IP Law Summer School - Bristows

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real industry heavyweights”
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INTELLECTUAL
PROPERTY LAW
SUMMER SCHOOL 2011
A comprehensive introduction and update on developments in
intellectual property law and practice from industry leaders
15th-19th August 2011, Downing College, Cambridge, UK
Fully Inclusive Residential Conference With Panel Sessions, Workshops, Case Studies
and a Mock Arbitration Excercise
DAY ONE:
BASICS DAY
Get up to speed with an introductory look into the full range of IP rights and licensing
Chaired by Brian Cordery, Partner, Bristows
NEW! Focus upon the impact of the internet upon IPRs • NEW! Introductory Design Rights workshop
DAY TWO:
PATENTS
Future trends • Cross-border
strategy • Risk of infringement
• Freedom to operate
• International patent validity
• Breakout sessions: Software
patents or biotech and
pharmaceutical developments
Chaired by: Morag Macdonald,
Joint Head of International IP,
Bird & Bird
DAY THREE:
TRANSACTIONS &
ENFORCEMENT
IP Licensing • Portfolio
management • Due diligence
• Trade secrets and breach of
confidence • Enforcement • IP and
competition law • Anticounterfeiting
Chaired by: Trevor Cook,
Partner,
Bird & Bird
DAY FOUR:
TRADE MARK AND
DESIGNS
Latest GC and CJEU case law
• Pan-European litigation
• Forum Shopping • Designs
• Keyword advertising • Domain
names • Online service provider
liability • Mock Arbitration
Chaired by: Isabel Davies,
Senior Partner,
CMS Cameron McKenna
DAY FIVE:
COPYRIGHT
National and International
copyright law • Historical
overview • Database protection
• Digital copyright & online issues
• Collective societies & licensing
• Orphan works
Chaired by: Professor Adrian
Sterling, Professorial Fellow,
Queen Mary IP Research Institute,
University of London
NEW! Patents in China
NEW! Overlap of IPRs
NEW! Trade marks online
NEW! Legislative proposals
PLUS…
• 30+ international industry leaders
• 5 exciting networking functions
• Interactive mock arbitration exercise
• Up to 30 CPD hours available
Media
partners:
Approved by:
WHAT’S INCLUDED…
• Expert tuition
• Conference documentation
• Accommodation at Downing College
• Meals and entertainment
See inside and back page for details…
Bar Council: Up to 30 CPD hours
SRA: Up to 16 CPD hours
IBC Legal Conferences
Investing business with knowledge
Bookings hotline: +44 (0)20 7017 5503
For the latest programme or to register: www.ibclegal.com/iplawss
This brochure has been produced using environmentally-friendly paper sourced from sustainable forests and is bleach-free

Booking hotline: +44 (0)20 7017 5503 Bookings fax: +44 (0)20 7017 4746
Intellectual Property Law
08:30 Registration and coffee
09:00 Chair’s opening remarks
Brian Cordery
Partner
Bristows
DAY ONE • Monday 15th August 2011
09:10 Introduction to intellectual property
• What is intellectual property?
• The rights and how they interrelate
• International conventions
• European Union law
Dr Jeremy Philips, Blogmeister, IPKAT
10:10 Introduction to trade mark law and practice:
UK, Europe and international
• Unregistered trade marks
• The action for passing off
• Registered trade marks: UK and CTM
• Absolute grounds of refusal
• Relative grounds of refusal
• Opposition, revocation and invalidity proceedings
• Transactions involving trade mark
• Infringement proceedings
Brian Cordery, Partner, Bristows
11:10 Morning coffee
11:30 Understanding copyright:
An introduction to the principles of copyright law and practice
• What attracts copyright protection and why?
• Originality, authorship, ownership and duration
• International protection
• Infringement – covering defences exceptions and limitations
• Enforcement, including the current status of the Digital Economy Act
• Neighbouring rights
Jonathan P. Cornthwaite, Partner, Wedlake Bell
12:30 Practical workshop in designs
NEW!
An interactive workshop on this under appreciated right. Participants
will review some of the basics of design protection, and then work together to
design a filing program to protect a new product. Delegates will learn about
the overlap between design rights and other forms of IP protection, as well as
the differences between the four design rights available in the UK.
