17.02.2015 Views

Global Aircraft Seating, Seat Cover, Amenities and Auxiliaries Market

IndustryARC estimates the global aircraft seats market to increase from around 232,185 in 2013to more than 370,000 seats in 2018, growing at a CAGR of around 7.3% during the forecast period. The highest growth is expected from the suite class segment of commercial aircrafts. Business class is also expected to increase at a CAGR of 8.8% as commercial airlines focus on business customer types to increase revenues along with getting high volumes in bookings from their LCC initiatives. Both strategies are needed to increase ASK for the airlines and for getting profits. The global commercial aircraft seating market revenues are expected to increase from $3.3bn in 2012 to around $4.45bn in 2018.

IndustryARC estimates the global aircraft seats market to increase from around 232,185 in 2013to more than 370,000 seats in 2018, growing at a CAGR of around 7.3% during the forecast period. The highest growth is expected from the suite class segment of commercial aircrafts. Business class is also expected to increase at a CAGR of 8.8% as commercial airlines focus on business customer types to increase revenues along with getting high volumes in bookings from their LCC initiatives. Both strategies are needed to increase ASK for the airlines and for getting profits. The global commercial aircraft seating market revenues are expected to increase from $3.3bn in 2012 to around $4.45bn in 2018.

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IndustryARC<br />

<strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong>, <strong>Seat</strong> <strong>Cover</strong>, <strong>Amenities</strong> <strong>and</strong><br />

<strong>Auxiliaries</strong> <strong>Market</strong> Analysis <strong>and</strong> Forecast (2013 – 2022)<br />

By <strong>Seat</strong> Type (Suite Class, First Class, Business Class, Premium Economy Class,<br />

Economy Class); By <strong>Seat</strong> <strong>Cover</strong> Type (Fabric, Leather, Synthetic)


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TABLE OF CONTENTS<br />

1. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> – <strong>Market</strong> Overview<br />

2. Executive Summary<br />

3. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> – <strong>Market</strong> L<strong>and</strong>scape<br />

3.1. <strong>Market</strong> Share Analysis<br />

3.2. Comparative Analysis<br />

3.2.1. Product Benchmarking<br />

3.2.2. End user profiling<br />

3.2.3. Patent Analysis<br />

3.2.4. Top 5 Financials Analysis<br />

3.2.5. Testing & Certifications Analysis<br />

3.2.6. Regulatory St<strong>and</strong>ards Analysis<br />

4. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> – <strong>Market</strong> Forces<br />

4.1. <strong>Market</strong> Drivers<br />

4.2. <strong>Market</strong> Constraints<br />

4.3. <strong>Market</strong> Challenges<br />

4.4. Attractiveness of the <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Industry<br />

4.4.1. Power of Suppliers<br />

4.4.2. Power of Customers<br />

4.4.3. Threat of New entrants<br />

4.4.4. Threat of Substitution<br />

4.4.5. Degree of Competition<br />

5. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> – Strategic Analysis<br />

5.1. Value Chain Analysis<br />

5.2. Pricing Analysis


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5.3. Opportunities Analysis<br />

5.4. Product/<strong>Market</strong> Life Cycle Analysis<br />

5.5. Suppliers <strong>and</strong> Distributors<br />

6. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> – By <strong>Aircraft</strong> Type<br />

6.1. Very Large <strong>Aircraft</strong><br />

6.2. Wide-body <strong>Aircraft</strong><br />

6.3. Narrow-body <strong>Aircraft</strong><br />

6.4. Regional Transport <strong>Aircraft</strong><br />

7. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> – By <strong>Seat</strong> Type<br />

7.1. Suite Class<br />

7.2. First Class<br />

7.3. Business Class<br />

7.4. Premium Economy Class<br />

7.5. Economy Class<br />

8. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> – By <strong>Seat</strong> <strong>Cover</strong> Type<br />

8.1. Fabric<br />

8.2. Leather<br />

8.3. Synthetic<br />

8.4. Others<br />

9. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> – By <strong>Amenities</strong> <strong>and</strong> <strong>Auxiliaries</strong><br />

