Just 90 Days to Your Best Fixed Ops Month Ever - DealersEdge

As General Manager of the number one selling BMW dealership in the Western Hemisphere, Chris Collins grew
Crevier BMW to the eighth largest dealership in the United States in less than three years, from the previous
position of 123rd, a growth of over 300 percent. While acting as the general manager, Collins' team broke records
for all of BMW new car sales and was the number one selling single point BMW dealership in 2002, 2003, 2004,
and 2005. Collins' team also broke the sales record for all of BMW for certified pre-owned cars in 2004. An
impressive record for someone who started out washing cars.
With over 18 years in the automotive operational industry, Chris specializes in building winning teams and
increasing revenue and profitability at luxury car dealerships. Chris has been personally congratulated by BMW
for heading the team that was the first to sell more than 3,000 new cars in a year. With the continuous growth, he
planned, organized and oversaw a $45 million expansion. Along with that expansion, Chris looked for a way to
reward his customers and found it in a coffee cup. He acquired the first ever non-corporate Dietrich's Coffee
House franchise in Southern California for the dealership as an added amenity for its customers.
His clients are up $3,219,364.00 year over year in C/P. On top of that, they've set a one-month record for year
over year increases in customer pay labor of $222,235. One month! And that doesn't include the additional parts
sales gross. In 2004, Collins helped raise $50,000 for BMW's Drive for the Cure fundraiser that benefits the
Susan G. Komen Breast Cancer Foundation. He also sat on the board of directors for Career Beginnings, a non
profit organization for mentoring. He has helped well over 25 independently owned dealerships. And every time
the systems and approach he uses have worked. He lined everything up and then pulled the lever. Sales would
increase and expenses would drop. It worked like magic.
Chris has helped a lot of dealerships increase their profits and totally dominate their market. He has created a
niche as a coach working completely on commission with some of the best dealers in the country. His clients are
basically paying for exclusivity of his "Secret Service Society." In addition, so many people have been seeking his
help that he is in the process of developing an online coaching site. His clients are pretty happy, in fact really
happy.
Clients include; BMW Concord, Brecht BMW, Bob Smith BMW, South Bay BMW, Puente Hills Toyota, Cal Star
Mercedes, Pacific BMW, Nick Alexander BMW... Collins currently holds the record he set in 2001 for the largest
year over year increase in C/P sales in the fixed operations of $1.5 million. He is directly responsible for that
record and it has not been broken to this day.
http://www.chriscollinsinc.com