Vyavasaya Nadham April 2013 - KSSIA Kottayam

2013-˛14se AwKXzw
]pXp-°p-∂-Xn\v {i≤n-°-Ww
AwKXzw ]pXp-°p∂ \S-]-Sn-Iƒ ]ptcm-K-an-°p-∂p.
50% AwK߃ AwKXzw ]pXp°nbXnep≈
kt¥mjw Adn-bn-°p-∂p. Ign amksØ
{][m\ {]h¿Ø-\-߃ \nß-fpsS {i≤-bn¬s∏-Sp-
Øp-∂p. hm‰v {Ko-h≥kv sk¬ tbmK-Øn¬ AwKß-fpsS
hnhn[ ]cm-Xn-Iƒ ka¿∏n-°p-Ibpw ]cnlmc
am¿§-߃ tXSp-I-bp-ap-≠m-bn. IqSmsX hnhn[
ao‰nwKp-Ifnepw N¿®Ifnepw ]sSp°pIbpw
Atkm-kn-tb-js‚ hnhn[ Bh-iy-߃ D∂-bn-°p-
Ibpw sNøp-I-bp-≠m-bn.
tkmjy¬ skIyq-cn‰n AwK-Xz-ap-≈-h-cn¬ 100
t]¿IqSn tIm¿∏kv ^≠mb 2000/-˛ cq] AS-bv°m-
\p-≠v. F{Xbpw thKw Sn XpI AS®v \nß-fpsS
sI.-F-kv.-F-kv.F-^v.- AwKXzw kPo-h-am-°-W-sa∂v
A`y¿∞n-°p-∂p. IqSp-X¬ hnhc߃°v Atkmkn-tb-j≥
Hm^o-kp-ambn _‘-s∏-S-Ww. Ign
Hcp h¿jsØ {]h¿Ø-\-߃ hne-bn-cp-Øp-∂-Xn\v
hm¿jnI s]mXp-tbmKw ASpØ amk-ß-fn¬ \S-
°p-∂XmWv.
C°gn h¿jw hnhn[ hn`mKßfn¬
Kh¨sa‚n¬\n∂pw Ahm¿Uv e`n® \ΩpsS AwKß-ƒ°v
24-˛mw XobXn Hcp kzoI-c-W-tbmKw {Iao-Icn®n-´p-≠v.
_lp B`y-¥ca{¥n {io. Xncp-h-©q¿
cm[m-Ir-jvW≥ apJym-Xn-Yn-bmbn Cu tbmK-Øn¬
kw_-‘n-°p-∂p. F√m-h-cp-sSbpw kl-I-cWw
A`y¿∞n-®p-sIm≠v.
tkmjy¬ skIyq-cn‰n tIm¿∏kv ^≠n-te°v
2000 cq] hoXw AS-bv°m-\p-≈-h¿ F{X-bpw-thKw
KSSFs‚ _mv A°u-≠n¬ AS-bv°p-hm≥ XmXv]-
cys∏Sp∂p.
KSSIA Social Security Fund - SBT- Kalamassery,
Br. Account No. 67106793162.
AwKXzw ]pXp-°p-∂-Xn\v
Atkm-kn-tb-j≥ _mv A°u≠v hnh-c-߃:
A/c Name : KSSIA Kottayam
Bank : SBT, Main Branch Kottayam
A/c No : 57051739255
IFS Code : SBTR000102
hnt[btØmsS,
_nt\mZv amXyp (sk{I´dn)
Kƒ^n¬ hntZ-i-sXm-gn-emfn \nb-a-\-Øn¬ ]pXnb \nb-a-߃
Kƒ^v tImHm-∏-td-j≥
Iu¨kn¬ (GOC) AwK-cm-
Py-ß-fn-se√mw hntZi
sXmgn-em-fn-Isf \nb-an-°p-
∂-Xn¬ ]pXnb N´-߃
sIm≠p-h-cm≥ t]mIp-∂p.
Ipssh-‰v, _l-dn≥, JØ¿,
bp.-F.-C, Ham≥, kuZn
Atd_y F∂o Bdp cmPyß-fmWv
Cu Iu¨knen-¬
D≈-Xv.
sXmgn¬ Bhiyap≈h¿°p≈ kvIn¬ k¿´n-
^n-°‰v \n¿_-‘-am-°p-IbmWv
G‰hpw {][m-\-s∏´
\n¿t±-iw. Ct∏mƒ Kƒ^n¬
tPmen-sN-øp-∂-hcpw Ah-cptS-Xmb
sXmgn¬ taJ-e-bn¬
kvIn¬ k¿´n-^n-°‰v D≠mt°≠Xmbn
ht∂-°mw.
Fwtπmb-dp-ambn \nb-a-]-cambn
\ne-\n¬°p∂ F{Knsa‚
v I¿i-\-am-°pw.
Ipssh‰v am{Xw Hcp e£w hntZi sXmgnem-fn-
Isf Xncn-®-b-t®-°mw.
THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM 3

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hyhkmb\mZw
G{]n¬ H∂v apX¬ hm‰v do^-≠n-\p≈ At]-£-
Iƒ Hm¨sse-\mbn am{Xta ^b¬ sNøm-\mhq.
tIcf hm‰v \nb-a-{]-Imcw aq∂p kμ¿`-ß-fn-emWv
C≥]p´v SmIvkv do^-≠n\v A¿l-X-bp-≈-Xv. Ib-‰pa-Xn,
A¥¿ kwÿm\ hn¬]\/ tÃmIv {Sm≥kv^¿,
h¿jm-¥y-Ønse C≥]p´v SmIvkv s{IUn-‰v.
Hcp amk-Øn¬ AS-bvt°≠ Hu´v]p´v SmIvknt\-°mƒ
IqSp-X¬ C≥]p´v SmIvkv s{IUn‰v Ds≠-
n¬ (tI{μ hn¬]\ \nIp-Xn-bn-te°p hI-h®
tij-ap≈ _m°n s{IUn‰v ASpØ amk-Øn-te°v
hI-bn-cp-Øm-sa-nepw) am¿®nse s{IUn‰v G{]n-ente°v
hI-bn-cp-Øm≥ A\p-h-Zn-°n-√. 11(6) hIp∏v
{]Imcw s{IUn-‰p≈ XpI do^≠v e`n-°m≥ N´w
47 F A\p-k-cn®v t^mw 21 knkn-bn¬ Pq¨ 30
\Iw do^≠v At]£ \¬I-Ww.
