World YWCA GUIDE TO STARTING A YWCA

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INCOME-GENERATING PROJECTS To have the best chance of success, before starting an income-generating project, a YWCA group must study its feasibility. Elements to discuss: 1. DEMAND (AND COMPETITION) • Who do you think will buy your product or service? • How much will they want to buy and how much will they be willing to pay? • Who else provides this product or service? 2. INVESTMENT • What will you need to start this project? • Consider equipment, materials, money and labour. • If you need to attract resources, where will you look? 3. PRODUCT • What quantity do you expect to produce? • How will you assure good quality? 4. MARKETING • Where will you sell your product? • What are the costs and mechanisms of transport? • How will you let people know the YWCA is selling this product? 5. PROFIT • How much do you expect to earn, and how soon? • Will all of the profits go to the YWCA group, or will the individual members who help produce receive a share? • How much profit should be reserved for reinvestment or expansion of the project? And for longterm repairs and maintenance? 6. EVALUATION • What process will you establish for ongoing study of expenses, production, returns? • Have the original goals been met? • Should the project continue? With experience, most projects require some changes or adjustments to keep them successful. Careful accounting and regular evaluation are essential. Page 13 of 15
SAMPLE PROPOSAL FORMAT Section Title Page Summary or Abstract Problem/Need Objectives Project Background Organization Profile Project Approach Description This page can serve as both the title page and the coversheet for your proposal. It should have the following information: 1. Title of the Project 2. Name of person applying for the funding 3. Name of organization sponsoring the proposal 4. Location and duration of project Although this section follows the title page, it is frequently the last task in writing the proposal. The summary should be a concise description of the proposed project, not exceeding one page. It should briefly state the problem/need, the objectives, project approach, duration and the amount of money requested. Outline the specific problem or need your project seeks to address When possible, document your statement with statistics or quotes. Provide a very specific description of the outcome of the project. It should be written in terms of your end results, not the methods you will use to achieve them. Be certain they relate to the statement in your Problem/Need section. Historical and demographic information about the country/region where the project is located (population, income education, health, nutrition, profile on status of women). This kind of information is particularly important in applying to smaller foundations that cannot maintain the staff capacity to visit each project in the field. Briefly describe the history and functions of your organization. Again, the experiences you describe should relate back tot he Problem/Need and Objectives, substantiating your abilities to undertake a project of this nature. This section is sometimes placed as an appendix to the proposal. Describe the people who will benefit from the project, detail what is their involvement in the planning and implementing of the project, the methods used, any unique features, for example, if introducing new ideas or technologies, and relationship of the project to other activities in the area. Page 14 of 15
Page 1 and 2: GUIDE TO STARTING A YWCA World YWCA
Page 3 and 4: FOREWORD This Guide to Starting a Y
Page 5 and 6: important responsibilities. A volun
Page 7 and 8: The First Eleven Steps in Forming a
Page 9 and 10: welfare of the association, althoug
Page 11 and 12: GUIDELINES FOR DRAWING UP A NATIONA
Page 13: GUIDELINES FOR PROGRAMME DEVELOPMEN

World YWCA GUIDE TO STARTING A YWCA

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