Using the MCC brand - Melbourne Cricket Club

MCC Sporting Sections
Brand Guidelines
June 2011

‘The MCC brandmark has grown from a rich history which in essence has
been retained to reflect the unique heritage of the Melbourne Cricket Club.

Contents
• Using the MCC Brandmark 4
•MCC Brandmark versions 5-8
•Uniforms and apparel 9
•Website & Social Media 10
•Trophies and Honour Boards 11
•Letterhead and official external communication 12
•PowerPoint template 13
•MCC Brandmark incorrect use 14
•Escalation and approval process 15
•Contact details 15

Using the MCC brandmark
Different versions of the MCC brandmark have been
created for a variety of uses. Please see the following slides
in regards to the correct logo to use and some common
situations.

MCC Brandmark Versions
Version A
To be used on internal communication or uniforms
and apparel. The words Melbourne Cricket Club
should not be applied in conjunction with this logo.
Clear space and minimum size
requirements:
The following clear space and minimum size
requirements should be adhered to when using version
A of the MCC brandmark.

MCC Brandmark Versions
Version B
To be used on external communication. This is the
first preference.
Clear space and minimum size
requirements:
The following clear space and minimum size
requirements should be adhered to when using
version B of the MCC brandmark.

MCC Brandmark Versions
Version C
To be used on external communication when there are
width space restraints. This is the second preference.
Clear space and minimum size
requirements:
The following clear space and minimum size
requirements should be adhered to when using version
C of the MCC brandmark.

MCC Brandmark Versions
If any of these brandmark versions are required for a dark
background, please contact:
Catherine Dutton
Commercial Operations Coordinator
E catherined@mcc.org.au
T (03) 9657 8897

Uniform and apparel
MCC logo version A to be used on all uniforms
and apparel.
Any additional wording, ‘e.g.. Bowls Section’ to be
in the font Sabon as a first preference or Times
New Roman as a second preference.
The colour guide to the right is for you to provide
your manufacturer.

Uniform and apparel cont.
If the MCC brandmark is embroidered, the following
guidelines apply.
25mm or smaller:
-No key lines.
-The blue key line in the current positive MCC brandmark
is to be removed in this instance only.
-This size is recommended for use on polo tops.
25mm-45mm:
-No white key lines.
-The blue key line around the white C should be included.
-This size is recommended for use on Caps.

Uniform and apparel cont.
50mm or larger:
-White key line around every letter.
-This size is recommended for use on uniforms and other
larger apparel.
Thread colours:
The following thread colours can be used as guide for
suppliers as being close in colour to the brandmark correct
PMS colours.
Madeira Threads:
- Red – 1181
- Blue – 1167
- White
Please match as closely to these colours or the brandmark
PMS colours as possible.

Websites and Social Media
MCC logo version A to be used at the top of the
screen in a large scale. If using the MCC logo as a
profile image for social media, please use version A
also.
MCC logo version B (or C if there are space
restrictions) to be used at the bottom of the page in a
much smaller scale.
Web font to be Sabon for all permanent headings as a
first preference and Times New Roman as a second
preference (may need to be inserted as .jpg files).
Arial may be used if a sans-serif font is required or
preferred.

Trophies & Honour Boards
MCC logo version A to be used on the award.
Melbourne Cricket Club may be referenced in
accompanying text.
Text, including the words Melbourne Cricket Club to
be in the font Sabon as a first preference or Times
New Roman as a second preference.

Letterhead, official external
communication & Annual Reports
Provided pre-printed letterhead should be used when possible for
all external communication.
If you use your allocation, more can be printed from the artwork
provided on this CD.
A template has been provided to print your section contact
details onto the letterhead. Please use this template.
When the letterhead cannot be used, MCC logo version B (or C
if there are space restrictions) is to be used on any
documentation that will be sent in an official/corporate capacity
to people that are not necessarily MCC Members, including your
Annual Report.
Text in these documents should be the font Sabon as a first
preference or Times New Roman as a second preference.

PowerPoint
For all PowerPoint presentation requirements, please
use the PowerPoint template provided on this CD.
Different slide styles are set up within this template.
To maintain formatting, copy master slide if numerous
version of the 1 format are required within the
presentation.
Text in these documents should be the font Sabon as a
first preference or Times New Roman as a second
preference.

MCC Brandmark Incorrect Use
Our MCC brandmark is a valuable asset.
Care must be taken to avoid incorrect use
of the MCC brandmark, which can
damage the brand value and recognition.
Please see incorrect use examples to the
right.

Escalation and Approval Process
- If you are unsure about which is the correct brandmark to use,
- Require your artwork and brandmark usage approved,
Or
- Would like recommendations on preferred suppliers for design,
Please contact:
Catherine Dutton
Commercial Operations Coordinator
E catherined@mcc.org.au
T (03) 9657 8897