Ib-‰p-a-Xn°v Hu´v]p´v SmIvkn-√. Ib-‰p-a-Xn-bpsS
C≥]p´v SmIvkv do^-≠mbn e`n-°m≥ Ib-‰p-aXn
\SØn Hcp h¿j-Øn-\p-≈n¬ N´w 47 A\p-k-cn®v
t^mw 21 knbn¬ do^≠v At]£ \¬I-Ww. N´-
{]-Imcw Ib-‰p-aXn sXfn-bn-°p∂ tcJ-Ifpw a‰pw
At]-£-tbm-sSm∏w lmP-cm-°-Ww.
A¥¿ kwÿm\ hn¬]-\-bpsS Imcy-Øn¬ do^-
≠n-\mbn N´w 46 A\p-k-cn®v t^mw 21 _nbn-ep≈
do^≠v At]£ knFkvSn AN´ amkm-¥y-Øn¬
\n∂pw 30 Znh-k-Øn-\Iw ka¿∏n-°-Ww.
A¥¿ kwÿm\ \o°w sXfn-bn-°p-∂-Xn-\p≈
N´-{]-Im-c-ap≈ tcJ-Ifpw At]-£-tbm-sSm∏w
\¬I-Ww. tÃmIv {Sm≥kv^-dns‚ Imcy-Øn¬ hmßnb-t∏mƒ
5 iX-am-\-Øn¬ IqSp-X¬ \nIp-Xn-bp≈
km[-\-߃°v A©p iX-am-\-Øn¬ IqSp-X-embn
\¬Inb XpIbv°p am{Xsa s{IUn‰v FSp-°m\pw
do^-≠n\pw A¿l-X-bp-≈q. DZm-l-cWw: 13.5 iXam\w
\nc-°p≈ km[-\-߃ tÃmIv {Sm≥kv^¿
sNøp-tºmƒ 8.5 iX-am\w do^≠v (2013-˛14¬ \nc°v
14.5 B°n-b-Xn-\m¬ 9.5 iX-am\w s{IUn‰v/ do^≠v
e`n-°pw.) hmßn-b-t∏mƒ 5 iX-am\w \nc°v
\¬Inb km[-\-߃ tÃmIv {Sm≥kv^¿ sNøphm‰v
SmIvkv ]pXnb \n¿t±-i-߃
ss^\m≥kv _n√ns‚ ]›m-Ø-e-Øn¬
1. B\p-h¬ dnt´¨ ka¿∏n-°p-∂-Xn-\p≈ Ah-km\ XobXn tabv 31 hsc \o´n.
2. hm‰v cPn-kvt{S-j≥ FSp-°p-∂-Xn-\p≈ hm¿jnI tStWm-h¿ ]cn[n 15 e£-Øn¬ \n∂pw
10 e£-ambn Db¿Øn. A¥¿ kwÿm\ hym]mcw \S-Øp-∂-h¿ Cu ]cn-[n-bn¬s∏-Sp-I-bn-√.
hm‰v do^≠v: At]£ Hm¨sse≥ hgn
tºmƒ tÃmIv {Sm≥kv^¿ sNøp-tºmƒ s{IUn‰v
do^-≠n\v A¿l-X-bn-√. tÃmIv {Sm≥kv^-dn\pw N´w
46 {]Imcw t^mw 21 _nbn-em-bWv do^≠v At]-
£.
2013 G{]n¬ H∂p apX¬ F√m do^≠v At]-
£-Ifpw Hm¨sse-\mbn \¬I-Ww. 21 _n, 21 kn,
21 knkn F∂n-ßs\ {]tXyIw t^map-Iƒ D≠mhn-√.
]Icw sh_vssk-‰n¬ Uoe¿ temKn¬ sNbvXv
t^mdw 21 F F do^≠v At]£ Hm¨sse-\mbn
ka¿∏n-°-Ww.
Hm¨sse≥ At]-£-bn¬ \n∂pw GXp hn`m-K-
Øn¬s∏-Sp∂ do^-≠mWv F∂Xv Xnc-s-Sp-°-
Ww. Ib-‰p-a-Xn-s°-Xn-sc-bp≈ do^-≠v, Iym]n-‰¬
KpUvkns‚ C≥]p´v SmIvkv s{IUn‰v do^-≠v, dnt´¨
dnsshkv sNbvX-Xns\ XpS¿∂v A[n-I-ambn AS®
XpI-bv°p≈ do^-≠v, dPn-kvt{S-j≥ "]n≥' \n∂pw
"Sn≥' hn`m-K-Øn-te°v am‰p-∂-Xns\ XpS¿∂v
tÃm°n¬ta-ep≈ C≥]p´v SmIvkv do^-≠v, tÃmIv
{Sm≥kv^-dn-t∑-ep≈ do^≠v F∂n-ßs\ hn`m-Kß-fmWv
Ct∏mƒ sh_vssk‰nse do^≠v t^man¬
ImWp-∂-Xv. A¥¿ kwÿm\ hn¬]-\-bn-t∑-ep≈
do^≠v F∂v {]tXyIw ImWp-∂n-√˛ {]Xy-£-Øn¬
hmWnPy \nIpXn hIp-∏ns‚ hni-Zo-I-cWw e`n-°pwhsc
A¥¿ kwÿm\ hn¬]-\-bn-t∑-ep≈ do^≠v
At]£ t^mw 21 _nbn¬ \¬tI≠n ht∂-°mw.
hnhn[ hn`m-K-ß-fn-ep≈ do^-≠n\v {]tXyIw
At]£ \¬I-Ww. sI.-hn.-F.-Sn.-sF.-F-kn¬ \n∂pw
C≥thm-bnkv Xnc-s-SpØpthWw do^≠v
At]£ \¬Im≥. h¿jm¥y C≥]p´v SmIvkv
s{IUn‰v do^-≠n\v ]t£ C≥thm-bnkv Xnc-s-
Sp-t°≠ Bh-iy-an-√. a‰p kwÿm-\-ß-fn¬ \n∂pw
e`n-®Xpw sI.-hn.-Sn.-sF.-Fkn¬ A]vtemUv sNbvXn-
´p-≈-Xp-amb t^map-Ifpw sI.-hn.-F.-Sn.-sF.-F-kn¬
\n∂pw Xnc-s-Sp-°-Ww.
