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MEGA ARTIST<br />
Issue no: 03<br />
us start to look for ways on how best we can<br />
serve the listeners by producing compelling<br />
content. Let us stop regurgitating content<br />
from the internet or Google, the truth is 80%<br />
of radio's audience have access to the<br />
internet. So by the time you go on radio,<br />
your information is history. Presenters need<br />
to learn to have an opinion and personality<br />
and learn to tell stories of things they<br />
observed, that way our listeners will gain a<br />
lot fresh content on radio.<br />
Difference between a community radio<br />
station, commercial radio station and<br />
public radio<br />
Community radio is owned and the<br />
community itself get involved in content<br />
generation. commercial radio is owned and<br />
operated by private companies where<br />
programing is dictated by the private<br />
company that own it and public radio station<br />
– owned by the government and it main<br />
responsibilty is to keep the citizens<br />
informed about the government's projects<br />
and inform the public about issues of<br />
national interest, while upholding and<br />
preserving citizens values and more. simple<br />
neh?<br />
Qualities of a good radio presenter<br />
To be a great presenter you need to have a<br />
personality that sets you apart from an<br />
average presenter, an individual who<br />
understands what the listeners need and<br />
want. Have an opinion on almost everything<br />
that the listeners are exposed to. A good<br />
presenter is an individual who aims to tell<br />
the listeners new stuff every time they are<br />
on air. They must be ultra-creative, use the<br />
microphone to change lives, someone who<br />
is doing radio to make a difference. It is not<br />
about fame. The presenter should have an<br />
honest relationship with the listeners and<br />
the listeners should know him as if they<br />
have met him in real life.<br />
Educational qualification for one to be on<br />
radio.<br />
No educational qualification needed, talent<br />
is all you need. But I'll hasten to say that<br />
education will really give you an added<br />
advantage, education will help you<br />
understand life better and therefor qualify to<br />
make logical and progressive comments on<br />
the radio. Presenters MUST respect the<br />
microphone, that thing right there is a very<br />
powerful communication tool.<br />
The 'worst' part of radio work and the<br />
'best' part of radio work.<br />
Worst part is, when you do not have a clue<br />
of what you are doing on radio and the best<br />
– it's when you are completely in charge of<br />
your content or show and making a<br />
difference in the life of the listener.<br />
How easy or hard it is to start a radio<br />
station and what is needed to do so?<br />
I am not sure if it is easy or difficult, it is<br />
relative you see, I would rather propose that<br />
you visit www.icasa.org.za there is a lot of<br />
info there regarding your question.<br />
The inspiration behind Energy FM.<br />
The inspiration is to give the community of<br />
Polokwane and the surrounding areas a<br />
voice, a platform for them to enjoy<br />
democracy and their rights to the fullest. To<br />
give potential individuals a chance to learn<br />
and realise their dreams of being on radio,<br />
while and creating job opportunities.<br />
www.megaartists.co.za FEB - MAR 2015<br />
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