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MEGA BUSINESS<br />
Issue no: 03<br />
About the book The Psychology, Science & Art of Turning Contacts into<br />
Connections<br />
The book (The Psychology, Science & Art of Turning Contacts into Connections) is about<br />
leverage. That is the art of getting what you want from all you've got. It so happens that most<br />
(if not all) people suffer from this syndrome of thinking that they are not enough to can pursue<br />
their wildest dreams and as a result, they never manage to get themselves to action towards<br />
such goals. Something that I refer to as personal power and that is our ability to get<br />
ourselves to take action.<br />
In this eBook, you will Discover the key principles on: -<br />
• The best place to begin when you want to turn your idea into<br />
business (breakthrough strategies into any market/industry of your<br />
choice)<br />
• The basic fundamentals that cost companies millions of rands every<br />
day despite the amount of money they make<br />
• How to get or attract the right partners to your business in the right<br />
places to make your business thrive.<br />
• Fail proof strategies on how to start a new business using no money<br />
(ZERO capital)<br />
• How to use “networks” as a business tool to help you and your<br />
business to prosper, even in this tough economy<br />
Primary Strategy on how to start a<br />
profitable business using no money and<br />
without any security according to<br />
Kholofelo Pholafudi<br />
There are plenty of ways in which this can be<br />
achieved and one of the obvious ones is to<br />
sell your vision before it actually materializes<br />
and actually have people pay you hard cash<br />
before the realization of such visions. It all<br />
starts with us believing that indeed one can<br />
believe that you can start a business without<br />
using money because it incredibly difficult to<br />
can get yourself to such possibilities if you<br />
believe it's not possible. The only sad truth is<br />
that whilst many out there are busy hunting for<br />
funding in order to bring their ideas to life, the<br />
elite few are making incredible profits from<br />
their ideas which did not cost them anything in<br />
order to bring such ideas to life.<br />
It has always been an idea that when one has<br />
an idea of some sort that they would have a<br />
form of vision in terms of how they see that<br />
idea unfolding in a number of ways. It is at<br />
such a time that depending on the<br />
competency of the individual that he/she<br />
could start creating alliances or clients that<br />
could start making hard cash commitments<br />
and they can only do so if they truly believe in<br />
what you have to offer.<br />
For example, without spending a cent out of<br />
my own pocket when I wrote my first book<br />
(The Psychology, Science & Art of Turning<br />
Contacts into Connections), I sold more than<br />
147 copies within a month at a cost of R199<br />
per copy before its first print out. That's almost<br />
R30 000 in the bank account before the<br />
printing even starts. The one reason why<br />
many people are obsessed with looking for<br />
capital to kick-start their own ideas is the fact<br />
that they do not want to start from the ground<br />
but rather at a specific level.<br />
A level that many cannot handle as evidenced<br />
by the high failure rate of more 83% of<br />
businesses failing within the first year despite<br />
any amount of money that they received.<br />
www.megaartists.co.za FEB - MAR 2015<br />
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