目錄 - ç ”ç©¶ç™¼å±•è™• - 稻江科技暨管理學院

稻 江 學 報 第 五 卷 第 一 期
An Influence Investigation of Service Quality and Health Effect on
Tourist Satisfaction and Behavior Intention: A Case of Guan-Zi-Ling
Hot Spring District
Ya-Fen Lee 1 Kun-Ta Ho 2
1 Assistant Professor, Department of Leisure Recreation and Travel Management, ToKo University
2 Master of Management, Department of Leisure Recreation and Travel Management, ToKo University
Abstract
This study aims to construct a relation model between service quality, health effect, satisfaction, and behavior
intention using the structural equation modeling. In this study, the service quality is composed of convenience, hot
spring facilities and staff quality and the health effect is consisted of stress relaxation, beauty treatment for the face
and immunity improvement. The questionnaire survey method and convenience sampling method are adopted and the
tourists to the Guan-Zi-Ling hot spring district were conducted. A total of 335 questionnaires were investigated, in
which a total of 319 questionnaires were valid. The analysis results reveal that the main health effect of hot spring is
stress relaxation and the main service quality is convenience. By the structural equation modeling, it is found that the
health effect has no significant influence on tourist satisfaction and behavioral intention, but there is a medium
correlation between health effect and service quality. The service quality has a direct influence on tourist satisfaction
and has an indirect influence on behavioral intention. The tourist satisfaction has a significant influence on behavioral
intention as well.
Keywords: Structural Equation Modeling, Service Quality, Health Effect, Satisfaction, Behavior Intention
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