World YWCA GUIDE TO STARTING A YWCA
World YWCA GUIDE TO STARTING A YWCA
World YWCA GUIDE TO STARTING A YWCA
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INCOME-GENERATING PROJECTS<br />
To have the best chance of success, before starting an income-generating project, a <strong>YWCA</strong> group must<br />
study its feasibility. Elements to discuss:<br />
1. DEMAND (AND COMPETITION)<br />
• Who do you think will buy your product or service?<br />
• How much will they want to buy and how much will they be willing to pay?<br />
• Who else provides this product or service?<br />
2. INVESTMENT<br />
• What will you need to start this project?<br />
• Consider equipment, materials, money and labour.<br />
• If you need to attract resources, where will you look?<br />
3. PRODUCT<br />
• What quantity do you expect to produce?<br />
• How will you assure good quality?<br />
4. MARKETING<br />
• Where will you sell your product?<br />
• What are the costs and mechanisms of transport?<br />
• How will you let people know the <strong>YWCA</strong> is selling this product?<br />
5. PROFIT<br />
• How much do you expect to earn, and how soon?<br />
• Will all of the profits go to the <strong>YWCA</strong> group, or will the individual members who help produce<br />
receive a share?<br />
• How much profit should be reserved for reinvestment or expansion of the project? And for longterm<br />
repairs and maintenance?<br />
6. EVALUATION<br />
• What process will you establish for ongoing study of expenses, production, returns?<br />
• Have the original goals been met?<br />
• Should the project continue?<br />
With experience, most projects require some changes or adjustments to keep them successful. Careful<br />
accounting and regular evaluation are essential.<br />
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