David Stone, Partner, Simmons & Simmons
13:30 Lunch
14:30 Introduction to the general principles of patent law and practice
• Anatomy of a patent: Title, introduction, figures, description, claims and
abstract
• Patent systems: National, regional Patent co-operation Treaty and Paris
Convention
• Requirements for a patent: Novelty, inventive step, industrial susceptibility
and sufficiency
• Protecting the right thing: Claim types, scope
• Post grant: Enforcement, opposition and revocation
Dr Julian Potter, Partner, W.P. Thompson & Co
15:30 An introduction to intellectual property licensing and transactions
Covering topics including:
• Licensing
• Assignments
• Due diligence
• Non-disclosure agreements
• Security arrangements
Colleen Keck, Partner, Allen & Overy
16:30 Afternoon Tea
16:50 IP - Still adjusting to the internet:
NEW!
What changes with the Cloud?
• The revolution of our generation, is IP a dead paradigm of the industrial era?
• Atomizing the Henry Ford production line in time and space
• The Product/Service duality when everything connects
• Trying to balance IP with other rights
• The shifting emphasis between IP rights
Chris Oldknow, IP Enforcement Policy Counsel, Microsoft
17:30 Close of day one
19.00 Dinner & Quiz Night
BASICS DAY
08:30 Registration and coffee
DAY TWO • Tuesday 16th August 2011
09:00 Chair’s opening remarks: Future trends in patents
Morag Macdonald
Partner/Joint head of international IP group
Bird & Bird
09:15 Cross border patent strategy
• The current state of play on cross-border injunctions and “torpedoes”
• Preparing for a European-wide attack
• The pros and cons of the different jurisdictions
• Community regulation on service and jurisdiction
Morag Macdonald, Partner/Joint head of international IP group
Bird & Bird
10:00 Freedom to operate:
INTERNATIONAL PANEL SESSION:
What are the risks of infringement?
The panel will review and discuss a scenario in the context of freedom to
operate. Each panel member will give a short presentation after which a
discussion will follow, plus an opportunity for questions from the delegates.
Rowan Freeland, Partner, Simons & Simmons
Ken Adamo, Partner, Kirkland & Ellis
Felix T. Rödiger, Partner, Bird & Bird
12:00 Patent law in China
This session will feature an overview of the Chinese Patent system
followed by specific topics of interest including:
• The undefined role of technical experts
• Damages award
• The emphasis on indigenous IP rights and its impact
• Court-imposed compulsory licences?
• Issues with Standard patents
Christine Yiu, Associate, Bird & Bird
12:45 Lunch
13:45 Patent validity
INTERNATIONAL PANEL SESSION:
The panel will review and discuss the law on obviousness, novelty, sufficiency
and breadth of claims.
Europe
• Obviousness and approaches by the courts
• Novelty v. obviousness
• Presumption of validity and evidentiary burden to prove validity
• Validity and infringements/injunctions
USA
• Recent developments in American law concerning validity
• Validity challenges to business method patents
• Novelty and inevitable result
• Claim construction/inequitable conduct
Rowan Freeland, Partner, Simons & Simmons
Felix T. Rödiger, Partner, Bird & Bird
Robert J. Goldman, Partner, Ropes & Gray
15:45 Afternoon tea
16:00 Parallel workshop session – Choose from two options:
Option 1 – Patentability of computer implemented inventions
USA
• What scope of protection is available in the US?
• Validity challenges to business method and biotechnology patents
• Novelty and inventive step
• Tips and strategies for drafting and prosecuting US patent applications in
these areas
Europe
• What scope of protection for business methods is available in Europe?
• Leading EPO decisions dealing with the patentability of software and
inventions related to business methods
• EU directive on the patentability of computer implemented inventions
• Getting to grips with the “technical effect” requirement
• Tips for drafting specifications and claims on business methods
Timothy May, Partner, Finnegan
Ian Loveless, Partner, Reddie & Grose
Option 2 – Biotech and pharmaceutical developments
• The EU biotechnology directive
• Patenting of genes, stem cells and higher life forms
• Patenting of medical treatment and diagnostic methods
• Case law developments in the US
Robert J. Goldman, Partner, Ropes & Gray
Dr Nina White, Partner, Boult Wade Tennant
17:30 Close of day two
PATENTS DAY
NEW!

Summer School 2011
18:30 Champagne & Strawberries reception
19:00 Gala Dinner
DAY THREE • Wednesday 17th August 2011
09:00 Chair’s opening remarks
Trevor Cook
Partner
Bird & Bird
09:15 IP portfolio management
• Claims and early life cycle protection
• Dispute assessment and avoidance strategies
• Generate revenue through licenses or sue for infringement?
