ey big data report_low-res

02
Becoming an analytics–driven organisation to create value
Introducing the research
68%
of respondents
are active
stakeholders
in big data
projects.
How many peopledoes
your organisationemploy
4.8%
1-10
8.5%
11-100
What department
of the organisation
do you work in
11.5%
101-500
8.9%
501-1,000
1,001-5,000
11.5%
Other
25.9%
11.9%
5,001-10,000
6.3%
10,001-20,000
10%
Finance
22.2%
20,000+
10%
Marketing/PR
“ Data can be the
lifeblood of an
organisation if it is
allowed to flow freely
across the entire
ecosystem.”
Herman Heyns
Partner, Data Analytics, Ernst & Young LLP (UK)
23.3%
Cross-departmental
management
(e.g., CEO, MD)
To understand how many companies are currently
using big data to measure, create and protect value
across their businesses, EY commissioned new big data
research from leading insight firm Nimbus Ninety.
0.4% Supply chain
1.1% Procurement
2.2% Research and development
1.5% Sales
3.7% Operations
4.1% Insight
32.2%
IT
A total of 270 senior executives responded to
27 questions on all aspects of their data strategy.
Around 68% of respondents are active stakeholders in
big data projects, and all departmental functions and
industry sectors are represented, with the majority of
respondents working in finance, marketing and IT, as well
as in cross-departmental management roles.
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