\ne-hn¬ Hm¨sse≥ do^-≠n\v kwhn-[m-\-an-
√m-Øn-\m¬ do^≠v XpI Uoe-dpsS XpS¿ dnt´-Wn¬
s{IUn‰mbn-thtWm AtXm km[m-cW coXn-b¬
4 THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM

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hyhkmb\mZw
do^≠v thmtWm F∂pw Uoe¿ At]-£-bn¬ tcJs∏-Sp-Ø-Ww.
Hm¨sse-\mbn do^≠v At]£ \¬In-btijw
AXns‚ lm¿Uv tIm∏nbpw a‰p tcJ-I-fpambn
Ak- nMv A[n-Im-cn-bpsS ap≥]msI ka¿∏n-
°-Ww. At]£ ]cn-tim-[n®tijw 60 Znh-k-Øn-
\Iw At]£ A\p-h-Zn-°p-Itbm Xnc-kvI-cn-°p-
Itbm sNbvXp-sIm-≠p≈ DØ-chv ]pd-s∏-Sp-hn-°pw.
XpS¿∂v do^≠v A\p-h-Zn® XpI sI.-hn.-F.-Sn.-
sF-F-kn¬ tcJ-s∏-Sp-Øpw. XpS¿ dnt´-Wn¬ s{IUn
‰mbn A\p-h-Zn-°m≥ Xnc-s-Sp-Øn-´p≈ tIkp-Ifn¬
GXp dnt´-Wn¬ s{IUn‰mbn A\p-h-Zn-°m≥
Xnc-s-Sp-Øn-´p≈ tIkp-I-fn¬ GXp dnt´-Wn¬
s{IUn‰v \¬I-W-sa∂v Hm^o-k¿ Xocp-am-\n-°pw.
A{]-Imcw Xnc-s-Sp-Øn-´n-√mØ tIkp-I-fn¬ N´-
{]-Im-c-ap≈ \S-]-Sn-{I-a-ß-f-\p-k-cn®v do^≠v
\¬Ipw.
]cn-ÿn-Xn- temetaJe
am[hv KmKvUn¬
kanXn dnt∏m¿´v ]Tn®v
dnt∏m¿´v ka¿∏n-°phm≥
k¿°m¿ \ntbm-
Kn® IΩn-‰n-bmb
IkvXq-cn- cw-K≥ kanXn
]cn-ÿnXn kw_-
‘n®v sNdp-InS hyhkmb
taJ-esb t\cn
´p _m[n-°p∂ \n¿t±i-߃
tI{μ-k¿°mcn\p
\¬In-°-gn-p.
CuØ-cp-W-Øn¬
]›n-a-L-´-Øn¬s∏-Sp-
Øn-bn-´p≈ ]cn-ÿnXn
teme-ta-J-e-bn¬ \ne-\n¬°p∂ sNdp-InS h≥InS
hyh-km-b-߃ {]Xn-k-‘n-bn-em-Ip-hm-\p≈
km[yX hep-Xm-Wv. Atkm-kn-tb-j≥ Cu hnj-b-
Øn-¬ {i≤nt® ]‰q. tIc-f-Øne 11 Pn√-°-fn-embn
GXm≠v 60000 N. Intem-ao-‰¿ hnkvXo¿Æ-Øn¬
123 hnt√-Pp-Iƒ ]cn-ÿnXn teme {]tZ-i-ß-fm-bn´v
IW-°m-°-W-sa∂v \n¿t±-in-°-s∏-´n-´p-≠v. tIm´bw
Pn√-bn¬ Imn-c-∏≈n ao\-®¬ Xmeq-°p-I-fn-embn
157 N.-In. ao‰¿ ssZ¿Ly-Øn¬ 4 hnt√-Pp-Iƒ C.Fkv.-
F. bpsS ]cn-[n-bn¬ hcp-∂p.
sNdp-InS hyh-kmb taJ-esb {]Xn-Iq-e-ambn
_m[n-°p∂ \n¿t±-i-߃
1. samØw taJ-e-bpsS 37% (GI-tZiw 6000 NXpc-
{i-In-tem-ao-‰¿) \mNp-d¬ em≥Uv kvtI-∏mbn DSs\
{]Jym-]n-°-Ww. Cu taJ-e-bn¬ hnI-k-\-]-≤-Xn-
Iƒ°v i‡-amb \nb-{¥-W-ap-≠m-Ipw.
2. Izndn-bvMv, Izmdn-Iƒ, aW¬J-\\w F∂n-hbv°v
]q¿Æ\n-b-{¥Ww. \ne-hn-ep≈ Izmdn-Iƒ L´w-L´-
ambn {]h¿Ø\w
\n¿Ø-Ww.
3. ]pXnb Pe-ssh-
ZypXn ]≤-Xn-Iƒ A\ph-Zn°p∂-Xn\v
i‡-
amb \nb-{¥-Ww.
4. sdUv Im‰-K-dn-bn¬
t]mfyq-j≥ \nb-{¥W
t_m¿Uns‚ enÃn¬
s]-Sp-Øn-bn-´p≈ hyhkm-b-߃
Cu taJ-ebn¬
A\p-h-Zn-°-s∏-Sp-Ibn√.
Hmd©pKW-
Øn¬s∏-Sp∂ `£y
kwkv°-c-W-]-≤-Xn-Iƒ
]q¿Æ-ambn \ntcm-[n-°-s∏-Sp-I-bn-s√-n¬, ]cn-ÿn-
Xn°v hfsc Ipd®v BLm-X-ta¬∏n-°p∂ ]≤-Xn-
Iƒ am{Xta t{]m’m-ln-°-s∏-Sp-I-bp-≈q.
5. 2000 ao‰-dn¬ IqSp-X-ep≈ sI´n-S-ßfpw \n¿Ωm-
W-]-≤-Xn-Ifpw A\p-h-Zn-°-s∏-Sp-I-bn-√.
6. ]›n-a-L´ C.-F-kv.-F.-bpsS 10 Intem-ao-‰¿
ASpØp ÿnXn-sN-øp∂ ]cn-ÿnXn A\p-a-Xn-th≠
]≤-Xn-Iƒ°v 2006-˛se hn⁄m-]\w _m[-I-am-
°Ww.
F∂m¬ ]›n-a-L´ taJ-esb {]tXyI ]Zhn
\¬In kwc-£n-°p∂Xn\p≈ hfsc A\p-tbm-Pyamb
\n¿t±-i-ßfpw Cu IΩ‰n dnt∏m¿´n-eqsS tI{μ
F≥ssh¨sa‚ v Un∏m¿´p-sa‚n\p \n¿t±-i-߃
\¬Ip-∂p-≠v.
