12.02.2015 Views

ey big data report_low-res

ey big data report_low-res

ey big data report_low-res

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

3.1<br />

Becoming an analytics–driven organisation to create value<br />

Challenge 1<br />

Building the right organisational structure<br />

and governance framework to support<br />

value-driven decision–making<br />

81%<br />

agree that <strong>data</strong> should be at the heart<br />

of all decision making but only 31% of<br />

companies have significantly <strong>res</strong>tructured<br />

their operations to help do this.<br />

Without the right organisational structu<strong>res</strong>, processes and governance<br />

frameworks in place, it is impossible to collect and analyse <strong>data</strong> from across<br />

the enterprise and deliver insight where it is most needed. This <strong>res</strong>ults in a<br />

siloed approach to <strong>big</strong> <strong>data</strong> deployment that limits a company’s ability to find,<br />

measure, create and protect value across diverse operational areas.<br />

Centralised <strong>big</strong> <strong>data</strong><br />

governance with<br />

local delivery<br />

While centralised governance<br />

is needed to collect <strong>data</strong> from<br />

across the business and convert<br />

it into valuable business insight,<br />

companies can also benefit from a<br />

local, “federated” delivery model.<br />

Centralised governance ensu<strong>res</strong><br />

that common standards, methods<br />

and tools are used across all<br />

<strong>big</strong> <strong>data</strong> projects and that <strong>data</strong><br />

drives all k<strong>ey</strong> decisions, while<br />

local delivery of <strong>big</strong> <strong>data</strong> projects<br />

improves the speed of analytics<br />

and ensu<strong>res</strong> that insight is<br />

available to decision makers across<br />

the business.<br />

While local or federated delivery<br />

of <strong>big</strong> <strong>data</strong> projects effectively<br />

supports value-driven decision–<br />

making across the entire business,<br />

it is not an approach that has been<br />

widely adopted by companies.<br />

Only 27% combine centralised<br />

governance with federated project<br />

delivery across all company sizes,<br />

although the approach is much<br />

more common (38%) among large<br />

companies with annual turnover of<br />

more than £2 billion.<br />

Making <strong>big</strong> <strong>data</strong> a boardroom issue<br />

According to EY <strong>res</strong>earch,<br />

the use of analytics to<br />

drive board-level decision<br />

making will double in the<br />

fo<strong>res</strong>eeable future.<br />

With a clear view of operational<br />

performance, board members are<br />

in an ideal position to identify and<br />

sponsor <strong>big</strong> <strong>data</strong> and analytics<br />

strategies to create and protect<br />

value across a business. Executive<br />

support is critical for bringing<br />

clarity of vision to the overall<br />

<strong>data</strong> strategy and for bringing<br />

stakeholders in multiple disciplines<br />

and departments together to<br />

maximise value creation.<br />

EY <strong>res</strong>earch shows a<br />

50% increase in how<br />

organisations intend to use<br />

analytics to drive board-level<br />

decision making (16% to 33%<br />

in the future).<br />

Our <strong>res</strong>earch shows widespread<br />

agreement on this point, with 56%<br />

of <strong>res</strong>pondents citing executive<br />

sponsorship as a critical success<br />

factor for <strong>big</strong> <strong>data</strong> projects.<br />

EY <strong>res</strong>earch also shows that the<br />

business case for a <strong>big</strong> <strong>data</strong> project<br />

is built and scoped internally by<br />

a massive 83% of <strong>res</strong>pondents<br />

even though only 32% of those<br />

<strong>res</strong>ponsible for planning and<br />

delivering <strong>big</strong> <strong>data</strong> projects work in<br />

IT, raising concerns about where,<br />

and how, analytics decisions are<br />

being made.<br />

To maximise the potential of<br />

analytics to create and protect<br />

value across organisations,<br />

stronger working relationships<br />

must be forged between seniorlevel<br />

decision makers and<br />

operational teams delivering<br />

projects on the ground.<br />

“ Analytics is not a<br />

technology issue,<br />

it’s a strategy and<br />

operational issue,”<br />

Chris Mazzei, Global Chief<br />

Analytics Officer, EY.<br />

While 41% of <strong>res</strong>pondents recognised the importance of<br />

‘cross-functional working’ for delivering successful <strong>big</strong> <strong>data</strong> projects,<br />

just 23% of organisations have implemented an organisation-wide<br />

<strong>data</strong> strategy.<br />

While<br />

While<br />

41%<br />

of of <strong>res</strong>pondents recognised the the<br />

importance of <strong>res</strong>pondents of ‘cross-functional<br />

recognised the<br />

working’ importance for delivering of ‘cross-functional<br />

successful <br />

working’ <strong>big</strong> for <strong>data</strong> delivering projects<br />

successful<br />

<strong>big</strong> <strong>data</strong> projects<br />

... only<br />

... only<br />

31%<br />

of companies of companies have significantly have<br />

<strong>res</strong>tructured significantly of companies their <strong>res</strong>tructured operations<br />

have<br />

significantly to their incorporate operations <strong>res</strong>tructured <strong>big</strong> <strong>data</strong> to<br />

incorporate their operations <strong>big</strong> <strong>data</strong><br />

to<br />

incorporate <strong>big</strong> <strong>data</strong><br />

... At the same time, just<br />

... At the same time, just just<br />

23%<br />

of organisations of have<br />

of implemented have organisations an<br />

have an<br />

organisation-wide<strong>data</strong> implemented an strategy<br />

organisation-wide<br />

<strong>data</strong> strategy<br />

<strong>data</strong> strategy<br />

10<br />

11

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!