MPG-2015-cd

#198
ICVB
Your Ultimate Tool
for organising events in İstanbul
This kit contains all the materials that convention and congress planners need
to effectively promote their next event in İstanbul as well as information regarding
the venues and attractions of the city. ICVB’s İstanbul Delegate Boosting Kit
contains everything from magazine advertisements to postcards and from high
resolution photos to editorial content. Available from the Bureau, the Delegate
Boosting Kit is just one more way İstanbul adds value to your international congress
or meeting.
The toolkit is an effective marketing
tool to capture the interest
and imagination of delegates,
encouraging them to attend their
association’s congress in İstanbul,
saying: “We listened to what local
and international associations
and our meeting planner partners
were saying, and we put together
what we believe is an exciting collection
of tools to make them more
effective in marketing their events.
Throughout, we kept the focus
on simplicity, taking a ‘Your Logo
Here’ approach to keep it easy and
help our partners do their jobs better,
faster and more easily.”
The toolkit includes:
• A guide to using the kit
• Ready-to-use marketing materials
like ads, posters, postcards
• Online promotional tools including
banners and e-mail headers
• High-resolution photos and fulllength
articles on İstanbul, as well as
on topics such as attractions, cuisine,
shopping and more
• Three promotional videos showing
potential delegates just how visually
striking the city of İstanbul is, including
a documentary that explores 24 hours
in the life of the city
• Information about travel incentives
through Turkish Airlines’ Meeting Industry
& Turkish Conventions program
Meeting planners can receive a copy
of the İstanbul Destination Marketing
Kit (İstanbul Delegate Boosting Kit)
by contacting the İstanbul Convention
& Visitors Bureau (istanbul@icvb.org).
For more information please contact
Ms. Çağla Demircioğlu
(cagla@icvb.org)