Unkn-j≥ kt∏m¿´v B≥Uv tam\n-´-dn\v sk‚¿
t^m¿ shtè KmSvkv cq]o-I-c-Whpw {]tXyI
kmº-Øn-I- k-lm-b-]-≤-Xn-Ifpw Cu \n¿t±-i-ßfn¬
Dƒs∏-Sp-∂p.
THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM 5

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hyhkmb\mZw
skbn¬_n¬, sUen-hdn t\m´v XpS-ßn-bh
Fgp-Xp-tºmƒ {i≤n-°-s∏-tS≠ Imcy-߃
(2013 G{]n¬ amksØ hm‰v SmIvkv {Koh≥kv sk√n¬ \S∂ N¿®-I-fn-eq-sS-bp≈ Hsc-Øn-t\m-´w)
hm‰v SmIvkv Xe-Øn¬ C{X-tImSn cq]m Hmtcm
amkhpw ]ncn-s®-Sp-Øn-cn-°Ww F∂v IΩo-j-W-d-
∑m-cpsS \n¿t±iw Pn√m -`-c-Wm-[n-Im-cn-Iƒ°p-≠v.
CXv IqSmsX Hmtcm C‚-Pn-e≥kv kvIzmUpw C{X
\º¿ temdn-I-sf-nepw hgn-at≤y sN°p-sN-bvXncn-°-Ww.
s]\m¬‰n-bm-bpw, skIyq-cn‰n Unt∏m-kn-
‰mbpw Ipsd e£w cq]m-sb-nepw kzcq-]n-∏n®v
k¿°m-cns‚ JP-\m-hn-te°v apX¬Iq´n-bn-cn-°-Wsa-∂p-ap-≠v.
Cu kml-N-cy-߃ IW-°n-se-Sp-°p-tºmƒ
DtZym-K-ÿ¿°v hgnbn-en-dßn temdn-Iƒ XS-t-
]‰q. hym]m-cn-hy-h-kmbn GtIm-]\ kanXn AwKß-fpsS
IS-]-cn-tim-[-\bpw hgn-X-S-bepw Cu GtIm-
]-\-kanXn {]tXyIw Hm¿U-dn-eqsS \ntcm-[n-®n-cn-
°p-∂-Xn-\m¬ ]ns∂ SmIvkp-tZym-K-ÿ-¿°v Akw-
L-Sn-X-amb sNdp-InS hyh-km-bn-I-fpsS temdn-
Iƒ°nt´ t\m°p-hm-\p-≈q.
Cu kml-N-cy-߃ \ΩpsS AwK-ß-sf-nepw
apJ-hn-e-bvs°-Sp-tØ-]-‰q. \nkm-c-amb kmt-XnI
sX‰p-Iƒt]mepw Nq≠n-°m-Wn®v KpUvkv
{Sm≥kvt]m¿´v aqhvsa‚ v hgn-bn¬ XS-k-s∏-Sp-Itbm
skIyq-cn-‰n-bm-bn-t´m, ss^\m-bnt´m \nIpXn XpItbm,
AXns‚ Cc-´ntbm AS-®nt´ h≠n apt∂m´p
t]mIp-hm≥ km[n-°p-I-bp-≈q. Cßs\ AS-bvt°-
≠n-h-cp∂ XpI-Iƒ Ip‰w sXfn-bn-°-s∏-Sm-Xn-cp-∂m¬
XncnsI e`n-°p-∂-Xn\v sNehpw Ime-Xm-a-khpw
Xo¿®-bm-Wv.
F∂m¬ ta¬]-d kmt-Xn-I-amb sX‰p-I-fn-
√msX C≥thm-bn-kp-Ifpw sUen-h-dn-t\m-´p-Ifpw
shln-°n-fp-I-fn¬ Nc-°n-t\m-sSm∏w sImSp-Ø-bbv°p-hm≥
{]tXyIw {i≤n-°-Ww.
C≥thm-bn-kn¬ sajo≥ \º-dp-≠m-bn-cn-°-Ww.
Id-£≥kv ]mSn-√. Nc°v Ib-‰n-hn-Sp∂ kabw
sdbn¬th ssSam-bn-cn-°Ww tcJ-s∏-Sp-tØ-≠-Xv.
Cu kabw tcJ-s∏-Sp-Øn-b-Xn-\p-tijw temdn
t]mIp-hm≥ A{]-Xo-£-X-amb Imc-W-ß-fm¬ Xmakn-®m¬
AXn-\p≈ Imc-W-߃ tcJm-aqew sN°p
sNøp∂ DtZym-K-ÿsc t_m[y-s∏-Sp-Øn-bn-cn-°-Ww.
\nIp-Xn-bpsS \nc°v iX-am\w IrXy-am-bn-cn-°-Ww.
cPn-kvt{S-j≥ k¿´n-^n-°-‰n¬ tcJ-s∏-Sp-Øn-bn-´p≈
Nc-°p-Iƒ am{Xta Ib-‰n-b-b-bv°m-hp-≈q. hmßp∂
I£n-bpsS ‰n≥ \º¿ icn-bmbn tcJ-s∏-Sp-Øn-bncn-°-Ww.
sUen-hdn t\m´ns‚ adp-h-iØv Im¿_¨
am¿°n¬ tcJ-s∏-Sp-Øn-bn-cn-°-Ww. Un∏m¿´sa‚ns‚
ko¬ (A¥¿ kwÿm\ aqh-sa‚n\v)
\n¿∫-‘-ambpw D≠m-bn-cn-°-Ww. sh´n-Øn-cpØ-ep-
Itfm Hmh¿ssd-‰ntMm Hgn-hm-°-Ww.
C≥thm-bn-kns‚ {Sm≥kvt∏m¿´¿ tIm∏n \n¿_-
‘-ambpw temdn-bn¬ IqsS-bp-≠m-bn-cn-°-Ww.
{Sm≥kn‰v Kqth-Uvkn\v {]tXy-I-ambn {i≤n-
°Ww.
