naturals media release.qxp - Colgate
naturals media release.qxp - Colgate
naturals media release.qxp - Colgate
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Media Release August 2005<br />
Our hair is as unique as we are. But one thing us women have in common, is that when our hair shines, we shine!<br />
Introducing the all new Palmolive Naturals range of shampoos and conditioners!<br />
This new range has been totally reformulated; its new creamy formula is enriched with unique combinations of<br />
100% natural extracts to make your hair (and you) SHINE WITH LIFE.<br />
There are five shampoo and conditioner variants specially formulated for your hair type (see attachment). Each one<br />
contains long-lasting fragrances that are light, summery and uplifting.<br />
We questioned 600 Australian women aged 20-59 years on the new Palmolive Naturals range. They used the<br />
product at home for 2 weeks and the results speak for themselves*:<br />
All new Palmolive Naturals leaves hair looking and feeling shiny; and women believe shiny hair is the ultimate<br />
sign of healthy hair.<br />
The all-new Palmolive Naturals range addresses specific hair problems better than the average shampoo<br />
(e.g. protects hair colour from fading, repairs damaged hair and prevents split ends).<br />
The new packaging was rated very modern, attractive and market leading.So try it for yourself and notice your shine!<br />
So try it for yourself and notice your shine!<br />
Shampoo 400ml<br />
Conditioner 375ml<br />
RRP** $4.99<br />
Available in leading supermarkets and<br />
pharmacies nationally from mid October<br />
2005.<br />
For further information please contact:<br />
Nicole Haj<br />
Corporate Affairs Manager<br />
<strong>Colgate</strong>-Palmolive<br />
ph: 02 9229 5626/0417 303 146<br />
e: Nicole_haj@colpal.com<br />
<strong>Colgate</strong>-Palmolive Australia is the wholly owned subsidiary of the New York listed <strong>Colgate</strong>-Palmolive Company. It is a leading global consumer products company specialising in<br />
oral health care, personal care, household and fabric care and pet nutrition. <strong>Colgate</strong>-Palmolive's products are sold in over 200 countries and include internationally recognised<br />
brands such as <strong>Colgate</strong>, Palmolive, Ajax, Cold Power, and Fab.<br />
* Research – Ipsos-Novaction DESIGNOR May 2005 ** RRP means recommended retail price. The retail prices referred to in this document are recommendations only and there<br />
is no obligation on the retailer to comply with these recommendations.
Fact sheet<br />
Introducing the new Palmolive Naturals shampoo and conditioner range…<br />
Variant Ingredients Benefit<br />
Vibrant Colour<br />
Shampoo and Conditioner<br />
Hair Repair<br />
Shampoo and Conditioner<br />
Active Nourishment<br />
Shampoo and Conditioner<br />
Brilliant Shine<br />
Shampoo and Conditioner<br />
Anti-dandruff<br />
Shampoo and Conditioner<br />
UV filter and 100%<br />
natural avocado extracts<br />
100% natural Macademia oil<br />
and Keratin extracts<br />
100% natural Fruit Vitamins<br />
& Aloe extracts<br />
100% natural shimmering Pearl<br />
essence and Almond oil extract<br />
100% natural tea tree and<br />
eucalyptus oil extracts<br />
Hair with vibrant looking colour<br />
that shines with life<br />
Hair that’s more resistant to<br />
breakage and shines with life<br />
Tangle-free, healthy hair that<br />
shines with life<br />
Boosted shine that reflects<br />
hair’s highlights<br />
Healthy, soothed scalp for flakefree<br />
hair that shines with life
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