• Tactical manoeuvres
• Case studies
Gordon Wright, Partner, Elkington & Fife
Richard Lawrence, Director, Keltie
10:15 Trade secrets and breach of confidence
• Understanding breach of confidence – the “4-step” test
• What is a “trade secret”?
• Identifying a relationship of confidence
• Breach and enforcement
• Litigation specifics and remedies
• Defences including the “public interest” defence
• Rise of the privacy action
• Case study: Vestergaard v. Bestnet
John Hull, Partner, Memery Crystal
11:15 Morning coffee
11:30 Intellectual property licensing
• The philosophy of licensing
• The nature of the license
• Key structural issues
• Negotiation fundamentals
• Open source agreements
Sally Shorthose, Partner, Bird & Bird
12:30 IP due diligence: Maximising the benefits
• The purpose of due diligence
• Growing importance of IP/T
• Knowing the deal
• The role of warranties and indemnities
• Designing and effective strategy for due diligence
• IP searches
• Contract reviews
• Forms of reporting to the client
• Particular issues: Patents, trade marks, copyright and designs, know-how
and confidential information, domain names, IP licensing arrangements
and IT contracts
• Areas of particular concern – improvements, joint ownership etc
Jim Ford, Partner, Allen & Overy
13:15 Lunch
14:15 IP enforcement
• Jurisdiction and proper law
• Provisional and precautionary measures and the enforcement directive
• Remedies on the merits and the enforcement directive
• Criminal jurisdiction over infringement
• Other approaches to enforcement
• Overlapping IPRs in the context of enforcement
Trevor Cook, Partner, Bird & Bird
15:00 IP rights and competition law within the
pharmaceutical and TMT sectors
• IP rights and competition: Conflicting or complimentary?
• The “tension” between IP rights and competition law
• IP rights, exhaustion and parallel trade in the European Union
• The IP “monopoly”: Could this constitute an abuse of a dominant position?
• IP agreements and the prohibition on anticompetitive provisions
• Recent developments: The AZ case; Standardisation agreements and the
horizontal guidelines; The FA Premier League satellite decoders
Dr Myles Jelf, Partner, Bristows
16:25 Afternoon tea
TRANSACTIONS & ENFORCEMENT DAY
16:45 Using the Customs regulations in anti-counterfeiting
• Making customs procedures work for your products
• EU transhipment case law
• Nokia v HMRC /Philips v Lucheng
• Regulation 1383/2003 as part of a litigation strategy
• Creating and implementing a practical anti-counterfeiting strategy
Frank Eijsvogels, Partner, Hoyng Monegier
17:30 Close of day three
19:00 Dinner
DAY FOUR • Thursday 18th August 2011
09:00 Chair’s opening remarks
Isabel Davies
Senior Partner
CMS CAMERON MCKENNA (London)
09:15 Community and UK designs
Including an interactive case study of Mattel v Simba
• The community registered design
• The unregistered community design
• Harmonized national law on designs
• Novelty and individual character
• Designs dictated by the products technical function
• Design right or three-dimensional trade mark?
• Jurisdiction
• Standards for infringement; Proctor and Gamble v Rekitt Benckiser
David Keeling, former member of the second board of appeal, OHIM
Morag Macdonald, Partner/joint head of international IP group, Bird & Bird
10:45 Overview of recent GC and CJEU case law:
What guidelines are imposed from Luxembourg?
Including the latest rulings concerned with:
• Registrability: Numbers, letters, slogans
• Conflict: Likelihood of confusion, reputation, conflict with GIs
• Infringement: Liability of ISPs (Google, eBay), transit
Alexander von Mühlendahl, Attorney at law, Bardehle Pagenberg
11:25 Morning coffee
11:45 Pan-European trade mark litigation and forum shopping
• Unitary character of CTMs
• Jurisdiction of CTM courts
• Forum shopping in the EU
• Relevance of the Brussels Regulation
• Pan-European injunctions and damages: When will they be granted?
• Counterclaims for invalidity or revocation
Alan Bryson, Barrister, Wilberforce Chambers
12:30 Trade marks online
• Keyword advertising; advertiser and search engine liability
• Liability of online service providers for third party infringements
NEW!
• Issues of Jurisdiction - where does the infringement take place and where
should you take action?
