Plan Worldwide Annual Review and Combined Financial ...

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Our strategy Rights and Opportunities for Every Child Plan’s strategy to 2015, which we adopted in 2011, identifies our One Goal: to reach as many children as possible – particularly those who are excluded or marginalised – through high-quality programmes that deliver long-lasting benefits. To achieve our One Goal, we have four programme objectives: 1 Tackling exclusion 2 Improving programme quality 3 Expanding successful programmes 4 Extending our influence. Underpinning our strategy are three commitments to become a more effective, efficient and collaborative organisation: • Resources commitment – We will increase our resources to enable us to reach more children and have a greater impact on their lives. • Organisation commitment – We will align ourselves to our common, programme-led goal as a united and effective organisation. • Collaboration commitment – We will achieve greater impact on child poverty through improved collaboration with others. 8 © Alf Berg
Work during 2012 towards our strategy 1 Tackling exclusion Reaching marginalised children and communities We aim to focus our work on children and families who have been excluded from development because of poverty, ethnicity, gender, disability or other factors. Reaching excluded groups and individuals within communities requires dedication, persistence, time, money and cultural sensitivity. Plan has many programmes targeted at excluded groups, however, ensuring all our programmes and processes engage with the most vulnerable and excluded people is very challenging and complex. With the help of expert external consultants we have reviewed our current practice and developed a comprehensive approach to tackling exclusion, and a plan for addressing the implications of this commitment for Plan. This will be a long-term process, requiring sustained management commitment. Many of our programme countries are exploring issues around exclusion in their local context. They are looking critically at which children and youth are reached by our work – and which are left out – and are developing new ways to tackle both the causes and consequences of exclusion. Promoting gender equality One of our priorities in tackling exclusion is promoting gender equality. In 2012, we rolled out our gender policy globally. We are also developing a gender audit tool for our programme work. See the section on Assessing and increasing our effectiveness on page 10 to read about more about the work we have done in this key area. 2 Improving programme quality This commitment does not only involve keeping track of the impact that our programmes have on individuals and communities. It also means making sure that each element of programming – including identifying communities, designing and agreeing programmes with communities, providing training and assessing and reporting on outcomes – is of the highest possible quality. Our performance agenda We have been working to define further our child-centred community development approach to ensure field staff consistently provide high quality assistance to the people they work with. To read more, see the section on Assessing and increasing our effectiveness on page 10. Developing an academy for continuous staff learning This centre of excellence will make sure Plan’s staff reflect and learn on our core principles of child-centred community development. The academy will improve our staff’s knowledge, skills and practices in community development and emergencies. We have recruited a team to manage this project. Our academy should be operational by the end of 2013. Boosting technical knowledge in thematic areas Plan is putting in place global teams of technical advisors, who will work to improve the quality and effectiveness of our programmes within thematic areas such as gender, child protection and education. 3 Expanding successful programmes Replicating effective projects to reach more children and young people We want to ensure that our programmes achieve maximum impact. This may mean identifying interventions that can be implemented on a larger scale to reach more children. It may also mean improving programmes to reach the most difficult to reach; or working with others to adopt and replicate good practice. We are working to develop a broader understanding of the concept of scaling up because looking from a rights-based perspective, bigger is not always better. A review conducted in 2012 (see Reviewing our work to scale up programmes on page 11) proposed a new definition and encouraged us to always ask the critical question: “What is the best way to scale up this programme?” We have also established a research and a knowledge management group to improve the quality of research and ensure that Plan teams share and learn effectively from our experiences. Plan in five years’ time 4 Extending our influence Strengthening our global advocacy on behalf of children and young people Plan seeks to become a leader of global thinking and advocacy, particularly in the areas of education and child protection. Significant work took place during 2012 to build our internal capacity and skills so we can launch our global Because I am a Girl campaign in October 2012. Our overarching campaign goal, to ensure girls transition to post primary education, is led by advocacy goals, supported with programme efforts and communications messaging. We have opened offices in New York and Addis Ababa, adding to our current teams in Brussels and Geneva, to enable closer links with the UN and the NGO community. Plan will be an organisation known for quality, rights-based programmes for children, especially those who are most marginalised – our programmes will make significant impacts on the lives of children and their families. Above all, we will be an organisation that listens to its stakeholders and supports them to have a voice and be heard. Plan will also be recognised for its sound, collaborative processes, including a strong, modern, shared monitoring and evaluation system. For further information and updates on our strategic progress, please visit plan-international.org/strategy OUR STRATEGY 9
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