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I S S U E<br />

01<br />

J a n u a r y<br />

2 0 1 5<br />

<str<strong>on</strong>g>News</str<strong>on</strong>g> <strong>on</strong> <strong>Wheels</strong><br />

MONTHLY NEWSLETTER – AUTOMOTIVE SECTOR<br />

Around 1.24 Milli<strong>on</strong> pers<strong>on</strong>s succumb in road accidents globally each year due to faulty airbag systems or as a<br />

result of absence of early-warning systems in passenger cars and other vehicles each year.<br />

Source: World Health Organizati<strong>on</strong><br />

This Issue:<br />

Technology Taking the Wheel P.2<br />

Passive & Active Safety Systems P.3<br />

In The <str<strong>on</strong>g>News</str<strong>on</strong>g>P.4<br />

Acquisiti<strong>on</strong>s & Mergers P.4<br />

ROAD MISHAPS TO TAKE BACK SEAT<br />

AS TECHNOLOGY TAKES THE WHEEL<br />

Going by World Health Organizati<strong>on</strong> (WHO) details,<br />

around 1.24 Mn pers<strong>on</strong>s succumb in road accidents<br />

globally each year. In 2010, various governmental<br />

bodies across the globe declared 2011–2020 the<br />

Decade of Acti<strong>on</strong> for Road Safety. Road safety was<br />

recognised in global envir<strong>on</strong>mental policy deliberati<strong>on</strong>s<br />

at the Rio+20 United Nati<strong>on</strong>s C<strong>on</strong>ference <strong>on</strong><br />

Sustainable Development in June 2012.<br />

Various government regulati<strong>on</strong>s are being<br />

implemented to promote road/vehicle safety. As a<br />

Currently, safety systems top the list of customer’s<br />

demands while deciding which vehicle to purchase.<br />

Systems making driving safer. Safety systems have<br />

evolved from merely protecting drivers and passengers<br />

from sustaining severe injuries in the event of an<br />

accident, to systems capable of warning drivers of<br />

potential dangers <strong>on</strong> the road in advance. Growing<br />

awareness of the various advantages these safety<br />

systems offer is growing globally, and this is <strong>on</strong>ly<br />

expected to increase exp<strong>on</strong>entially over the next few<br />

result, Original Equipment Manufacturers (OEMs) in<br />

years. Currently, safety systems top the list of<br />

2015 CES: What A Show!<br />

•Hyundai Showcases Hand-Gesture<br />

Recogniti<strong>on</strong> Technology<br />

•Delphi Releases Interactive ADAS<br />

•NVIDIA’s DRIVE PX ADAS Launched<br />

•Merc’s Gesture-operated Cars<br />

•Hand Gestures C<strong>on</strong>trol Infotainment<br />

System VW’s Golf R Touch C<strong>on</strong>cept Car<br />

•Delphi’s Interactive ADAS Makes Waves<br />

Some Upcoming Events In Automotive Sector<br />

• 85th Geneva Internati<strong>on</strong>al Motor Show, 5 – 15 March 2015, Geneva,<br />

Switzerland<br />

• FISITA Patr<strong>on</strong>age APAC 18, 10 – 11 March 2015, Melbourne, Australia<br />

• Fuel Systems for IC Engines: Inject Your Ideas, Fuel Your Technology, 10<br />

– 11 March 2015, L<strong>on</strong>d<strong>on</strong>, United Kingdom<br />

• 21st Internati<strong>on</strong>al Symposium <strong>on</strong> Alcohol Fuels 10 - 14 March 2015,<br />

Gwangju, Korea<br />

• Formula E - Miami, USA, 14 March 2015, Miami, United States<br />

To know more about us, please visit our website: www.futuremarketinsights.com<br />

For sales queries or new topics email us <strong>on</strong>: sales@futuremarketinsights.com<br />

For other queries c<strong>on</strong>tact: Hari. T (Sr. Manager - Global Business Development)<br />

Future Market Insights: 3rd Floor, 207 Regent Street, L<strong>on</strong>d<strong>on</strong> W1B 3HH<br />

T: +44 (0) 20 7692 8790 | D: +44 20 3287 4268<br />

Email: hari.t@futuremarketinsights.com<br />

Soluti<strong>on</strong>s For<br />

A Safer Drive<br />

Safety systems have evolved<br />

from merely protecting drivers<br />

and passengers from<br />

sustaining severe injuries in<br />

the event of an accident, to<br />

systems capable of warning<br />

drivers of potential dangers <strong>on</strong><br />

the road in advance.<br />

Following the Norms<br />

Stringent implementati<strong>on</strong> of<br />

specific regulati<strong>on</strong>s and roadsafety<br />

initiatives by<br />

governments of various<br />

countries is driving growth of<br />

the automotive safety systems<br />

market worldwide.<br />

the automotive sector are investing substantially in<br />

Research and Development (R&D) activities related to<br />

vehicle safety systems to ensure driver and passenger<br />

safety in vehicles.<br />

Intelligent Soluti<strong>on</strong>s<br />

New intelligent vehicle technologies have certainly<br />

made cars safer than ever before. Over the past few<br />

years, vehicle safety systems have c<strong>on</strong>tributed<br />

tremendously in reducing fatalities and injuries to<br />

drivers and passengers involved in road accidents.<br />

Electr<strong>on</strong>ic stability c<strong>on</strong>trol, warning & emergency<br />

braking systems, blind spot m<strong>on</strong>itoring and lane<br />

support systems are some technology-related safety<br />

Systems making driving safer. Safety systems have<br />

evolved from merely protecting drivers and passengers<br />

from sustaining severe injuries in the event of an<br />

accident, to systems capable of warning drivers of<br />

potential dangers <strong>on</strong> the road in advance. Growing<br />

awareness of the various advantages these safety<br />

systems offer is growing globally, and this is <strong>on</strong>ly<br />

expected to increase exp<strong>on</strong>entially over the next few<br />

years.<br />

customer’s demands while deciding which vehicle to<br />

purchase.<br />

Types of Safety Systems<br />

Safety systems can be classified into passive and<br />

active safety systems. The passive safety system<br />

helps to reduce injuries during road accidents, while<br />

the active safety system helps to avoid potential<br />

accidents. While active and passive safety systems are<br />

popular in both, the premium and luxury cars<br />

segments, penetrati<strong>on</strong> of the passive safety system is<br />

comparatively higher in mid-segment cars. Active<br />

safety systems also come with additi<strong>on</strong>al features such<br />

as lane assist, automatic parking assistance, electr<strong>on</strong>ic<br />

stability c<strong>on</strong>trol and more comfort-oriented<br />

applicati<strong>on</strong>s.<br />

Specifics and Initiatives<br />

The popularity of active safety systems is increasing<br />

globally, owing to the implementati<strong>on</strong> of specific<br />

regulati<strong>on</strong>s and road-safety initiatives being<br />

undertaken by governments of various countries. The<br />

global automotive active safety systems market is<br />

expected to grow two-fold between 2015 and 2020.<br />

Nitin Partkar, FMI

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