popularity (uk) children's testimonials status - studio100MEDIA.COM

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STATUS
Season 1: completed
Season 2: in production
POPULARITY (UK)
• TRAPPED was a real success for CBBC. It played on BBC One in the CBBC weekday
slot at 5pm as part of the CBBC re-launch and averaged 200k / 20.4% share of 6-12 year olds.
This is +1.4 share points above what children’s programmes at 5pm usually get.
• In October 2007, TRAPPED was one of the top performing 5 o’ clock children’s
programmes on BBC One among the target audience of 6-12s.
CHILDREN’S TESTIMONIALS
“I like it because they can do challenges” (Girl, 8)
“It was the first time I watched this… very good” (Boy, 10)
“I watched it with my friend Molly, she liked it too” (Girl, 7)
“I liked it a lot… interesting to watch” (Boy, 9)

Synopsis
AN ADVENTURE GAMESHOW WITH A TWIST.
In a gothic, fairytale world, six ordinary children arrive at the top of a terrifying tower. They must battle
it out to escape being TRAPPED - for there can only be one winner, and there’s only one way out! The twist?
One of them cannot be trusted…but which one is the saboteur?
OTHER ELEMENTS
• “The Voice” – an unseen entity with a twisted sense of humour, runs the tower. She whispers in the ears
of the children, manipulating game play and encouraging sabotage.
• The Tower is watched over and maintained by our host, “The Caretaker”. He works for “The Voice” and
is manager of “The Tower”. He is our anchor character and speaks directly to the audience at home.
RULES
• Six children are locked in a room – “The Voice” chooses a saboteur.
• The team must complete a challenge to escape the room but the saboteur will be trying to make them
fail - whilst remaining undetected.
• If the saboteur fails and the team passes the challenge, he will automatically be TRAPPED.
• If the saboteur succeeds and the team fails the challenge, each team member will vote for who they
think the saboteur was. The person with the most votes will be TRAPPED – has the saboteur managed
to remain undetected?
• Five children pass to the next floor, and a new saboteur is chosen. Eventually only one child is left –
he escapes to freedom leaving his friends TRAPPED.
Background
Format: 13 x 30 minutes
Written by Carl Carter & Tony Cooke
Produced by Rob Hyde