9.1. Electronics<br />

9.1.1. Audio/Video Ports<br />

9.1.2. Power Ports<br />

9.1.3. TV Screen<br />

9.1.4. Headphones


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9.2. Headrests<br />

9.3. Lumbar Support<br />

9.4. Massage<br />

9.5. Air-conditioning Nozzle<br />

9.6. Reading Lights<br />

9.7. <strong>Seat</strong>belts<br />

9.8. Others<br />

10. <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong>-Geographic Analysis<br />

10.1. Introduction<br />

10.2. Americas<br />

10.2.1. North America<br />

10.2.2. Brazil<br />

10.2.3. Argentina<br />

10.2.4. Mexico<br />

10.3. Europe<br />

10.3.1. UK<br />

10.3.2. France<br />

10.3.3. Germany<br />

10.4. APAC<br />

10.4.1. China<br />

10.4.2. South Korea<br />

10.4.3. Japan<br />

10.4.4. Australia<br />

10.5. Middle East<br />

10.6. Africa


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11. <strong>Market</strong> Entropy<br />

11.1. New Product Launches<br />

11.2. M&As, Collaborations, JVs <strong>and</strong> Partnerships<br />

12. Investment Opportunities – Analysis by Target companies/customers, Capital Investments,<br />

ROI, Payback Period <strong>and</strong> Source of Funds.<br />

13. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)<br />

13.1. GEVEN<br />

13.2. ZIM Flugsitz GmbH<br />

13.3. EADS Sogerma<br />

13.4. Expliseat<br />

13.5. Zodiac <strong>Seat</strong>s<br />

13.6. Aviointeriors<br />

13.7. Thompson Aero <strong><strong>Seat</strong>ing</strong><br />

13.8. European Aviation<br />

13.9. Aero <strong><strong>Seat</strong>ing</strong> Technologies<br />

13.10. B/E Aerospace<br />

13.11. TIMCO Aerosystems<br />

13.12. DeCrane Aerospace<br />

13.13. Koito Industries Ltd<br />

13.14. TSI Aviation <strong>Seat</strong>s<br />

13.15. Greiner PURtec<br />

13.16. Jamco America Inc<br />

13.17. Recaro <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong><br />

13.18. SOISA Aerospace<br />

13.19. Heath Tecna Inc<br />

13.20. Singapore Technologies Aerospace Ltd


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14. Appendix<br />

14.1. Abbreviations<br />

14.2. Sources<br />

14.3. Research Methodology<br />

14.4. Bibliography<br />

14.5. Compilation of Expert Insights<br />

14.6. Disclaimer


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LIST OF TABLES<br />

Table 1 <strong>Aircraft</strong> <strong>Seat</strong> <strong>Market</strong>, List of Companies <strong>Cover</strong>ed<br />

Table 2 <strong>Aircraft</strong> <strong>Seat</strong> <strong>Market</strong> Competitive Share Analysis, 2013 (%)<br />

Table 3 <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Competitive Share Analysis, 2013 (%)<br />

Table 4 Top 5 Financials Analysis, 2011 – 2013<br />

Table 5 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 6 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Volume, 2012 - 2022 (Million Units)<br />

Table 7 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, By <strong>Seat</strong> Type, 2012 - 2022 ($M)<br />

Table 8 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Volume, By <strong>Seat</strong> Type, 2012 - 2022 (Million Units)<br />

Table 9 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Volume, By <strong>Seat</strong> <strong>Cover</strong> Type, 2012 - 2022 (Million<br />

Units)<br />

Table 10 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong>, Pricing Analysis of Product Types, 2012 - 2022 ($)<br />

Table 11 Average Selling Price Analysis, Synthetic <strong>Cover</strong>s, 2012 - 2022 ($)<br />

Table 12 Average Selling Price Analysis, Leather <strong>Cover</strong>s, 2012 - 2022 ($)<br />

Table 13 Average Selling Price Analysis, Fabric <strong>Cover</strong>s, 2012 - 2022 ($)<br />

Table 14 <strong>Global</strong> <strong>Aircraft</strong> <strong>Seat</strong> <strong>Cover</strong> <strong>Market</strong> Revenue, By <strong>Cover</strong> Type, 2012 - 2022 ($M)<br />

