Roses - Bill Moore & Co., Inc

2012-2013 Catalog

Welcome!
Contents
Since 1979, we’ve been dedicated to making our
customers successful. Whether it’s developing new
products or production techniques, we consistently
strive to exceed your expectations for customer
service and provide you with the highest quality
plant material.
With a horticulture market that is changing and
evolving every day, we continue to bring you
the most promising rose varieties. our roses are
grown on their own-root, making them naturally
hardier than grafted plants. greenheart grown
rose liners are shipped actively growing and do
not require special treatment to break dormancy.
With that in mind, we’re pleased to present to
you our new catalog. In it, you’ll find a broad
assortment of innovative, top-quality genetics
that are easy to grow and ship. Plus, you’ll find
detailed cultural information and identified topselling
varieties that will make selecting and
growing the right plants a snap.
Kolorscape .......................................... 2
Veranda ............................................. 3
Balconia ............................................. 4
Sunblaze ............................................ 5
My Bouquet ......................................... 6
garden treasures .................................. 7
table to garden ................................... 8
Knock out Roses ................................. 10
Drift Roses ........................................ 11
Biltmore Collection .............................. 12
Extremely Hardy Roses ......................... 13
Climbing Roses .................................. 14
landscape Roses ................................ 15
Shrub Roses ....................................... 16
A D D I T I O N A L I N F O R M A T I O N
Rose Variety list .................................. 18
Marketing tools .................................. 20
Plant Hardiness Zones .......................... 21
Product Sizes/Shipping ........................ 22
terms & Conditions ............................. 23
Finishing times ................................... 23
We appreciate your business and feedback.
Please feel free to contact us about our new
catalog or to let us know how we can further
support you and your customers.

Facility
For over 30 years, greenheart has been
recognized as one of California’s leading
transplant producers. located on the Central Coast
of California, greenheart produces upwards of
1 billion high quality ornamental and vegetable
young plants for farms, mass markets and retail
nurseries throughout the United States and
Canada.
our 99,000 square foot rose range features
custom HID lighting, fog system, fully recycled
water, and bottom irrigation for ultimate control of
plant nutrition, growth and quality.
greenheart Farms offers healthy, high-quality rose
starter plants, award-winning genetics and state-ofthe-art
cultural advice. our business is making your
business successful and profitable.
Wa nt to see our
availa bility?
Sca n this QR Code!
1

Hanging Basket Roses
BALCONIA
®
• Extremely disease-resistant and
hardy varieties from Kordes, the
oldest breeding company in the
world.
• Very versatile applications —
hanging baskets to a ground cover.
• Prolific bloomers with trailing
characteristics.
Topolina Balconia®
Electric Balconia®
exposure: full sun to partial sun
container size: 8 in. to 3-gallon
height: 12-24 in. (30-60 cm)
width: 24-30 in. (60-75 cm)
Zones: 5-9
Pepita Balconia®
Solero Balconia®
Raspberry Balconia®
Innocencia Balconia®
Neon Balconia®
Toscana Balconia®
4
Hot Pink Balconia®

Cherry Sunblaze®
Red Sunblaze®
Autumn Sunblaze®
Sweet Sunblaze®
• This superb collection of miniature
roses was selected for outstanding
potted plant production & garden
performance.
• Diversify your product offering from
a 4.5” blooming gift plant to a
3-gallon landscape item. Vibrant
colors in the series will add a pop
of color to any home garden or
Miniature Roses
landscape.
• Hardy & easy to grow. Varieties
have dense, dark green foliage
with 2-3-inch large, grandiflora
blooms.
Baby Paradise Sunblaze®
Salmon Sunblaze®
exposure: full sun to partial sun
container size: 4.5 in. to 1-gallon
height: 18-24 in.
WIDTH: 18-24 in.
Zones: 5-11
Bridal Sunblaze®
Mandarin Sunblaze®
Rainbow Sunblaze®
Yellow Sunblaze®
Amber Sunblaze®
5

