book setup 2069 nijamati.indd

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k|zf;gn] cfdgful/ssf] nflu sfo{ ug]{ ePsfn] p;n] d]/f] t]/f] gegL ;]jf k'¥ofpg' kb{5 . ablnbf]
kl/j]zdf ;fj{hlgs k|zf;sn] lgjf{x ug'{kg]{ sfo{sf] km]xl/:tdf km]/abn ul/P tfklg oyfy{df
p;n] cfdgful/ssf e|"0fb]lv lrxfg ;Dd (Womb to Tomb) sf ofjt sfo{ ug] { kb{5 . ;/sf/
cfdgful/ssf] cleefjs ePsfn] cGttf]uTjf ;a} k|Zgsf] pQ/ ;/sf/jf6} vf]lhG5 . o; cy{df
;/sf/n] cfkm\gf] ;Dk"0f{ ;+oGqnfO{ cfrf/gLlt cg'?k sfo{ ug{ ;r]tgf (Whip) hf/L ul//x]sf]
x'G5 .
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cfrf/gLlt ;bfrf/l;t ;DalGwt 5 . cfrf/gLlt lgod sfg'g th{'df u/L o; cg'?k sfo{ u/
egL lgb{ ]lzt ul/g] ljifo dfq geO{ of] cfkm\gf] ljj]s k|of]u u/L cjnDag ug' {kg]{ ljifo xf] . s]=
c:jyKkf (K. Aswathappa) n] cfrf/gLltnfO{ o;/L k|i6\ofpg vf]h]sf] kfOG5M
"Ethics refers to a system of moral principles - a sense of right or wrong, and goodness and
badness of actions and motives and consequences of these actions. As applied to business
firms, ethics is the study of good and evel, right and wrong, and just and unjust actions of
businessmen" cyf{t cfrf/gLltn] g}lts l;4fGtnfO{ klxrfg ub{5 . tL l;4fGtdf 7Ls a]7Ls,
enf]kg / s'enf]kg lqmofsnfk / ltgsf] kl/0ffd cGt/lglxt x'G5g\ . Jofkf/L If]qsf] pbfx/0f
k|:t't ubf{ cfrf/gLlt Jofkf/Lx?n] cjnDag ug] { c;n / xfgLsf/s, 7Ls a]7Ls, Goflos /
u}/Goflos lqmofsnfksf] ;dli6ut cWoog xf] .
Websters New World Dictionary of the American Language df cfrf/gLltnfO{ o;/L cYof{OPsf]
5 M
1. The study of standards of conduct and moral judgement, morale philosophy.
2 A treatise of this study.
3. The system or code of morales of a particular person, religion, group, profession etc"
cyf{t\ cfrf/gLlt s'g} Jojxf/ Pj+ g}lts cj:yfsf] dfkg ;DaGwL cWoog xf] . of] o; ljifosf]
;+emf}tf xf], s'g}klg JolQm ;d"x, wd{ / k]zf ;+rfngsf] g}lts aGwg xf] .
pk/f]St cy{df JolQm ;d"x, wd{ Pj+ k]zfut ;d"xn] Jojxf/df cfTd;ft ul/Psf c;n v/fj
ultljlw sfof{no Pj+ Jofkfl/s If]qsf nflu ;d]t cg's/0fLo x'G5g\ .
2