post_modellismus – models in art - krinzinger projekte - Galerie ...

Darren Neave / John Cake (Little Artists)
Lick Your Selves, 2005
Fruit-flavoured ice lolly, 16 x 5 x 7 cm
»Darren Neave and John Cake have become ‘The Little Artists’ brand, going beyond
the logo, using the languages, meanings and tactics of other brands to explore what
it means to be a contemporary artist. Lego, Scalextric and Pictionary are more
obvious but they also read artists (Hirst, Klein, Beuys) as brands, either by a signature
style or a core theme. They ruthlessly plunder these values, psychologies and
histories to fit their own cause, producing merchandisable relics for their art investigations
and for the ‘Little Artists’ experience as a whole.«
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