ey big data report_low-res
ey big data report_low-res
ey big data report_low-res
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08<br />
Becoming an analytics–driven organisation to create value<br />
Becoming a true valuedriven<br />
organisation<br />
Our <strong>res</strong>earch shows that while almost all businesses now<br />
recognise the power of analytics to grow, optimise and<br />
protect value, many continue to be overwhelmed by the<br />
far–reaching changes required to transition to value–<br />
driven decision–making.<br />
Lack of strong leadership and limited investment are<br />
hindering companies at every stage of the <strong>big</strong> <strong>data</strong><br />
journ<strong>ey</strong>, from building a credible business case to ROI<br />
modelling, capability development, project planning<br />
and project delivery. This, in turn, is undermining<br />
the potential for measuring existing value, creating<br />
additional value and protecting value that already exists<br />
in an organisation.<br />
“ Analytics is changing how organisations<br />
make decisions and take actions. Data by<br />
itself has limited value but when managed<br />
as a strategic asset, <strong>data</strong> can change how<br />
organisations compete and win.”<br />
Chris Mazzei, Global Chief Analytics Officer, EY.<br />
24<br />
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