Table 15 <strong>Global</strong> <strong>Aircraft</strong> <strong>Seat</strong> <strong>Cover</strong> <strong>Market</strong> Revenue, By <strong>Aircraft</strong> Type, 2012 - 2022 ($M)<br />

Table 16 <strong>Global</strong> <strong>Aircraft</strong> <strong>Seat</strong> <strong>Cover</strong> <strong>Market</strong> Revenue, By <strong>Seat</strong> Type, 2012 - 2022 ($M)<br />

Table 17 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, By <strong>Amenities</strong> <strong>and</strong> <strong>Auxiliaries</strong>, 2012 - 2022<br />

($M)<br />

Table 18 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Electronics Revenue, 2012 - 2022 ($M)<br />

Table 19 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Audio/Video Ports Revenue, 2012 - 2022 ($M)<br />

Table 20 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Power Ports Revenue, 2012 - 2022 ($M)<br />

Table 21 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> TV Screen Revenue, 2012 - 2022 ($M)<br />

Table 22 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Headphones Revenue, 2012 - 2022 ($M)<br />

Table 23 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Massage Devices Revenue, 2012 - 2022 ($M)<br />

Table 24 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Air-conditioning Nozzle Revenue, 2012 - 2022 ($M)<br />

Table 25 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Reading Lights Revenue, 2012 - 2022 ($M)<br />

Table 26 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> <strong>Seat</strong>belts Revenue, 2012 - 2022 ($M)<br />

Table 27 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Unit Shipments, By <strong>Aircraft</strong> Type, 2012 - 2022 (Million<br />

Units)<br />

Table 28 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, By <strong>Aircraft</strong> Type, 2012 - 2022 ($M)<br />

Table 29 Very Large <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 30 Very Large <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 31 Wide-body <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)


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Table 32 Wide-body <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 33 Narrow-body <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 34 Narrow-body <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 35 Regional Transport <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 36 Regional Transport <strong>Aircraft</strong>, <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 37 Suite Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 38 Suite Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 39 First Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 40 First Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 41 Business Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 42 Business Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 43 Premium Economy Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 44 Premium Economy Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 45 Economy Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022 ($M)<br />

Table 46 Economy Class, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Unit Shipments, 2012 - 2022 (Million Units)<br />

Table 47 North America <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022($M)<br />

Table 48 South America <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022($M)<br />

Table 49 Europe <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022($M)<br />

Table 50 Asia Pacific <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022($M)<br />

Table 51 Middle East <strong>and</strong> Africa <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2022($M)<br />

Table 52 Recent Product Developments, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Industry<br />

Table 53 M&A, JV, Agreements, <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> Industry


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LIST OF FIGURES<br />

Figure 1 Segmentation of <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> by Product Type<br />

Figure 2 Segmentation of <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> by <strong>Aircraft</strong> Type<br />

Figure 3 <strong>Aircraft</strong> <strong>Seat</strong> <strong>Market</strong>, List of Companies <strong>Cover</strong>ed<br />

Figure 4 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Competitive Share Analysis, 2013 (%)<br />

Figure 5 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, 2012 - 2018 ($bn)<br />

Figure 6 Average Selling Price Analysis of <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> ($), 2012 - 2022<br />

Figure 7 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, Dem<strong>and</strong> Analysis by <strong>Aircraft</strong> Type, 2013<br />

(%)<br />

Figure 8 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, Dem<strong>and</strong> Analysis by <strong>Seat</strong> Type, 2012 -<br />

2022($M)<br />

Figure 9 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, Dem<strong>and</strong> Analysis by <strong>Seat</strong> <strong>Cover</strong> Type, 2012<br />

- 2022($M)<br />

Figure 10 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, Dem<strong>and</strong> Analysis by <strong>Amenities</strong> <strong>and</strong><br />

<strong>Auxiliaries</strong> Type, 2012 - 2022($M)<br />

Figure 11 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> Revenue, Dem<strong>and</strong> Analysis by Geographic Region,<br />

2012 - 2022($M)<br />

Figure 12 <strong>Global</strong> Cumulative Airplanes Count, By Type, 2012 – 2032<br />

