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Don Tipton - DealersEdge

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Quick Service<br />

◦ To be competitive you MUST offer Quick Service<br />

◦ Not just a marketing gimmick<br />

◦ Must be able to actually pull it off<br />

◦ Battle perception: “high priced” & “inconvenient”<br />

◦ Must watch expense (personnel) and Technician<br />

cost of sale<br />

◦ So why bother?<br />

◦ To build traffic & create up-sell opportunity<br />

◦ Opportunity to sell what?<br />

◦ Filters, blades, brakes & tires<br />

◦ These are; Low to No profit operations<br />

◦ Great for retention (important!), how about profit?<br />

don@dtcretailconsulting.com 15

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