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Chief Executive Officer’s introduction<br />

In the past year, <strong>Plan</strong> International has begun<br />

implementing the 2015 strategy, Rights <strong>and</strong><br />

Opportunities for Every Child, endorsed by our<br />

Members <strong>and</strong> the International Board in June<br />

2011. From my perspective, this period has<br />

involved putting the foundations in place in many<br />

areas, to ensure swifter progress <strong>and</strong> higher<br />

achievement in the future.<br />

This annual review captures the energy <strong>and</strong> variety of our<br />

country programmes. It also shows that the realities of what we<br />

do are beginning to be influenced by the priorities of education,<br />

protection <strong>and</strong> inclusion that we set in the 2015 strategy. It is<br />

uplifting to read how a greater focus on marginalised groups<br />

<strong>and</strong> an emphasis on enabling children <strong>and</strong> young people to<br />

be heard <strong>and</strong> empowered are running, like a thread, through<br />

our programmes.<br />

Our income from institutional donors <strong>and</strong> the private sector has<br />

continued to grow <strong>and</strong>, despite the economic uncertainties, well<br />

over one million sponsors stay loyal to the children they support.<br />

But, like most international non-governmental organisations, <strong>Plan</strong><br />

faces increasingly complex challenges. We are a more ambitious<br />

organisation than we were a decade ago. And with that ambition<br />

comes the challenge of dealing with multiple stakeholders <strong>and</strong><br />

ensuring that we deliver value fairly to each of them.<br />

That is why our Business Operating Model reform programme<br />

will be very important in the coming year. On the one h<strong>and</strong> we<br />

need to invest in programme expertise <strong>and</strong> policy <strong>and</strong> advocacy<br />

development at global <strong>and</strong> regional level. On the other, we<br />

want to ensure that our 50 programme countries have the<br />

resources they need to implement the programmes agreed<br />

with communities at the frontline. We need to balance the<br />

two. We also have to capture the full costs of running complex<br />

programmes, often in dangerous locations with hard-to-reach<br />

communities, <strong>and</strong> ensure that our donors pick up that cost.<br />

One of the priorities in our 2015 strategy is to improve<br />

programme quality – in particular, embedding the underst<strong>and</strong>ing<br />

<strong>and</strong> application of the core programme principles that are central<br />

to our child-centred community development approach. Soon,<br />

staff will be able to learn more <strong>and</strong> study best practice through<br />

our newly established <strong>Plan</strong> Academy.<br />

In the past year we have responded to more than 30 individual<br />

emergencies. After a slow start, we reacted well to the impact of<br />

famine <strong>and</strong> drought in the Horn of Africa, <strong>and</strong> our programmes<br />

benefited more than one million children. In the Sahel, it has not<br />

been easy to attract funds or staff with the appropriate skills, <strong>and</strong><br />

this remains a central priority for the year ahead.<br />

Meanwhile, our advocacy <strong>and</strong> policy work has had increasing<br />

impact. We prepared for the launch of the Because I am a<br />

Girl campaign, with its focus on tackling gender injustice <strong>and</strong><br />

improving girls’ education. The impact of our previous campaigns<br />

– Count Every Child <strong>and</strong> Learn Without Fear – has been profound.<br />

Millions more children now have a birth certificate <strong>and</strong> their rights<br />

are protected as a result. In many countries, legal frameworks now<br />

protect children from the worst effects of school violence <strong>and</strong><br />

deter the perpetrators. These were our first global campaigns,<br />

<strong>and</strong> we have every reason to be proud of them.<br />

Our primary focus remains with children under the age of 18, but<br />

as youth unemployment rises up the political agenda we have<br />

begun to develop partnerships with the private sector, to provide<br />

young people in <strong>Plan</strong> communities with the skills to compete for<br />

jobs or set up microenterprises. In Asia, our pilot programmes are<br />

already yielding benefits <strong>and</strong> we plan to scale them up both in<br />

Asia <strong>and</strong> South America.<br />

This year has also been our 75th birthday. It was wonderful to see<br />

communities in all 69 <strong>Plan</strong> countries take time out in March 2012<br />

to celebrate our achievements – in particular our long-running<br />

community-based work in so many parts of the world.<br />

It remains for me to thank all our individual supporters <strong>and</strong><br />

groups, institutional donors <strong>and</strong> private-sector partners who<br />

donated resources <strong>and</strong> expertise to <strong>Plan</strong>, <strong>and</strong> to our many<br />

implementing partners <strong>and</strong> members of civil society organisations<br />

for their support in the past year. It is also humbling to meet our<br />

<strong>Plan</strong> teams who continue to do inspiring work, often in difficult<br />

circumstances. They deserve a huge thank you for their dedication<br />

<strong>and</strong> professionalism.<br />

There is always more to do, but the stories in this review are<br />

clear evidence that our programmes are making a difference<br />

to the lives of the world’s poorest children. We are committed to<br />

ensuring all our programmes reach an even higher st<strong>and</strong>ard in the<br />

years ahead.<br />

Nigel Chapman<br />

Chief Executive Officer<br />

© <strong>Plan</strong> / Steven Wright<br />

CHAIR’S AND CHIEF EXECUTIVE OFFICER’S INTRODUCTIONS<br />

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