Don Tipton - DealersEdge

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Review all factory programs. Are you taking advantage of all they have to offer? ◦ Tires, brakes, filters, wipers ◦ Price match guarantees, rebates ◦ Marketing or declined service follow-up Set an advertising budget ◦ 4% of customer labor sales or 20-group benchmark Starting point: Budget- 50% within your data base, 50% outside your data base. Adjust depending on your situation. don@dtcretailconsulting.com 18
Within Your Data Base – determine how much of your budget to spend in each area 1. Maintenance reminders (keep in mind current maintenance cycles) 2. Last Service Date – Missing Customers 6 to 12 months by model year & zip code 12 to 18 months by model year & zip code 18 months & over by model year & zip code 3. Used Vehicle Buyers Ask them to return Given them a reason to return don@dtcretailconsulting.com 19
Page 1 and 2: A Business Plan For Your Service De
Page 3 and 4: Don Tipton Don is a Speaker, Traine
Page 5 and 6: Priorities were Minimize the damag
Page 7 and 8: The competition was paying attentio
Page 9 and 10: Structure ◦ What it takes to get
Page 11 and 12: Set a net profit objective ◦ Brea
Page 13 and 14: Do you need more customers or can y
Page 15 and 16: Quick Service ◦ To be competitive
Page 17: Set a “drop-down” rate to kick
Page 21 and 22: ◦ Market that you service most ma
Page 23 and 24: “If your customer repair order co
Page 25 and 26: “Wishing you a safe and successfu

Don Tipton - DealersEdge

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