({Koh≥kv sk√n¬ Atkm-kn-tb-js\ {]Xn-
\n-[o-I-cn®v {]kn-U‚ v Pbnwkv CΩm-\p-thepw
tkhy¿ tXmakv sImt≠m-Snbpw ]s-Sp-Øp. F√m
amkhpw BZy _p[-\mgvN \S-°p∂ Cu IΩn-‰nbn¬
\nß-fpsS ]cm-Xn-I-fpw {]iv\-ßfpw Ah-Xcn-∏n-°m-hp-∂-Xm-Wv.)
an\n-aw- th-Pn\p sh≥Unßv sajo≥
B¿´nÃv ˛ C-Ω-th-‰¿ tªm°v lmfmWv CØ-c-Øn-ep≈ Hcp sajo≥ I≠p-]n-Sn-®n-´p-≈-Xv.
\nb{¥nX an\nawthPv (tPmen-sN-ømsX e`n-°-s∏-tS-≠ -th-X-\w) Ce-Ivt{Sm-WnIvkv kwhn-
[m-\-Øn-eqsS e`n-°p-hm-\p-X-Ip∂ Cu sh≥Unßv bqWn‰v 2008-˛-emWv I≠p-]n-Sn-°-s∏-´n-
´p-≈-Xv. Cu sajos‚ sskUn¬ ]nSn-∏n-®n-´p≈ {Im≥Iv Hcp hi-tØ°v Xncn-®m¬ Hmtcm
4.7 sk°‚nepw Hcp sk‚ v hoXhpw, Hcp aWn-°q-dn¬ 7.25 tUmf-dp-amWv Ipd thX-
\-ambn e`n-°-s∏-Sp-∂-Xv. Cu XpI \yqtbm¿°v kn‰nbnse an\naw thX-\-am-Wv. alm-flm-
Km‘n tZiob sXmgn-ep-d∏p ]≤Xn \n¿Øn-bn´v F√m hnt√Pv Xe-ÿm-\Øpw Hmtcm CØc-Øn-ep≈
sh≥Unßv sajo≥ ÿm]n-°p-hm≥ k¿°m¿ \S-]-Sn-sb-Sp-t°-≠n-bn-cn-°p-∂p.
6 THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM

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_nkn\kv hnP-b-Øn\v t]mkn-‰ohv at\m-`mhw
Hcp hy‡n-bpsS Pohn-X-
Øn¬ t]mkn-‰ohpw s\K‰ohp
ambp≈ at\m-`m-h-߃ D≠m-
Ip-∂p. ]e-t∏mgpw s\K-‰ohv
at\m`mhw \Ωp°p≠m
tb°mhp∂ hnP-b-ßsf ]ndtIm-´p-h-en-°p-∂p.
t]mkn-‰ohv at\m-`m-h-߃
aqeap-≠m-Im-hp∂ t\´-߃
am\-ko-I-i-‡nbpw Du¿
÷hpw kºm-Zn-∏n-°-s∏-Sp-∂p.
{]iv\߃°v hnim-e-amb
ImgvN-∏m-Sp-≠m-Ip∂p.
am\-ko-I-amb ]ncn-ap-dp°w Ipd-bp-∂p.
e£y-Øn-te-bv°p≈ Zqcw Ipd--Xmbn
tXm∂p∂p.
a\-kn\v kam-[m-\hpw kt¥m-j-hp-ap-≠m-Ip-∂p.
{]iv\-ßsf t\cn-Sp-hm-\p≈ ss[cyw IqSp-∂p.
tkh\ k∂-≤X D≠m-Ip-∂p.
a‰p-≈-h¿°v {]tNm-Z-\-am-Ip-∂p.
IqSp-X¬ BZ-c-hp-t\-Sp∂p.
ico-cnI am\-kn-Im-tcmKyw
h¿≤n-°p-∂p.
e£yw hnP-b-Øn-te-bv°p-Xs∂.
s\K-‰ohv at\m-`m-h-ß-fnse
{]tXy-I-X-Iƒ
Rm≥ A{Xbv°pw anSp-°s\m-∂p-a-√.
Rm≥ tami°m-c-\mWv.
Rm≥ _e-lo-\-\mWv
hnP-bn-°m≥ _p≤n-ap-´mWv.
AXp ]ecpw ss{S sNbvXp
]cm-P-b-s∏-´-XmWv.
F¥n-s‚bpw tZmj-hiw am{Xw ImWpI.
a‰p-≈-hsc Bfl-hn-izm-k-tØmsS t\cn-Sm≥
`bs∏-SpI.
tcmKm-hÿ t]dn \S-°pI.
C∂v \S-°-Øn-√, \mf-tØ°p am‰n shbv°pI.
Ft∏mgpw \nk-lm-bX {]I-Sn-∏n-°p-I.
sI\n-b-bnse t]mf-hmcm≥ tIm´-b-Øp-\n∂pw b{¥w
A£-c-\-K-c-
Øns‚ kz
¥w t]mf-hmc¬
b{¥w
hntZitØ-
°v...! tIf-
N{μ {]nkn
j≥ F≥Pn-
\o-tbgvkv
\n¿an® tIf
N{μ hoUv
lm¿th-ÿ sI˛500 BWv sI\n-b-bn-te°p
Ib‰n Ab-bv°p-∂-Xv.
tIm´bw t]m¿´n¬ \n∂p Is≠-bv\¿ hgn
b{¥w sIm®n-bn-te°v Ab-®p. sI\n-b≥ Hm¿Km-
\nIv dnk¿Nv sk‚¿ t^m¿ FIvk-e≥kns‚
Bh-iy-{]-Im-c-amWv b{¥w Ab-®-Xv.
Ch¿ sI\n-b-bn¬ ÿm]n-°p∂ 120 saKmhm-´ns‚
sshZypXn \ne-b-Øn¬ t]mf-bn¬
\n∂mWv
sshZypXn
DZv]mZn∏n-
°p-∂-Xv.
Cu \neb-Ønte°v
t]mf-hmcp-
∂Xn\pth-
≠nbmWv
b{¥w Ch¿
hmßnb-Xv.
t]mf-hm-c¬ b{¥-Øns‚ Zriy-߃ bpSyq-_n¬
I≠ sI\nb≥ kwLw tIf-N{μ Iº\nsb
_‘-s∏-Sp-I-bm-bn-cp-∂p.
H≥]Xv Iyq_nIv ao‰dmWv CXns‚ tijn.
tIf-N{μ \n¿an-® aq∂m-asØ b{¥-amWv CXv.
Ch-cpsS b{¥-amWv tIcf Im¿jnI k¿h-Iem-imebpw
D]-tbm-Kn-°p-∂-Xv.
THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM 7

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Government Announces the New Foreign Trade Policy
MORE SOPS FOR PROMOTING EXPORTS, roled out Rs. 3000 Crore package to encourage
exports. Last 3 months export performance is attractive, shipments rose for 3 months in a row so
far in 2013.
In the new policy
* Investment in SEZs made more attractive.
Export rose 7% in March to $30.84 million while imports contracted by 2.87 % to $41.1.Billion,
helping to cut the trade deficit by $10 million.
For the full year, exports were marginally lower than last year at $300.6 billion, while imports
were up 0.44% to $491 billion yielding a trade gap of $191 billion.
Major Policy announcement
• Zero duty capital goods imports scheme to all sectors.
• More contries were added to the list of incremental export incentive scheme
• 2% interest subsidy to all exports related credit facilities from banks.
• Focus market and Focus product scheme will now cover more countries and large number of
products:-5% special incentive scrips on FOB value of exports.
Comments : No major announcements.
: An export development Fund expected –but not announced.
: No export target is also announced.
However Govt mulls higher Foreign Direct Investment in Defense Sector.
.....................................................................................................................................
Government’s New Land Acquisition Bill
Government of India has reached to a broad consensus over the land Acquisition Bill with the
opposition.
Now if the bill is passed
* State to lease rather than acquire land from farmers also.
* A provision to compensate those who had sold land after September 5, 2011.
.....................................................................................................................................
Monetary and Financial Expectations from the Annual
Monetary Policy
Refer RBI’S regional Survey, May 2013
Interest Rates:-
I Feel Strongly that there are favourable situations in the Indian economy to
reduce the interest rates. The factors supporting this view are, inflation overall
coming down, Govt has met the revised estimates on direct and indirect tax collections,
deposit & lending issues are moderately active, industrial production showing upward
trend though not significantly. Therefore the requested reduction in interest rates
by RBI if to be announced would definitely boost the economy at micro level.
8 THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM

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Gold Control
Since Gold prices are falling the investment attraction on it may once again go up
leaving other investment opportunities less attractive. Persistent inflation make
gold investments again as a targeted opportunity. Hence import duty on gold has to be
revised.
Conceding the demand for one independent Central bank favourabliy a mutual
collaborative approach between RBI &Govt of India in policy formulations will do a
world of good for the growing Indian economy.
.....................................................................................................................................
Exchange Rates
High Depreciated IR shall help at least on a shorter run to enhance export competitiveness of
Indian goods and non software services.
Inadequacy of credit flow to Micro & Small Industries.
At Present Commercial Banks and mostly State Financial institutions are following a credit
appraisal system and the basis of lending is the Naik Committee report. It recommends 20% of the
actual or projected turnover as the overall limit banks can be sanctioned. The entire market
conditions are changed during the last 10-15 years, therefore RBI has to think of formulating a
revised credit appraisal taking into account number of other factors in the trade and economy.
Xavier Thomas Kondody
FINANCIAL LITERACY
Proper finacnce management is the prerogative
of the wealthy. India is a Country in which the
issue of financial literacy as a subject for
learning has come of importance very late. All
people, across all social
boundaries, should
know how their actions
affect there work place
financially. In fact
every individual and
every family must
learn to manage their
finance well for their
sustained well-being
and growth.
There are small
business people for
whom it is just as
important to
understand the
principles of good
financial management
as it is for the largest
corporate house.
For India to continue its Phenominal growth,
it is important that each and every individual in
this country should be financialy literate.
Reserve Bank of
India has already
initiated financial
literacy centers for new
entreprenuers under a
few nationalised banks.
'State Bank of
Travancore' has one of
its centre in Kottayam.
New entrepreners
are asked to attend 30
days development
oriented training in
before commencing
their new enterprises.
Contact:
9847046229
THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM 9

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Entrepreneurship in micro, small
and medium enterprises in the
Manufacturing sector in Kerala
K. Thomas George
Introduction. This paper is an overview of
the entrepreneurial activity in the
manufacturing sector in kerala. on the wake
of its economic and social background.
The recent programmes emerged in kerala
for the development of the entrepreneurial
activities , and the scope of the sector together
with certain points of suggestions for the
betterment of the sector are dealt with in this
article.
According to MSME Development Act 2006, the
classification of micro ,small and medium sectors of
enterprises is as follows.
Service Sector. Micro- Up to
Rs10 lakhs. Small- Up to Rs. 2 Crores Medium
Above 2 Crores but upto Rs 5 Crores.
manufacturing Sector- Micro- Up to Rs 25 lakhs.
Small-Above 25 lakhs up to Rs.5Cr. Medium – Above
5 Crores Up to Rs 10 Crores.
Kerala is far behind in industrial
development when compared to other States
in India. A recent survey reveals that Kerala
is not found among the top five States in India
listed by the entrepreneurs for investment in
industrial sector . It is a matter of great
concern to us when we realize that our State
is the most literate State in India .And
achieved first in literacy(93.9% leaving out the
children below 6 years), education and health.
In certain human development indicators
Kerala’s position is on par with developed
economies especially in critical areas like
health care, gender consciousness, labour
rights and participative governance.
(Economic Review 2012)
Kerala’s workforce has high skill and clean
working practices. Kerala is considered as a
model State for governance in general and
Local Self Government in particular.
This study would be helpful in offering
useful suggestions for prospective
entrepreneurs and start ups and also for the
Government in formulating policies with a
view to developing a congenial industrial
climate in Kerala especially for youths.What
is now required is momentum in employment
generation and environment friendly
growth.The entrepreneurs have yet to tap
investment avenues
The following are yet major constraints and
challenges.
1. land
2. labour
3. transport
4. uninterrupted power
5. migration both inward and outward
6. social problems such as
alcoholism,increase in women headed
households, deterioration in mental
health, life style diseases are emerging
threats to progress.
Importance of Entrepreneurship. Economic
development is a matter of prime importance
for any country.
Globally 12% of adult population is involved in
entrepreneurial activities.
More than 15% of the adult population in India
is involved in entrepreneurial activity.
Entrepreneurship as a career Choice.
USA 61% of the youth
Europe 41% of the youth
India 20% of the youth
India, an emerging economy as set to become the
world’s second largest by 2050, has major problems
like unemployment and poverty.
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Growth Rate in India.
As per report of the CSO, India’s growth rate is
during 2010-11 fiscal is 8.9%. But high economic
growth without any benefit to the poor won’t help
to achieve the national goal of inclusive growth.
rate in 11-12 is around 6.5%.Whereas it is 7.5 %
in China.
rate of 12-13 is between 5 and 5.5%.and it is
around 7.5 % in China
and the Global growth rate is 3.2 %.