Ambiance
Flora-Tea Roses
• My Bouquet varieties provide
elegant blooms from your patio
to a vase in your home.
• These Flora-Tea roses will provide
instant impact in the garden and
will have a longer vase life than
traditional varieties.
Powerhouse®
Dejá Blu
• Fragrant, disease-resistant roses
with velvety blooms and dark
green foliage.
exposure: full sun to partial sun
container size: 6 in. to 3-gallon
height: 24-36 in. (60-90 cm)
Flawless®
Patrón®
Zones: 4b-11
Growing tip!
To create a beautiful
masterpiece, we recommend
planting three 72-cell liners per pot.
First Impression®
Double Take®
6
Ambiance

Crimson Treasure®
Blushing Mate
Citrine®
• These roses are very versatile and
can fit into any landscape among
shrubs, annuals, perennials or
mixed beds.
• Garden Treasures can be sold as
an annual rose but they’re truly
perennials, so they can flower
year-round in moderate to mild
climates.
exposure: full sun to partial sun
container size: 4.5 in. to 1-quart
height: 12-14 in. (30-35 cm)
Micro Miniature Roses
True Pearl®
Rubellite®
width: 12-14 in. (30-35 cm)
Zones: 4b-11
Gold Medallion®
Pieces of Eight®
We can create custom
marketing pieces that are an
added value at retail!
Star Ruby
Gemstone
7

Miniature Roses
• This superb collection was
selected for outstanding potted
plant production and garden
performance.
• These varieties can withstand a
higher level of winter-hardiness
and are bred to fight disease
Wistful
Salute
Aristocrat
pressure in the average garden
setting.
• Add a pop of color to any home
garden or landscape!
exposure: full sun to partial sun
Rainbow’s End
Jilly Jewel
container size: 4.5 in. to 3-gallon
height: 16-24 in (40-60cm)
Zones: 4b-11
Fireworks
Montana
Cupcake
8
Cupcake
Growing tip!
When it’s time to pinch the
plants, do not pinch when the plants are
dry. Irrigate the plants before pinching and
let them dry down as you normally would.

Y2K Gala Iced Raspberry Sorcerer
Sweet Diana
Busy Bee
Innocence
Winsome
Boogie Woogie®
Denver’s Dream
Teddy Bear
Apricot Twist
Important Dates to Remember:
Valentine’s Day
Northern U.S. Ship Week: 37-38 Weeks to finish: 21
Central U.S. Ship Week: 42-43 Weeks to finish: 18
Southern U.S. Ship Week: 43-44 Weeks to finish: 17
EASTER
Northern U.S. Ship Week: 46-47 Weeks to finish: 19
Central U.S. Ship Week: 48-49 Weeks to finish: 16
Southern U.S. Ship Week: 49-50 Weeks to finish: 16
MOTHER’S DAY
Northern U.S. Ship Week: 51-52 Weeks to finish: 19
Central U.S. Ship Week: 2-3 Weeks to finish: 16
Southern U.S. Ship Week: 2-3 Weeks to finish: 16
Dates may vary, contact us for more information.
9

Collection
Biltmore House, Asheville, NC
• Biltmore® has a long tradition of bringing
treasures from around the world to the United
States. The Biltmore® Garden Rose Collection
takes the “fuss” out of growing roses.
• This unique collection includes varieties created
by rose hybridizers from around the world,
based on their exceptional performance at the
Biltmore International Rose Trials.
Loretta Lynn Van Lear
exposure: full sun to partial sun
container size: 4.5 in. to 1-gallon
Zones: 5-9
Flamenco
Lady Ashe
12
Paula Smart
Southern Peach

Winnipeg Parks
John Davis
Champlain
Morden Blush
• Our ‘Extremely Hardy’ group of
roses are made up of the hardiest,
most cold tolerant varieties on the
market.
• These roses were developed to
withstand Canadian winters with
very little winter protection.
• Also selected for their repeat
blooms, disease-resistance and
own-rootability for exceptional
hardiness.
exposure: full sun to partial sun
container size: 6 in. to 3-gallon
Extremely Hardy Roses
Linda Campbell
Morden Centennial
Robusta
Growing
tip!
These roses are
excellent for
cooler areas.
Morden Sunrise
13

