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womensfootballsurvey2014_e_english

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League management and revenue streams<br />

% of top women’s football leagues managed by the association: 82%<br />

% of revenues provided by the association: 64%<br />

League management, by confederation<br />

% managed<br />

by the association<br />

AFC 74%<br />

CAF 81%<br />

CONCACAF 89%<br />

CONMEBOL 100%<br />

OFC 75%<br />

UEFA 81%<br />

Revenue streams, by confederation<br />

Government<br />

Other<br />

Association<br />

Association Sponsors Government Other<br />

AFC 19% 41% 39% 1%<br />

9%<br />

7%<br />

CAF 89% 4% 5% 2%<br />

CONCACAF* 5% 0% 95% 0%<br />

24% 64%<br />

CONMEBOL 92% 0% 8% 0%<br />

OFC 68% 9% 0% 23%<br />

Sponsors<br />

UEFA 79% 14% 0% 7%<br />

* not including USA and Canada<br />

% of contribution to top women’s<br />

football league per revenue stream<br />

The vast majority of top women’s football<br />

leagues are managed by the national member<br />

association (82%). MAs also provide the<br />

majority of funds to run these competitions<br />

(64%). As shown in section 2, the smaller<br />

and less competitive the MAs, the greater the<br />

importance of national member associations<br />

in organising and financing the leagues.<br />

Sponsors also significantly contribute to the funding<br />

and organisation of top national women’s football<br />

leagues. Their relative contribution is greater than that of<br />

governments: 24% compared to 9%. The opposite holds<br />

true with regards to investment in women’s football in<br />

general (see pages 19 and 20). These findings highlight the<br />

fact that sponsors are mainly interested in funding<br />

elite football.<br />

Executive Summary<br />

9

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