Figure 13 <strong>Global</strong> Airplane Count, By Geographic Region, 2012 – 2032<br />

Figure 14 <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> - Dem<strong>and</strong> Analysis By Type For 2013 (%)


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1. GLOBAL AIRCRAFT SEATING MARKET OVERVIEW<br />

1.1. SCOPE<br />

The global <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> market has been segmented into different key components of the<br />

seat like structure, foam cushions, upholsteries, fire-blocking textiles <strong>and</strong> plastic moldings. Each<br />

of these segments is further broken down to give an in-depth analysis of the market. The market<br />

has also been analyzed by aircraft types like very large aircraft, wide body aircraft, narrow body<br />

aircraft <strong>and</strong> regional aircraft. The seat cover market based on different types like fabric, leather<br />

<strong>and</strong> synthetic material has also been analyzed based on the seat types like suite class, first class,<br />

business class, premium economy class <strong>and</strong> economy class. <strong>Amenities</strong> <strong>and</strong> auxiliaries like<br />

electronic devices, audio/video <strong>and</strong> power ports, TV screens, headphones, headrests, seatbelts<br />

<strong>and</strong> air-conditioning nozzles etc have been analyzed in great detail.<br />

The overall market is also presented from the perspective of different geographic regions <strong>and</strong> the<br />

key countries for this industry. Competitive l<strong>and</strong>scape for each of the product types is<br />

highlighted <strong>and</strong> market players are profiled with attributes of company overview, financial<br />

overview, business strategies, product portfolio <strong>and</strong> recent developments. <strong>Market</strong> shares of the<br />

key players for 2013 are provided. The prominent players profiled in this report are GEVEN,<br />

Zodiac <strong>Seat</strong>s, EADS Sogerma, B/E Aerospace <strong>and</strong> others.<br />

SAMPLE TABLE: GLOBAL SEAT AND SEAT COVER OEMS – KEY PLAYERS<br />

S.No <strong>Seat</strong> OEMs <strong>Seat</strong> <strong>Cover</strong> OEMs<br />

1 GEVEN SOISA Aerospace<br />

2 ZIM Flugsitz GmbH E-LeatherGroup UK<br />

3 EADS Sogerma TAPIS Corp<br />

4 Expliseat Lantal<br />

5 Zodiac <strong>Seat</strong>s <strong>Aircraft</strong> Cabin Maintenance GmbH<br />

6 Aviointeriors Aero Technics FZCO<br />

7 Thompson Aero <strong><strong>Seat</strong>ing</strong> Bradfor Ltd<br />

8 European Aviation Aerofoam Industries<br />

9 Aero <strong><strong>Seat</strong>ing</strong> Technologies Airline Services Ltd<br />

10 B/E Aerospace National <strong>Aircraft</strong> Interiors<br />

Source: IndustryARC Analysis


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The report contains the most detailed <strong>and</strong> in-depth segmentation of the global <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong><br />

market along with the seat cover, seat amenities <strong>and</strong> auxiliaries.<br />

1.2. STAKEHOLDERS<br />

The following are the key stakeholders in the aircraft seating market.<br />

• Material Manufacturers<br />

• <strong>Amenities</strong> <strong>and</strong> <strong>Auxiliaries</strong> Manufacturers<br />

• <strong>Aircraft</strong> <strong>Seat</strong> OEMs<br />

• Contract manufacturer<br />

• Airline Companies<br />

• Component suppliers<br />

• System integrators<br />

• Refurbishing Companies<br />

• Device Maintenance companies<br />

• Engineering <strong>and</strong> Designing companies<br />

• Testing <strong>and</strong> Certification Companies<br />

.