Clumbing Roses
• Our selection of climbers include old favorites like Joseph’s
Coat® and Iceberg, as well as modern Hybrids like Brite
Eyes and Fourth of July.
• Climbing Roses are very versatile. They can go on a fence,
climbing poles, pillars, trellises or arches.
• We specialize in varieties that are grown on their own-root
and display color past the initial bloom cycle in spring.
exposure: Full sun
container size: 1- to 3-gallon
White Dawn
Zephirine Drouhin
Blaze
New Dawn
Piñata
Morning Magic
Climbing Iceberg
America
Brite Eyes Winners Circle Sally Holmes® Joseph’s Coat
Lady Banks Yellow
14
Don Juan Cancan Lady Banks White
Fourth of July

Crimson Meidiland ® Ruby Meidiland ® Fire Meidiland ®
Lavender Meidiland ® Magic Meidiland ® Red Meidiland ®
White Meidiland ® Fairy Meidiland ® Sevillana
meidiland ®
• Meidiland® shrub roses were
the first roses specifically bred for
landscape use.
• These roses are perfect when you
need to fill in large beds with
repeat-blooming color.
• Prolific bloomers that provide
showy carpets of color in waves
throughout the growing season.
exposure: full sun
container size: 1- to 3-gallon
height: 36 in. (90 cm)
width: 48-60 in. (121-152 cm)
Landscape Roses
carefree
Carefree Beauty
• As the name implies, a line of
landscape shrub roses that offer
carefree maintenance.
• Single, semi-double and double
flowers in a great color pallet of
pink, orange, red and yellow.
Carefree Celebration
Carefree Delight
• Self-cleaning, disease-resistant
varieties can be used as hedges,
screens and barriers.
exposure: full sun
container size: 1- to 3-gallon
height: 24-60 in. (61-152 cm)
Carefree Spirit Carefree Sunshine Carefree Wonder
width: 36-60 in. (90-152 cm)
15

• Many of these roses have an upright habit
Shrub Roses
making them a great choice for a low
hedge or border.
• These shrub roses have excellent diseaseresistance,
repeat bloom cycle and
are relatively maintenance-free in the
landscapes.
• All of our shrub roses are produced on
their own root which makes them naturally
hardier than grafted plants.
Sea Foam®
Tequila Supreme
Charisma
exposure: full sun
container size: 1- to 3-gallon
Iceberg
Cinco De Mayo
Tequila
Sunflare
Thrive!
Ebb Tide
Mutabilis
Lemon Splash
Light of Day
Belinda’s Dream
Chuckles
Phloxy Baby
Julia Child
Burgundy Iceberg
16
Livin Easy
Limoncello
Trumpeter
Hot Cocoa

Nearly Wild Olympiad Passionate Kisses
Eyeconic Lemonade
Preference
Silicon Valley Diamond
Red Ribbons
The Fairy
Eyeconic Pink Lemonade
Cherry Parfait
Liberty Bell
Eyeconic Pomegranate Lemonade
Class Act
Hydrangealicious
Easy Going
Tequila Gold®
Eyeconic Melon Lemonade
Heirloom
Bonica®
Marmalade Skies Itty Bitty Pink
Westerland® White Out
17

KoRDana® SeRieS
aloha kordana ® Daniela kordana ® Flirt kordana ® hot kiss kordana ®
lavender kordana ® orange kordana ® sunbeam kordana ® Vulcano kordana ®
Specification 128-cell 72-cell 32-cell 4.5-inch pot
Cell Dimensions 25mm ellepot 35mm ellepot 50mm ellepot 3 7/8” x 4.5”
Cuttings Per Cell 1-2 2-3 3-4 4-5
Plants Ber Box 768 288 128 54
leaD time 9 weeks 12 weeks 16 weeks 24 weeks
FinisheD aPPliCation 4.5 to 6.5” 4.5 to 6.5” 4.5 to 6.5” 4.5”
Detailed growing guidelines are available upon request

Aloha Kordana® Daniela Kordana® Flirt Kordana® Hot Kiss Kordana®
Lavender Kordana®
Orange Kordana®
Sunbeam Kordana®
Vulcano Kordana®
Kordana ® Roses will bring the
garden inside! These roses have
a long blooming period and are
easy care plants. Brighten any
home with these outstanding
roses that are bred by Kordes ® .
• These roses have a long blooming period and
are low-maintenance plants for consumers.
Varieties have dense, dark green foliage with
a compact habit of 18 to 20-inches.
• Varieties have an abundance of vibrant
and uniform flowers along with excellent
shipability and shelf life.
• Perfect for both Short-Cycle or Long-Cycle
production. Suggested retail items are 4 or
6-inch plants.

