Don Tipton - DealersEdge

Review all factory programs. Are you taking
advantage of all they have to offer?
◦ Tires, brakes, filters, wipers
◦ Price match guarantees, rebates
◦ Marketing or declined service follow-up
Set an advertising budget
◦ 4% of customer labor sales or 20-group benchmark
Starting point: Budget- 50% within your data base,
50% outside your data base. Adjust depending on
your situation.
don@dtcretailconsulting.com 18