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2. EXECUTIVE SUMMARY<br />

IndustryARC estimates the global aircraft seats market to increase from around 232,185 in 2013<br />

to more than 370,000 seats in 2018, growing at a CAGR of around 7.3% during the forecast<br />

period. The highest growth is expected from the suite class segment of commercial aircrafts.<br />

Business class is also expected to increase at a CAGR of 8.8% as commercial airlines focus on<br />

business customer types to increase revenues along with getting high volumes in bookings from<br />

their LCC initiatives. Both strategies are needed to increase ASK for the airlines <strong>and</strong> for getting<br />

profits.<br />

The global commercial aircraft seating market revenues are expected to increase from $3.3bn in<br />

2012 to around $4.45bn in 2018.<br />

SAMPLE TABLE: GLOBAL AIRCRAFT ANNUAL SEAT DEMAND ANALYSIS BY<br />

SEAT TYPE (2013-2018)<br />

<strong>Seat</strong> By Class Type 2013 2014 2015 2016 2017 2018 CAGR<br />

(2013 -<br />

2018)<br />

Suite Class xx xx xx xx xx xx 14.9%<br />

First Class xx xx xx xx xx xx 6.6%<br />

Business Class xx xx xx xx xx xx 8.8%<br />

Premium Economy xx xx xx xx xx xx 7.1%<br />

Economy Class xx xx xx xx xx xx 7.0%<br />

Total <strong>Seat</strong>s 232,185 279,587 325,062 343,878 xx xx 7.3%<br />

Source: IndustryARC Analysis<br />

The dem<strong>and</strong> for <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> services is growing at a steady pace across the globe as a direct<br />

beneficiary of the growing seats market as indicated in the table above. The global refurbishment<br />

cycle for aircraft seating is around 1 to 2 years <strong>and</strong> the retrofit cycle is 4 to 8 years. These<br />

markets are also partially but significantly impacting the overall market growth trends. According<br />

to FAA regulations, seat covers for example cannot be used after 9 washings because they lose<br />

their fire retardant quality.<br />

The global aircraft seating market is also highly regulated with various st<strong>and</strong>ards from bodies like<br />

FAA, CASA, SAE, EASA etc. St<strong>and</strong>ards <strong>and</strong> tests are conducted to determine their flame<br />

retardant capabilities, density, gravity performance etc. Static load, dynamic load testing,<br />

windmill, abuse, reliability testing are performed on the seats.<br />

Different materials are used in the making of aircraft seats to make them lightweight, strong <strong>and</strong><br />

also fire resistant. The aircraft seat can be segmented into 5 main components starting from the<br />

structural frame which is generally made of aluminium or in some cases carbon composites are


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also used. Foam cushions, fire resistant (FR) textiles, upholsteries <strong>and</strong> plastic moldings together<br />

complete the modern aircraft seat. Each airline uses different material combinations for their<br />

seats based on the cost, durability <strong>and</strong> weight. Most airlines used contract manufacturers to<br />

install <strong>and</strong> customize the seats into their fleet with designers, testing <strong>and</strong> certification bodies also<br />

involved in the ecosystem. This market has been witnessing tremendous growth due to<br />

increasing number of aircrafts being commissioned from Boeing <strong>and</strong> Airbus by Airlines across<br />

geographic regions.<br />

In the report, the market has been segmented by geography as North America, Europe, Asia,<br />

Middle East <strong>and</strong> Africa. <strong>Market</strong> size <strong>and</strong> forecast is provided for each of these regions. A<br />

detailed qualitative analysis of the factors responsible for driving <strong>and</strong> restraining growth of the<br />

aircraft <strong><strong>Seat</strong>ing</strong> market <strong>and</strong> future opportunities are provided in the report.<br />

This report on the <strong>Global</strong> <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> <strong>Market</strong> identifies many such insights <strong>and</strong> M&A<br />

opportunities, besides providing a detailed analysis of the different types of materials, amenities<br />

<strong>and</strong> auxiliaries.


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3. GLOBAL AIRCRAFT SEATING – MARKET LANDSCAPE<br />

3.1 MARKET SHARE ANALYSIS<br />

<strong>Market</strong> share of all the major companies operating the aircraft seat <strong>and</strong> materials of the overall<br />

<strong><strong>Seat</strong>ing</strong> market are analyzed in this section.<br />

