ey big data report_low-res

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Becoming an analytics–driven organisation to create value
Becoming a true valuedriven
organisation
Our research shows that while almost all businesses now
recognise the power of analytics to grow, optimise and
protect value, many continue to be overwhelmed by the
far–reaching changes required to transition to value–
driven decision–making.
Lack of strong leadership and limited investment are
hindering companies at every stage of the big data
journey, from building a credible business case to ROI
modelling, capability development, project planning
and project delivery. This, in turn, is undermining
the potential for measuring existing value, creating
additional value and protecting value that already exists
in an organisation.
“ Analytics is changing how organisations
make decisions and take actions. Data by
itself has limited value but when managed
as a strategic asset, data can change how
organisations compete and win.”
Chris Mazzei, Global Chief Analytics Officer, EY.
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