Product Sizes
Products shown are not to scale.
128-Cell
72-Cell
32-Cell
4.5-inch Pot
Shipping
WEIGHT/
SIZE LEAD TIME MIN. ORDER BOXING PACK OUT DIMENSIONS
128-cell 9 weeks 768 liners=6 trays $8.00 6 trays/box 45 lbs.
25”x22”x17”
72-cell 12 weeks 576 liners=8 trays $8.00 4 trays/box 35 lbs.
25”x22”x13”
32-cell 16 weeks 256 liners=8 trays $8.00 4 trays/box 39 lbs.
25”x22”x17”
4.5-inch 24 weeks 108 units=2 boxes $8.00 54 units/box 65 lbs.
22”x19”x26”
22

Terms & Conditions
Pricing Our young plants are sold exclusively through the broker
network. A complete list of our brokers can be found on our website.
If you have not purchased from a broker and would like assistance in
doing so, please contact our office for information. Prices are subject to
change.
Shipping We are committed to getting your order to you on time and
in excellent condition. All shipments will be F.O.B. Arroyo Grande, CA.
Shipments outside CA: FedEx, Air (LAX), Euro American, Tawjo Trucking
and Armellini (LTL). Shipments within CA: FedEx, On Trac, Jessup, Tawjo
Trucking and West Coast. All freight charges are pre-paid and billed to
the customer. Broker and customer freight accounts may be used.
Cancellations Any order canceled within 6 weeks of the confirmed
ship date is the financial responsibility of the broker/customer.
Claims All reasonable claims for extreme weather or mishandling
by freight companies will be reviewed by Greenheart Farms. Please
contact us within 48 hours of delivery. Transportation claims must be
made within 24 hours. Do not discard shipment. Photography will need
to be taken and sent to Greenheart Farms.
Compliance $72.00 PhytoFee. Roses: Certificate of Quarantine
Compliance for AZ, IN, NJ, SC, Puerto Rico and Canada.
Plant Royalties Royalties on patented or trademarked plants are
included in the plant price. Royalty charges are subject to change
without notice.
Warranty Greenheart Farms, Inc. warrants to the extent of the
purchase price only that all products are sold true to name and
standard characteristics.
Finishing Times for Roses
gARDen Treasures Table to Garden® My Bouquet®
Growing Season /Region Winter Spring Winter Spring Winter Spring
First Pinch Northern U.S. 6-7 weeks 5-6 weeks 6-7 weeks 5-6 weeks 7-8 weeks 6-7 weeks
Central U.S. 5-6 weeks 5-6 weeks 5-6 weeks 5-6 weeks 6-7 weeks 5-6 weeks
Southern U.S. 5-6 weeks 4-5 weeks 5-6 weeks 4-5 weeks 6-7 weeks 5-6 weeks
Second Pinch Northern U.S. 5-6 weeks 5-6 weeks 5-6 weeks 5-6 weeks 6-7 weeks 5-6 weeks
Central U.S. 5-6 weeks 4-5 weeks 5-6 weeks 4-5 weeks 6-7 weeks 5-6 weeks
Southern U.S. 5-6 weeks 4-5 weeks 5-6 weeks 4-5 weeks 6-7 weeks 5-6 weeks
Finish Northern U.S. 6-7 weeks 5-6 weeks 7-8 weeks 6-7 weeks 7-8 weeks 7-8 weeks
Central U.S. 5-6 weeks 4-5 weeks 6-7 weeks 5-6 weeks 7-8 weeks 6-7 weeks
Southern U.S. 5-6 weeks 4-5 weeks 5-6 weeks 5-6 weeks 6-7 weeks 6-7 weeks
• First week listed, roses will be cracking color
• Second week listed, roses will have open color
• If third pinch is desired, replicate the timing of the second pinch
* Numbers are based on growing indoors without lights for 128-cell and 72-cell plants.
All recommended dates are suggestions only. For more cultural information, please contact
us at info@greenheartfarms.com
Contact one of our
preferred brokers to
place your order today!
23