Company<br />

TABLE 2: GLOBAL AIRCRAFT SEAT MARKET, COMPETITIVE SHARE<br />

ANALYSIS, 2013 (%)<br />

B/E Aerospace<br />

Zodiac Aerospace Group<br />

Recaro <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong><br />

Others<br />

Source: IndustryARC Analysis, Annual Reports<br />

<strong>Market</strong> Share<br />

B/E Aerospace, Zodiac Aerospace <strong>and</strong> Recaro <strong>Aircraft</strong> seating are the top three companies in<br />

the aircraft seat market <strong>and</strong> they together occupy around 84% market share. These companies<br />

have their products in all the different seat classes with patented seat styles <strong>and</strong> custom services<br />

offered to their clients. The above table shows the percentage breakdowns of these companies in<br />

the global <strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> market l<strong>and</strong>scape.<br />

FIGURE 4: GLOBAL AIRCRAFT SEAT MARKET, GEOGRAPHIC SHARE<br />

ANALYSIS, 2013 (%)<br />

XX%<br />

XX%<br />

XX%<br />

XX%<br />

Asia<br />

Europe<br />

North America<br />

South America<br />

Middle East<br />

Africa<br />

Source: IndustryARC Analysis, Annual Reports<br />

As the above figure illustrates, Asia has around 34% global seat capacity offered followed by<br />

Europe <strong>and</strong> North America with 29% <strong>and</strong> 22% respectively for 2013. Furthermore, LCCs make<br />

up 16% of all airlines <strong>and</strong> 9% of installed seats. Regional airlines have 8% share but have 49% of<br />

all installed seats globally.


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4. GLOBAL AIRCRAFT SEATING – MARKET FORCES<br />

4.1. MARKET DRIVERS<br />

4.1.1. Growing Orders for Single Aisle <strong>Aircraft</strong>s <strong>and</strong> Asia Pacific Region<br />

The global airplane count is expected to increase from 20,310 in 2012 to around 41,240 in 2032.<br />

This includes 35,380 new planes as well as 5,960 refurbished planes. Single aisle aircraft, small<br />

WBA <strong>and</strong> medium WBA are expected to double in the next 20 years <strong>and</strong> this is a major market<br />

driver for the aircraft materials. Single aisle aircrafts with 24,670 new <strong>and</strong> 4460 refurbished<br />

planes presents the biggest opportunity to materials with regards to TAM for the next 20 years.<br />

FIGURE 9: GLOBAL CUMULATIVE AIRPLANES COUNT, BY TYPE, 2012 - 2032<br />

Regional Jets<br />

Single Aisle<br />

Small WBA<br />

Medium WBA<br />

Refurbished<br />

New<br />

Existing<br />

Large WBA<br />

0 50 100 150 200 250 300<br />

Number of Planes (100s)<br />

Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies <strong>and</strong> Associations<br />

The above figure gives an illustration of the cumulative plane orders by airplane type for the<br />

period 2012 – 2032.


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FIGURE 10: GLOBAL AIRPLANE COUNT, BY GEOGRAPHIC REGION,<br />

2012 - 2032<br />

Africa<br />

CIS<br />

Latin America<br />

Middle East<br />

Europe<br />

North America<br />

Refurbished<br />

New<br />

Existing<br />

APAC<br />

0 20 40 60 80 100 120 140<br />

Number of Planes (100s)<br />

Source: IndustryARC Analysis, Expert Interviews, Secondary Sources, Trade Bodies <strong>and</strong> Associations<br />

With respect to geographic regions, APAC is expected to receive 36% of all new units followed<br />

by Europe <strong>and</strong> North America with 21%. APAC specifically will be the biggest market for<br />

aircraft materials with 12,860 new <strong>and</strong> 1,930 refurbished planes during 2012 – 2032.


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8. GLOBAL AIRCRAFT SEATING MARKET – BY SEAT COVER<br />

TYPES<br />

<strong>Aircraft</strong> <strong><strong>Seat</strong>ing</strong> can be classified into different types based on the class type like suite class, first<br />

class, business class, premium economy <strong>and</strong> economy class. <strong>Seat</strong> covers usage is directly<br />

dependent on the type of class in which the aircraft needs to install. The figure below gives a<br />

revenue share breakdown of the seat cover market for 2013.<br />

Figure 12: <strong>Aircraft</strong> <strong>Seat</strong> <strong>Cover</strong> <strong>Market</strong> Revenue Share 2013 (%)<br />

17%<br />

31%<br />

Fabric<br />

Leather<br />

Synthetic<br />

52%<br />

Source: IndustryARC Analysis, Expert Insights<br />

According to IndustryARC, the global seat cover market is led by leather seat covers in value <strong>and</strong><br />

fabric seat covers in volume. Synthetic covers are increasing slowly in dem<strong>and</strong> with more airlines<br />

identifying these type of covers offering the quality of leather at a lower cost <strong>and</strong> weight as well.<br />

However, most US airlines are still going for leather seat covers due to its characteristics like<br />

long durability, ease of cleaning <strong>and</strong> flame retardant quality.