• Websites and parallel trading
• Domain name disputes
Jeremy Drew, Partner, Reynolds Porter Chamberlain
13:15 Lunch
TRADE MARKS & DESIGN RIGHTS DAY
For the latest programme or to register: www.ibclegal.com/iplawss

15th-19th August 2011
Downing College, Cambridge, UK
14:15 Break out interactive workshop: Trade mark mock arbitration
In this interactive workshop session, a case involving many aspects of trade
mark law in Europe will be arbitrated and debated in small groups. Delegates
will be given the opportunity to consider a number of issues related to trade
mark infringement and how those issues should be presented at arbitration.
Provided with the facts in advance, delegates will be split into small groups and
will be asked to prepare an argument on behalf of each party to the arbitration.
They will be given an opportunity to present this case as well as to reply. In
order to benefit from the session, delegates are advised to readna nd consider
the paperwork which will be provided in advance.
Facilitators:
Isabel Davies, Senior Partner, CMS Cameron McKenna
Alan Bryson, Barrister, Wilberforce Chambers
David Keeling, Former member of the second board of appeal, OHIM
16:30 Reconvene for breakout workshop results and discussion
16:45 Close of day four
17:00 Punting on the river Cam
19:00 Barbeque (weather permitting)
COPYRIGHT DAY
DAY FIVE • Friday 19th August 2011
09:00 Chair’s opening remarks
Prof Adrian Sterling
Professorial Fellow
Queen Mary Intellectual Property Research Institute
14:00 Collecting societies and licensing
• History of collective management
• Collective management and print media
• Legal v. voluntary licensing
• Collective management and the digital world
Owen Atkinson, CEO, ALCS
14:45 Proposed reforms
An up to the minute update on the latest proposals for change to copyright law
at home and abroad
• The findings of the Hargreaves Review;
• Orphan Works’ reform: UK and EU developments;
• Judicial Review and Ofcom review of the Digital Economy Act 2010.
Alec Cameron, Director, Corporate Counsel, Getty Images
15:30 Chair’s closing remarks
15:45 Close of Summer School
"Course was brilliant; really enjoyed it
and learnt a lot – thank you very much."
P. Given, Allen Overy LLP
WHAT IS SPECIAL ABOUT IBC LEGAL’S SUMMER
SCHOOLS?
SESSION 1: OVERVIEW OF INTERNATIONAL COPYRIGHT LAWS
09:15 Overview of national copyright laws
• Common law systems: UK and other commonwealth countries, Ireland, USA
etc
• Civil law systems: Continental European countries including France, Germany,
Russia, Latin American and Francophone countries etc
09:45 International copyright law
• Berne, Universal copyright, Rome conventions, TRIPS, WIPO treaties
10:15 Current issues
10:30 Regional aspects
• European Union
• North American Free trade Agreement
• Other US free trade agreements
• Cartagena Agreement
Prof Adrian Sterling, Professorial Fellow, Queen Mary Intellectual
Property Research Institute
Fully inclusive
As an attendee for the full 5 day conference, your registration fee is fully
inclusive of 4 nights full board accommodation from Monday night through to
Thursday night and a varied programme of networking events and entertainment
each evening.
Unique education and networking opportunities
Not only are you guaranteed the highest level of teaching from our panel of
international experts, but the inclusion of networking activities creates an
informal and relaxed learning environment. The full and varied networking
functions are the perfect way to cement newfound relationships within the IP
industry.
11:00 Morning coffee
SESSION 2: CURRENT TOPICS
11:20 Database protection
• What constitutes a database? Is it dynamic?
• When is a database protected by a database right, rather than copyright?
• Who can exploit rights?
• How long does the database right last
• How to spot and infringement
• What defences are available?
• Does the legislation make sense?
• BHB v William Hill; The FA case; where are we now?
• Proposed reforms
• Traps to look out for
Catriona Smith, Partner, Rouse & Co
12:15 Internet issues
• Peer-to-peer file sharing
• User-generated content
• Virtual worlds
• Online libraries and orphan works
• Football Dataco case (UK) and other recent cases
Prof Adrian Sterling, Professorial Fellow, Queen Mary Intellectual
Property Research Institute
Historical venue
Downing College has a unique setting amidst 17 acres of lawns and trees and
yet it is within easy walking distance of the historic centre of Cambridge. The
buildings that will be your home for the duration of your time attending the
Summer School date back to the beginning of the 19th Century and are
predominantly neo-classical in style conveying a sense of elegance and
spaciousness. Cambridge is easily accessible from Stansted airport and from
London.
