18.02.2015 Views

目錄 - 研究發展處 - 稻江科技暨管理學院

目錄 - 研究發展處 - 稻江科技暨管理學院

目錄 - 研究發展處 - 稻江科技暨管理學院

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

稻 江 學 報 第 五 卷 第 一 期<br />

Cliffs, N. J. : Prentice Hall.<br />

Kotler, P. (1999). Marketing management(9th ed.). Englewood Cliffs, N. J. : Prentice Hall.<br />

Oliver, L. R., & Swan, E. J. (1989). Consumer perceptions of interpersonal equityand satisfaction in transactions: a<br />

field survey approach. Journal of Marketing, 53: 21-35.<br />

Ostrom, A., & Lacobucci, D., (1995). Consumer trade-off and the evaluation of services. Journal of Marketing, 59:<br />

17-28.<br />

Warnick, R. B., & Klar, L. R. (1991). The bed and breakfast and small inn industry of the commonwealth of<br />

Massachusetts: An exploratory survey. Journal of Travel Research, 29: 17-25.<br />

129

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!