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FIGURE 12: AIRCRAFT SEAT COVER MARKET VOLUME SHARE 2013 (%)<br />

19%<br />

Fabric<br />

54%<br />

Leather<br />

Synthetic<br />

27%<br />

Source: IndustryARC Analysis, Expert Insights<br />

The above figure illustrates the seat cover market volumes breakdown for 2013. Fabric seat<br />

covers are mostly used in LCCs which are growing in all the major geographic regions. These<br />

have very low cost as well as low weight which is an ideal fit for most LCCs.<br />

Apart from seat covers there are other materials like Polyurethane, Neoprene, Silicone <strong>and</strong><br />

Polythelene used for foam cushions in the aircraft seats. Fire resistant polyester, nylon, cotton<br />

<strong>and</strong> leather are primarily used as upholsteries covering the foam cushions <strong>and</strong> also as seat covers.<br />

The upholstery is put over the fire-blocking textile layer. Polycarbonate, ABS <strong>and</strong> decorative<br />

vinyls for plastic molding to prepare decorative closeouts, trim strips, food trays, <strong>and</strong> arm rests<br />

etc.


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13.3. RESEARCH METHODOLOGY<br />

The quantitative <strong>and</strong> qualitative data collected for the aircraft seating market report is from a<br />

combination of secondary <strong>and</strong> primary sources. Research interviews were conducted with senior<br />

executives <strong>and</strong>/or managers of leading aircraft seating, seat material market providers. These<br />

Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative <strong>and</strong><br />

qualitative inputs on their operations, performance, strategies <strong>and</strong> views on the overall market,<br />

including key developments <strong>and</strong> technology trends. Data from interviews is consolidated,<br />

checked for consistency <strong>and</strong> accuracy, <strong>and</strong> the final market numbers are again validated by<br />

experts. The global market was split by product types <strong>and</strong> geography based on different factors<br />

like primary <strong>and</strong> secondary sources, underst<strong>and</strong>ing of the number of companies operating in<br />

each segment <strong>and</strong> also KOL insights.<br />

We have used various secondary sources such as directories, articles, white papers, newsletters,<br />

annual reports <strong>and</strong> paid databases such as OneSource, Hoovers <strong>and</strong> Factiva to identify <strong>and</strong><br />

collect information for extensive technical <strong>and</strong> commercial study of the aircraft material market.<br />

The following secondary sources were also used in the production of report <strong>and</strong> in triangulation<br />

of data points.<br />

• Internal database on airlines <strong>and</strong> reports on aerospace industry.<br />

• Whitepapers, newsletters from global associations, trade bodies like IATA, CAPA,<br />

GAMA.<br />

• Annual Reports <strong>and</strong> presentations from top aircraft OEMs <strong>and</strong> airlines from different<br />

geographic regions.<br />

• Paid interviews with executives (CXOs. Managers, VPs, AVPs, Business Development<br />

Personnel) from the airline industry.<br />

• Questionnaires <strong>and</strong> telephonic interviews of key contacts from different parts of the<br />

value chain.<br />

The key players in the market <strong>and</strong> its value chain were identified through secondary research <strong>and</strong><br />

their market opinions were also gathered in a similar way through telephonic interviews <strong>and</strong><br />

questionnaires. We have also studied the annual reports of these top market players. Interviews<br />

with key opinion leaders such as directors, managers, marketing personnel were used extensively<br />

in underst<strong>and</strong>ing the need <strong>and</strong> emergence of aircraft <strong><strong>Seat</strong>ing</strong> market.


