book setup 2069 nijamati.indd

!= pTk|]/0ff
sd{rf/LnfO{ cfˆgf] sfdk|lt clek| ]l/t ug]{ jf p;sf] Ifdtf / ;DefjgfnfO{ pRrtd tj/n] ;lqmo
Pj+ d"t{ agfpg] k|of; g} pTk|]/0ff xf] . pTk|]/0ffsf] ;+u7gfTds sfo{s'zntf;Fu clt 3lgi7
;DaGw ePsf] sf/0fn] Joj:yfkgsf] nflu of] Ps dxTjk"0f{ pks/0f dflgG5 . sd{rf/Lx?nfO{
a9LeGbf a9L pTk|]/0ff k|bfg ug{ tyf sfo{ ;Gt'li6sf] cg'e"lt u/fpgsf] nflu Joj:yfkgsf]
tkm{af6 h'g pkfox?sf] cjnDag ul/G5, ltg}nfO{ pTk| ]/0ff eGg] ul/G5 . pTk|]/0ffsf] nflu xfn
k|of]u x' Fb} cfPsf] c+u|]hL zAb 'Motivation' Nofl6g zAb 'Motive' af6 Jo'TklQ ePsf] xf], h;sf]
cy{ x'G5 M æOR5fzlQm hfu[t u/fpg' .Æ o;k|sf/ pTk|]/0ffn] o:tf] zlQmnfO{ af]w u/fpF5 h;n]
JolQmx?df sfd u/fpg] OR5f k}bf ub{5 . /]lG;g lns6{n] pTk|]/0ffnfO{ Joj:yfkgsf] Åbo (Core
of Management) eg]sf 5g\ . o;}u/L x]g/L km]cf]nn] o;nfO{ cfb]zsf] ?kdf ;Daf]wg u/]sf] kfOG5
eg] s'G6\h cf]–8f]g]nn] o;nfO{ lgb]{zsf] ?kdf lnPsf] kfOG5 .
!=! pTk|]/0ff / Aojxf/
pTk|]/0ffnfO{ ljleGg k|sf/sf Jojxf/x?af6 JoQm ug{ ;lsG5 . lsDan / ufd]{hLn] lgDg tLg
k|sf/sf pTk|]l/t Jojxf/nfO{ pNn]v u/]sf s'/f :k]G;/n] b]vfPsf 5g\ . -:k]G;/ !(&@M$*_
-s_ pkef]u ;DaGwL Jojxf/ (Consummatory Behaviour) - o;n] tLj| cfjZostfnfO{ ;Gt'i6
kfb{5 —-ef]hg vfg'÷ef]s d]6fpg'_, kfgL lkpg' ÷Kof; d]6fpg', k|]d ug'{÷of}g OR5f k"/f ug{',
ldqx?;Fu e]63f6 ug'{ ÷;DaGw a9fpg cyjf cfˆgf] k|lti7f sfod ug'{ .
-v_ cfb]zfTds Jojxf/ (Instrumental Behaviour) - o;k|sf/sf] Jojxf/n] cfjZostf k"lt{ ug{sf]
nflu s]xL sfd ug{ nufpFb5, pbfx/0fsf] nflu ef]s d]6fpgsf] nflu ef]hgfnotkm{ hfg' .
-u_ k|lt:yflkt Jojxf/ (Substitute Behaviour) - of] clek|]l/t Jojxf/ xf] t/ o;nfO{ :ki6 kfg{
;ls+b}g .
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