Don Tipton - DealersEdge

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◦ You don’t always have to offer a discount ◦ Why discount a discount? ◦ Survey your market to make sure you’re competitive ◦ Shuttle service – both ways ◦ Loaner vehicles ◦ Discounted rentals ◦ Starbucks coffee ◦ Free Wi-Fi ◦ Vehicle pickup & delivery, home or office ◦ Comfortable customer lounge with HD-TV don@dtcretailconsulting.com 22
“If your customer repair order counts are up and your gross profit $$$ are down, be concerned” “If your gross profit $$$ have increased or are the same as last year but the customer repair order counts have dropped, be very concerned” A few key indicators to add to your performance list: Customer repair order count by model year Customer repair order count YTD versus the last three years, YTD $$$ per customer repair order by model year # hits & repair order value on advertising versus the budget for that category don@dtcretailconsulting.com 23
Page 1 and 2: A Business Plan For Your Service De
Page 3 and 4: Don Tipton Don is a Speaker, Traine
Page 5 and 6: Priorities were Minimize the damag
Page 7 and 8: The competition was paying attentio
Page 9 and 10: Structure ◦ What it takes to get
Page 11 and 12: Set a net profit objective ◦ Brea
Page 13 and 14: Do you need more customers or can y
Page 15 and 16: Quick Service ◦ To be competitive
Page 17 and 18: Set a “drop-down” rate to kick
Page 19 and 20: Within Your Data Base - determine h
Page 21: ◦ Market that you service most ma
Page 25 and 26: “Wishing you a safe and successfu

Don Tipton - DealersEdge

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