Only China and Indonesia are growing faster than
India in 2012-13.
Kerala’s GSDP
2010-2011 8.4% at constant prices (2004-
2005)(service sector 9.3%)
2011-2012 9.5 % at constant prices .service sector
continues to dominate.
GSDP in manufacturing sector (growth rate)
2007-08- 8.54%
2008-09 - 8.26%
2009-10- 7.59%
2010-11 -7.62%
2011-12- 7.40%
The contribution of manufacturing sector is
declining.
An industrial and commercial policy has been
drafted in 2011 by the State Government. It aims to
convert Kerala from a wage earning society to an
entrepreneurial State.
MSME in Kerala. Kerala accounted for nearly
10% of the total working MSME's in India (29 millin
units in India)and provides an employment of 7%of
the total employed in MSME sector in the country.
But Kerala does not figure in the top 10 States in
terms of output produced. MSME in Kerala
contributes significantly towards domestic and export
markets, employment, income generation and
foreign exchange earningsand producing varieties of
products ranging from traditional to modern
Major challenges MSME face in Kerala
1. lack of funds
2. poor access to technology
3. access to market
4. shortage of skilled manpower
3.43% in 2011-12
3.12% in 2012-13
2.82% in 2013-14 (estimated)
Kerala’s population as on 1-3-2011as per the
provisional data published from the Directorate of
Census was 3,33,87677 persons with 48% males
The % of females increased from 51.4 % in 2001
census to 52% in 2011 census.
The growth rate of population during the last 10
years is 4.9%.(it was previously 9.5%. during the
decade ending 2001. Density of population 859
per sq. km. which is much higher than India (382)
The highest in Thiruvananthapuram (1509) and the
lowest in Idukki (254) Poverty. The State poverty
line 2009-10 for Kerala is fixed at monthly per capita
income of Rs.775.30 which is above the poverty
line fixed by 23 other states. (based on Tendulkar
methodology of estimation).
The scenario of Technical and professional
education is fast changing in Kerala .We have 130
engineering, 23 medical and 23 dental colleges, 68
Govt. ITIs, 47 ITCs (of which 44 are run by the SC
and 3 by the ST Department). There are also 457
Private ITC and 59 Polytechnics.
In Kerala, service sector especially IT and ITe
based industry is emerging strong during the last
five years. Their present contribution is 60 % of
GSDP.
In India the manufacturing sector now
contributes 18-20 % of the GDP in 08-09..In Kerala
the corresponding contribution to GSDP is 8%.The
manufacturing growth % is 3.35% in India during
08-09.(IIP) But the corresponding growth rate in
Kerala is 8%(at constant prices) )Tamil Nadu has
the highest number of working factories (16.085 of
India)followed by Maharashtra (13.17%)in 08-09.
The total number of working MSME units
registered in Kerala is :
2,04381 as on 31 st March 2009.
2,22580 as on 31 st March 2011
2,70.000 as on 31 st March 213
During the first 4 years of XI th plan a total
number of 37769 units were newly set up with
a total capital investment of Rs 4338 Grand
employment creation of 292784
Projection of MSME sector for 12 TH PLAN
Fiscal Deficit deficit of kerala is:
2.91% of GSDP in 2010-2011
Total number of MSME s to be set up
50000(2012-2017)
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Total Investment Rs 7000 Crores
Total employment 4 lakhs
(Working group report on MSME AND
TRADITIONAL INDUSTRIES published by State
Planing Board in July2012).
Going forward the two biggest challenges to the
industry’s growth will be shortage of skilled people
and good governance. There is no room for unskilled
labour now.
The business model in manufacturing sector has
undergone a change and become technology oriented.
Technology is very important to an entrepreneur.
Entrepreneurship and the technical development
are related.
Labour oriented industries of traditional type and
garment based industries, textile parks like SITP.
could employee a large number of semi skilled
labourers. Both together would give shape to a Kerala
Model for the manufacturing sector and this could
ease the problem of unemployment.
NEW PROGRAMMES INITIATED
BY THE STATE GOVERNMENT
1. Self employment programme for
un-employed youth
This scheme intends to give assistance
to young educated entrepreneurs preferably
technically qualified and skilled youth
to set up MS enterprises both manufacturing
and service industries for having total
project cost up to Rs..10 lakhs BY AVAILING
LOANS FROM National/ Scheduled/ Co
operative banks including rural banks.
Margin money of 20% of the project cost
limited to a maximum of Rs 1 lakh per
person.
2. To give special incentive to the fruits
and vegetable processing units in the
State.Subsidy of 5%OFTHE ANNUAL TURNOVER
will be given to manufacturing units.
engaged in production of Pickles, Jam ,
juice, squash, jelly, and other fruits
and vegetable products.(eco friendly and
green industries)
3.Turn over subsidy to agro based
industries.(launched 2011-2012.
4.Scheme for power tariff subsidy. For MS units
for a period of three years
from commencement of commercial production.
STATE BUDGET FOR 2013-14
Money has been set apart for :
1.setting up incubation centres in engineering
and professional colleges
2.placement cells
3. entrepreneurial development programmes in
association with educational institutions.
4.Start up subsidy for innovative projects
5.Upgradation of IT parks.
Suggestions.
Considering the great demand for skilled
labourers, the Government will have to take
active steps to produce more technically skilled
youth.
Considering the high demand of power, the
State will have to actively support alternate
power generation projects.
Government will have to take proper steps in
industrial waste management including
electronic waste.
The Government have to seriously consider
improving the availability of industrial land at
reasonable cost. Multi-storied industrial
buildings with all basic infrastructure facility
should be set up for consuming less space and
reducing pollution at least two in every district.
Mini industrial estates sould be developed in
all panchayats.
Marketing incentives should be given to attract
investors for a period of 5 years at least.
The uninterrupted power supply has to be
ensured by the Government for all enterprises.
The delay in power connection should be
minimised.
On the side of finance, it has to be ensured that
entrepreneurs get seed working capital without
any difficulty.
The bank interest rate has to be reduced. For
this purpose proper action should be initiated
with banking institutions to make available fund
at reasonable rate of 5% per annum. This could
also help in reducing NPA to the minimum.
The Government have to consider seriously, the
issue of high loading-unloading charges.
The Government should take initiative to
arrange entrepreneurial development
programme to entrepreneurs at a nominal cost.
