item #34000-07740, 36ct. DRC
KIT KAT® ORANGE SNACK SIZE
10.29 OZ.
17

Small Size
Small Snack Size
Item #10700-51901, 12ct. DRC
JOLLY RANCHER® ASSORTED FRUIT CHEWS
SNACK SIZE
12.2 OZ.
Item #10700-53155, 24ct. DRC
MILK DUDS® SNACK SIZE
9.3 OZ.
Item #10700-02650, 24ct. DRC
WHOPPERS® SNACK SIZE
9 OZ.
Item #34000-58032, 36ct. DRC
TWIZZLERS® STRAWBERRY TWISTS
SNACK SIZE
16 OZ.
Item #34000-50204, 12ct. DRC
TWIZZLERS® SWEET & SOUR FILLED TWISTS
SNACK SIZE
11.2 OZ.
18

Candy Dish
Candy Dish
Item #34000-07618, 24ct. DRC
HALLOWEEN KIT KAT® MINIATURES
11 OZ.
Item #34000-44927, 36ct. DRC
HALLOWEEN REESE'S® MINIATURES
11 OZ.
Item #34000-13032, 36ct. DRC
HALLOWEEN HERSHEY®’S KISSES® BRAND
MILK CHOCOLATES
11 OZ.
19

Make sure your candy dish is never empty!
Item #34000-21052, 36ct. DRC
HALLOWEEN HERSHEY®’S MINIATURES
11 OZ.
Candy Dish
Item #34000-44928, 28ct. DRC
HALLOWEEN YORK® PEPPERMINT
PATTIE PUMPKINS
11 OZ.
Item #34000-98703
HALLOWEEN PACKAGED CANDY QUARTER-MODULE
45.00"
CONTAINS 256 BAGS
• 72 Halloween REESE'S® Miniatures, 11 OZ.
• 72 Halloween HERSHEY®’S Miniatures, 11 OZ.
• 48 Halloween KIT KAT® Miniatures, 11 OZ.
• 36 HERSHEY®’S KISSES® Brand Milk Chocolates, 11 OZ.
• 28 Halloween YORK® Pepperment Pattie Pumpkins, 11 OZ.
24.00"
20.00"
20

Instant Consumables
Instant Consumables
Item #34000-47511
HALLOWEEN ASSORTED INSTANT CONSUMABLES
12-BOX, 432pc. FLOOR DISPLAY
• (8) 36ct. boxes of REESE'S® Peanut Butter Pumpkin, 1.2 oz.
• (2) 36ct. boxes of YORK® Peppermint Batty, 1.2 oz.
• (2) 36ct. boxes of HERSHEY®’S Milk Chocolate Ghost, 1.2 oz.
REESE’S®
PEANUT BUTTER
PUMPKIN
1.2 OZ.
57"
Expands to
0 34000 00471 3
UNIT UPC
HERSHEY®’S
MILK CHOCOLATE
GHOST
1.2 OZ.
Expands to
0 34000 00785 1
UNIT UPC
14"
YORK® PEPPERMINT
BATTY
1.2 OZ.
15"
Expands to
0 34000 00635 9
UNIT UPC
Item #34000-47203, 24ct. DRC
REESE’S® PEANUT BUTTER
PUMPKIN 6-PACK
7.2 OZ.
21

13.01"
They will sneak up on you!
Item #34000-47328
REESE’S® PEANUT BUTTER PUMPKIN
144ct. COUNTER WING
• 144 REESE'S® Peanut Butter Pumpkins, 1.2 OZ.
REESE’S®
PEANUT BUTTER
PUMPKIN
1.2 OZ.
Instant Consumables
Expands to
0 34000 00471 3
UNIT UPC
9.60"
14.85"
Item #34000-47325, 6/36ct.
REESE’S® PEANUT BUTTER PUMPKIN
1.2 OZ.
Expands to
0 34000 00471 3
UNIT UPC
BOX UPC
Item #34000-47367, 6/24ct.
REESE'S® PEANUT BUTTER
PUMPKIN KING SIZE
2.4 OZ.
UNIT UPC
BOX UPC
22

Module Displays
Module Displays
Item #34000-98151
ASSORTED SNACK SIZE DISPLAY-READY MODULE
45.00"
CONTAINS 808 BAGS
• 312 Bags of REESE'S® Peanut Butter Cups Snack Size, 10.5 OZ.
• 224 Bags of KIT KAT® Snack Size, 10.78 OZ.
• 144 Bags of ALMOND JOY® Snack Size, 11.3 OZ.
• 128 Bags of HERSHEY®’S Milk Chocolate Snack Size, 10.78 OZ.
40.00"
48.00"
Item #34000-98154
REESE’S®/KIT KAT® SNACK SIZE
DISPLAY-READY HALF-MODULE
CONTAINS 364 BAGS
• 204 Bags of REESE'S® Peanut Butter Cups
Snack Size, 10.5 OZ.
• 160 Bags of KIT KAT® Snack Size, 10.78 OZ.
45.00"
48.00"
23
20.00"

Halloween isn’t just shopping...
Item #34000-98153
REESE’S®/KIT KAT® SNACK SIZE ASSORTMENT
DISPLAY-READY QUARTER-MODULE
Module Displays
CONTAINS 188 BAGS
• 108 Bags of REESE'S® Peanut Butter Cups Snack Size, 10.5 OZ.
• 80 Bags of KIT KAT® Snack Size, 10.78 OZ.
45.00"
20.00"
24.00"
Item #34000-40212
REESE’S® SNACK SIZE
DISPLAY-READY MODULE
43.50"
• CONTAINS 672 BAGS
REESE'S® Peanut Butter Cups
Snack Size, 10.5 OZ.
40.00"
48.00"
24

Module Displays
Module Displays
Item #34000-07631
KIT KAT® SNACK SIZE
DISPLAY-READY MODULE
• CONTAINS 672 BAGS
KIT KAT® Snack Size, 10.78 OZ.
45.00"
48.00"
40.00"
Item #34000-98152
JUMBO BAG DISPLAY-READY HALF-MODULE
40.00"
CONTAINS 232 BAGS
• 96 Bags of REESE'S® Peanut Butter Cups Jumbo Bags, 19.5 OZ.
• 72 Bags of KIT KAT® Jumbo Bags, 20.1 OZ.
• 32 Bags of ALMOND JOY® Jumbo Bags, 20.1 OZ.
• 32 Bags of HERSHEY®’S Milk Chocolate, 20.1 OZ.
24.00"
25
40.00"

it’s an experience!
Item #34000-98462
ASSORTED SNACK
SIZE JUMBO
DISPLAY-READY
QUARTER-MODULE
Module Displays
CONTAINS 144 BAGS
• 71 Bags of ALL TIME GREATS®
30pc. Snack Size, 16.3 OZ.
• 24 Bags of TWIZZLERS®/JOLLY
RANCHER® Assortment 85pc.
Snack Size, 31.0 OZ.
• 49 bags of REESE'S® LOVERS'
30pc. Snack Size, 16.7 OZ.
45.00"
20.00"
24.00"
Item #34000-23242
ASSORTED SNACK SIZE
DISPLAY-READY QUARTER-MODULE
45.00"
CONTAINS 60 BAGS
• 30 Bags of ALL TIME GREATS® 100pc. Snack Size, 37.3 OZ.
• 30 Bags of 100pc. Snack Size Assortment, 39.9 OZ.
20.00"
24.00"
26

© 2010 The Hershey Company 21 02 689 (WFM/CK)