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We also have extensive database of contacts which were used to conduct primary interviews <strong>and</strong><br />

also to get their inputs using questionnaires. The following specific steps will be followed for the<br />

top-down approach as part of the triangulation efforts discussed above.<br />

1. The global airline industry is divided primarily into regional <strong>and</strong> international players.<br />

The data on the number <strong>and</strong> type of planes operated by each airline is then extracted.<br />

(More than 900 airlines in operation currently)<br />

2. The order status of new planes, number of planes to be retained <strong>and</strong> replaced is also<br />

collected.<br />

3. Based on the type of plane (RTA, NBA, WBA, VLA) <strong>and</strong> the airline customizations, the<br />

actual number of seats per class (Economy, Business, First, Suite) is determined. This is<br />

done for all the aircrafts owned by an airline.<br />

4. Based on data collected in second & third steps, the number of linefit <strong>and</strong> retrofit seats is<br />

determined.<br />

5. Our extensive database (more than 1,000 contacts) in the aerospace industry will be<br />

contacted by questionnaires <strong>and</strong> telephonic interviews to gather data <strong>and</strong> qualitative<br />

inputs on <strong><strong>Seat</strong>ing</strong>. These data points combined with the data in fourth step will be used<br />

to get the data on global airline seating market.


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THE ARC ADVANTAGE<br />

An analytical model lies at the core of our process, ensuring logical consistency<br />

throughout our research. We complement the model with secondary data <strong>and</strong><br />

interviews with industry experts to reflect the latest trends. With our final expert<br />

validation, we provide you with only the most accurate <strong>and</strong> actionable intelligence.<br />

THE ARC PROCESS<br />

Analytical<br />

Method<br />

Base Method<br />

Consolidation<br />

Method<br />

Delphi<br />

Verification<br />

1. Granular<br />

breakdown of<br />

drivers into<br />

factors<br />

2. Validate all<br />

factors in terms<br />

of their present<br />

impact on the<br />

market<br />

3. Assign weights<br />

to these factors in<br />

terms of their<br />

relevance <strong>and</strong><br />

impact on the<br />

market<br />

1. Get a topdown<br />

estimate of<br />

the market<br />

2. Follow it up<br />

with a bottom-up<br />

estimate of the<br />

market<br />

3. Check<br />

forconsistency<br />

<strong>and</strong> new growth<br />

factors that are<br />

relevant over the<br />

next 10 Years<br />

1. Granular<br />

breakdown of<br />

drivers into<br />

factors<br />

2. Validate all<br />

factors in terms<br />

of their present<br />

impact on the<br />

market.<br />

3. Assign weights<br />

to these factors in<br />

terms of their<br />

relevance <strong>and</strong><br />

impact on the<br />

market.<br />

1. Verify the<br />

findings of the<br />

model with<br />

experts from<br />

across the value<br />

chain<br />

2. Verify the<br />

findings with<br />

players across<br />

small <strong>and</strong> large<br />

enterprises<br />

3. Tweak the<br />

model <strong>and</strong> add<br />

new factors<br />

4. Build the<br />

Analytical Model<br />

4. Build the Base<br />

model<br />

4. Build the<br />

Consolidated<br />

Model<br />

4. Finalize the<br />

ARC Model<br />

ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL


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ABOUT US<br />

IndustryARC was started by a group of young, passionate professionals along with<br />

extensively experienced industry veterans across various business segments. Our focus <strong>and</strong><br />

expertise is mainly in the field of analytics, market research <strong>and</strong> consulting. Our singular<br />

goal is to provide accurate <strong>and</strong> affordable research to our clients.<br />

Our research team has expertise in diverse fields like Automotive, Chemicals, Consumer<br />

Product & Services, Electronics, Food & Beverages, Healthcare etc., However diverse the<br />

expertise maybe, everyone in our team shares one common trait - we love data <strong>and</strong> we love<br />

providing solutions to clients using that data even more! Seeing your business flourish<br />

based on our solutions <strong>and</strong> strategy is what we love the most!<br />

IndustryARC publishes more than 30 reports on an annual basis in the mentioned<br />

Industries. Our reports are in-depth <strong>and</strong> high quality reports that can help decision makers<br />

frame better strategies for their business requirements. These reports can be further<br />

customized as per your needs.<br />

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