The Government may arrange awareness
programmes regarding schemes of the
Government like Credit Guaranteed Fund
Scheme and on GST.
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The Business Simulation Games Blog
Current Articles | RSS Feed RSS Feed
15 Marketing Concepts To Practice With Cesim SimBrand
1. Business Objectives (SMART)
All businesses need to set objevtices for themselves
or for the products or services they are launching.
What does your company, product or service hope
to achieve?
These are the kind of questions that participants
will have to answer in Cesim SimBrand, and one
great way to do it is by utilizing the SMART system.
This simple acronym stands for Specific, Measurable,
Achievable, Realistic and Time.
Make sure your students understand the importance
of objective setting, and how it helps the company
focus on specific aims over a period of time and
can motivate staff (in this case team mates) to meet
the objectives set.
2. PEST Analysis
Because each round starts with a new market
outlook that helps participants determine the likely
development of the market, this is a great opportunity
for doing a PEST analysis (political, economical,
social, technological).
3. Competitor Analysis
The multiplayer environment of Cesim SimBrand
allows for a very unpredictable market development
based on your competitor's decisions from round to
round.
This fact warrants regular competitor analyses
that the teams have to conduct in order to stay ahead
of the curve and be able to pivot their strategies
against that of competing teams.
4. Microenvironmental Factors
Otherwise known as stakeholder analysis, the
microenvironmental factors include customers, employees,
competitors, media, shareholders, suppliers,
and the company.
In Cesim SimBrand the participants will be exposed
to the customer, competitor and the company
(their own) factors, and the interconnectedness between
them.
5. Objectives, Strategy and Planning
The teams will take over as the new management
team of a global mobile device marketing company.
The team is responsible for developing and implementing
the company’s marketing strategy, including
product portfolio, market segmentation, product
positioning, channel decisions, and R&D.
The essence of the simulation is to mirror a fast
developing, technology- based product market that
is driven by short product life cycles and innovation;
where constant attention to product development,
good timing and successful positioning are the keys
to success.
The main objective for the teams is to maximize
shareholder value. This is measured by the share
price. Share price is the same for each team in the
beginning of the simulation and it will change during
the simulation in accordance with the teams’ success
in the markets. Teams can not issue new shares
or repurchase existing shares in this simulation.
In summary, the teams should aim for sustainable
and profitable growth.
6. Market Research
Market research involves researching specific industries
or markets. It is the only tool an organization
has to keep in contact with its external operating
environment. In order to be proactive and change
with the environment, certain questions need to be
asked: How are competitors operate within the environment?
Are their strategies exceeding or influencing
ours? What should you do?
In Cesim SimBrand the market research that
unveils how the participants products are doing on
the market vis à vis competitors is available under
the Results tab for no additional charge to the virtual
companies.
7. New Product Development
Product portfolio decisions are crucial. At any
point during the simulation the team can have a
maximum of 6 products in its portfolio. Products can
be sold in Europe, Asia, or both.
Product decisions:
Product name
Market selection
Upgrade (if you want to keep existing product
do not click upgrade)
Design (one design only)
Features (one or more features)
Compactness level (higher is better)
Battery life level (higher is better)
8. The Marketing Mix (4 P's)
Decisions regarding product, price, promotion and
place complete one of the most well-known marketing
concepts; the marketing mix.
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It is a tool used by the teams to assist them in
pursuing their objectives by carefully managing
these four controllable variables to meet the needs
of the defined target groups.
The teams in Cesim SimBrand will have to carefully
analyze the four available market segments in
order to design desireable, correctly priced, well
promoted, and properly placed products.
9. Marketing Budgets
There are a number if ways in which firms can
calculate how much to allocate to their marketing
and advertising spend. These methods are:
The objective and task method
Competitive parity method
Percentage of sales approach
Each of these can be applied in Cesim's marketing
simulation, and then compared to measure the
level of relative effectiveness to each other.
10. Consumer Buying Behavior
What influences consumers to purchase products
or services? The consumer buying process is a
complex matter, as many internal and external factors
have an impact on the buying decisions of the
consumer.
When purchasing a product, there are several
steps the consumer goes through. These are:
1. Problem/Need Recognition
2. Information Search
3. Evaluation of Different Purchase Options
4. Purchase Decision
In order to capture a big market share, teams in
Cesim SimBrand have to make sure that their offering
is aligned with what the customers want, but
are also susceptible to the possibly more desireable
offerings of competitors.
11. Market Segmentation, Positioning, Targeting
The case company in Cesim SimBrand can operate
in two markets, Europe and Asia. The markets
are of different size and have different growth
rates.
There are four different customer segments in
both markets (more detailed information in the
marketing research report):
Households
High-end households
Companies
High-end companies
The simulation game includes a product positioning
tool that allows you to compare your own
product positioning with that of the competing
teams. Separate maps are available for both Europe
and Asia.
12. SWOT Analysis
This tool is used by organizations to help the firm
establish its Strengths, Weakn esses, Opportunities,
and Threats. A SWOT analysis is used as a framework
to help the firm develop its overall corporate,
marketing, and product strategy.
In the simulation this can be done after the first
practice round, when the participants have been familiarized
with the game environment, and then
reviewed from round to round.
13. BCG Analysis
This product portfolio matrix classifies product
lines into four categories. It suggests that organizations
should have a healthy balance of products
within their range. The classifications are:
Dogs
Question Mark/Problem Child
Star
Cash Cow
Cesim SimBrand offers a great opportunity for
students to practice this particular marketing concept
by positioning their products accordingly.
14. Product Life Cycle
The product life cycle concept suggests that a product
passes through four stages of evolution:
Introduction
Growth
Maturity
Decline
The smartphones of the Cesim marketing simulation
game follow this curve as well, thus illuinating
the different strategies companies have to take during
each phase of the cycle.
15. Ansoff's Matrix
A common tool used within marketing was developed
by Igor Ansoff in 1957. He suggested that a
business can grow in one of four ways, from the lowest
risk to a high risk strategy of growth.
These are:
Market Penetration
Product Developemt
Market Development
(Diversification)
Although Cesim SimBrand doesn't allow for the
diversification aspect of Ansoff's matrix (the companies
cannot decide to start selling something else
other than smartphones), the other three strategies
can be pursued and practiced throughout the course
of the simulation game.
14 THE HOME JOURNAL OF KERALA STATE SMALL INDUSTRIES ASSOCIATION, KOTTAYAM