Don Tipton - DealersEdge

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Longer maintenance cycles Quality of the vehicle is better Longer warranty coverage Increase in leasing Slower new vehicle sales the last several years A lot of focus on factory CSI scores Customer has “hand me down” perception of the past The consumer today has MANY service alternatives Strong Used Vehicle Super Stores Low dealer loyalty with Used buyers May have a high percentage of repeat new vehicle buyers 2 (or less) maintenance visits a year don@dtcretailconsulting.com 6
The competition was paying attention Watching & listening to your customers The competition was scheming, looking for a weakness Preparing to roll out a marketing plan to go after the work the dealer either didn’t want or couldn’t get to. More importantly they developed a marketing theme that would build a perception in the customer’s mind that the dealership was not only “inconvenient” but also “high-priced”. Unfortunately…They were right!!! and the customer paid attention!!! “The future ain’t what it used to be” Yogi Berra don@dtcretailconsulting.com 7
Page 1 and 2: A Business Plan For Your Service De
Page 3 and 4: Don Tipton Don is a Speaker, Traine
Page 5: Priorities were Minimize the damag
Page 9 and 10: Structure ◦ What it takes to get
Page 11 and 12: Set a net profit objective ◦ Brea
Page 13 and 14: Do you need more customers or can y
Page 15 and 16: Quick Service ◦ To be competitive
Page 17 and 18: Set a “drop-down” rate to kick
Page 19 and 20: Within Your Data Base - determine h
Page 21 and 22: ◦ Market that you service most ma
Page 23 and 24: “If your customer repair order co
Page 25 and 26: “Wishing you a safe and successfu

Don Tipton - DealersEdge

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