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MEGA BUSINESS<br />

Issue no: 03<br />

About the book The Psychology, Science & Art of Turning Contacts into<br />

Connections<br />

The book (The Psychology, Science & Art of Turning Contacts into Connections) is about<br />

leverage. That is the art of getting what you want from all you've got. It so happens that most<br />

(if not all) people suffer from this syndrome of thinking that they are not enough to can pursue<br />

their wildest dreams and as a result, they never manage to get themselves to action towards<br />

such goals. Something that I refer to as personal power and that is our ability to get<br />

ourselves to take action.<br />

In this eBook, you will Discover the key principles on: -<br />

• The best place to begin when you want to turn your idea into<br />

business (breakthrough strategies into any market/industry of your<br />

choice)<br />

• The basic fundamentals that cost companies millions of rands every<br />

day despite the amount of money they make<br />

• How to get or attract the right partners to your business in the right<br />

places to make your business thrive.<br />

• Fail proof strategies on how to start a new business using no money<br />

(ZERO capital)<br />

• How to use “networks” as a business tool to help you and your<br />

business to prosper, even in this tough economy<br />

Primary Strategy on how to start a<br />

profitable business using no money and<br />

without any security according to<br />

Kholofelo Pholafudi<br />

There are plenty of ways in which this can be<br />

achieved and one of the obvious ones is to<br />

sell your vision before it actually materializes<br />

and actually have people pay you hard cash<br />

before the realization of such visions. It all<br />

starts with us believing that indeed one can<br />

believe that you can start a business without<br />

using money because it incredibly difficult to<br />

can get yourself to such possibilities if you<br />

believe it's not possible. The only sad truth is<br />

that whilst many out there are busy hunting for<br />

funding in order to bring their ideas to life, the<br />

elite few are making incredible profits from<br />

their ideas which did not cost them anything in<br />

order to bring such ideas to life.<br />

It has always been an idea that when one has<br />

an idea of some sort that they would have a<br />

form of vision in terms of how they see that<br />

idea unfolding in a number of ways. It is at<br />

such a time that depending on the<br />

competency of the individual that he/she<br />

could start creating alliances or clients that<br />

could start making hard cash commitments<br />

and they can only do so if they truly believe in<br />

what you have to offer.<br />

For example, without spending a cent out of<br />

my own pocket when I wrote my first book<br />

(The Psychology, Science & Art of Turning<br />

Contacts into Connections), I sold more than<br />

147 copies within a month at a cost of R199<br />

per copy before its first print out. That's almost<br />

R30 000 in the bank account before the<br />

printing even starts. The one reason why<br />

many people are obsessed with looking for<br />

capital to kick-start their own ideas is the fact<br />

that they do not want to start from the ground<br />

but rather at a specific level.<br />

A level that many cannot handle as evidenced<br />

by the high failure rate of more 83% of<br />

businesses failing within the first year despite<br />

any amount of money that they received.<br />

www.megaartists.co.za FEB - MAR 2015<br />

Page 23

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