Keynotes - Joe Zeff Design - Beyond Magazines.pdf - WoodWing ...
Keynotes - Joe Zeff Design - Beyond Magazines.pdf - WoodWing ...
Keynotes - Joe Zeff Design - Beyond Magazines.pdf - WoodWing ...
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App design and development
March
March
Before and after
Before
After
Sprint 19 tools
Size matters<br />
89 megabytes
Strategy<br />
Books<br />
<strong>Magazines</strong>
Strategy<br />
Retail<br />
Restaurants<br />
Education<br />
Kids<br />
Corporations
Strategy
Strategy<br />
Tablet is a tool to<br />
address a business<br />
objective
Strategy
Strategy<br />
The ability to filter<br />
content to appeal to<br />
specific interests
Strategy<br />
Mass customization
Strategy<br />
Measurable results
The right tools<br />
Curated content<br />
A standard for<br />
production,<br />
distribution,<br />
monetization,<br />
measurement
The right tools<br />
Curated content<br />
A standard for<br />
production,<br />
distribution,<br />
monetization,<br />
measurement
The right tools<br />
Curated content<br />
A standard for<br />
production,<br />
distribution,<br />
monetization,<br />
measurement
The right tools<br />
Curated content<br />
• Hotspots<br />
• Slideshows<br />
• Audio<br />
• Video<br />
• Pan and zoom<br />
• Image sequences<br />
• Panoramas<br />
• Social sharing
The right tools<br />
Dynamic content<br />
• Tweets<br />
• Polls<br />
• Commenting<br />
• Websites<br />
• Shopping<br />
• Tools<br />
• Newsfeeds<br />
• Games
Education
Strategy<br />
Bring campus to consumer<br />
Reach a global audience<br />
that goes beyond alumni<br />
Aggregate scattered<br />
marketing assets<br />
Measure results<br />
Leverage iPad popularity
Retail
Retail
Strategy<br />
Make consumers<br />
comfortable<br />
Turn browsers into buyers<br />
Streamline data collection:<br />
mailing list aggregation<br />
Measure results<br />
Leverage iPad popularity
Going forward<br />
Summary
Going forward<br />
Engagement
Going forward<br />
Old products<br />
vs.<br />
New products
Going forward<br />
Full course<br />
vs.<br />
A la carte
Going forward<br />
Single channel<br />
vs.<br />
Multichannel
The Global Tablet Market<br />
Since the iPad’s launch in Q2 2010<br />
20<br />
iOS<br />
Others<br />
Global Shipments<br />
in millions<br />
15<br />
15.43<br />
10<br />
11.36<br />
5<br />
3.27<br />
0<br />
0.2<br />
Q2<br />
2010<br />
Q3<br />
2010<br />
Q4<br />
2010<br />
Q1<br />
2011<br />
Q2<br />
2011<br />
Q3<br />
2011<br />
Q4<br />
2011
The Global Tablet Market<br />
Since the iPad’s launch in Q2 2010<br />
2.9<br />
2.9<br />
1.5 1.9<br />
Market Share<br />
in percent<br />
Q2 2010<br />
39.1 Q4 2011 57.6<br />
94.3<br />
iOS<br />
Android Windows Others<br />
Sources: Apple, Strategy Analytics, Canalys, Statista
Going forward<br />
Tablet<br />
vs.<br />
Mobile
Going forward<br />
?
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