13:00 Lunch
Email: professionalcustserv@informa.com

The 11th annual residential
Intellectual Property Law Summer School 2011
15th – 19th August 2011, Downing College, Cambridge, UK
Dear Colleague,
Now in its 11th Year, IBC Legal’s highly acclaimed Intellectual
Property Law Summer School remains an unrivalled resource for the
consolidation of, or initiation into, all of the central concepts in IP law,
presented in the context of the latest developments and burning issues
in the industry.
Intellectual property has never been more important, nor more complex,
and whether you are a junior lawyer seeking to gain a specialism, or
working in-house with broad-ranging IP responsibilities, the summer
school will provide an impeccable grounding in all of the core
areas of IP.
Alongside the usual themed days, new topics this year include: A focus
on the impact of the internet upon IPR and patents in China and the
programme now features more speakers, more of the latest cases
and more interactivity than ever before.
As ever, this comprehensive instruction is delivered by our
distinguished faculty of expert speakers who are at once some of
the most revered, influential and entertaining practitioners in
their field.
The unique all-inclusive nature of this course means that delegates can
enjoy interaction with the speakers and each other through a fantastic
range of social events, enhancing group-work and facilitating broad
discussion and knowledge-sharing beyond the structure of the
prescribed sessions.
The speakers and I look forward to welcoming you to the in the
beautiful and relaxed surroundings of Downing College in August.
Kind regards,
Paul Heaney
IBC Legal
“A well put together, elaborate
introduction to IP”
- D. Muus, KPN
KEY REASONS TO ATTEND
THE IP LAW SUMMER
SCHOOL 2011:
• Separately bookable "Basics Day"
for beginners in IP
• Opportunity to study with a distinguished, international faculty
• Time allowed throughout the conference for questions and
answers with the expert faculty
• Panel sessions, parallel sessions, case studies, workshops and a
mock trade mark arbitration
• Social interaction and networking each evening, including a
quiz night, punting, gala dinner, champagne and strawberries
reception and a barbeque (weather permitting)
• Full board accommodation (including meals) for the duration
of the conference
• A unique opportunity to gain a full insight into intellectual
property law in a relaxed and informal atmosphere
PLUS: Cambridge is within easy reach of Stansted airport, and
all London airports
Establish a solid grounding in each of the key areas of
intellectual property Law
Gain practical skills and know-how through interactive
participation
Develop critical knowledge within each of the specialist days
Explore future trends and the influence of new technology and
media on intellectual property rights and enforcement
Refine techniques for managing and exploiting IP portfolios
and assets
Enjoy the beautiful surroundings and itinerary of fantastic social
events
HOW TO GET YOUR CPD POINTS
SRA: Earn 1 point per hour of attendance up to 16 CPD hours
Bar Council: Earn 1 point per hour of attendance up to 30 CPD hours
ITMA: Earn 3 points for attending Day 1, and 6 each for days 3,4 and 5,
up to a maximum of 21 CPD points
WHO SHOULD ATTEND?
• IP Lawyers
• IP Specialists
• IP Consultants
• Heads of Licensing
• Technical Assistants
• In-House Counsel
• Legal Advisors
• Lecturers
• IP Managers
• Legal Officers
• Patent Managers
• Business
Consultants
• Trainee Solicitors
• Solicitors
• Barristers
• Patent & Trade
Mark Attorneys
• Rights Managers
• Trade Mark
Managers
• Patent Engineers
• Commercial
Managers
POSTGRADUATE LEGAL DISTANCE LEARNING
COURSES
Gain a recognised university qualification at work, at home or on
the move. Courses for 2011 include: EU Competition Law,
Copyright Law, European Union Law, Economics for Competition
Law (Kings College London) and Business Law, Medical Law, Sports
Law, Environmental Law, Food Law and Employment Law
(De Montfort University)
All courses start in Autumn 2011, for further information call +44
(0)20 7017 5906, email: andrew.pini@informa.com or visit:
www.informadl.com
Booking hotline: +44 (0)20 7017 5503 Email: professionalcustserv@informa.com

Intellectual Property Law Summer School 2011
15th – 19th August 2011
Downing, College, Cambridge, UK
VIP CODE:
Please quote the above VIP code when registering
WHEN AND WHERE
KW8138
Monday 15th - Friday 19th August 2011
The price per delegate for the full package includes full-board accommodation, provided by
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college bar. For more information on accommodation for extra nights please contact
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