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目錄 - 研究發展處 - 稻江科技暨管理學院

目錄 - 研究發展處 - 稻江科技暨管理學院

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稻 江 學 報 第 五 卷 第 一 期<br />

Paul, P. J. & Olson, J. C. (1987), Consumer behavior: Marketing strategy perspectives. New York: Richard D. Irwin<br />

Inc.<br />

Schiffman, L. G. & Kanuk, L. L. (1991), Consumer behavior, (2nd ed.). New Jersey: Prentice-Hall Inc.<br />

187

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