Bad Medicine: Quack cure advertising from the past - Science Photo ...
Bad Medicine: Quack cure advertising from the past - Science Photo ... Bad Medicine: Quack cure advertising from the past - Science Photo ...
FEATURES Bad Medicine: Quack cure advertising from the past
FEATURES<br />
<strong>Bad</strong> <strong>Medicine</strong>: <strong>Quack</strong> <strong>cure</strong> <strong>advertising</strong> <strong>from</strong> <strong>the</strong> <strong>past</strong>
BAD MEDICINE: QUACK CURES FROM THE PAST<br />
These adverts for quack <strong>cure</strong>s - often depicting children - claimed <strong>the</strong> products would heal a long list<br />
of illnesses including cancer, liver disease and coughs. But <strong>the</strong> miracle <strong>cure</strong>s were often loaded with<br />
substances such as cocaine, morphine and alcohol. Nobody tested <strong>the</strong>m to see if <strong>the</strong>y lived up to<br />
<strong>the</strong>ir wild claims, companies could say and claim anything <strong>the</strong>y wanted to. They invested a tremendous<br />
amount of money in <strong>advertising</strong> and <strong>the</strong> public was pretty gullible. The posters and magazine<br />
adverts were all in circulation in <strong>the</strong> late 1800s to early 1900s before regulation was formally introduced.<br />
It wasn’t until <strong>the</strong> Pure Food and Drug Act was introduced in 1906 in America that regulation<br />
was slowly introduced. In <strong>the</strong> UK <strong>the</strong> practice was largely eradicated by <strong>the</strong> time WWI ended.