Don Tipton - DealersEdge

First, do the research. What does your customer
traffic look like?
Customer repair order count up? #1 Indicator!!!
$$$ per repair order up?
◦ Perform a repair order analysis
200 consecutive customer repair orders
Determine # vehicles serviced by model year
Determine effective labor rate by model year
Determine effective rate by work type
Competitive, Maintenance, Repair
How’s that grid working for you?
Determine hours sold per repair order by model year
Total repair order value by model year
Where is the model year traffic “fall-off” by RO count?
◦ Two years before the model year fall-off is the marketing
“sweet-spot”
“When you want to win a game you have to teach. When you lose a game you have to learn”
Tom Landry
don@dtcretailconsulting.com 8